You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Manu Vardhan Kannan
Published on February 26, 2026
India’s deep-rooted halwai traditions meet contemporary dessert craft with the launch of Amara, a new-age dessert brand that brings regional Indian flavours to the forefront in a modern format. The brand makes its debut with a flagship store in Indiranagar, along with 10 satellite stores across Bengaluru, marking a first-of-its-kind approach to premium frozen desserts in India.
Amara introduces a concept built around collaboration with generational halwais, reworking recipes that have been passed down over decades into refined, contemporary dessert formats. The idea is not to fuse traditions, but to respectfully reinterpret them, creating flavours that feel elevated and fresh while remaining deeply familiar and nostalgic.
For years, some of India’s most loved cold desserts have stayed tied to specific regions and memories. Meetha paan was closely associated with Banaras, Gudbud belonged to Udupi, and chikki was inseparable from Lonavala. While these flavours lived on through tradition, the premium dessert space largely moved in a different direction, leaning towards Western styles or mass-produced sweets with little cultural connection.
Amara steps in to bridge this gap by bringing together regional desserts from across the country on a single menu. The brand works directly with traditional halwais whose families have preserved these recipes for generations. Every dessert is made using 100% real milk and natural ingredients, with zero preservatives, and prepared using time-honoured techniques that remain true to their origins.
Sharing the vision behind the brand, Edwin Daniel, Co-founder of Amara, said, “We realised there was a clear gap in the premium dessert space. India has extraordinary regional dessert traditions, but they were either hyper-local or not presented in a contemporary format. We wanted to bring these flavours together on one platform - not as fusion, but as respectful reinterpretations that make them accessible year-round, without losing their authenticity.”
The debut menu reflects a journey through India’s dessert memories. Highlights include the Meetha Paan Sundae inspired by Banaras, Gadibadi, a modern take on the Mangalore classic Gudbud, and the Lonavala Salted Caramel Chikki Sundae. The menu also features a dessert inspired by the nostalgic flavour of masala chai-soaked Parle-G biscuits, along with offerings such as Filter Kaapi ice cream, Gulkhand Rose Sundae, and Desi Tres Leches.
Speaking about the brand’s expansion approach, Jeff Jose, Co-founder of Amara, said, "With the launch of a flagship store and 10 satellite stores, our focus is on reach and accessibility from day one. We wanted Amara to feel premium but approachable - a brand that can scale while staying rooted in authenticity. Bengaluru is the right city to begin this journey; it embraces craft and innovation. This is just the start of building a nationally relevant dessert brand."
The flagship store in Indiranagar is designed to echo traditional Indian homes, featuring red oxide flooring and rattan furniture. The space reflects warmth, familiarity, and pride in Indian dessert-making, creating an atmosphere that feels nostalgic yet current, much like the brand’s offerings.
Amara enters the market at a time when Indian consumers are increasingly moving away from mass-produced sweets and towards artisanal, heritage-driven indulgences made in small batches with clean ingredients. With its focus on regional authenticity, craftsmanship, and modern presentation, the brand fills a clear gap in the premium dessert segment.
The flagship store is located at 472, HAL 3rd Stage, 80 Feet Road, Thippasandra, Bangalore. The Indiranagar outlet is open from 12 noon to 1 AM, with Amara also available on Swiggy, Zomato, and Ownly across Bengaluru.
McDonald's India – North and East Crosses 200 McCafé Outlets...
McDonald's India – North and East has announced the expansio...
Ascott Accelerates Vietnam Expansion with Nine New Property ...
The Ascott Limited (Ascott), the Singapore-headquartered hos...
Restaurant Brands Asia Reports 18% Revenue Growth in Q1 FY27
Restaurant Brands Asia Limited (RBA), one of India's leading...
The Orchid Hotel Mumbai Curates a Monsoon Staycation with Di...
This monsoon, The Orchid Hotel Mumbai is inviting guests to ...
Published on August 9, 2026
JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.
Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.
More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.
For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.
Oasis Brewery is inviting beer enthusiasts to explore its collection of signature and seasonal brews, bringing together different flavours and brewing styles at its Whitefield, Bangalore location.
Leading the seasonal collection is the Very Berry Ale, a fruit-forward beer brewed with strawberries, blueberries, mulberries and raspberries. The light-bodied brew offers vibrant berry flavours, a refreshing character and a crisp finish with a subtle tartness.
Also available is the Perry Pear Cider, made entirely with fresh pear juice without added sugars. Inspired by the traditional Perry style, the cider combines delicate floral notes with fresh pear aromas and champagne-like carbonation for a smooth and refreshing experience.
The collection is completed by Oasis Brewery's signature 007 IPA, an Imperial India Pale Ale inspired by the iconic James Bond. Built around the number seven, from its ingredients and brewing process to its 7% ABV, the beer delivers a bold hop character while maintaining a balanced finish.
The beers are crafted under the guidance of Oasis Brewery's Brewmaster, a Heriot-Watt University, Scotland graduate with more than a decade of brewing experience. With a focus on quality and innovation, the brewery's collection brings together different flavour profiles and brewing techniques for those looking to explore craft beer in Bangalore.
Little Soi, the popular destination for authentic Asian cuisine, has launched The Noodle Theory Festival, a special celebration of Asia's rich noodle traditions. The festival brings together regional flavours, authentic recipes and traditional cooking techniques across Chennai, Coimbatore and Kochi.
Starting 6th August 2026 onwards, the festival takes diners on a culinary journey through the noodle cultures of Thailand, Malaysia, Japan, Korea, Vietnam, China, Myanmar and Hong Kong. The menu highlights how noodles have remained an important part of food traditions across Asia, with each region bringing its own flavours, ingredients and cooking styles to the bowl.
The festival features a selection of regional noodle favourites, including Biang Biang Black Bean & Hot Pepper, Hong Kong Style Wonton Mein, and Abura Soba, available with Beef, Chicken or Prawn. Guests can also try the refreshing Burmese Nangyi Thoke and the popular Thai Kwuay Tiew Rua (Boat Noodles), along with several other noodle creations inspired by different parts of Asia. Each dish showcases the differences in noodle shapes, textures, broths, sauces and preparation methods that have helped create some of the continent's best-known comfort foods.
The Noodle Theory Festival goes beyond a seasonal food menu, offering diners an opportunity to explore the cultural side of noodles and the traditions behind each dish. The festival highlights how geography, local ingredients and generations of culinary knowledge have shaped different noodle dishes across Asia. The idea behind The Noodle Theory is simple: while every bowl may have its own flavour and style, noodles continue to bring people together through comfort, community and craftsmanship. The festival is available for a limited period at Little Soi – Chennai, Coimbatore and Kochi Outlets, giving food lovers an opportunity to explore a wide range of Asian noodle traditions under one roof.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.