Ascott Accelerates Vietnam Expansion with Nine New Property Signings in First Half of 2026

Ascott Accelerates Vietnam Expansion with Nine New Property Signings in First Half of 2026

By Manu Vardhan Kannan

Published on August 2, 2026

The Ascott Limited (Ascott), the Singapore-headquartered hospitality company wholly owned by CapitaLand Investment (CLI), has strengthened its presence in Vietnam by signing management agreements for nine new properties in the first half of 2026. The latest additions, comprising more than 3,200 units, represent Ascott's fastest expansion in the country to date and increase its Vietnam portfolio by over 30%.

With these signings, Ascott's portfolio in Vietnam now stands at approximately 12,000 units across 42 operational and pipeline properties in 14 cities, making Vietnam its third-largest pipeline market in Asia. The newly signed properties are expected to open progressively from 2028.

The expansion includes four projects with long-term partner Sun Group and five projects with new property owners, reflecting growing confidence in Ascott's asset-light hospitality management model.

Commenting on the expansion, Kevin Goh, Chief Executive Officer, Ascott, said, "Vietnam is one of the most exciting hospitality growth stories in Asia. Demand is rising in the cities, along the coast and across traveller segments, and our flex-hybrid model gives us the versatility to capture it through asset-light growth. Property owners value that our platform can serve both long and short stays, and operate formats as diverse as serviced residences, hotels, resorts and social living properties."

He added that the latest signings strengthen Ascott's leadership in the serviced residence and extended-stay segment while expanding into luxury and leisure destinations.

Expansion Across Key Cities and Emerging Destinations

The new projects strengthen Ascott's footprint in Hanoi, Ho Chi Minh City and Hai Phong, while expanding into coastal leisure destinations including Da Nang, Phu Quoc and Quy Nhon.

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A key milestone is the debut of The Crest Collection brand in Vietnam through two properties located in Hanoi and Ho Chi Minh City. The remaining projects span several of Ascott's brands, including Ascott, Citadines, Somerset, Oakwood, lyf and Harris.

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Among the notable developments is Diamond Crown Westlake by The Crest Collection in Hanoi, located on the Quang An Peninsula overlooking West Lake. The luxury property will feature one- to four-bedroom residences, suites and duplex units. Another addition, Citadines Riverside Hai Phong, will cater to extended-stay travellers with studios and apartments situated within the Hoang Huy Green River urban development in northern Vietnam.

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On the central coast, Somerset Non Nuoc Da Nang Resort will offer serviced apartments and villas along Non Nuoc Beach, while Citadines Quy Nhon Resort marks Ascott's entry into Quy Nhon, an emerging tourism destination gaining popularity due to infrastructure development and increasing visitor arrivals.

Strengthening Partnership with Sun Group

Ascott has further expanded its collaboration with Sun Group by signing four new projects. Three of these developments are located within a single integrated township in Phu Quoc, comprising an Ascott-branded serviced residence, a lyf social living property and a Harris family-friendly resort. Together, they will offer nearly 1,400 units and cater to different traveller segments ahead of the APEC Economic Leaders' Meeting scheduled in Phu Quoc in 2027. The fourth project introduces The Crest Collection to Ho Chi Minh City's central luxury district, targeting business travellers, affluent leisure guests and long-stay residents.

New Partnerships Drive Growth

Ascott has also entered into partnerships with several new property owners across Vietnam. DOJI Group will develop Diamond Crown Westlake by The Crest Collection in Hanoi, while Intertruck Co., Ltd will bring Citadines Riverside Hai Phong to the city's growing administrative district.

Additional projects include Oakwood Thao Dien in Ho Chi Minh City, Somerset Non Nuoc Da Nang Resort and Citadines Quy Nhon Resort, further diversifying Ascott's presence across business, leisure and extended-stay segments.

Commenting on the company's growth strategy, Serena Lim, Chief Growth Officer, Ascott, said, "Vietnam's hotel development pipeline is moving quickly into construction, particularly in Hanoi and Ho Chi Minh City, and owners are selecting their operating partners now. Ascott's operating track record in extended stay is a clear differentiator, while our multi-brand strategy enables us to match the right brand with each opportunity."

She added that Ascott expects the strong signing momentum to continue during the second half of 2026.

Upcoming Openings Strengthen Vietnam Portfolio

Ascott currently operates 16 properties across seven cities in Vietnam and has a strong development pipeline. Upcoming openings include Harris Resort Cam Ranh, scheduled for the first quarter of 2027, followed by Citadines Selavia Phu Quoc in the third quarter of 2027. The company is also preparing for the phased opening of Ascott Tay Ho Hanoi, which will feature 1,165 guestrooms, multiple dining concepts and one of Hanoi's largest convention and wedding centres.

David Cumming, Regional General Manager, Indochina, Ascott, said the company has evolved from being an investor in Vietnam to becoming a leading asset-light hospitality operator.

"We share our local expertise with property owners, enabling us to identify opportunities early and respond quickly. As Vietnam continues its growth journey, Ascott is committed to delivering high-performing properties while expanding our operational capabilities across the country," he said.

The Vietnam expansion follows Ascott's record performance across Southeast Asia, where the company signed more than 7,300 units in 2025, reinforcing its position among the region's leading hospitality operators.


Boutique Hospitality Services Appoints Apat Salamone to Drive Hospitality Partnerships and Technology Growth

Boutique Hospitality Services Appoints Apat Salamone to Drive Hospitality Partnerships and Technology Growth

By Manu Vardhan Kannan

Published on October 22, 2026

Boutique Hospitality Services Limited has appointed Apat Salamone as Hospitality Partnership Manager as its parent company, Boutique Corporation Public Company Limited (BC), looks to expand its hotel management, third-party operating and hospitality technology businesses.

Apat brings 12 years of hospitality experience, covering hotel operations, B2B business development and sales. In his new role, he will lead business development across BC's Hotel Management Services (HMS), Third-Party Operator (TPO) and upcoming hospitality technology (SaaS) business.

His responsibilities will include building the commercial pipeline, managing owner and client relationships for properties operating under BC's hotel management agreements, and overseeing key business development activities. These properties include JonoX Karon Phuket. He will also help steer key milestones towards the planned launch of BC's SaaS product by the end of 2026.

The appointment comes as BC strengthens its focus on hotel operations and technology. The company is a certified Third-Party Operator for Accor and Marriott, managing both internationally branded and independent hotels on behalf of their owners. Alongside its hotel management business, BC is developing technology solutions designed to help hotels improve operational efficiency and overall performance.

BC's portfolio includes its own brands, Journeyhub Hotels and Jono Hotels, alongside internationally branded properties such as Novotel and ibis Chiang Mai Nimman Journeyhub, Mercure Phuket Patong Journeyhub and greet Bangkok Sukhumvit 16 Jono. The portfolio is also set to expand with the addition of Mövenpick Resort Phuket Kamala Beach and JonoX Sukhumvit 5 – Handwritten Collection.

With Apat's appointment, BC aims to strengthen its business development efforts while advancing its hotel management and technology plans. His experience across operations, sales and business development is expected to support the company's efforts to build stronger partnerships with hotel owners and expand its hospitality offerings.

As the company prepares for its planned SaaS launch by the end of 2026, the appointment also reflects its broader focus on combining hotel operating expertise with technology solutions to support better-performing properties.


BarNaan Reimagines Indian Desserts with Contemporary Pastry Art

BarNaan Reimagines Indian Desserts with Contemporary Pastry Art

By Manu Vardhan Kannan

Published on October 19, 2026

BarNaan, the Indian dining destination in Brookfield, Connecticut, has introduced a new dessert menu designed by Pastry Chef Kushal Topo, bringing together traditional Indian sweets and contemporary pastry techniques. The selection offers a fresh take on familiar Indian flavours through modern presentation, creative combinations and contrasting textures.

The menu draws inspiration from Indian culinary heritage while exploring the possibilities of contemporary dessert-making. From the richness of gulab jamun and kaju katli to creations featuring tropical fruits and floral notes, the new selection reimagines familiar ingredients for today's dining experience.

Among the highlights is Gulab-e-Khass & Apple Murabba, a combination of rose mousse, apple marmalade, tapioca and rose syrup. The menu also features a contemporary interpretation of Kaju Katli, pairing layered cashew cake with pistachio cream and jaggery-peanut toffee.

Another creation, Yogurt Tulsi Pannacotta, brings together yoghurt, basil seeds, spiced mango and mint sorbet. The combination balances herbal notes with fruit-led flavours, drawing inspiration from ingredients commonly found in Indian kitchens.

For those who prefer a lighter dessert, Sago & Coconut Kheer combines tapioca, coconut toffee and mango punch, offering a contemporary take on the traditional Indian pudding. The selection is complemented by sorbets and ice creams in flavours such as guava, spicy mango-mint, coconut and lychee.

The broader dessert offering also includes gulab jamun served with saffron, rose and cardamom syrup, along with tropical tres leches cake and mango mousse. Together, these preparations showcase how familiar Indian sweets and ingredients can be explored through modern pastry techniques without losing their distinctive character.

Chef Kushal Topo brings experience from hospitality establishments across the United States, India, the United Arab Emirates and Vietnam. His professional background includes dessert development, bakery and pastry production, modern plating, seasonal menu creation and preparations catering to different dietary requirements.

Before continuing his journey at BarNaan, Chef Topo served as Pastry Sous Chef at ROOH in San Francisco, where he worked on pastry production and dessert development. His experience across different culinary settings has shaped his approach to flavour, presentation and consistency.

The new dessert menu complements BarNaan's focus on contemporary Indian dining, offering guests an opportunity to explore traditional flavours in new formats. By combining familiar ingredients with thoughtful pairings and modern techniques, the restaurant places dessert at the centre of its evolving culinary experience.


Shangri-La Group Appoints Hakan Ozel as Vice President, Operations

Shangri-La Group Appoints Hakan Ozel as Vice President, Operations

By Manu Vardhan Kannan

Published on October 16, 2026

Shangri-La Group has appointed Hakan Ozel as Vice President, Operations, overseeing three of its flagship European properties: Shangri-La The Shard, London; Shangri-La Paris; and Shangri-La Bosphorus, Istanbul.

With more than 28 years of international hospitality experience, including over two decades with Shangri-La Group, Ozel brings extensive expertise in luxury hotel operations, strategic leadership and guest experience management across diverse markets.

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Before taking up his new role, Ozel served as Vice President, Operations for the Middle East and General Manager of Shangri-La Dubai. During his tenure, he played an important role in strengthening the hotel's market positioning, operational performance and reputation for service excellence. His career also includes senior leadership positions across Asia and the Middle East.

Commenting on his appointment, Hakan Ozel said, “Having the opportunity to lead three of Shangri-La's flagship properties in Europe is both a privilege and an exciting new chapter. London, Paris and Istanbul are extraordinary destinations, each with its own unique character and opportunities. My focus will be on building on the strengths of our teams, creating truly memorable guest experiences and welcoming more guests into our Shangri-La Circle community. Through the art and joy of Asian hospitality, we want every guest to feel a genuine sense of belonging, discover meaningful connections and ultimately find their own Shangri-La.”

In his new role, Ozel will focus on driving operational excellence, strengthening commercial performance and further elevating Shangri-La's distinctive hospitality experience across London, Paris and Istanbul. The appointment reflects the Group's focus on strengthening leadership across its luxury hotel portfolio while maintaining its commitment to personalised service and the art of Asian hospitality.

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