ITC Fabelle's '5 Taste Sensations': A New Era of Chocolate Indulgence

ITC Fabelle's '5 Taste Sensations': A New Era of Chocolate Indulgence

By Author

Published on December 21, 2023

 In a groundbreaking move that's set to redefine chocolate indulgence, ITC Fabelle Chocolates has launched its '5 Taste Sensations' collection. This innovative assortment of five chocolate pralines each brings to life a distinct flavor profile - Sweet, Salty, Bitter, Sour, and Spicy. The unique twist? Each praline features a pairing of exotic Australian Macadamia nuts with an array of exciting flavors.

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This culinary adventure, crafted in collaboration with the Australian Macadamia Society and famed Australian Master Chef Andy Allen, offers a symphony of flavors that goes beyond the conventional chocolate experience. The '5 Taste Sensations' is not just a treat for the taste buds; it's a journey that introduces Indian consumers to the versatility of Australian Macadamia nuts, a delightful ingredient that seamlessly blends with diverse Indian food and beverages.

Each praline in the '5 Taste Sensations' collection is a masterpiece of flavor and texture:

Sweet: A heavenly blend of white chocolate, milk chocolate mousse, and caramelized Australian Macadamia nuts.

Salty: Velvety milk chocolate with Australian Macadamia nuts, French sea salt, and a touch of choco cheese mousse.

Bitter: A rich dark chocolate experience with roasted Macadamia dipped in pure cocoa liquor.

Sour: A playful fusion of fruity Ruby chocolate, dark mousse, roasted Macadamia, and lemon conserve.

Spicy: A daring milk chocolate shell with a heart of Macadamia, spices, and Ancho chilli.

The unveiling event was graced by Andy Allen, Rohit Dogra - COO of ITC's Foods Division, Jacqui Price from the Australian Macadamia Society, and notable Indian culinary figures like Chef Abinas Nayak, Guntas Sethi, and Saloni Kukreja.

Rohit Dogra expressed his excitement, stating, "The ‘5 Taste Sensations’ blend innovation and craftsmanship. This new offering reflects our commitment to creating world-class chocolate experiences with exquisitely sourced ingredients."

Chef Andy Allen, reflecting on his collaboration, said, "Working with Fabelle has been an inspiring journey. This second venture with them is close to my heart, as we've delved deeper into exploring new sensory flavors."

The '5 Taste Sensations' by Fabelle is not just a chocolate collection; it's an invitation to explore and savor the world of exquisite flavors.


The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

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“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

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“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.


Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

By Manu Vardhan Kannan

Published on May 31, 2025

 With a legacy rooted in global sophistication, Playboy Clubs are bringing a new standard of nightlife to India—one that blends international luxury, immersive experiences, and high-end hospitality. Today’s discerning guests expect more than just a night out. They’re looking for exclusive, tech-driven, and unforgettable moments and that’s exactly what Playboy Clubs are made to deliver.

Whether it's our high-energy nightclubs, stylish beer gardens, or intimate Bunny Bars, each space under the Playboy banner is thoughtfully designed to elevate entertainment and create lasting impressions. Through every detail from world-class interiors to exceptional service we set the bar for what nightlife can be.

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“At Playboy Clubs, we’re not just building venues—we're curating premium lifestyle experiences that reflect the evolving aspirations of India’s modern generation,” shares Rohit Malhotra, CEO & Owner of Playboy Clubs.

 Recognising the shift in expectations, Play Clubs have integrated cutting-edge technology across all their venues. AI-powered bartenders, personalised VIP services, and augmented reality features—all tailored to create one-of-a-kind experiences. But innovation doesn’t stop at tech. Sustainability is equally central to our vision. We’ve implemented zero-waste cocktail programs, eco-conscious designs, and more, because we believe in building a future that’s as responsible as it is glamorous.

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 Our commitment is backed by a ₹250 crore investment over the next five years as we expand into major cities like Mumbai, Hyderabad, Kolkata, and Goa. This journey is not about scale alone—it’s about delivering quality, exclusivity, and global experiences rooted in Indian hospitality.

“We’re not here just to follow global nightlife trends. We’re here to shape them—right from India,” says Malhotra.

 and he also shared, "Our focus will always remain on crafting venues that embody immersive themes, luxury, and forward-thinking design, catering to a young, affluent, and experience-hungry audience."

At Playboy Clubs, Rohit Malhotra and his team is setting the tone for the future of nightlife in India—where every night is more than an event; it’s a memory in the making.


ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

By Manu Vardhan Kannan

Published on May 31, 2025

In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.

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