ITC Hotels Targets Overseas Expansion with Focus on Proximal Markets

ITC Hotels Targets Overseas Expansion with Focus on Proximal Markets

By Manu Vardhan Kannan

Published on January 19, 2025

ITC Hotels Ltd, now an independent entity after its demerger from ITC Ltd, is setting its sights on international markets. The hotel chain plans to expand its presence starting with neighboring countries like Nepal and Sri Lanka, as well as West Asia, reflecting its ambition to grow from 140 to over 200 properties.

Chairman and Managing Director Sanjiv Puri highlighted the strategy:
"We have been India-centric, but we are now venturing overseas. We already operate hotels in Colombo and Nepal and have signed up for another in Nepal. Our focus is on proximal markets like West Asia and beyond, with a commitment to leveraging interesting opportunities."

A Transition to Asset-Light Growth

The demerger grants ITC Hotels operational autonomy, allowing it to adopt a more asset-light growth strategy. Currently, 45% of ITC’s 13,000 rooms are owned, while the remaining 55% are operated through management contracts. The company plans to further expand through management agreements and franchise models to increase its global footprint.

Over the past two years, ITC Hotels has opened 26 properties and introduced two new brands - Mementos by ITC for luxury leisure destinations and Storii for boutique leisure properties. This complements its existing portfolio of brands, which includes ITC Hotels, Welcomhotel, Fortune, and WelcomHeritage

Sustainability at the Core

ITC Hotels stands out with its unwavering commitment to sustainability. The chain boasts impressive achievements such as:

  • Emissions levels below Paris 2030 Agreement targets.

  • The world’s first 12 LEED-certified net-zero carbon hotels.

  • The world’s first five net-zero water hotels.

"Consumers increasingly prefer greener products and services. Our sustainability credentials and iconic service standards, including globally acknowledged cuisine, position us strongly in the competitive market," Puri emphasized.

Expanding a Unique Legacy

ITC Hotels’ focus on its green initiatives and distinctive culinary offerings, like the famed Bukhara restaurant at ITC Maurya, continues to attract global dignitaries and travelers. These differentiators, combined with its asset-light model and international expansion, align with the company’s vision of creating a more upscale and diverse portfolio.

With an ambitious goal of reaching 200 properties and a renewed focus on upper-upscale segments, ITC Hotels is poised to redefine its legacy, both in India and globally.

For more updates, visit ITC Hotels.


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