The Kenya Tourism Board has been crowned as the Best Tourism Board in Africa at the prestigious Africa Tourism Awards 2025 (The Balearica Awards), held on 1 November at the Hilton London Canary Wharf.

The Kenya Tourism Board triumphed over other leading contenders, including the Egypt Tourism Authority, Rwanda Development Board, South African Tourism, Mauritius Tourism Promotion Authority, and Instituto do Turismo de Cabo Verde. The recognition reinforces Kenya’s position as a continental benchmark for destination marketing and promotion.

Adding to the country’s pride, the Masai Mara National Reserve was named the Best Safari Destination in Africa. Competing against globally acclaimed parks such as Chobe, Kruger, Serengeti, South Luangwa, and Volcanoes National Parks, the Masai Mara stood out for its extraordinary wildlife experiences, particularly the world-famous annual wildebeest migration and its community-driven conservation initiatives.

Kenya’s achievements extended across multiple categories. The Kenya Tourism Board received commendations for Best Tourism Video with its acclaimed campaign “This is the Real Deal,” Best Country Destination, Best City Destination for Nairobi, and Best International Airport for Jomo Kenyatta International Airport. Together, these recognitions highlight Kenya’s strong tourism infrastructure and its diverse appeal to global travellers.

Speaking about the awards, Allan Njoroge, Acting CEO of Kenya Tourism Board, said,

“These accolades are a strong testament to Kenya’s extraordinary natural heritage and our commitment to sustainable tourism growth. The Masai Mara remains our crown jewel and one of the world’s premier safari destinations. Our recognition as Best Tourism Board reflects KTB’s innovative marketing strategies, strategic partnerships, and concerted efforts to grow visitor arrivals, boost revenue, and create millions of jobs for Kenyans.”

The awards coincided with the 2025 World Travel Market (WTM) in London, where the Kenya Tourism Board led a vibrant delegation to promote the country’s tourism offerings. KTB used the platform to strengthen partnerships, highlight Kenya’s latest travel products, and attract international visitors.

With its unmatched wildlife adventures, rich cultural traditions, scenic coastlines, and warm hospitality, Kenya continues to set the gold standard for African tourism and remains a leading choice for travellers across the globe.