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By Hariharan U
Published on November 4, 2025
Kimaya Himalayan Beverages, the name behind India’s award-winning craft beer BeeYoung, is set to introduce BeeYoung Tropic, the country’s first-ever crafted Tropical Pilsner, at Doon Music Festival Season 4. The brand joins as the festival’s official beer partner, bringing with it a refreshing wave of flavour, music, and youthful spirit.
The two-day festival, hosted at the Rajiv Gandhi International Cricket Stadium in Dehradun, is one of Uttarakhand’s most celebrated youth events. Known for its electrifying atmosphere, diverse audience, and power-packed artist lineup, this year’s edition will see performances by DJ Chetas, Krsna, Gurnazar, and Paresh Pahuja. With over 65,000 attendees across past seasons, the festival offers the perfect stage for BeeYoung’s latest innovation.
BeeYoung’s partnership with the Doon Music Festival goes beyond branding, it’s a creative fusion of community, music, and craftsmanship. True to this spirit, BeeYoung Tropic Pilsner captures the brand’s core essence: bold, refreshing, and full of life.
First brewed at BeeYoung’s microbrewery in New Delhi, the BeeYoung Brewgarden, the Tropic Pilsner became an instant favourite among visitors for its light, fruity twist. Now, this brew is ready for a national debut, promising to bring the same tropical freshness in every can.
Crafted with notes of mango and passion fruit, the beer delivers a crisp, light-bodied texture and a smooth, malty finish. Designed to pair effortlessly with any cuisine or occasion, it’s perfect for sunny afternoons, lively evenings, or just unwinding with friends. The brew leaves no lingering aftertaste, making it as clean and easygoing as it is flavourful.
Sharing his excitement for the launch, Abhinav Jindal, CEO and Founder of Kimaya Himalayan Beverages, said,“The Doon Music Festival embodies the same spirit we celebrate at BeeYoung, youthful energy, authentic experiences, and bringing people together. With the launch of BeeYoung Tropic Pilsner, we aim to capture the feeling of pure joy and togetherness that arises when great music meets great company. Launching it here in Dehradun, the city where BeeYoung was born, surrounded by music and mountains, feels like the perfect homecoming for this tropical journey.”
As Dehradun’s hills come alive with music and celebration, festival-goers will get to experience BeeYoung’s complete lineup — BeeYoung Beyond, the original BeeYoung, and the all-new BeeYoung Tropic Pilsner. Each one embodies the brand’s signature combination of craft, character, and youthful energy, connecting deeply with India’s growing community of beer lovers.
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By Manu Vardhan Kannan
Published on April 7, 2026
ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.
The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.
The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.
Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.
Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.
Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”
Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”
McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.
Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.
The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.
Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.
Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.
By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.
CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.
Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.
The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.
Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”
With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.
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