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By Author
Published on February 10, 2024
Lemon Tree Hotels, a prominent name in the Indian hospitality sector, is gearing up for an ambitious expansion, planning to open 30 new properties across India within the year. This move, as reported by The Economic Times, aims to add over 2,000 rooms to the hotel chain's growing portfolio, marking a significant increase in its capacity to cater to the middle-class consumer segment, which is anticipated to drive demand as the country's economy continues to improve.
Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels, shared insights into the company's strategic growth plans, including expanding beyond Indian borders with a resort in Bhutan and three to four hotels and resorts in Nepal. This international venture signifies Lemon Tree's commitment to broadening its horizons and tapping into new markets.
The expansion strategy encompasses a wide array of markets, focusing on tier-one, two, and three cities, along with popular leisure and wellness destinations. Among the cities slated for new properties are Gurugram, Jamshedpur, Meerut, and Thiruvananthapuram, reflecting the brand's aim to strengthen its presence in key urban and emerging markets. Additionally, Lemon Tree is set to enhance its footprint in renowned leisure spots such as Dehradun, Goa, Kanha Somnath, Kumbhalgarh, and Udaipur, catering to the growing demand for travel and wellness experiences.
In line with enhancing its luxury offerings, Lemon Tree plans to introduce two new resorts under its Aurika Hotels & Resorts brand, located in Kasauli and Rishikesh, featuring 110 and 132 rooms, respectively. These additions underscore the brand's focus on expanding its upscale segment to meet the preferences of discerning travelers seeking premium experiences.
Keswani also highlighted the brand's strategy for growth and consolidation in the hospitality sector, emphasizing the advantage Indian chains have in driving expansion through lower inventory hotels, a model that is currently less viable for international chains due to cost structures. With a portfolio that now exceeds 10,000 rooms, Lemon Tree is making significant strides in achieving its expansion goals, underscored by the recent opening of India's largest hotel, the 669-room Aurika Mumbai Skycity, and a managed inventory nearing 4,500 rooms.
The financial performance for the quarter ended December 31st reflects the brand's positive trajectory, reporting a revenue from operations of Rs 2.89 billion ($34.8 million) and a profit of Rs 440 million ($5.3 million). With plans to sign up to 4,000 more rooms, including standalone and other branded hotels, Lemon Tree Hotels is poised for a dynamic phase of growth, continuing to build its legacy as a leading hospitality provider in India and beyond.
The recent launches, including Keys Lite by Lemon Tree Hotels in Dapoli, Maharashtra, and the upcoming Lemon Tree Hotel Meerut in Uttar Pradesh, further demonstrate the brand's aggressive expansion strategy and commitment to offering quality accommodations and exceptional service to travelers across the country and region.
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By Hariharan U
Published on January 11, 2026
The Indian Hotels Company Limited (IHCL) has announced the signing of a Tree of Life resort in Sakaleshpur, Karnataka, expanding its footprint in one of the state’s emerging leisure destinations. The signing reflects IHCL’s focus on boutique and experiential hospitality in underexplored markets with strong tourism potential.
Sakaleshpur, known for its plantation landscapes and heritage appeal, is steadily gaining attention as tourism becomes an important economic driver in the region. The destination’s calm setting and natural beauty have led to a growing interest in immersive and personalised stays, especially among travellers seeking quiet, nature-focused getaways.
Commenting on the development, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said,"Sakaleshpur is a pristine destination in Karnataka that blends heritage with plantation landscapes. With tourism emerging as a strong economic driver here, experiential and boutique stays are witnessing growing demand. This signing marks IHCL’s early entry into an underpenetrated micro-market, enabling us to cater to discerning travellers seeking immersive leisure experiences. The Tree of Life resort will strengthen our presence along the Western Ghats and reinforce IHCL’s boutique positioning in this evolving destination belt. We are delighted to partner with Mystica Retreats LLP for this project."
Set amidst the Western Ghats, the 40-key Tree of Life Sakaleshpur is envisioned as a peaceful retreat surrounded by forests and a perennial stream. Staying true to the Tree of Life philosophy, the resort will focus on calm, comfort, and connection with nature. Planned facilities include an all-day dining restaurant, a bar, wellness amenities such as a swimming pool, treatment room, yoga space, and a range of thoughtfully designed guest experiences.
Sharing their views on the partnership, Mr. Sharanabasava Meti and Mr. Kemparaju of Mystica Retreats LLP said,"We are pleased to partner with IHCL for this project and look forward to creating a unique getaway for travellers seeking a quiet escape."
Sakaleshpur offers a mix of trekking trails, heritage sites, and plantation tourism, with attractions such as Manjarabad Fort, Kaginahare Fort, Bisle Ghat Viewpoint, Jenukal Gudda, and the ruins within the Kaginahare Forest, making it an attractive destination for slow and meaningful travel.
With this signing, IHCL’s portfolio in Karnataka will grow to 34 hotels, including 19 under development, further reinforcing the company’s long-term commitment to the state.
Mystica Retreats LLP is promoted by Mr. Sharanabasava Meti and Mr. Kemparaju, both experienced entrepreneurs with interests across infrastructure, hospitality, real estate, agriculture, cinema, and education. Their collaboration with IHCL aims to create a refined yet relaxed retreat aligned with the destination’s natural character.
IHCL and its subsidiaries bring together a wide range of hospitality brands, offering a blend of Indian warmth and global service standards. With a strong domestic and international presence, the company continues to expand across leisure and business destinations, strengthening its position as India’s largest hospitality company.
Published on January 10, 2026
SeaHorse Hospitality Consulting has successfully brought together Green Oasis Hospitality Pvt Ltd and Sarovar Hotels to introduce Golden Tulip in Virat Nagar, Jaipur. This strategic brand partnership marks an important addition to Rajasthan’s growing hospitality landscape, with the upcoming property positioned as a premium four-star hotel.
Planned as a 110-room development, Golden Tulip Virat Nagar is designed to serve a balanced mix of business and leisure travellers, while also emerging as a preferred destination for large-format social gatherings. Located on the outskirts of Jaipur, Virat Nagar has been identified as a high-potential micro-market, particularly for destination weddings, corporate offsites, and upscale retreats.
SeaHorse Hospitality Consulting played a key role in aligning the hospitality asset with the right brand to unlock long-term value. By bringing Golden Tulip, part of the Sarovar Hotels portfolio, to the project, Green Oasis Hospitality gains access to a strong global distribution network and professional hotel management expertise, setting the stage for sustained revenue growth from the outset.
Highlighting the vision behind the partnership, Sandeep Roy, Founder & CEO, SeaHorse Hospitality Consulting, said, "Jaipur’s periphery is evolving into a powerhouse for high-end social events and leisure retreats. Facilitating this partnership between Green Oasis and Sarovar Hotels ensures that Virat Nagar gains a premier asset designed to capture the growing demand for large-format weddings and upscale staycations."
Golden Tulip Virat Nagar, Jaipur is being thoughtfully planned with a strong focus on events and premium guest experiences. The hotel will feature 110 spacious luxury rooms, each with a minimum size of 400 square feet, including a select number of exclusive plunge pool rooms.
The property’s food and beverage offerings will include a signature all-day dining restaurant and a contemporary lounge bar, catering to both resident guests and event attendees. For social and corporate functions, the hotel will house a grand banquet hall spanning 6,500 square feet, supported by multiple conference halls suited for meetings and MICE requirements.
One of the key highlights of the development is its expansive outdoor event infrastructure. The hotel will offer multiple landscaped lawns, with the largest covering 13,000 square feet, specifically designed to host large-scale destination weddings and celebratory events. Additional amenities will include a swimming pool, a fully equipped gym and spa, and a dedicated kids play area, ensuring a complete leisure experience for families and groups.
With this signing, Virat Nagar is set to gain a landmark hospitality asset that aligns with Jaipur’s evolving demand for premium stays and large-format event venues, further strengthening the region’s appeal as a luxury wedding and leisure destination.
ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta Haridwar to its growing portfolio, further strengthening its presence in Uttarakhand. With this partnership, the hospitality group now operates three properties in the state, underlining its long-term commitment to India’s most visited spiritual and leisure destinations.
Haridwar holds a special place in India’s cultural and spiritual landscape. Located at the foothills of the Himalayas, where the holy Ganges enters the plains, the city continues to draw pilgrims and travellers from across the country. As part of Devbhumi, Uttarakhand’s appeal goes beyond faith, with a rising demand for comfortable, well-managed stays that cater to both spiritual visitors and leisure travellers.
The inclusion of The Hoften Vibranta allows ALIVAA to address this evolving travel need, combining the calm of a spiritual destination with THE HOFTEN’s guest-first approach and refined comfort. The region’s natural beauty and cultural depth offer an ideal setting for a hospitality experience that balances tradition with modern expectations.
Sharing his thoughts on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, said,"The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s unique position as both a spiritual epicentre and a gateway to the Himalayas makes it an invaluable asset. We are committed to bringing our high standards of operational excellence to this historic city."
Inder Pal Batra, Co-Founder of ALIVAA Hotels & Resorts, added, "Our goal has always been to bridge the gap between traditional hospitality and sophisticated modern living. With our third property in Uttarakhand, we are creating a seamless circuit for travellers looking to explore the beauty and divinity of the North. The Hoften Vibranta embodies the spirit of Haridwar while maintaining the contemporary refinement THE HOFTEN is known for."
Welcoming the collaboration, Mr. Anubhav Siwach, Owner of Vibranta Hotels & Resorts, said, "We are thrilled to join forces with ALIVAA Hotels & Resorts. Their expertise in management and brand positioning is exactly what we were looking for to elevate the guest experience at The Hoften Vibranta. Together, we aim to set a new benchmark for distinguished hospitality in Haridwar."
Mr. Deepak, Owner of Vibranta Hotels & Resorts, also highlighted the shift in traveller expectations, stating, "Haridwar is evolving, and today’s traveller seeks more than just proximity to the temples; they seek quality and reliability. Partnering with ALIVAA ensures that The Hoften Vibranta will become a preferred destination for discerning guests visiting Uttarakhand."
Based in Gurugram, ALIVAA Hotels & Resorts continues to focus on curated travel experiences through strategic growth across key leisure and business markets. The brand blends local character with international service standards, aiming to deliver consistency and comfort across destinations.
Located in the heart of Haridwar, The Hoften Vibranta offers modern amenities paired with traditional warmth. With well-appointed rooms, multi-cuisine dining options, and contemporary facilities, the property is designed to suit both pilgrims and modern explorers looking for an elevated yet dependable stay.
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