Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

By Author

Published on February 10, 2024

Lemon Tree Hotels, a prominent name in the Indian hospitality sector, is gearing up for an ambitious expansion, planning to open 30 new properties across India within the year. This move, as reported by The Economic Times, aims to add over 2,000 rooms to the hotel chain's growing portfolio, marking a significant increase in its capacity to cater to the middle-class consumer segment, which is anticipated to drive demand as the country's economy continues to improve.

Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels, shared insights into the company's strategic growth plans, including expanding beyond Indian borders with a resort in Bhutan and three to four hotels and resorts in Nepal. This international venture signifies Lemon Tree's commitment to broadening its horizons and tapping into new markets.

The expansion strategy encompasses a wide array of markets, focusing on tier-one, two, and three cities, along with popular leisure and wellness destinations. Among the cities slated for new properties are Gurugram, Jamshedpur, Meerut, and Thiruvananthapuram, reflecting the brand's aim to strengthen its presence in key urban and emerging markets. Additionally, Lemon Tree is set to enhance its footprint in renowned leisure spots such as Dehradun, Goa, Kanha Somnath, Kumbhalgarh, and Udaipur, catering to the growing demand for travel and wellness experiences.

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In line with enhancing its luxury offerings, Lemon Tree plans to introduce two new resorts under its Aurika Hotels & Resorts brand, located in Kasauli and Rishikesh, featuring 110 and 132 rooms, respectively. These additions underscore the brand's focus on expanding its upscale segment to meet the preferences of discerning travelers seeking premium experiences.

Keswani also highlighted the brand's strategy for growth and consolidation in the hospitality sector, emphasizing the advantage Indian chains have in driving expansion through lower inventory hotels, a model that is currently less viable for international chains due to cost structures. With a portfolio that now exceeds 10,000 rooms, Lemon Tree is making significant strides in achieving its expansion goals, underscored by the recent opening of India's largest hotel, the 669-room Aurika Mumbai Skycity, and a managed inventory nearing 4,500 rooms.

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The financial performance for the quarter ended December 31st reflects the brand's positive trajectory, reporting a revenue from operations of Rs 2.89 billion ($34.8 million) and a profit of Rs 440 million ($5.3 million). With plans to sign up to 4,000 more rooms, including standalone and other branded hotels, Lemon Tree Hotels is poised for a dynamic phase of growth, continuing to build its legacy as a leading hospitality provider in India and beyond.

The recent launches, including Keys Lite by Lemon Tree Hotels in Dapoli, Maharashtra, and the upcoming Lemon Tree Hotel Meerut in Uttar Pradesh, further demonstrate the brand's aggressive expansion strategy and commitment to offering quality accommodations and exceptional service to travelers across the country and region.


Novotel Mumbai Juhu Beach Marks World Ocean Day 2026 with Sustainability Initiatives

Novotel Mumbai Juhu Beach Marks World Ocean Day 2026 with Sustainability Initiatives

By Manu Vardhan Kannan

Published on June 6, 2026

Novotel Mumbai Juhu Beach reaffirmed its commitment to sustainability and environmental responsibility as part of World Ocean Day 2026 and Accor’s Save Ocean campaign, which is now in its third year since its launch in 2024. Through a series of initiatives focused on marine conservation, waste reduction and community engagement, the hotel continues to strengthen its efforts towards responsible hospitality.

Observed annually on 8 June, World Ocean Day highlights the importance of protecting oceans and marine ecosystems from pollution and environmental degradation. In line with this vision, Novotel Mumbai Juhu Beach has integrated sustainable practices across its operations while encouraging greater awareness around environmental conservation.

As part of the campaign, the hotel organised a beach clean-up drive at Juhu Beach on 3 June, 2026, in collaboration with Funsmart Knowledge Solution Foundation. The initiative brought together hotel associates and volunteers to help clean the coastline while spreading awareness about marine pollution, waste segregation and environmental responsibility. The activity reflected the belief that safeguarding oceans requires the collective efforts of businesses, communities and individuals.

The hotel has also introduced several measures to reduce its environmental impact. One of the key initiatives includes the installation of an in-house bottling plant, helping minimise the use of single-use plastic bottles and supporting a more sustainable operating model.

Further strengthening its waste management efforts, Novotel Mumbai Juhu Beach has installed waste segregation bins at key locations across the property. The initiative encourages guests, visitors and associates to actively participate in responsible waste disposal practices. The hotel has also incorporated sustainably sourced personal care kits as part of its guest amenities, aligning with its commitment to conscious consumption and environmentally responsible operations.

The property believes that such initiatives can inspire neighbouring communities to adopt sustainable habits and contribute towards a cleaner environment. By promoting responsible waste management and encouraging collective accountability, the hotel aims to create a positive and lasting impact for future generations.

Speaking about the initiative, Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, said, "At Novotel Mumbai Juhu Beach, sustainability is not viewed as a standalone initiative but as an integral part of how we operate every day. As we mark the third year of Accor's Save Ocean campaign, we remain committed to reducing our environmental footprint through responsible practices, conscious resource management, and community engagement. The beach clean-up drive served as a meaningful reminder that even small collective actions can contribute towards preserving our coastlines and marine ecosystems for future generations."

Manav Sony, Founder, Funsmart Knowledge Solution Foundation, said, "Environmental conservation requires long-term commitment and collaboration. We were pleased to partner with Novotel Mumbai Juhu Beach on this initiative, which not only helped create awareness around marine pollution but also encouraged community participation in protecting our natural ecosystems. Such efforts play an important role in fostering sustainable habits and driving positive environmental impact."

Through these initiatives, Novotel Mumbai Juhu Beach continues to support Accor’s broader sustainability goals while encouraging responsible practices that contribute to the protection of oceans and the environment.


ITC Maurya Celebrates World Environment Day with Sustainability-Led Experiences

ITC Maurya Celebrates World Environment Day with Sustainability-Led Experiences

By Hariharan U

Published on June 6, 2026

ITC Maurya New Delhi marked World Environment Day 2026 with a series of sustainability-led initiatives that reinforce its long-standing commitment to Responsible Luxury and environmental stewardship.

The hotel, known for hosting one of the world’s first paraboloid solar concentrators in the hospitality sector, continues to integrate innovative technologies and mindful operational practices aimed at reducing environmental impact while maintaining a high standard of luxury hospitality.

Recognised as the world’s first LEED Platinum hotel for Existing Buildings and a LEED Zero Water certified property, ITC Maurya has adopted a comprehensive sustainability framework. Its initiatives include rainwater harvesting systems, advanced water recycling infrastructure, renewable energy integration, EV charging facilities, and efficient operational practices designed to minimise resource consumption.

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A key element of its sustainability approach is SunyaAqua, the hotel’s zero-mile water initiative. Through this programme, drinking water is purified and bottled on-site, reducing transportation emissions and eliminating dependence on single-use plastic packaging. The initiative reflects ITC Maurya’s broader effort to integrate environmental responsibility into everyday guest experiences.

The hotel also continues to promote responsible culinary practices, with a strong emphasis on locally sourced produce and seasonal ingredients across its dining venues, supporting regional communities while reducing its carbon footprint.

As part of its World Environment Day activities, employees participated in a plantation drive in the vicinity of the hotel on June 5, contributing to urban greening efforts and encouraging collective environmental responsibility.

Adding a creative dimension to the celebrations, the hotel unveiled a curated lobby installation titled “Paludarium: Where Land Meets Water.” The installation brings together land, water, plants, and aquatic elements to represent the delicate balance of ecosystems, inviting guests to reflect on the interconnectedness of nature and human activity.

Speaking on the occasion, Amaan Kidwai, Area Manager Luxury Hotels (North) & General Manager, ITC Maurya, highlighted the integration of sustainability into the guest experience.

At ITC Maurya, sustainability finds expression as an intuitive dimension of everyday luxury, where even the simplest guest experiences contribute to a larger climate-conscious vision. Guided by ITC Hotels’ Responsible Luxury philosophy, our approach centres on seamlessly integrating mindful choices into the guest journey, ensuring that responsibility and refinement exist in perfect harmony,” he said.

Through these initiatives, ITC Maurya continues to demonstrate how environmental consciousness can be seamlessly embedded into luxury hospitality, creating experiences that are thoughtful, responsible, and meaningful.


Eros Hotel New Delhi Marks World Environment Day with Plantation Drive

Eros Hotel New Delhi Marks World Environment Day with Plantation Drive

By Manu Vardhan Kannan

Published on June 6, 2026

Eros Hotel New Delhi celebrated World Environment Day with a plantation drive organised in association with Magic Bus India Foundation at the hotel premises. The initiative brought together children from the NGO along with members of the Child Welfare Committee (CWC), creating an opportunity to spread awareness about sustainability and environmental conservation.

Held on the morning of World Environment Day, the activity encouraged children to take part in planting saplings while learning about the importance of protecting nature. The initiative focused on inspiring young minds to understand how collective efforts can help create a greener, healthier and more sustainable future.

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The plantation drive reflected Eros Hotel New Delhi’s continued commitment to responsible hospitality and community-focused initiatives. Through its association with organisations such as Magic Bus India Foundation, the hotel aims to support programmes that contribute positively to both society and the environment.

Speaking on the occasion, Davinder Juj, General Manager, Eros Hotel New Delhi said, “At Eros Hotel New Delhi, sustainability is not just a value; it is a way of life. As a responsible entity, our commitment to environment-friendly practices is underscored by our unique focus on the three R—Reduce, Recycle and Reuse. By adopting these practices, such as efficient electricity management, water recycling initiatives, and reusing valuable resources wherever possible, we try to minimize environmental impact while promoting greater operational efficiency and sustainability.”

The event concluded with an interactive session involving the children and CWC members, reinforcing the importance of sustainable living and the role communities can play in building a greener tomorrow. The initiative highlighted how awareness, participation and small actions can contribute meaningfully towards environmental preservation.

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