Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

By Author

Published on February 10, 2024

Lemon Tree Hotels, a prominent name in the Indian hospitality sector, is gearing up for an ambitious expansion, planning to open 30 new properties across India within the year. This move, as reported by The Economic Times, aims to add over 2,000 rooms to the hotel chain's growing portfolio, marking a significant increase in its capacity to cater to the middle-class consumer segment, which is anticipated to drive demand as the country's economy continues to improve.

Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels, shared insights into the company's strategic growth plans, including expanding beyond Indian borders with a resort in Bhutan and three to four hotels and resorts in Nepal. This international venture signifies Lemon Tree's commitment to broadening its horizons and tapping into new markets.

The expansion strategy encompasses a wide array of markets, focusing on tier-one, two, and three cities, along with popular leisure and wellness destinations. Among the cities slated for new properties are Gurugram, Jamshedpur, Meerut, and Thiruvananthapuram, reflecting the brand's aim to strengthen its presence in key urban and emerging markets. Additionally, Lemon Tree is set to enhance its footprint in renowned leisure spots such as Dehradun, Goa, Kanha Somnath, Kumbhalgarh, and Udaipur, catering to the growing demand for travel and wellness experiences.

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In line with enhancing its luxury offerings, Lemon Tree plans to introduce two new resorts under its Aurika Hotels & Resorts brand, located in Kasauli and Rishikesh, featuring 110 and 132 rooms, respectively. These additions underscore the brand's focus on expanding its upscale segment to meet the preferences of discerning travelers seeking premium experiences.

Keswani also highlighted the brand's strategy for growth and consolidation in the hospitality sector, emphasizing the advantage Indian chains have in driving expansion through lower inventory hotels, a model that is currently less viable for international chains due to cost structures. With a portfolio that now exceeds 10,000 rooms, Lemon Tree is making significant strides in achieving its expansion goals, underscored by the recent opening of India's largest hotel, the 669-room Aurika Mumbai Skycity, and a managed inventory nearing 4,500 rooms.

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The financial performance for the quarter ended December 31st reflects the brand's positive trajectory, reporting a revenue from operations of Rs 2.89 billion ($34.8 million) and a profit of Rs 440 million ($5.3 million). With plans to sign up to 4,000 more rooms, including standalone and other branded hotels, Lemon Tree Hotels is poised for a dynamic phase of growth, continuing to build its legacy as a leading hospitality provider in India and beyond.

The recent launches, including Keys Lite by Lemon Tree Hotels in Dapoli, Maharashtra, and the upcoming Lemon Tree Hotel Meerut in Uttar Pradesh, further demonstrate the brand's aggressive expansion strategy and commitment to offering quality accommodations and exceptional service to travelers across the country and region.


IHCL Signs Taj Safaris Lodge in Satpura, Expands Wildlife Portfolio

IHCL Signs Taj Safaris Lodge in Satpura, Expands Wildlife Portfolio

By Hariharan U

Published on March 30, 2026

Indian Hotels Company Limited (IHCL) has announced the signing of a new Taj Safaris property in Satpura, marking a strategic expansion in India’s wildlife and eco-tourism segment. This greenfield project further strengthens IHCL’s footprint in Madhya Pradesh, where it already operates lodges across key national parks.

Commenting on the development, Suma Venkatesh, Executive Vice PresidentReal Estate & Development, IHCL, said, “India offers a significant opportunity to expand the wildlife and eco-tourism segment. The signing of Taj Safaris, Satpura reflects this potential and strengthens our presence in Madhya Pradesh.”

Developed in partnership with Sarvapratham Hospitality Private Limited, the upcoming lodge will be located approximately two hours from Bhopal Airport. Spread across 30 acres, the 20-key property will offer an immersive nature-led experience, complete with an all-day dining restaurant and bar.

Set amidst dense forests and undulating terrain, the lodge is positioned to offer curated wildlife experiences led by trained naturalists. The region, part of Satpura National Park, is known for its rich biodiversity and frequent wildlife sightings, especially during the summer months.

The park is home to species such as the Bengal tiger, leopards, sloth bears, Indian bison, along with over 300 bird species and numerous reptiles, making it a key destination for wildlife enthusiasts.

Representing the owning company, Kunal Giani, Vishal Premchandani, and Kapil Premchandani said, “We are pleased to partner with IHCL to bring Taj Safaris to Satpura. This development aligns with our vision of celebrating the region’s unique ecological character.”

With this addition, IHCL will expand its Taj Safaris portfolio in Madhya Pradesh to five lodges, including one under development, reinforcing its leadership in India’s luxury wildlife hospitality space.


Vivanta Debuts in Vrindavan, Strengthening IHCL’s Spiritual Tourism Portfolio

Vivanta Debuts in Vrindavan, Strengthening IHCL’s Spiritual Tourism Portfolio

By Hariharan U

Published on March 29, 2026

Indian Hotels Company Limited has announced the opening of Vivanta Vrindavan, marking the brand’s debut in one of India’s most revered spiritual hubs, Vrindavan. The launch reinforces IHCL’s continued focus on expanding its presence across key pilgrimage and spiritual destinations in the country.

Strategically located close to major temples and cultural landmarks, the 135-key property has been designed to offer a calm and immersive stay experience, reflecting the spiritual essence of the destination while maintaining Vivanta’s contemporary hospitality approach.

Speaking on the launch, Deepika Rao noted that spiritual destinations in India continue to witness sustained and diverse travel demand, with Vrindavan remaining central to this journey. She added that the hotel aims to deliver a stay experience rooted in the ethos of the destination.

The property features multiple dining and lifestyle offerings including Mynt, an all-day vegetarian restaurant with global and regional influences; Swirl, a lobby café; Wink, a poolside bar; and Tease, an alfresco dining space. Guests can also access wellness facilities such as a spa, fitness centre, and an open-to-sky infinity pool.

Highlighting the operational vision, Saurabh Mitra shared that the hotel has been thoughtfully designed to reflect the vibrant character of Vrindavan, with a focus on delivering meaningful and personalised guest experiences.

The opening aligns with IHCL’s broader strategy of tapping into India’s growing spiritual tourism segment, where destinations like Shri Banke Bihari Mandir and Prem Mandir continue to attract both domestic and international travellers.

With this addition, IHCL further strengthens its position in the experiential hospitality space, blending cultural authenticity with modern comfort to cater to evolving traveller preferences.


LOYA at Taj West End Bengaluru Hosts an Intimate Storytelling Afternoon

LOYA at Taj West End Bengaluru Hosts an Intimate Storytelling Afternoon

By Manu Vardhan Kannan

Published on March 29, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with a calm and thoughtfully curated afternoon that brought people together over stories and shared experiences.

The gathering was designed as a space for open conversations around storytelling, seen as a way to preserve meaning and capture the beauty and emotion of everyday life. Much like food, which often brings people closer, storytelling became the centre of the afternoon’s experience.

The session featured a diverse group of voices, including writer and journalist Ruth D’Souza Prabhu, wine expert and writer Ruma Singh, hospitality connoisseur Aslam Gafoor, and sensory artist Indu Antony, known for capturing the unique scents of Karnataka.

As the conversation unfolded, it became clear that despite their different backgrounds, storytelling connected them all. Rooted in Indian culture and heritage, food emerged as a shared theme, bringing together memories, perspectives, and personal journeys, reflecting what LOYA aims to celebrate.

The menu added another layer to the experience, featuring dishes with strong cultural roots and stories of their own. Guests were served selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao, each offering a glimpse into traditional flavours.

Set against the serene backdrop of Taj West End, Bengaluru, the afternoon carried a sense of quiet elegance. Conversations flowed naturally, supported by a thoughtfully planned culinary experience.

Through such initiatives, LOYA continues to create a space where food, culture, and storytelling come together in a meaningful way, offering guests an experience that goes beyond dining.

LOYA, operated by IHCL, is the brand’s flagship North Indian concept that celebrates the culinary traditions of the region. With a focus on time-honoured recipes, slow cooking methods, and heirloom ingredients, the restaurant presents flavours that are both authentic and refined. With a seating capacity of 117, LOYA at Taj West End, Bengaluru offers an experience where every detail, from the interiors to the music, is designed to reflect India’s rich food heritage while blending it with a modern touch.

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