Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

By Author

Published on February 10, 2024

Lemon Tree Hotels, a prominent name in the Indian hospitality sector, is gearing up for an ambitious expansion, planning to open 30 new properties across India within the year. This move, as reported by The Economic Times, aims to add over 2,000 rooms to the hotel chain's growing portfolio, marking a significant increase in its capacity to cater to the middle-class consumer segment, which is anticipated to drive demand as the country's economy continues to improve.

Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels, shared insights into the company's strategic growth plans, including expanding beyond Indian borders with a resort in Bhutan and three to four hotels and resorts in Nepal. This international venture signifies Lemon Tree's commitment to broadening its horizons and tapping into new markets.

The expansion strategy encompasses a wide array of markets, focusing on tier-one, two, and three cities, along with popular leisure and wellness destinations. Among the cities slated for new properties are Gurugram, Jamshedpur, Meerut, and Thiruvananthapuram, reflecting the brand's aim to strengthen its presence in key urban and emerging markets. Additionally, Lemon Tree is set to enhance its footprint in renowned leisure spots such as Dehradun, Goa, Kanha Somnath, Kumbhalgarh, and Udaipur, catering to the growing demand for travel and wellness experiences.

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In line with enhancing its luxury offerings, Lemon Tree plans to introduce two new resorts under its Aurika Hotels & Resorts brand, located in Kasauli and Rishikesh, featuring 110 and 132 rooms, respectively. These additions underscore the brand's focus on expanding its upscale segment to meet the preferences of discerning travelers seeking premium experiences.

Keswani also highlighted the brand's strategy for growth and consolidation in the hospitality sector, emphasizing the advantage Indian chains have in driving expansion through lower inventory hotels, a model that is currently less viable for international chains due to cost structures. With a portfolio that now exceeds 10,000 rooms, Lemon Tree is making significant strides in achieving its expansion goals, underscored by the recent opening of India's largest hotel, the 669-room Aurika Mumbai Skycity, and a managed inventory nearing 4,500 rooms.

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The financial performance for the quarter ended December 31st reflects the brand's positive trajectory, reporting a revenue from operations of Rs 2.89 billion ($34.8 million) and a profit of Rs 440 million ($5.3 million). With plans to sign up to 4,000 more rooms, including standalone and other branded hotels, Lemon Tree Hotels is poised for a dynamic phase of growth, continuing to build its legacy as a leading hospitality provider in India and beyond.

The recent launches, including Keys Lite by Lemon Tree Hotels in Dapoli, Maharashtra, and the upcoming Lemon Tree Hotel Meerut in Uttar Pradesh, further demonstrate the brand's aggressive expansion strategy and commitment to offering quality accommodations and exceptional service to travelers across the country and region.


ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

By Hariharan U

Published on September 16, 2025

ALIVAA Hotels & Resorts has reached a new milestone with the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh, marking the 20th property in its growing portfolio. The launch strengthens ALIVAA’s footprint in a key market and aligns with its ambitious expansion strategy.

Operating under The Hoften brand, the hotel is designed for modern travellers seeking smart, efficient service combined with comfort and convenience.

Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, "We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection. Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we're confident it will be a valuable asset to our expanding portfolio."

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the strategic significance of Greater Noida, "As we strive to become a leading national player, Greater Noida holds a critical position in our roadmap. This signing establishes our foothold in the country's growing corporate hub. The upcoming Jewar Airport will be a game-changer, boosting business and leisure travel and creating immense opportunities for us."

Arjun Singh, owner of The Hoften Lotus Court, shared his excitement, "Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and commitment to guest satisfaction perfectly complement our vision. This is our second property with the same brand, reflecting our confidence and commitment. We look forward to delivering memorable experiences to our guests."

This milestone reinforces ALIVAA Hotels & Resorts’ dedication to expanding its portfolio, delivering exceptional stays, and creating unforgettable experiences across India’s key travel destinations.

About ALIVAA Hotels & Resorts:
ALIVAA Hotels & Resorts is a dynamic hospitality group focused on creating exceptional guest experiences. Operating under the ALIVAA and The Hoften brands, the company emphasizes quality, innovation, and guest delight, offering memorable stays across established and emerging destinations.


Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

By Hariharan U

Published on September 13, 2025

Treat Hotels & Resorts is expanding its presence in North India with the addition of two new premium properties in culturally and historically significant destinations, Kumbhalgarh in Rajasthan and Chhatrapati Sambhajinagar in Maharashtra.

The first, Treat Aranya Resort, Kumbhalgarh, marks the brand’s debut in Rajasthan. Set against the backdrop of the Aravalli Hills and close to the UNESCO World Heritage Site of Kumbhalgarh Fort, the resort offers a tranquil escape where heritage and modern comfort come together. Guests can expect spacious rooms, landscaped lawns, panoramic views, and a setting ideal for those seeking both relaxation and cultural exploration.

The second property, Treat Imperial, Chhatrapati Sambhajinagar, is positioned at the city’s heart and designed as an upscale venue for weddings, corporate retreats, and family getaways. With regal architecture, expansive banquet spaces, gourmet dining, and premium hospitality services, it caters especially to large-scale weddings and events while reflecting the cultural spirit of Sambhajinagar.

These launches mark a new chapter in our journey,” said Mr. Alok Mundra, Managing Director, Treat Hotels & Resorts. “We’re not just building properties; we’re creating destinations that celebrate India’s diversity in architecture, cuisine, and celebrations, without compromising on luxury.”

Adding to this, Devendra Singh, General Manager, Development & Acquisitions, noted, “These developments are a testament to our vision of expanding thoughtfully into destinations that hold cultural, historical, and economic significance.”

With these upcoming launches, Treat Hotels & Resorts strengthens its position as one of India’s fastest-growing hospitality brands. Both properties uphold the brand’s philosophy of offering meaningful celebrations, memorable escapes, and enriching experiences — all while preserving India’s timeless heritage.

For inquiries and partnerships, visit www.treatresorts.com.


Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

By Hariharan U

Published on September 13, 2025

Holiday Inn has made a grand return to Melbourne’s CBD with the opening of its new property at Bourke Street Mall. This launch is part of IHG Hotels & Resorts’ first-ever dual-hotel development in Australia, alongside Hotel Indigo Melbourne Little Collins.

The 273-room Holiday Inn Melbourne Bourke Street Mall combines modern design with heritage architecture, including preserved Art Deco façades from landmark buildings such as Diamond House and the York Building. Developed by Steadfast Capital with interiors by global design studio Buchan and construction by Hickory, the hotel showcases a fresh take on Melbourne’s vibrant culture.

Located right above the reimagined Melbourne Walk and steps away from Bourke Street Mall, the hotel positions guests in the very heart of the city. Its standout feature is a 220-square-metre private terrace, offering clear views of Bourke Street Mall, the GPO clock tower, and Melbourne’s skyline ideal for corporate events or celebrations.

Guests are welcomed into an open-plan lobby on Level 2, designed with soft wood tones, greenery, and flexible seating. Holiday Inn’s signature Open Lobby concept ensures the space doubles up as a spot for working, dining, or relaxing.

The hotel’s restaurant, The Greenery, serves buffet breakfasts, all-day meals, and hearty dinners in a light-filled setting. The menu features comforting dishes such as sirloin steak, crisp fried reef fish, and slow-braised beef cheeks. Families can enjoy added value through Holiday Inn’s Kids Stay & Eat Free promise, with fun touches like smiley-face burger buns for children.

Holiday Inn Melbourne Bourke Street Mall offers a range of rooms—standard, premium, kings, and twins—decorated with playful, retro-inspired finishes in warm tones. With 92 double-double rooms, the property is especially suited for families and groups. Each room includes free Wi-Fi, Chromecast-enabled TVs, coffee-making facilities, and city views from select categories.

The hotel also provides a fully equipped gym and access to The Causeway conference rooms for business gatherings of up to 70 guests.

General Manager Scott Hamilton expressed excitement at the opening, noting that the hotel will play a key role in reviving Bourke Street Mall and its laneways while serving as a hub for Melbourne’s iconic events, from the Grand Prix to the AFL Grand Final. Together with Hotel Indigo Melbourne Little Collins, this opening reflects IHG’s commitment to creating destinations that blend global expertise with local spirit.

To celebrate the launch, Holiday Inn Melbourne Bourke Street Mall is offering breakfast for two for just $1 extra with its Opening Special flexible rate.Guests can also enjoy the benefits of IHG One Rewards, gaining access to perks and experiences across more than 6,700 hotels worldwide.

With its unbeatable location, welcoming design, and family-friendly touches, Holiday Inn Melbourne Bourke Street Mall is set to become a trusted base for travellers exploring Australia’s cultural capital.

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