Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

Lemon Tree Hotels Announces Massive Expansion with 30 New Properties in India

By Author

Published on February 10, 2024

Lemon Tree Hotels, a prominent name in the Indian hospitality sector, is gearing up for an ambitious expansion, planning to open 30 new properties across India within the year. This move, as reported by The Economic Times, aims to add over 2,000 rooms to the hotel chain's growing portfolio, marking a significant increase in its capacity to cater to the middle-class consumer segment, which is anticipated to drive demand as the country's economy continues to improve.

Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels, shared insights into the company's strategic growth plans, including expanding beyond Indian borders with a resort in Bhutan and three to four hotels and resorts in Nepal. This international venture signifies Lemon Tree's commitment to broadening its horizons and tapping into new markets.

The expansion strategy encompasses a wide array of markets, focusing on tier-one, two, and three cities, along with popular leisure and wellness destinations. Among the cities slated for new properties are Gurugram, Jamshedpur, Meerut, and Thiruvananthapuram, reflecting the brand's aim to strengthen its presence in key urban and emerging markets. Additionally, Lemon Tree is set to enhance its footprint in renowned leisure spots such as Dehradun, Goa, Kanha Somnath, Kumbhalgarh, and Udaipur, catering to the growing demand for travel and wellness experiences.

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In line with enhancing its luxury offerings, Lemon Tree plans to introduce two new resorts under its Aurika Hotels & Resorts brand, located in Kasauli and Rishikesh, featuring 110 and 132 rooms, respectively. These additions underscore the brand's focus on expanding its upscale segment to meet the preferences of discerning travelers seeking premium experiences.

Keswani also highlighted the brand's strategy for growth and consolidation in the hospitality sector, emphasizing the advantage Indian chains have in driving expansion through lower inventory hotels, a model that is currently less viable for international chains due to cost structures. With a portfolio that now exceeds 10,000 rooms, Lemon Tree is making significant strides in achieving its expansion goals, underscored by the recent opening of India's largest hotel, the 669-room Aurika Mumbai Skycity, and a managed inventory nearing 4,500 rooms.

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The financial performance for the quarter ended December 31st reflects the brand's positive trajectory, reporting a revenue from operations of Rs 2.89 billion ($34.8 million) and a profit of Rs 440 million ($5.3 million). With plans to sign up to 4,000 more rooms, including standalone and other branded hotels, Lemon Tree Hotels is poised for a dynamic phase of growth, continuing to build its legacy as a leading hospitality provider in India and beyond.

The recent launches, including Keys Lite by Lemon Tree Hotels in Dapoli, Maharashtra, and the upcoming Lemon Tree Hotel Meerut in Uttar Pradesh, further demonstrate the brand's aggressive expansion strategy and commitment to offering quality accommodations and exceptional service to travelers across the country and region.


Potato Head Bali Crowned Best Hotel for Sustainability at Telegraph Awards

Potato Head Bali Crowned Best Hotel for Sustainability at Telegraph Awards

By Nithyakala Neelakandan

Published on September 19, 2024

Potato Head Bali has been recognized as the best hotel in the world for sustainability at the prestigious Telegraph Hotel Awards. The hotel earned this honor for its exceptional commitment to eco-friendly practices and its positive impact on the local community.

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Described as "Hip and Progressive, and creative destination that is as good for the planet and local community as it is for the body, soul, and Instagram account," Potato Head Bali stands out for its forward-thinking approach to hospitality. The hotel’s dedication to sustainability is not just a marketing point but an integral part of its operations and ethos.

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This award is a testament to Potato Head Bali’s tireless efforts to promote sustainability, making it not only a luxurious destination but also a leader in environmental responsibility. Their contributions to preserving the planet and supporting the surrounding community make them an example for others in the hospitality industry to follow.

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The hotel’s motto, "Good Times, Do Good," perfectly captures the spirit of their mission—offering guests an unforgettable experience while prioritizing environmental and social responsibility. This recognition is well-deserved and highlights their role as a pioneer in sustainable hospitality.


Home2 Suites by Hilton Marks Growth and Innovation Milestone

Home2 Suites by Hilton Marks Growth and Innovation Milestone

By Nithyakala Neelakandan

Published on September 19, 2024

Since its debut in 2011, Home2 Suites by Hilton has become a leader in extended stay accommodations, reaching new heights in the hospitality industry. Celebrating the opening of its 700th hotel and with over 750 more in development, the brand is evolving to meet the changing needs of modern travelers. It aims to provide flexible, comfortable, and memorable stays for both leisure and business guests.

Home2 Suites by Hilton has been recognized as the top Upper Midscale/Midscale Extended Stay brand in J.D. Power’s 2024 North America Hotel Guest Satisfaction Index Study for the second consecutive year. This achievement is a testament to the brand's ongoing commitment to innovation, guest satisfaction, and responsible design. Notably, it was the first Hilton brand to welcome pets and remains a frontrunner in sustainable hotel practices.

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The brand’s global expansion continues with properties in key markets across the world. After making a significant entry into the APAC region in 2020, Home2 Suites has 60 locations already open and plans to operate 1,000 properties there. Its expansion into Europe, the Middle East, Africa (EMEA), and Latin America marks a new era for the brand, offering extended stay accommodations to a wider audience.

Home2 Suites is known for its home-like amenities that cater to a broad range of guests, including families, sports teams, and business travelers. Each suite comes with a fully equipped kitchen, outdoor spaces with grills, and an integrated fitness and laundry facility, making long stays more comfortable. The brand also focuses on creating a sense of home with features like Spin2Cycle, where guests can work out while doing laundry, and outdoor firepits for relaxation. These thoughtful touches have helped the brand build loyalty among guests.

In addition to its guest-centric approach, Home2 Suites has become a favorite among developers due to its efficient, cost-effective hotel prototypes. The latest designs offer flexible suite layouts, spacious lobbies for socializing, and a grab-and-go market. The brand recently introduced two new design packages that allow hoteliers to choose from different styles, ensuring each property meets market-specific demands without compromising on quality.

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Food and beverage offerings are a key component of the Home2 Suites experience. Each suite has ample kitchen amenities, including a full-size refrigerator, dishwasher, microwave, toaster, and coffee maker. Guests can also request induction burner cooktops at no extra charge. In the U.S. and Canada, Home2 Suites is piloting a new breakfast menu, offering guests more choices and a personalized start to their day. Additionally, its partnership with Grubhub in the U.S. enables guests to order food seamlessly and explore local dining options.

Home2 Suites places a strong emphasis on sustainability. The brand is committed to reducing its environmental impact through energy-efficient building materials, LED lighting, and Energy Star-rated appliances. Guests are encouraged to participate in sustainable practices by using amenities like hydration stations, recycling bins, and electric vehicle charging stations. The brand also played a pioneering role in eliminating single-use plastic containers, offering full-size bath amenities instead.

The brand’s forward-thinking approach allows it to remain competitive and adaptable in a rapidly changing market. As Home2 Suites continues to grow and expand into new regions, it remains committed to innovation, guest satisfaction, and sustainability. By balancing comfort, flexibility, and responsible practices, Home2 Suites by Hilton is positioning itself as a leader in the extended stay sector, and its journey is just beginning.


Fairfield by Marriott Kolkata Promotes Inclusion with Specially-Abled Associates at Kava

Fairfield by Marriott Kolkata Promotes Inclusion with Specially-Abled Associates at Kava

By Nithyakala Neelakandan

Published on September 19, 2024

Fairfield by Marriott Kolkata has taken a notable step towards fostering diversity, equity, and inclusion (DEI) by hiring specially-abled individuals at its all-day dining outlet, Kava. This initiative is part of the hotel’s broader commitment to aligning with Marriott International’s DEI goals, which emphasize being a global leader in creating a sense of belonging for all.

In collaboration with the Sarthak Educational Trust, Fairfield by Marriott Kolkata hired associates who are deaf and non-verbal, bringing their exceptional skills to the forefront at Kava. These specially-abled team members are playing a key role in the restaurant’s success, demonstrating the hotel’s dedication to inclusivity. Despite the challenges they face in communication, these individuals bring an unparalleled attention to detail and passion to their roles, setting a new standard for the hospitality industry.

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Fairfield by Marriott Kolkata’s General Manager, Manoj Jangid, expressed his pride in this initiative, stating, "In an industry where communication is pivotal, Fairfield by Marriott Kolkata is setting a new standard by integrating associates with diverse abilities into its team. Their passion to serve others is so inspiring. They’ve brought smiles, warmth, and love to our restaurant Kava. Their employment is not only a testament to their individual skills but also an affirmation of the hotel’s dedication to inclusivity."

The hotel has implemented comprehensive training programs to ensure that the new associates integrate seamlessly into the team. These efforts reinforce a collaborative and respectful workplace culture, benefiting both the employees and guests. This initiative also aligns with the hotel’s belief that embracing diversity enhances the guest experience by fostering a more empathetic approach to service.

The positive impact of this initiative extends beyond the workforce, as it also enriches the overall experience for guests. By promoting a culture of inclusion, Fairfield by Marriott Kolkata not only provides exceptional service but also sets an example for the hospitality industry as a whole.

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Additionally, Rohan Sirohia, Founder and CEO of Goodwyn Tea, echoed this sentiment, emphasizing the importance of heartfelt service in the hospitality sector. "Hospitality means serving from the heart. A nicely brewed tea can be made by any hands, but the right aroma comes from the heart that makes it, and that’s what makes them so special," said Sirohia.

Fairfield by Marriott Kolkata’s commitment to diversity and inclusion reflects Marriott International’s global vision. With a focus on creating an inclusive environment, the hotel aims to provide a welcoming space for all individuals, including its employees and guests. This initiative highlights the transformative power of embracing diversity in the workplace and the hospitality industry as a whole.

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