Loca Loka, the premium 100% agave tequila brand co-founded by Rana Daggubati, Anirudh Ravichander and Sree Harsha Vadlamudi, has officially launched in Bengaluru. After establishing its presence in Delhi and Mumbai, the brand now brings its Blanco and Reposado expressions to one of India’s most dynamic and premium-focused markets.

The move reflects Loca Loka’s steady and market-driven expansion approach. While tequila is still an emerging category in India, it is one of the fastest-growing white spirits globally, supported by rising cocktail culture, increasing urban spending, and a growing preference for craft-led, quality spirits. Bengaluru, with its strong food and beverage culture and globally exposed audience, fits naturally into this growth story.

For Rana Daggubati, the city holds personal meaning beyond business. “I’ve always admired Bengaluru’s energy,” he said. “There’s a balance here that’s ambitious yet grounded, global yet deeply rooted, artisanal yet uncompromising on quality. That duality mirrors Loca Loka. We’re inspired by authentic Mexican craft, but we’re building something that resonates with the modern global consumer, including India. The city’s creative and entrepreneurial spirit aligns naturally with the brand.”

Loca Loka first launched in highly competitive global markets, earning awards and strong consumer response. The brand is currently available in key cities across the US and has expanded into Singapore, the Philippines, and Indonesia. Structured entries into the UK and the UAE are underway as part of its international roadmap. The next phase will focus on strengthening distribution across North America, the Middle East, Europe, and select Asian hubs. New variants are also in development, including aged expressions, limited collaborations, and special editions celebrating artisanal legacies of both India and Mexico. Since its India debut late last year, the brand has seen strong demand, with batches consistently selling out.

“Bengaluru represents a strong alignment of consumer maturity, premium appetite, and trade sophistication,” said Sree Harsha Vadlamudi, Co-Founder & CEO, Loca Loka. “Our expansion strategy has never been about rapid geographic width. It’s about entering markets where distribution quality, pricing architecture, and consumer readiness converge. Bengaluru’s on-trade community understands agave, values craft and appreciates brand storytelling. That ecosystem makes it an ideal city for the next phase of our growth.”

Positioned as a founder-led and equity-backed venture, Loca Loka has focused on selective distribution, bartender engagement, and experience-led education. This approach aims to shift tequila consumption from quick shots to sipping quality and mixology versatility.

Highlighting the cultural connect, Anirudh Ravichander added, “Bengaluru has one of the most organic music communities in the country. It’s not just about large stages, but about intimate spaces where culture evolves. There’s a certain rhythm to this city that is layered, collaborative, constantly in motion. For us, tequila is as much about atmosphere as it is about the liquid itself. The way Bengaluru brings people together across art, nightlife, and ideas, makes it a natural fit for Loca Loka.”

Globally, premium tequila continues to see strong growth, with premium and super-premium variants driving value. In India, evolving urban lifestyles and cocktail-forward bars are creating space for quality agave brands to build long-term presence. Loca Loka’s Bengaluru rollout will include curated trade engagements, bartender collaborations, and selective placements across leading premium hotels, bars, restaurants, and retail stores in the city.

Currently, the brand is available in two expressions: Loca Loka Blanco, known for its bright agave notes, citrus freshness, and clean peppery finish; and Loca Loka Reposado, aged in oak barrels for layered warmth and a rounded mouthfeel and also, a new chapter is about to unfold as Loca Loka prepares to introduce its much-awaited Añejo expression.