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By Manu Vardhan Kannan
Published on May 20, 2025
India’s malls are undergoing a transformation, driven not by retail trends but by the rising appetite for curated dining experiences. From metropolitan hubs to emerging Tier II cities, food and beverage (F&B) offerings are no longer just part of the mall, they’re becoming the main attraction.
Across cities, malls are embracing this shift by creating dynamic, well-branded culinary zones that blend global flavours with local favourites. This pivot toward food is shaping how people eat, gather, and experience leisure, making malls the new culinary heart of urban life.
In Gurugram, Ambience Mall continues to stand tall, not only for its luxury shopping but also for its diverse food portfolio. With over 50 F&B outlets including brands like Paul, Punjab Grill, YouMee, Zambar, and Ladurée, the mall appeals to both global tastes and everyday cravings — creating a reason for frequent visits beyond shopping.
In Old Delhi, Omaxe Chowk is giving structure to one of India’s most iconic food destinations. Its 1.2 lakh sq. ft. culinary arena, Dawatpur, is split into thematic zones such as Sunehri Nagri, Laal Bagh, Neel Nagar, and Panna Puri, offering everything from legendary local snacks to global fast food. In a historic area known for its food chaos, the mall is offering a curated, hygienic version of culinary heritage.
Down south in Udaipur, Urban Square Mall is bringing a modern twist to Rajasthan’s royal hospitality. With Lemon Tree Hotels as an anchor and restaurants like Spice by Urban Square, it’s creating a balanced space for both tradition and modern dining — attracting tourists and locals alike. The mall is shaping a new food narrative for Tier II destinations.
In Noida, Gulshan One29 has emerged as a fine-dining address along the Noida-Greater Noida Expressway. With rooftop lounges and elegant eateries, it serves the area’s growing residential and office communities. Positioned strategically, it’s elevating the idea of destination dining in a corridor once dominated by transit.
Meanwhile, in Mohali, CP67 on the International Airport Road is building a high-street culinary hotspot. Home to celebrity-driven names like Pincode by Chef Kunal Kapur and One8 Commune by Virat Kohli, alongside brands like Gola Sizzler and YouMee, it’s redefining the food scene in Punjab’s urban landscape.
The numbers back this change. As per Anarock and JLL India, F&B’s share in mall leasing has nearly doubled over the past decade — from 10–12% to over 20% in many developments. Malls are using food to increase dwell time, create communities, and stand out in a competitive environment.
For consumers, the shift is clear: spending is moving from products to experiences. And for India’s malls, food is no longer a side offering — it’s the centrepiece of reinvention.
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