From Kerala’s vibrant heritage to international acclaim, Manavatty—hailed as the world’s first commercially produced Indian arrack with 0% carbs, sugar, or fat—is making waves in the global spirits industry. Created by UK Malayali entrepreneur John Xavier, originally from Kochi, this distinctive spirit has clinched two major honours: a Bronze Medal at the London Spirits Competition 2025 and the Spirit Bronze 2025 at the IWSC (International Wine and Spirit Competition) Annual Awards.

Manavatty, produced by London Baron Ltd., stands apart for its remarkable purity. It contains no preservatives or added colours and boasts a certified zero carb, fat, and sugar profile, all while delivering a smooth 44% alcohol content. Staying true to centuries-old fermentation and distillation techniques, the spirit’s quality has been rigorously verified by Campden BRI, London—a global authority in food and drink science.

Both the London Spirits Competition and the IWSC are respected for their rigorous evaluations that go beyond taste, assessing quality, value, packaging, and marketability. Manavatty’s wins underline its all-round excellence and strong appeal to today’s discerning consumers.

The name “Manavatty” is a clever fusion of “Mana,” reflecting nature’s inherent power, and “Vatty,” symbolising traditional fermentation and distillation. This mirrors the brand’s mission to offer a contemporary take on Kerala’s rich spirit-making legacy.

“Our commitment to preserving the essence of tradition has led to this dual win,” shared John Xavier, Director of London Baron Ltd. “We’re focused on creating spirits that bar managers and mixologists truly want to use, and more importantly, that people love to drink.”

Manavatty is now available in 250 stores across the UK, at Prosi Supermarkets and restaurants in Vienna, throughout all Gray Mackenzie & Partners stores in the Gulf, at the CIAL Cochin Duty Free Shop, and is set to expand into more markets. Enthusiasts can also explore and order online at manavatty.com.