Minor Hotels' Massive Expansion: Targeting 200+ New Global Openings

Minor Hotels' Massive Expansion: Targeting 200+ New Global Openings

By Author

Published on January 31, 2024

Minor Hotels, a Bangkok-based hotel owner and operator, is on a mission to redefine the global hospitality landscape. With plans to launch over 200 new properties within the next three years, this ambitious strategy aims to increase their global portfolio by almost 40% - a leap from the current 540 properties to an awe-inspiring count, including more than 30,000 new rooms to its existing inventory of almost 80,000.

The foundation for this massive expansion is Minor Hotels' record financial performance in 2023. Group CEO Dillip Rajakarier reflects on this achievement as a catalyst for the accelerated growth. The strategy encompasses enhancing their brand portfolio, revamping their digital strategy, and adopting a balanced mix of management and franchise operating models.

Minor Hotels currently owns or leases about 70% of its properties. This figure is expected to reduce to 50% as the group shifts towards a more aggressive blend of management and franchise agreements. The plan includes more than 150 new management agreements, increasing their share from 19% in 2023 to 38% by 2026. The group also eyes new franchise agreements while continuing to grow its hotel investment portfolio.

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The expansion isn't just about numbers; it's about geographic diversity. The group targets a balanced distribution of hotels and resorts globally, with about half of the new openings planned in Asia. Europe and the Middle East are expected to contribute over 50 properties each, while Australia, New Zealand, the Americas, and Africa will also see new openings. This strategy aims for a more equitable global room distribution, shifting the current Europe-centric focus.

Brands like Anantara, Avani, Oaks, Tivoli, and NH Hotels are expected to lead this expansion. Avani alone is set to double its property count to almost 100. Minor Hotels also plans to introduce new brands to meet unmet consumer demands and offer more tailored options to hotel owners.

Anantara Hotels, Resorts & Spas will continue to mark its presence with key openings across Europe, the UAE, Indonesia, and India. Avani Hotels & Resorts plans to expand in Frankfurt, Amsterdam, the Seychelles, and China. NH Collection Hotels & Resorts will celebrate its 10th anniversary with new openings in Thailand, Qatar, Finland, and Portugal. Tivoli Hotels & Resorts and nhow Hotels are also set for significant expansion.

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As part of its growth, Minor Hotels is committed to expanding into new experience categories and enhancing its culinary and non-hotel brands. The Anantara Kafue River Zambia Tented Camp and The Vietage by Anantara in Vietnam are examples of the group's venture into luxury experiences beyond traditional hotels.

Minor Hotels' strategy of over 200 new openings by 2026 marks an ambitious stride in global hospitality. With a focus on brand enhancement, digital overhaul, and a mix of operating models, the group is set to redefine its presence across the world, offering diverse and luxurious experiences to travellers globally.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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