The National Restaurant Association of India (NRAI) Mumbai Chapter has launched a unique initiative aimed at boosting voter turnout in the upcoming general elections. In an effort to engage the city's urban voters, NRAI has introduced the "Democracy Discount," a 20% discount on dine-in bills at over 50 participating restaurants across Mumbai. This offer will be available on November 20th and 21st, 2024, for voters who can show proof of voting.

The initiative comes at a pivotal time, as Chief Election Commissioner Shri Rajiv Kumar has expressed concerns over low voter participation in urban areas and emphasized the importance of involving young voters in the election process. By offering an incentive, the NRAI hopes to motivate residents of Mumbai, particularly younger voters, to cast their ballots and make their voices heard.

Rachel Goenka, Head of the NRAI Mumbai Chapter, highlighted the importance of the initiative, saying, “This initiative by the NRAI aims to inspire our young urban voters to actively engage in the voting process, celebrating our country’s vibrant and robust democratic framework, one of the largest in the world. I extend heartfelt thanks to all the participating brands and restaurants for enthusiastically joining this cause and encouraging young voters to make the most of this unique offer.”

The 20% discount is available to dine-in customers who present a voter ID showing Mumbai residency along with an inked finger as proof of voting. Over 50 well-known restaurants in Mumbai are participating in this drive, including popular spots such as Silver Beach Cafe, Nom Nom Khar, The Sassy Spoon, Bonobo, and The Bombay Canteen. This offer provides voters with an additional incentive to visit their favorite restaurants while contributing to the democratic process.

Participating Restaurants Include:

1. Silver Beach Cafe

2. Nom Nom, Khar

3. Estella

4. Akina

5. The Sassy Spoon

6. Saz Cafe

7. Pings

8. Nksha

9. Tamak

10. Taftoon

11. Lyla

12. EVE - Powai & Worli

13. Donna deli

14. Shy

15. Bonobo

16. Jamjar Diner

17. SOCIAL - All Outlets

18. SMOKE HOUSE DELI - All Outlets

19. ⁠Lord of the Drinks

20. ⁠Not Just TAMASHA

21. ⁠GARNET

22. ⁠FLYING SAUCER

23. ⁠Steps Cafe, Bandra

24. ⁠Great Punjab, Dadar

25. ⁠Pints of Wisdom, BKC

26. ⁠Oh So Silly Khar

27. ⁠Mirchi & Mime, Powai & Thane

28. Madeira & Mime, Powai

29. Zima

30. Shawarma Factory

31. ⁠JOSHH: Indian Eat Street

32. The Clearing House

33. ⁠TAT-Vikhroli

34. ⁠Que Sera Sera-Andheri

35. ⁠Blah ! - BKC and Santacruz outlet

36. Saffron & Soy, Juhu

37. ⁠Lord Of The Drinks, Powai

38. ⁠Farzi Cafe Oberoi

39. ⁠Pa Pa Ya (all outlets)

40. ⁠Mainland China

41. ⁠Asia Kitchen by Mainland China.

42. ⁠Episode.

43. ⁠Bohoba.

44. ⁠Global Grill, Malad.

45. ⁠Gong

46.  Aegyo - Cafe & Bakehouse

47. ⁠The Bombay Canteen

48. ⁠O Pedro

49. ⁠Veronica's

50. ⁠Bombay Sweet Shop

51.  Hakkasan

52.  Yauatcha

53. Nara Thai

54. CinCin

55. Ode

56. Waarsa

With such an extensive list of participating restaurants, the initiative is expected to encourage a large number of people to vote while enjoying a meal out. This drive is part of NRAI’s ongoing efforts to promote social responsibility and community engagement.

About NRAI

Founded in 1982, the National Restaurant Association of India is the primary voice of the Indian restaurant industry, representing over 500,000 restaurants. The NRAI aims to promote and strengthen the food service sector in India, with a broad network that spans across cities and states. The organization supports its members with initiatives that enhance the growth and sustainability of the industry.