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By Author
Published on September 17, 2023
Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.
Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.
Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks.
Key features of Oktoberfest include:
Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.
Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.
Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.
Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.
Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.
Parades: There are often parades, including the grand opening procession and traditional costume parades.
Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.
Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.
It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.
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By Manu Vardhan Kannan
Published on February 13, 2026
Taj Club House, Chennai has introduced LAVA, Grill at the Roof, a contemporary rooftop dining venue designed for relaxed alfresco evenings. Positioned as a sundowner destination, the new space brings together open-air charm, sweeping city views and a menu that celebrates bold global flavours.
Perched at the top of the hotel, LAVA, Grill at the Roof offers both an intimate air-conditioned indoor section and a breezy rooftop area. Soft mood lighting and panoramic views of the Chennai skyline set the tone for easy conversations and laid-back dining under the open sky. The alfresco section forms the heart of the venue, making it an inviting spot for after-hours gatherings and special evenings.
The menu focuses on global grilling traditions with a noticeable Asian accent. Guests can explore a range of Asian tapas, sushi, dim sum, sliders and signature grill dishes. Small bites include Edamame with Sea Salt or Pepperoncino and Marinated Gordal Olives with Beetroot Tzatziki. The selection also features Chicken Katsu Bao with Tonkatsu Sauce, Duck Rillette Sliders with Jalapeño and Mint Chutney, and sushi options such as California Roll, Spicy Tofu Roll and Crispy Prawn Uramaki.
Vegetarian diners can choose from Water Chestnut & Mushroom Dumplings and Corn & Spinach Dumplings, while grill highlights include Persian Lamb Skewers and Harissa-spiked Prawns served with Roasted Grape Salsa. The dishes are complemented by a curated list of wines, craft cocktails and premium beverages, carefully paired to enhance the grill-focused menu.
With its blend of indoor comfort and alfresco elegance, LAVA, Grill at the Roof is set to become a preferred choice for sundowners, intimate dinners and celebratory evenings in the city. At Taj Club House, Chennai, the new rooftop address promises evenings where fire-led flavours, fresh air and city lights come together effortlessly.
This Valentine’s season, SOCIAL is inviting guests to take love offline with its nationwide campaign, लव like the OGs, running from 10th to 28th February across all SOCIAL outlets. Inspired by the simplicity of old-school romance, the campaign encourages people to slow down, have real conversations, and reconnect without screens in the way.
At a time when love often plays out over DMs and dating apps, SOCIAL is tapping into a growing desire among Gen Z for something more intentional and personal. The idea behind लव like the OGs is not about going back in time, but about bringing back what truly matters, showing up, speaking honestly, and giving someone your full attention.
Speaking about the campaign, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd., said, “Love today is fast, filtered, and often fleeting. With लव like the OGs theme, we wanted to slow things down and bring back the charm of old-school romance, where effort mattered and conversations weren’t rushed. SOCIAL has always been about belonging and real connections, and this Valentine’s, we’re inviting people to step away from screens and rediscover what love feels like offline.”
As part of the experience, guests can write handwritten postcards while waiting for their food and exchange notes the old-fashioned way. The idea is simple, whether you’re on a first date, with your partner, or just out with friends, sit across the table and share a moment that feels real.
A major highlight of the campaign is the limited-edition Valentine’s menu titled Do Dishon Ka Mel. Celebrating cross-cultural love stories through bold food pairings, the menu blends flavours from different regions with SOCIAL’s signature twist. Dishes include Sev Puri Toastada, bringing Puraani Dilli and Mexico together; Bhuna Ghost Cheese Tart; Chicken Biryani Burrito; and Andhra Chilli Paneer & Chicken Chopsuey.
Other special creations include Krapow Aglio Olio in plant-based, chicken, and lamb options, Kebab Paella, Cheeseburst Smash Burgers, and desserts like Snicker Samosa and Gajar Halwa Sizzler. The Valentine’s special menu will be available across SOCIAL outlets from 10th to 28th February. Select dishes will also be offered for delivery through Swiggy and Zomato for those celebrating at home.
Staying true to its community-first approach, SOCIAL will also host curated in-outlet experiences and events at select locations. Designed to be inclusive and warm, the celebration welcomes everyone: single, taken, or somewhere in between.
With लव like the OGs, SOCIAL reinforces its space as more than just a café-bar. This Valentine’s, the brand reminds guests that love doesn’t need an algorithm, just a table, a postcard, and a little effort.
By Hariharan U
Published on February 12, 2026
Third Wave Coffee is marking Valentine’s Day with a limited-edition beverage lineup crafted to celebrate connection and everyday indulgence. Launched nationwide on February 11, 2026, the seasonal range features four themed creations - La Vie en Rose Frappe, La Vie en Rose Latte, Red Velvet Milkshake, and Red Velvet Mocha Frappe - each designed to bring a playful yet comforting touch to coffee breaks.
The rose-inspired offerings lead with floral, creamy notes, where the La Vie en Rose Frappe blends delicate rose flavours with whipped cream and dehydrated rose petals, while the La Vie en Rose Latte offers a smoother, mellow sip with subtle sweetness. Complementing the floral profiles are dessert-style red velvet creations: the Red Velvet Milkshake delivers a rich, thick indulgence topped with whipped cream and velvet crumbs, and the Red Velvet Mocha Frappe combines bold coffee and cocoa with a decadent finish.
Priced from ₹305 onwards, the collection is positioned as an accessible festive treat. Available across all outlets till February 22, the range reflects the brand’s structured, insight-led approach to seasonal innovation, aligning menu development with cultural moments and evolving consumer preferences. Founded in 2016 by Sushant Goel, Anirudh Sharma and Ayush Bathwal, Third Wave Coffee has grown to over 200 cafés nationwide and continues to focus on a coffee-first experience driven by quality beans, accessible locations and technology-enabled engagement.
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