Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


JW Marriott Mumbai Sahar Introduces ‘Matcha Moments’ at Autm

JW Marriott Mumbai Sahar Introduces ‘Matcha Moments’ at Autm

By Manu Vardhan Kannan

Published on January 24, 2026

In a city that is always on the move, Autm at JW Marriott Mumbai Sahar is bringing a refreshing pause with the launch of Matcha Moments, starting 21st January 2026. The new experience invites guests to slow down, reset, and enjoy a sense of calm through carefully prepared matcha-based beverages.

Blending age-old tradition with modern tastes, Matcha Moments goes beyond being just a trend. The menu highlights matcha’s natural energy boost, antioxidant benefits, and its distinctive umami flavour. Guests can choose from hand-whisked ceremonial Matcha Tea, creamy Matcha Lattes, and cooling iced options. Signature creations include the Strawberry Iced Matcha Latte, Coconut Matcha Cloud, and the zesty Matcha Yuzu Spritz, each designed to offer a balance of taste, ritual, and refreshment.

Available throughout the day at Autm, Matcha Moments presents a thoughtfully curated menu that brings together tradition and contemporary flavours. Positioned as both a mindful treat and an everyday essential, the experience reflects a modern approach to wellness-led dining in Mumbai.


Stock Up Before Dry Days Hit: 4 Bottles for the Long Weekend Swing

Stock Up Before Dry Days Hit: 4 Bottles for the Long Weekend Swing

By Manu Vardhan Kannan

Published on January 24, 2026

This Republic Day long weekend brings with it calm evenings, loud nights, and plans that often come together at the last minute. With dry days around January 26, stocking up in advance becomes essential. A ready bar sets the tone, whether it’s an intimate house gathering or a lively hosting scene. This curated selection brings together refined craftsmanship, celebrity-backed labels, and bold new-age spirits. Each bottle earns its place, with no fillers and no compromises.

Shelter6 Vodka stands out for its focus on precision. Crafted by Cartel Bros in collaboration with Badshah, the vodka is refined six times to achieve exceptional clarity and smoothness. Clean on the palate and silky on the finish, it works equally well in cocktails and when sipped neat. It fits right into intimate house parties and well-set bars.

The Glenjourney Single Malt Whisky is designed for slow, thoughtful pours. A combination of sherry, bourbon, and rum casks brings warmth, depth, and balance to the whisky. Co-crafted by Ajay Devgn, this no-age-statement single malt feels layered and confident without being overpowering. It is best enjoyed unhurried, making it ideal for relaxed long weekend evenings. 

The Glenwalk Blended Scotch Whisky offers a dependable and refined choice for hosting. This three-year-old blend carries malty richness with gentle spice, making it easy to serve and even easier to enjoy. Co-founded by Sanjay Dutt and trusted by over a million drinkers, it suits gatherings where consistency matters.

EL Goonda, backed by Karan Tacker, brings a bold energy to the mix. Made using 100% Indian agave beasts, the range offers distinct personalities across variants. Silver delivers raw lightning shots, Reposado offers smooth character, Picante adds spicy flair, and Café introduces coffee-driven intensity. Ideal for margaritas or straight pours, EL Goonda makes a statement for those looking to turn things up before January 26. The brand is available in Mumbai.

With dry days approaching, stocking these bottles ahead of time ensures the long weekend stays seamless. Cartel Bros brings polish, EL Goonda delivers punch, and together they help set the mood. Republic Day deserves a bar that is ready to pour and ready to celebrate.


Sandwizzaa Strengthens Mumbai Presence with New Outlet in Malad

Sandwizzaa Strengthens Mumbai Presence with New Outlet in Malad

By Hariharan U

Published on January 23, 2026

Mumbai-based QSR brand Sandwizzaa has strengthened its presence in the city with the launch of a new outlet in Malad, continuing its steady expansion across the market it calls home. Known for its indulgent sandwiches and comfort-focused offerings, the brand remains closely tied to the everyday food habits of Mumbai’s neighbourhoods.

Since its early days, Sandwizzaa has built loyalty by becoming part of customers’ daily routines, offering quick meals, familiar flavours, and consistent quality. The Malad outlet follows the same philosophy, opening in a suburb known for its mix of residential communities, offices, colleges, and high daily footfall, making it a natural fit for the brand’s walk-in, repeat-visit model.

Commenting on the expansion, Pankaj Sharma, Director, Sandwizzaa, said, “Mumbai has always been central to Sandwizzaa’s story. Every outlet we open here feels personal because it comes from listening to our customers and understanding how they eat every day. Malad stood out as a neighbourhood that values convenience, familiarity, and value, which aligns perfectly with what Sandwizzaa represents.”

The Malad outlet offers Sandwizzaa’s full range of vegetarian sandwiches, fries, beverages, and comfort favourites, staying true to the brand’s core promise of affordability and consistency. In addition to its signature sandwiches, the outlet serves thick milkshakes, frappes, and classic tea and coffee options, catering to both quick bites and relaxed pauses through the day.

Designed as an easy walk-in space, the outlet is positioned to serve students, office-goers, and residents alike, encouraging frequent visits rather than occasion-led dining. With this addition, Sandwizzaa continues to grow across Mumbai through a measured, sustainable expansion strategy that prioritises neighbourhood relevance over scale alone.

The brand has also recently been recognised with Zomato’s Best Fast Food Award, reinforcing its standing within Mumbai’s competitive QSR landscape.

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