Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


Mirth Cocktail Bar Celebrates International Whisky Day with Signature Experiences

Mirth Cocktail Bar Celebrates International Whisky Day with Signature Experiences

By Hariharan U

Published on March 28, 2026

Mirth Cocktail Bar is marking International Whisky Day with a curated experience that brings together classic pours and creative cocktails for whisky lovers in the city.

Known for its thoughtful approach to mixology, the bar is offering something for both purists and experimental drinkers. Guests can choose from a strong back-bar selection featuring labels like Royal Salute 21 Year Old, The Macallan 12 Year Old, and The Dalmore 15 Year Old. Options such as Aberfeldy and Woodford Reserve add to the range for those who enjoy different whisky styles.

image

Beyond straight pours, the spotlight is also on the bar’s “Liquid Signatures” menu, where whisky is reimagined through creative combinations. Cocktails like Old Flame blend Maker's Mark with spiced coconut and jaggery syrup, while Mango Reverie pairs Johnnie Walker Black Label with raw mango cordial and a hint of chilli salt, giving it a local twist.

For those looking to try something different, Pour Me A Slice brings together Dewar's 12 Year Old with sake and cheese notes, while Ground Control uses Camikara 3 Year Old with a nutty orgeat base to create a textured drink.

The experience is designed to go beyond just drinking, offering a relaxed space where guests can explore flavours, discover new combinations, and celebrate the craft behind whisky.

With its focus on both tradition and innovation, Mirth continues to position itself as a go-to destination for cocktail enthusiasts in Bengaluru, especially on occasions that celebrate iconic spirits


Sheraton Grand Bangalore Marks Earth Hour with Zero-Waste Dining Experience

Sheraton Grand Bangalore Marks Earth Hour with Zero-Waste Dining Experience

By Hariharan U

Published on March 28, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway is marking Earth Hour with a unique dining experience focused on sustainability and mindful consumption at The Persian Terrace.

Bringing together food and environmental awareness, the evening features a specially curated zero-waste, plant-based menu designed to go beyond the idea of a single hour and encourage long-term conscious living. The experience is further enriched with the presence of Suyash Mishra, who will share insights on sustainability and responsible practices.

Set in a calm, open-air setting, the experience focuses on using ingredients in their entirety, reducing waste while still delivering on flavour. The menu, crafted by Sunil Rai and his team, begins with pumpkin hummus served alongside vegetable skin crisps and a millet falafel bite. Guests can also explore a selection of mezze including beetroot hummus, baba ganoush, and green pea labneh.

The meal continues with light and comforting dishes such as spinach broth and Arabic lentil shorba, followed by warm mezze like vegetable sambousek and spinach fatayer. Main course highlights include creative cauliflower preparations and a plant-based take on tofu au vin, showcasing how sustainable ingredients can be both simple and satisfying.

Desserts round off the experience with black rice pudding and a millet-based date and almond basbousa. Complementing the food are sustainable cocktails like the Carrot & Lemongrass Highball and the Earthy Garden Cocktail, made using fresh, in-house ingredients.

Adding a thoughtful layer to the evening, Suyash Mishra will engage with guests, sharing perspectives on environmental responsibility and how small changes can make a larger impact.

With this initiative, the hotel highlights how dining experiences can play a role in promoting sustainability, encouraging guests to adopt more mindful choices in their everyday lives.


JW Marriott Mumbai Sahar Hosts Chef Bruno Ferrari for Exclusive Italian Showcase

JW Marriott Mumbai Sahar Hosts Chef Bruno Ferrari for Exclusive Italian Showcase

By Hariharan U

Published on March 28, 2026

JW Marriott Mumbai Sahar is set to host a standout culinary experience at its signature Italian restaurant, Romano’s, with an exclusive chef takeover by Bruno Ferrari.

The three-day showcase brings the internationally recognised chef to Mumbai, offering guests a rare chance to explore regional Italian cuisine through a specially curated dining experience. Known for his Michelin-recognised restaurant concepts across Asia, Chef Ferrari brings over two decades of global experience, along with a strong focus on authentic, lesser-known Italian recipes rooted in tradition.

Originally from Abruzzo, his approach to cooking stays close to heritage while presenting dishes with refined technique. The à la carte dinner menu across the evenings features regional classics that are not commonly found in the city. Guests can expect dishes like Pallotte Cacio e Ova, Orecchiette alle Cime di Rapa, and Brodetto di Pesce Adriatico, along with mains such as Agnello al Forno con Patate and Branzino al Limone e Capperi. Desserts include favourites like Pastiera Napoletana, Torta Caprese, and Cannoli Siciliani.

Adding to the experience, the restaurant will also host a specially curated Easter brunch, inspired by traditional Italian family-style celebrations. The spread will include a mix of cold and hot selections, live stations, freshly prepared pastas and risottos, and a dessert section featuring the iconic Colomba Pasquale.

Sharing his thoughts, Bruno Ferrari said, “Italy has hundreds of regional recipes that the world has never tasted. When I travel, my mission is always the same, to bring those stories to the table, with the same honesty and soul you would find in an Italian home or a family trattoria. Mumbai is a city that truly understands food, and I cannot wait to cook here.”

Prakash Chettiyar, Director of Culinary, added, “At JW Marriott Mumbai Sahar, we are always looking to create dining experiences that go beyond the expected. Having Chef Bruno Ferrari at Romano’s is a truly special occasion, he brings with him an extraordinary depth of knowledge of regional Italian cuisine that is rare to find anywhere in the world, let alone in Mumbai. We are excited to welcome him and offer our guests a genuinely authentic taste of Italy.”

With this limited-time showcase, the hotel continues to strengthen its position as a key dining destination in Mumbai, offering experiences that go beyond the usual and bring global culinary perspectives to the city.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.