Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


Boston Pub Introduces a Five-Floor Nightlife Experience in Bengaluru's RR Nagar

Boston Pub Introduces a Five-Floor Nightlife Experience in Bengaluru's RR Nagar

By Manu Vardhan Kannan

Published on November 9, 2026

Bengaluru's dining and nightlife scene welcomes Boston Pub, a new destination in Rajarajeshwari Nagar (RR Nagar). Spread across approximately 12,000 sq. ft. and five floors, the venue brings together vintage-inspired interiors, global cuisine, signature cocktails, music and entertainment.

Located on 80 Feet Road, Kempegowda, RR Nagar, Boston has been designed as more than a conventional pub. Its five-floor concept offers different settings for guests, whether they want to enjoy a meal, catch up with friends, celebrate an occasion or spend an evening on the dance floor.

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Designed by Vinay Agnelo F. D'Almeida, the interiors combine vintage aesthetics, warm textures and contemporary elements. The basement features a dance floor, while the indoor dining and pub spaces provide settings for relaxed gatherings. The rooftop seating adds another option for guests looking to unwind.

With a seating capacity of approximately 400 guests, Boston can accommodate casual outings, group gatherings, birthdays, corporate events and private celebrations. DJ performances, live music and specially curated events will also form part of its entertainment programme.

The food menu brings together contemporary global cuisine, comfort food and sharing plates suited to a pub setting. It features Asian and Chinese favourites, Korean-inspired dishes, Indian appetisers, Italian-style pizzas and Continental selections. Some of the dishes that have received positive customer feedback include Korean Chicken Bao, Classic Chicken Tikka, Chilli Garlic Chicken Noodles, Wild Mushroom Dumplings and Fish Fingers. The pizza selection offers familiar favourites, while Tres Leches Cake and New York Cheesecake provide dessert options. The menu also includes vegetarian dishes for guests with different preferences.

The beverage programme features signature cocktails and non-alcoholic creations. Signature cocktails include Mushroom & Oak, Titaura, Crimson Passion, Golden Orchard, The Tea Garden, Boston Bloom, Baklava Old Fashioned, Bitter Bloom, Spiked Milkshake, Midnight Malt and Berry & Brine. The non-alcoholic selection features Ruby Fizz, Baklava Brew, Tropical Herb Garden, Heatwave, Indigo Tropica, Paradise and Garden Mist.

Boston also recommends pairing its craft beer selection with dishes such as Classic Chicken Tikka, Nimboo Chicken Tikka and Nimbu Murgh Tikka. The smoky and tangy flavours of these preparations complement the beer selection.

Founded by Subbaiah, Preetham, Hem and Ashwin, Boston draws inspiration from vintage culture while embracing contemporary nightlife. The brand's vision focuses on character, experience, culture and lifestyle, aiming to create a destination that goes beyond food and beverages.

Sharing the idea behind the concept, the founding team said, "Boston was envisioned as more than just another place to eat, drink and party. We wanted to create a destination where every visit tells a different story. With five floors, each offering its own character and experience, Boston brings together the charm of a bygone era and the excitement of contemporary nightlife. Our vision is to build a space where people connect, celebrate and create memories. Ultimately, we want Boston to be remembered not just for the place it is, but for how it makes people feel."

With its five-floor layout, varied dining options and entertainment spaces, Boston aims to establish itself as a social and nightlife destination in Bengaluru's RR Nagar.


Om Sweets Brings Its Signature Mithai and Vegetarian Food Experience to Golf Course Road

Om Sweets Brings Its Signature Mithai and Vegetarian Food Experience to Golf Course Road

By Manu Vardhan Kannan

Published on November 7, 2026

Om Sweets has introduced its premium retail concept on Golf Course Road, Gurugram, expanding its presence in one of the city's prominent commercial and residential destinations. The new outlet brings together the brand's traditional Indian mithai, savouries and vegetarian food offerings in a contemporary setting.

The outlet caters to customers looking for everyday dining, festive purchases and gifting options under one roof. Beyond its range of Indian sweets, Om Sweets offers savoury preparations and a wider selection of vegetarian food, making it a destination for different occasions and dining preferences.

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The new retail format reflects the changing expectations of urban consumers, who increasingly look for quality, variety and thoughtful presentation alongside familiar flavours. While the outlet offers a contemporary environment, it retains the traditional appeal that has shaped the brand's identity. Its Golf Course Road location also improves accessibility for residents and professionals in the surrounding neighbourhood.

Om Sweets' journey began in the early 1940s, when Shri Hari Chand Kathuria Ji started a family sweets business. Following Partition, the family rebuilt its business in India. In 1960, Shri Om Prakash Kathuria Ji established a shop in Arjun Nagar, Gurugram, laying the foundation for the brand's growth. Over the years, the business expanded its offerings and customer base, developing into an established food brand with a presence across Gurugram, Faridabad, Delhi, Sohna and Palwal.

Commenting on the launch, a spokesperson for Om Sweets said, “At Om Sweets, our focus has always been on serving food that people can associate with their everyday lives and special occasions. Mithai remains an important part of what we do, but our offering today extends to savouries and a wider range of vegetarian food. With our Golf Course Road outlet, we are bringing this variety to customers in a contemporary setting, making it convenient for them to explore our offerings for different occasions while continuing to enjoy the flavours they know and trust.”

With this launch, Om Sweets continues to expand its retail presence and introduce its broader food portfolio to a new customer base. The outlet brings together the brand's established culinary offerings and evolving retail format, catering to everyday meals, celebrations and gifting occasions.


Wendy's India Launches Five Global Burger Flavours Under 'The Great Burger Scam'

Wendy's India Launches Five Global Burger Flavours Under 'The Great Burger Scam'

By Hariharan U

Published on November 7, 2026

Wendy's India has introduced five globally inspired burger flavours under its new campaign, 'The Great Burger Scam', with prices starting at ₹59. Launched in November 2026, the range brings international flavour profiles to the value burger segment, offering both vegetarian and chicken options priced between ₹59 and ₹99.

The new selection features five flavours: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. The range combines smoky, herbaceous, sweet and savoury profiles with a familiar Indian-inspired option, giving customers a wider choice beyond conventional value burger offerings.

The campaign plays on the idea of a 'scam' by presenting a range of distinct flavour experiences at prices that may seem unexpectedly affordable. Wendy's positions the launch as an effort to challenge the perception that lower-priced burgers need to offer limited variety.

Commenting on the campaign, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, "Consumers today are looking for more than just a good deal. They want variety, exciting flavours and experiences that feel worth trying. With 'The Great Burger Scam', we wanted to turn the usual value burger narrative on its head. Five distinct flavours, globally inspired choices and prices starting at ₹59, it almost sounds too good to be true! Through this campaign, we want to make flavour exploration accessible to everyone while bringing a little fun and surprise to the everyday burger experience."

The launch targets consumers, particularly Gen Z and Millennials, who are interested in exploring new food options while keeping spending in check. By bringing flavours associated with different cuisines into an affordable format, Wendy's aims to make experimentation more accessible to everyday burger customers.

The campaign also adds to the brand's efforts to differentiate its offering in India's competitive quick-service restaurant market, where value pricing and menu variety remain important considerations for consumers.

The new burgers are available at Wendy's India dine-in restaurants and through online delivery platforms.

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