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By Author
Published on September 17, 2023
Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.
Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.
Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks.
Key features of Oktoberfest include:
Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.
Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.
Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.
Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.
Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.
Parades: There are often parades, including the grand opening procession and traditional costume parades.
Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.
Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.
It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.
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By Hariharan U
Published on June 18, 2026
Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.
The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.
Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.
Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.
ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.
The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.
According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.
Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.
By Manu Vardhan Kannan
Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.
Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.
Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.
Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.
With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.
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