Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


Viva Lobby Lounge Launches New Menu and In-House Bakery at Holiday Inn Gurugram Sector 90

Viva Lobby Lounge Launches New Menu and In-House Bakery at Holiday Inn Gurugram Sector 90

By Hariharan U

Published on October 9, 2025

Viva Lobby Lounge at Holiday Inn Gurugram Sector 90 has unveiled an all-new food and beverage menu, marking an exciting milestone with the launch of its in-house bakery. The refreshed menu brings together a mix of comfort and creativity, offering everything from decadent pastries to freshly brewed beverages, all designed to elevate the everyday café experience.

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Guests can now indulge in an artisanal spread featuring signature creations like Genoise Chocolate Cake, Philadelphia Cheesecake, Hazelnut Chocolate Cake, Viva Special Cake, Mississippi Mud Pie, and the ever-popular Opera Pastry.

The bakery also rolls out a tempting variety of freshly baked items, including Apple Strudel, Butter Croissant, Fresh Fruit Danish, Multigrain Loaf, and French Baguette, perfect companions for the lounge’s range of hot and cold teas, handcrafted coffees, and seasonal fresh juices.

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For those who prefer guilt-free indulgence, the new menu includes wholesome cookies such as Millet Cookies, Almond Cookies, Sugar-Free Oats Cookies, and Honey & Fig Cookies, each baked fresh in-house using natural ingredients.

“With the launch of our in-house bakery, we are elevating the guest experience by offering handcrafted items made with the finest ingredients. Every item on the new menu reflects our commitment to freshness, quality, and creativity,” said Executive Chef Prakash Yadav, Holiday Inn Gurugram Sector 90.

Viva Lobby Lounge has always been a space where guests relax and connect. With this new menu and the bakery launch, we are offering more than just food , we are creating moments,” added Nitinn Sharma, General Manager, Holiday Inn Gurugram Sector 90.

Located in New Gurugram, Viva Lobby Lounge continues to be a warm, welcoming spot for casual meetings, friendly catch-ups, or solo coffee breaks. With its new menu and bakery offerings, it’s all set to become a go-to destination for dessert lovers and café enthusiasts across the city.


Burger Singh Expands in Bengaluru with Third Outlet, Eyes 100 Stores Across Karnataka

Burger Singh Expands in Bengaluru with Third Outlet, Eyes 100 Stores Across Karnataka

By Hariharan U

Published on October 9, 2025

Burger Singh, India’s favourite homegrown burger brand, has opened its third outlet in Bengaluru, this time in Sarjapur, marking another big step in its journey to conquer southern India. Known for serving burgers with an unmistakable desi twist, the brand sees huge potential in Bengaluru, a city it believes still has space for more Indian-flavoured QSR experiences.

The company has set an ambitious target of opening 100 outlets across Karnataka over the next few years, with four to five new locations already lined up within Bengaluru. This move fits into Burger Singh’s larger expansion roadmap to launch 200+ new stores nationwide, especially in Tier-2 and Tier-3 cities. The brand currently operates 180+ outlets across 80+ cities in India, growing rapidly under its high-ROI Owner-Partner model, which has become the backbone of its success story.

Speaking about the new launch, Bhargav P V, Chief of Staff, Burger Singh, shared, “Bengaluru is one of India's most exciting and forward-looking food markets, diverse, experimental, and rooted in flavor. While international QSRs dominate the space, there's still a huge opportunity for a brand that truly understands the Indian palate. With our third outlet in Sarjapur and several more in the pipeline, we're bringing Burger Singh's signature desi twist to more neighborhoods and building a strong foundation for our next 100 stores across Karnataka.”

The new Sarjapur outlet brings together everything Burger Singh stands for flavour, comfort, and a dash of fun. Its menu blends Indian spices with global burger trends, featuring favourites like Udta Punjab 2.0, Big Crispy, Bunty Pappeh da Aloo, and Amritsari Murgh Makhani, along with six varieties of fries, Batata Vada, Onion Rings, Karare Murgh Pops, Cheese Coins, refreshing beverages, and desserts.

Designed with a vibrant yet relaxed vibe, the outlet offers the perfect hangout for friends, families, and even solo diners. Whether you choose to dine in, take away, or order in, every bite promises a celebration of bold Indian flavours in true Burger Singh style.

About Burger Singh

Launched in 2014 in Gurugram, Burger Singh is the only Made-in-India burger brand competing head-to-head with global fast-food giants. Today, it operates over 180 outlets across 80+ cities including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, and Amritsar. The brand also made its international mark with three outlets and one food truck in London. With its recent pre-Series B funding, Burger Singh is valued at INR 430 crores, continuing its remarkable rise as a desi QSR success story perfectly suited for both metro and emerging Indian markets.


Celebrate the Festival of Lights, the KHOYA Way!

Celebrate the Festival of Lights, the KHOYA Way!

By Manu Vardhan Kannan

Published on October 8, 2025

This Diwali, celebrate the Festival of Lights the KHOYA way!, with handpicked hampers crafted to delight the senses and elevate every celebration. Each collection combines timeless recipes with contemporary flair, offering indulgence that feels both rooted in heritage and refreshing in flavour.

From melt-in-the-mouth Kaju Katli to delicate sugar-free mithai, KHOYA’s festive hampers bring together the joy of sharing, the warmth of tradition, and the art of fine craftsmanship.

Handpicked by KHOYA

A thoughtfully curated selection of festive treasures, this hamper celebrates the joy of sharing flavours steeped in Indian tradition. It features the newly launched White Chocolate Aam Papad Barfi, South Indian Mixture, Amla & Supari Mukhwas, and Assorted Nuts, a blend of sweet, savoury, and tangy notes. Perfect for gifting loved ones, it captures the true essence of festive indulgence.

Available across India through KHOYA’s website

All Things Cashew by KHOYA

For the discerning cashew connoisseur, this selection showcases Rose & Chocolate Kaju Katli alongside Tangy, Spiced, and Mint Cashew Jars. Each piece combines melt-in-the-mouth textures with bold, distinctive flavours, ideal for gifting or curating a memorable festive spread.

Available across India through KHOYA’s website

The Ornate Orb

A luxurious keepsake that merges tradition with elegance, The Ornate Orb features a collection of premium handpicked nuts presented in a beautifully crafted brass orb. It is a visual and sensory delight, a perfect choice for those who appreciate modern heirlooms and refined festive gestures.

Available across India through KHOYA’s website

Sugar-Free Mithai Box

A mindful indulgence for the health-conscious, this box features traditional favourites like Pink Coconut Ladoo, Bikaneri Barfi, Roasted Besan Ladoo, Kesar Barfi, Walnut Peda, and Classic Khoya, all crafted without added sugar. With its range of textures and flavours, this collection makes a thoughtful gift for family, friends, or colleagues.

Available across India through KHOYA’s website

Rose & Chocolate Kaju Katli

A contemporary take on a classic favourite, the
Rose & Chocolate Kaju Katli combines delicate floral notes with rich chocolate for an unforgettable treat. Each piece is slow-made, elegantly crafted, and true to KHOYA’s artisanal ethos, a perfect gift that captures timeless sophistication.

Available across India through KHOYA’s website

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