Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


Gracia Cero Brings Mindful Drinking to the Fore

Gracia Cero Brings Mindful Drinking to the Fore

By Hariharan U

Published on January 11, 2026

Kantala Spirits has introduced Gracia Cero, a new-age beverage that encourages mindful drinking while keeping the joy of social occasions intact. Positioned clearly as not anti-alcohol, Cero supports choice, moderation, and inclusivity, giving consumers the freedom to enjoy gatherings on their own terms.

Gracia Cero stands out as India’s first non-alcoholic agave drink, created for people looking to reset after festive indulgence, take part in Dry January, or simply adopt a more balanced drinking approach. The focus remains on flavour and experience, ensuring that choosing a zero-alcohol option never feels like a compromise.

Designed to fit seamlessly into parties, work events, and everyday social settings, Cero allows everyone at the table to feel included. Whether it’s a casual get-together or a formal gathering, the drink offers a refined alternative that blends in naturally with modern social rituals.

Completely alcohol-free and sugar-free, Gracia Cero contains 0% ABV and just 4 calories per serving. Made using agave, it delivers a clean, refreshing profile without alcohol, making it suitable for those prioritising health, detox routines, or mindful living, while still enjoying a premium beverage.

The brand brings a bold approach to flavour with two distinct variants, Raw ‘n’ Wild Mango and Pineapple Piñata. These flavour-forward options add a playful yet elevated touch, challenging the idea that non-alcoholic drinks need to be plain or predictable.

With Gracia Cero, Kantala Spirits aims to reshape modern drinking culture by offering a guilt-free way to raise a glass. Free from sugary mixers, next-day fatigue, or social pressure, Cero fits effortlessly into evolving lifestyle choices where balance and enjoyment go hand in hand.


Punjab Grill Expands Footprint with 57th Outlet in Thane

Punjab Grill Expands Footprint with 57th Outlet in Thane

By Hariharan U

Published on January 9, 2026

Punjab Grill, the flagship North Indian dining brand from Lite Bite Foods, has marked a new milestone with the opening of its 57th outlet at Lakeshore, Viviana Mall, Thane. The launch reinforces the brand’s steady expansion across key urban markets while bringing its heritage-driven culinary offering closer to diners in the Mumbai Metropolitan Region.

The newly opened restaurant reflects Punjab Grill’s signature design language, an elegant blend of warmth, nostalgia, and modern sophistication. Thoughtfully curated interiors and a welcoming ambience create a versatile dining environment suited for family gatherings, business lunches, and celebratory occasions.

Staying true to its culinary philosophy, the menu showcases Punjab Grill’s well-known repertoire inspired by the royal kitchens of undivided Punjab, age-old recipes, and the region’s vibrant food culture. Guests can expect robust flavours, slow-cooked preparations, and meticulously crafted dishes that balance authenticity with contemporary presentation.

Commenting on the launch, Rohit Aggarwal, Founder and Managing Director, Lite Bite Foods, said, “Thane has emerged as a dynamic dining destination with an audience that values quality, legacy, and innovation. With our 57th outlet at Viviana Mall, we aim to address this growing demand by offering an immersive dining experience that celebrates the rich culinary traditions of North India.”

With this addition, Punjab Grill continues to strengthen its nationwide presence, reaffirming its commitment to celebrating heritage-led cuisine while evolving with modern dining preferences. The Thane outlet represents the brand’s focus on expanding into high-footfall urban centres with a strong appetite for premium dining experiences.


Romanos at JW Marriott Mumbai Sahar Launches Formaggi d’Italia: A Cheese-Centric Culinary Experience

Romanos at JW Marriott Mumbai Sahar Launches Formaggi d’Italia: A Cheese-Centric Culinary Experience

By Hariharan U

Published on January 8, 2026

Romanos, the city’s premier destination for authentic Italian cuisine at JW Marriott Mumbai Sahar, is set to unveil Formaggi d’Italia, a refined, cheese-led culinary experience. Launching on 7th January 2026, the showcase celebrates Italian cheese through craftsmanship, storytelling, and interactive dining.

Inspired by Italy’s regional cheese culture, Formaggi d’Italia begins with an artisanal cheese board featuring Bocconcini, Mozzarella, Gorgonzola, pine nut-crusted goat cheese, Pecorino, and Provolone, paired with pecan nuts, JW herb crackers, and mostarda.

Guests can then indulge in a range of cheese-forward pastas including Four Root Cheese Gnocchi with Brie, Fettuccine Quattro Formaggi, and Tortellini alla Fonduta. The experience continues with comforting mains such as Chicken Parmigiana and Spinach Ricotta Lasagna with Brie, and concludes with classic Italian desserts like Tiramisu and Sicilian Cannoli filled with Ricotta.

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“Formaggi d’Italia brings together craftsmanship, indulgence, and storytelling,” said a spokesperson for Romanos. “It reaffirms Romanos as a destination where authentic Italian flavours are elevated through immersive, experience-led dining.”

About JW Marriott Mumbai Sahar
JW Marriott Mumbai Sahar combines elegance and sophistication, conveniently located near Mumbai’s international and domestic airports. The hotel features 588 spacious rooms, world-class dining including Romanos, JW Café, BarQat, and AUTM – JW Lounge, as well as 95,781 sq.ft. of convention spaces, and Spa by JW, Asia Pacific’s first, offering holistic wellness therapies.

For more details, visit www.jwmumbai.com.

About Marriott International
Marriott International operates nearly 9,500 properties in 144 countries under 30+ brands. Marriott Bonvoy® offers a highly awarded travel platform. For the latest news, visit Marriott News Center or follow @MarriottIntl on social media.

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