Oktober Fest, Munich's Iconic Beer Festival

Oktober Fest, Munich's Iconic Beer Festival

By Author

Published on September 17, 2023

Oktoberfest is a world-famous beer festival and traveling carnival held annually in Munich, Bavaria, Germany. It is the world's largest Volksfest (folk festival), running from mid- or late-September to around the first Sunday in October, with more than six million international and national visitors attending the event.

Oktoberfest originated on October 12, 1810, in celebration of the marriage of Crown Prince Ludwig of Bavaria (who later became King Ludwig I) to Princess Therese of Saxe-Hildburghausen. The festival concluded five days later with a horse race held in an open area that came to be called Theresienwiese. The following year the race was combined with a state agricultural fair, and in 1818 booths serving food and drink were introduced.

Today, Oktoberfest has evolved into a massive and internationally recognized event. Oktoberfest is a two-week celebration of Bavarian culture, featuring beer, food, music, and dancing. There are 14 large beer tents, each run by a different Bavarian brewery, as well as numerous smaller tents and booths serving food and drinks. 

Key features of Oktoberfest include:

Beer Tents: The festival is famous for its large beer tents, each run by different Munich breweries. These tents serve a variety of traditional German beers, with the most popular being Märzenbier, a strong, amber lager. Märzenbier is the traditional beer served at Oktoberfest. It is a strong lager that is brewed specifically for the festival.

Traditional Food: Alongside beer, Oktoberfest offers a wide range of traditional Bavarian foods such as sausages, pretzels, roast chicken, pork knuckles, and sauerkraut. Bratwurst, pretzels, and sauerkraut are some of the most popular food items at Oktoberfest. Other popular dishes include roasted chicken, pork knuckles, and dumplings.

Live Music: The beer tents feature live music, including traditional German bands and modern music acts. It's common for attendees to dance on the benches and tables to the music.

Carnival Rides and Games: In addition to food and beer, Oktoberfest grounds include an amusement park with various rides and games, making it a family-friendly event.

Traditional Clothing: Many visitors and even some of the locals dress in traditional Bavarian attire, such as lederhosen (leather shorts) for men and dirndls (traditional dresses) for women.

Parades: There are often parades, including the grand opening procession and traditional costume parades.

Cultural Events: Oktoberfest showcases Bavarian culture with events like dance performances, craft exhibitions, and more.

Massive Crowds: Millions of people from around the world attend Oktoberfest each year, making it a truly international celebration.

It's important to note that while the Oktoberfest in Munich is the most famous and largest, similar Oktoberfest celebrations are held in many cities worldwide, often with a focus on German beer, food, and cultural traditions.


Shao Unveils New À La Carte Menu by Chef Sitam Lama at Radisson Blu Bengaluru

Shao Unveils New À La Carte Menu by Chef Sitam Lama at Radisson Blu Bengaluru

By Hariharan U

Published on September 2, 2026

Shao, the Pan-Asian restaurant at Radisson Blu Bengaluru Outer Ring Road, has unveiled a new à la carte menu by Chef Sitam Lama, marking the first full expression of the chef's culinary vision at the restaurant.

The new menu brings together flavours and culinary traditions from regional Chinese, Southeast Asian and Balinese cuisines, offering guests an expansive Pan-Asian dining experience within a single menu.

The selection begins with a range of vegetarian creations, including Crispy Spicy Tofu, tossed with chestnut, peanut and dried chilli, and Crunchy Assorted Mushroom, wok-tossed with five-spice, chilli, garlic and spring onion. The sushi selection also features vegetarian options such as Avocado Nigiri and Sweet Shiitake Nigiri.

The menu extends into comforting and aromatic preparations, including Chongqing Chicken Soup, a slow-cooked broth featuring Sichuan peppercorns, dried chillies and goji berries. The Balinese Chicken Satay combines hand-minced chicken with chargrilling and a lemongrass dip.

For diners seeking bolder flavours, the Sizzling Cumin Lamb combines toasted cumin with the heat of Sichuan peppercorns, while the Smoked Spicy Pork Belly with Bamboo Shoots is wok-tossed with the kitchen's own fermented chillies and garlic.

The Shanghai Chicken Dumpling, finished with truffle oil, provides a lighter option, while the Hunan Steamed Seabass, topped with pickled mustard and chilli, brings the savoury selection to a bold and tangy finish.

Across the menu, Chef Sitam Lama's approach focuses on premium ingredients, refined techniques and authentic regional flavours, while presenting familiar Asian culinary traditions through a contemporary restaurant setting.

The new menu debuted on 25 August 2026, giving guests an opportunity to experience Chef Lama's signature creations as Shao continues its culinary evolution.

Restaurant Details:

  • Venue: Shao, Radisson Blu Bengaluru Outer Ring Road
  • Menu: New À La Carte Menu
  • Reservations: +91 97314 77816

Oven Story Pizza Partners with EaseMyTrip for Teriyaki to Tokyo Campaign

Oven Story Pizza Partners with EaseMyTrip for Teriyaki to Tokyo Campaign

By Manu Vardhan Kannan

Published on September 2, 2026

Oven Story Pizza by Rebel Foods has partnered with EaseMyTrip to launch Teriyaki to Tokyo, a consumer campaign that combines its new Japanese-inspired Teriyaki Pizza range with the chance to win travel experiences.

Running from 24th August to 20th September 2026, the campaign gives customers ordering through the Oven Story app an opportunity to win a couple's trip to Tokyo. Every eligible order also comes with an assured reward, while daily prizes add to the excitement.

The campaign has been introduced alongside Oven Story's new Teriyaki Pizza range, bringing together Japanese-inspired flavours and the experience of travel. As part of the partnership, one lucky couple will get an all-expenses-paid trip to Tokyo, powered by EaseMyTrip.

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Nishant Kedia, Chief Marketing Officer, Rebel Foods, said: "At Rebel Foods, we believe the best brand experiences go beyond the product itself. Teriyaki to Tokyo celebrates our new Japanese-inspired pizza range by combining food with the excitement of travel, giving our customers the chance to enjoy authentic Teriyaki flavours while chasing a dream trip to Japan. It's a campaign designed to create unforgettable memories, one pizza at a time."

Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip added: "Travel often begins with a craving to discover something new, and this collaboration brings that spirit of discovery to life in a fresh and engaging way. We are delighted to partner with Oven Story to connect the joy of Japanese-inspired food with the excitement of travel. Teriyaki to Tokyo is about turning a simple indulgence into an opportunity to dream, explore and experience a new culture."

How the contest works

Customers need to order any pizza from the new Teriyaki Pizza range through the Oven Story app. They then have to DM @ovenstory a picture of their invoice and answer in a few words: "Why is Tokyo your dream destination?"

At the end of the campaign, one couple will win a free trip to Tokyo, powered by EaseMyTrip. The campaign also offers daily rewards. One customer who places an eligible order through the Oven Story app will win a ₹5,000 EaseMyTrip travel voucher every day, giving customers another opportunity to take home a travel reward.

As the Official Travel Partner, EaseMyTrip is supporting the campaign through a co-branded experience that connects food and travel. The Teriyaki Pizza range is currently available through the Oven Story app, EatSure, and leading food delivery platforms across India. Customers can download the Oven Story app or visit Oven Story's Instagram for details about the Teriyaki to Tokyo contest, daily reward updates and contest terms & conditions.


Tacos Atarantados Launches Signature Cerveza Atarantados in Collaboration with Magic 13 Brewing Co

Tacos Atarantados Launches Signature Cerveza Atarantados in Collaboration with Magic 13 Brewing Co

By Hariharan U

Published on September 2, 2026

Tacos Atarantados has introduced Cerveza Atarantados, its first signature beer in the United States, in collaboration with Miami-based Magic 13 Brewing Co. The Mexican-style light lager is now available exclusively at the restaurant's Wynwood and Brickell locations.

Created specifically to complement the restaurant's food menu, the 4.5% ABV lager features a crisp and refreshing profile designed to pair with Tacos Atarantados' signature tacos, trompo meats, and house-made salsas.

The collaboration brings together two Miami hospitality brands, combining Tacos Atarantados' Northern Mexican culinary traditions with Magic 13's local craft brewing expertise. The resulting beer has been created exclusively for the restaurant and is intended to become its signature pour.

Speaking about the launch, Jorge Guadiana, Corporate Chef and Co-Owner, Tacos Atarantados, said, "Hospitality has always been about creating experiences that feel authentic to who we are. We wanted a beer that naturally belonged on every table alongside our food. Partnering with Magic 13 allowed us to create something that reflects both our Monterrey roots and the incredible craft brewing community here in Miami."

Cerveza Atarantados has been developed to pair naturally with dishes such as tacos al pastor, grilled meats, and the restaurant's range of house-made salsas, while also being suited to enjoy on its own.

The signature beer is currently available for $8 at Tacos Atarantados' Wynwood and Brickell locations.

The launch adds another dimension to Tacos Atarantados' dining experience, further connecting its Northern Mexican culinary identity with Miami's growing food and craft beverage culture.

About Tacos Atarantados

Founded in Monterrey, Mexico, Tacos Atarantados is a chef-driven taquería concept known for Northern Mexican street flavours, signature trompo preparations, vibrant interiors, and a high-energy dining atmosphere. Led by Chef Jorge Guadiana, the brand has expanded to more than 16 locations across Mexico and the United States, combining traditional Mexican flavours with a contemporary hospitality approach.

About Magic 13 Brewing Co.

Magic 13 Brewing Co. is a Miami-based craft brewery located in the Magic City Innovation District. The brewery focuses on producing beers designed around community and social experiences, while its taproom and outdoor beer garden host food, live entertainment, fundraisers, collaborations, and community events.

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