Ola has announced an exciting partnership with Maha Kumbh 2025 to deliver a seamless digital and green mobility experience for millions of devotees attending the world’s largest spiritual gathering. Leveraging its ecosystem, including कृत्रिम (Krutrim) - India’s first AI unicorn, Ola Electric, and Ola Consumer, the partnership integrates AI, electric mobility, and enhanced travel services to provide a connected and sustainable experience during the Maha Kumbh Mela.

Bhavish Aggarwal, Founder of Ola, shared, “Maha Kumbh 2025 reflects India’s rich traditions and the nation’s aspirations for a tech-driven future. Our partnership exemplifies how AI, green mobility, and digital-first solutions can manage large gatherings efficiently and sustainably. We are committed to building India as a global leader in technologies of the future.”

Earlier this month, कृत्रिम (Krutrim) launched the Kumbh Sah'AI'yak app, the first-ever AI-powered chatbot for the Maha Kumbh Mela. This AI-driven platform, developed by the Prayagraj Mela Authority in collaboration with the Uttar Pradesh government, offers personalized navigation, cultural insights, and key information about the Mela. The app supports multiple languages, including Hindi, English, Tamil, Telugu, and more, offering a user-friendly interface with voice commands and media-enriched content to enhance the visitor experience.

Ola Electric has further boosted the mobility experience by deploying 1,000 electric scooters at the Mela grounds. These e-scooters provide an eco-friendly and cost-effective solution for pilgrims, facilitating sustainable travel across the expansive Mela area.

Additionally, Ola Consumer has launched affordable transit services, including cabs, at airports, railway stations, and on-site rentals, making travel to and from the Mela seamless. Ola also operates EV shuttle services within the Mela grounds, ensuring convenient and accessible travel for attendees.

The Kumbh Sah'AI'yak app is a significant milestone in Krutrim’s mission to boost AI capabilities in India. The app helps visitors navigate the Mela, learn about its history and rituals, find accommodation, and explore attractions around Prayagraj. The AI-powered chatbot provides real-time information and ensures the privacy and security of user data.

Maha Kumbh 2025, which will run until February 26, 2025, is being hosted in Prayagraj, Uttar Pradesh. It is recognized as the world’s largest public gathering, attracting millions of ascetics, pilgrims, saints, and devotees from across the globe. This event celebrates India’s cultural and spiritual essence, offering a unique blend of faith, tradition, and innovation.