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By Author
Published on November 1, 2023
Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.
To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:
Olive Life: Designed for extended stays that promote community living.
Olive Zip: Tailored for budget-conscious travelers.
Olive Hotels: Offering premium accommodations and amenities.
Select Olive: Providing a luxury experience in leisure destinations.
Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.
Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.
With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.
Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."
Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.
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By Hariharan U
Published on August 12, 2025
Nestled high in the serene hills of Kalimpong, Fortune Resort by ITC Hotels offers guests a seamless blend of nature’s splendour and contemporary hospitality. With panoramic views stretching from snow-capped Himalayan peaks to lush valleys and sprawling tea gardens, the resort is a tranquil sanctuary for those seeking both rejuvenation and inspiration in the Eastern Himalayas.
The property’s thoughtfully designed rooms and suites strike a balance between elegance and warmth. Modern amenities meet classic charm, with large windows framing postcard-worthy landscapes that change with the mountain light from soft morning hues to dramatic sunsets.
Food is an experience in itself at Fortune Resort Kalimpong. The signature restaurants showcase a culinary journey that spans the globe from authentic Himalayan delicacies to refined international fare. Guests can enjoy their meals in stylish indoor dining spaces or opt for scenic outdoor settings where the crisp mountain air elevates every flavour.
Beyond the property, the resort offers an array of curated experiences. Nature lovers can venture into pine-scented forests on guided trails, while culture enthusiasts can immerse themselves in Kalimpong’s rich heritage through local tours and interactions. For those who simply wish to slow down, the peaceful surroundings offer a perfect backdrop for quiet contemplation.
Fortune Resort Kalimpong is equally adept at hosting intimate getaways and grand celebrations. Whether it’s a romantic escape, a family holiday, a wedding, or a corporate retreat, the property’s versatile spaces, personalised service, and breathtaking vistas create an unforgettable setting for every occasion.
With ITC Hotels legendary hospitality as its foundation, every stay here is infused with warmth, attention to detail, and a deep connection to place. At Fortune Resort Kalimpong, every sunrise feels like a painted masterpiece, and every moment lingers long after the journey home.
Published on August 10, 2025
Lemon Tree Hotels Limited has announced the opening of Lemon Tree Hotel, Chandausi, its eighth property in Uttar Pradesh. The 61-room property is set to launch in two phases, with Phase I debuting 31 well-appointed rooms, the Citrus Café multi-cuisine restaurant, and expansive banquet spaces.
Phase II will follow with the remaining 30 rooms and suites, along with Republic of Noodles, the brand’s signature Pan-Asian restaurant, a Pool Bar & Grill, fitness centre, swimming pool, and additional banquet facilities.
Chandausi, located in the Sambhal district, is a quaint yet well-connected town whose name derives from “Chanda Si” meaning “moon-like”. Positioned strategically on the railway route linking Moradabad, Bareilly, and Delhi, the city offers strong connectivity while preserving its small-town charm.
Commenting on the launch, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, “We are pleased to announce the furthering of our footprint in Uttar Pradesh with the launch of our new property in Chandausi. This aligns with our vision of establishing a presence across India in cities across all tiers to become the most preferred hospitality chain in the country.”
With its blend of modern amenities and strategic location, Lemon Tree Hotel, Chandausi aims to cater to both business and leisure travellers seeking a fresh, vibrant stay experience in this historic town.
By Nishang Narayan
Published on August 9, 2025
jüSTa Hotels & Resorts, operated by Onora Hospitality Pvt. Ltd., is all set to make its Uttar Pradesh debut with the launch of jüSTa Kashi Parampara in August 2025. This will be the boutique brand’s 26th hotel in India and its first in the spiritual city of Varanasi.
Located just 800 meters from the iconic Assi Ghat, jüSTa Kashi Parampara occupies an 80-year-old ancestral home, transformed into a hotel for the first time. Offering a seamless blend of heritage and design, the property promises a deeply immersive stay experience in the cultural heart of India.
“This project is close to our hearts, not just because of its unique character and location, but because it continues our commitment to preserving and reviving heritage properties across India. We started this initiative with jüSTa Diwans Bungalow in Ahmedabad last year and this is the second heritage property we are converting into a jüSTa hotel,” said Ashish Vohra, Founder & CEO, jüSTa Hotels & Resorts.
The two-storied bungalow has been reimagined into 14 well-appointed rooms, including two elegant suites, all built around a central courtyard. Interiors in earthy tones create a serene contrast to Varanasi’s bustling atmosphere, making it an ideal retreat for wellness and spiritual travellers.
Heritage elements such as 100-year-old handcrafted wooden pillars, sandstone jali work from Jodhpur, and high ceilings enhance the haveli-like charm. The hotel will serve only vegetarian food, with guests enjoying local and international cuisine at the in-house multi-cuisine vegetarian restaurant.
With its understated exterior and tranquil interiors, jüSTa Kashi Parampara is poised to offer travellers an authentic yet luxurious Banaras experience when it opens in August 2025.
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