Olive's Innovative Approach to Hybrid Hospitality

Olive's Innovative Approach to Hybrid Hospitality

By Author

Published on November 1, 2023

Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.

To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:

Olive Life: Designed for extended stays that promote community living.

Olive Zip: Tailored for budget-conscious travelers.

Olive Hotels: Offering premium accommodations and amenities.

Select Olive: Providing a luxury experience in leisure destinations.

Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.

Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.

Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."

Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.


ITC Grand Chola Wins Net Zero Water Category at COOL Conclave 3.0

ITC Grand Chola Wins Net Zero Water Category at COOL Conclave 3.0

By Manu Vardhan Kannan

Published on August 26, 2026

ITC Grand Chola, Chennai, has been named the Winner in the Net Zero Water Category at the COOL Conclave 3.0 – Decarbonisation Excellence Awards 2026. The recognition highlights the hotel’s continued efforts in water conservation, resource management and sustainable hospitality.

The award reflects ITC Grand Chola’s approach to making sustainability part of its daily operations while continuing to offer a luxury experience to guests. Its work in water conservation, reuse and efficient resource management has helped the hotel reduce its environmental impact through measurable practices. ITC Grand Chola holds LEED Platinum, LEED Zero Carbon and LEED Zero Water certifications, adding to its position as a leading example of sustainable luxury hospitality.

Beyond its sustainability initiatives, the Chennai hotel is also known for its strong connection with the heritage and culture of Southern India. Spread across eight acres, ITC Grand Chola takes inspiration from the Chola dynasty and the architectural traditions of the region.

Its design includes influences from the Brihadeeswara Temple, Gangaikondacholapuram Temple and Airavateswara Temple, creating a setting that brings together South Indian heritage, craftsmanship and luxury.

The hotel’s iconic Sangam lobby features carved balustrades, engraved stairways and detailed artistic elements, while the Grand Staircase showcases the symbolic Wheel of Life motif. These design elements give guests an experience that connects the hotel’s luxury offering with the region’s architectural legacy.

The latest recognition at the COOL Conclave 3.0 – Decarbonisation Excellence Awards adds to ITC Grand Chola’s sustainability achievements. With continued focus on environmental responsibility, resource efficiency and sustainable innovation, the hotel remains committed to shaping a more responsible approach to luxury hospitality in India and beyond.


Courtyard by Marriott Madurai Marks Eight Years of Hospitality and Growth

Courtyard by Marriott Madurai Marks Eight Years of Hospitality and Growth

By Manu Vardhan Kannan

Published on August 25, 2026

Courtyard by Marriott Madurai is celebrating its eighth anniversary, marking eight years of hospitality, culinary experiences and strong connections with the city. Since opening in 2018, the hotel has grown alongside Madurai’s tourism, business and hospitality sectors.

The property has built a strong presence among Leisure Travellers, Temple Tourists, Corporate Guests, MICE groups and Wedding celebrations. Over the years, it has continued to adapt to changing guest expectations while focusing on personalized and experience-led hospitality.

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Mr. V. Vasudevan, Chairman, said, “Eight years in Madurai is a milestone built on trust, commitment and strong relationships. We are proud to have grown alongside the city and look forward to creating greater value for Madurai’s hospitality landscape in the years ahead.”

The hotel is also seeing strong business momentum in 2026. During the first half of the year, Courtyard by Marriott Madurai recorded 25%+ growth, with occupancy crossing 85%. Hotel revenue grew by 19.9%, while occupancy growth stood at 8.8%.

Mr. C. Muralikrishnan, Managing Director, said, “Our eight-year journey reflects our ability to evolve with Madurai and its changing hospitality landscape. The strong growth this year reinforces our confidence in the city’s potential and our vision for the future.”

Food and beverage continues to be an important part of the hotel’s offering, with Madurai Kitchen becoming a prominent dining destination for both hotel guests and local diners. Its buffet, food festivals, brunches and curated culinary experiences have added to Madurai’s growing premium dining culture. The hotel has also strengthened its presence in the weddings and MICE segment, having hosted 25+ medical conferences, including national and global associations.

Mr. V. Akshay Ram, Executive Director, said, “Hospitality is ultimately about creating experiences that guests remember. Over the past eight years, we have continually evolved our offerings while staying committed to personalized service and meaningful guest experiences.”

Guest loyalty remains an important part of the hotel’s journey, with repeat guests returning year after year. The property also recorded record guest satisfaction in the first half of 2026. Alongside technology-led convenience, the hotel continues to focus on the human connection that remains central to hospitality.

Sustainability has also become part of the property’s daily operations. Its glass-bottle water plant and energy-efficiency initiatives have helped bring annual electricity consumption down from 2,980,550 kWh to 2,908,447 kWh, saving 72,103 kWh despite an 8.8% increase in occupancy and 19.9% growth in hotel revenue. Engineering-led operational practices have also helped reduce HLP costs from 9.4% to 8.4%.

Mr. Mahesh Padala, General Manager, said, “Our eighth anniversary is a celebration of our guests and our associates who make every experience special. The loyalty of our guests and record satisfaction this year inspire us to raise the bar even further.”

As Courtyard by Marriott Madurai enters its ninth year, the hotel will continue to focus on guest experience, F&B innovation, weddings, MICE, technology and sustainability, while growing alongside Madurai and contributing to the city’s evolving hospitality landscape.


Taj Agra Invites Guests to Embrace the Monsoon with Special Staycation Offer

Taj Agra Invites Guests to Embrace the Monsoon with Special Staycation Offer

By Hariharan U

Published on August 23, 2026

Taj Agra is inviting guests to make the most of the monsoon season with a specially curated Monsoon Staycation, combining comfortable accommodation with dining and wellness benefits for a relaxed getaway in the historic city.

The staycation offer provides guests with savings across key aspects of their stay, including accommodation, food and beverages, and spa and salon services.

Guests can avail 25% savings on breakfast-inclusive stays, along with daily breakfast at the designated dining venue. The offer also includes 25% savings on food and beverages and 25% savings on spa therapies and salon services during the stay.

Speaking about the offer, Bikram Pradhan, Revenue Manager, Taj Agra, said, “The monsoon season offers a wonderful opportunity to slow down, reconnect and enjoy a more leisurely getaway. Through our Monsoon Staycation, we are delighted to welcome guests to Taj Agra for a relaxed and enriching experience, with thoughtfully curated dining and wellness benefits.”

Additional benefits under the offer include up to 8% NeuCoins on eligible bookings and spends, along with standard Wi-Fi throughout the stay.

Key Offer Details:

  • 25% savings on breakfast-inclusive stays
  • Daily breakfast at the designated dining venue
  • 25% savings on food and beverages
  • 25% savings on spa therapies and salon services
  • Up to 8% NeuCoins on bookings and eligible spends
  • Standard Wi-Fi during the stay

The Monsoon Staycation is available for bookings from 18 July to 23 August 2026, with stays valid from 18 July to 30 September 2026.

Located in Agra, Taj Agra offers guests a blend of contemporary hospitality and the cultural heritage of the destination, making it a setting for leisure escapes, celebrations and business stays.

Booking:

Guests can book the offer through Taj Hotels' official booking platform.

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