Olive's Innovative Approach to Hybrid Hospitality

Olive's Innovative Approach to Hybrid Hospitality

By Author

Published on November 1, 2023

Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.

To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:

Olive Life: Designed for extended stays that promote community living.

Olive Zip: Tailored for budget-conscious travelers.

Olive Hotels: Offering premium accommodations and amenities.

Select Olive: Providing a luxury experience in leisure destinations.

Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.

Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.

Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."

Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.


Espire Hospitality Expands with Country Inn Launch in Varanasi

Espire Hospitality Expands with Country Inn Launch in Varanasi

By Hariharan U

Published on January 16, 2026

Espire Hospitality Limited, one of India’s fastest-growing hospitality companies, has announced the launch of Country Inn, Varanasi, marking another milestone in the expansion of its Country Inn Hotels & Resorts portfolio. The new opening strengthens the group’s presence in high-potential destinations and reinforces its focus on culturally significant cities.

Situated in the heart of Varanasi, one of the world’s oldest living cities, the hotel is set against the city’s spiritual energy and timeless charm. Designed to offer a balance between contemporary living and warm hospitality, Country Inn, Varanasi provides a calm and comfortable retreat for both leisure and business travellers. Its proximity to the city’s renowned ghats and sacred temples makes it an ideal base for guests seeking convenience alongside comfort.

The property features thoughtfully designed guestrooms with fresh interiors, soothing colour palettes, high-speed Wi-Fi and premium amenities. Guests can also enjoy curated dining experiences at SUTRA By Banaras, the hotel’s multi-cuisine restaurant serving Indian and international flavours in a welcoming indoor and outdoor setting.

Commenting on the launch, Akhil Arora, CEO & Managing Director, Espire Hospitality Limited, said, “Varanasi is a city of unparalleled spiritual depth, shaped by its cultural richness, history and tradition. We are proud to bring Country Inn to this sacred destination, creating a space that reflects the city’s timeless spirit while offering contemporary comfort and our signature warm hospitality.” He added that the hotel aims to offer travellers a modern space to pause, unwind and immerse themselves in the essence of the city.

The opening of Country Inn, Varanasi further adds momentum to Espire Hospitality Limited’s growth journey. The company has recently signed properties in destinations including Rishikesh, Udaipur, Jalandhar, North Goa and Dehradun, and continues to move steadily towards its vision of operating 30 hotels by FY26.

With a diversified brand portfolio ranging from boutique luxury offerings under ZANA Luxury Resorts to the well-recognised Country Inn Hotels & Resorts, Espire Hospitality Limited continues to strengthen its position as a dynamic and fast-evolving player in India’s hospitality landscape.


Sayaji Hotels Launches Enrise by Sayaji in Bareilly

Sayaji Hotels Launches Enrise by Sayaji in Bareilly

By Hariharan U

Published on January 13, 2026

Sayaji Hotels Limited has announced the launch of Enrise by Sayaji, Bareilly, strengthening its footprint in Uttar Pradesh and bringing contemporary hospitality to one of the region’s culturally rich cities. Located at Station Road, Civil Lines, the hotel offers convenient access for travellers, situated just 13 km from Bareilly Airport and 500 metres from Bareilly Railway Station.

The property features 36 well-appointed rooms across four categories, designed to meet the needs of business, transit, and leisure guests. The room mix includes Deluxe Rooms, Superior Rooms, Superior Balcony Rooms, and Suites, each reflecting modern design sensibilities while staying true to Sayaji’s signature “Yours Truly” service philosophy.

Enrise by Sayaji, Bareilly also brings together a diverse food and beverage offering under one roof. Guests can choose from Horizon, a rooftop multicuisine fine-dining restaurant; Momentt, a relaxed coffee shop; 99 Degree, a classic bar suited for evening conversations; and Infinity Club & Bar, positioned as a lively social and celebration space. Together, these outlets aim to make the hotel a dining and social hub for both residents and visitors.

The hotel is equipped with two banqueting venues designed to host weddings, corporate meetings, and social events. Jewel Hall and Crystal Hall offer flexible layouts and capacities, supported by tailored food and beverage services and professional event management, enabling seamless execution for gatherings of varying scales.

Commenting on the launch, Rajendra Joshi, Associate General Manager, Sayaji Hotels, said the Enrise by Sayaji brand has been developed for modern travellers seeking comfort, functionality, and value, adding that Bareilly is a strong addition to the company’s growing portfolio across emerging Indian cities.

Ankur Vig, Managing Director, Unique Complex Private Limited, noted that Bareilly’s rising commercial and travel significance makes the timing of the hotel’s launch particularly relevant, with the partnership aiming to deliver national hospitality standards while staying connected to local sensibilities.

With Bareilly’s increasing demand for organised hospitality infrastructure, Enrise by Sayaji is positioned as a preferred choice for business stays, leisure travel, dining, and social celebrations, reinforcing Sayaji Hotels’ broader strategy of expanding into high-potential markets across India.


IHCL Signs Tree of Life Resort in Sakaleshpur, Karnataka

IHCL Signs Tree of Life Resort in Sakaleshpur, Karnataka

By Hariharan U

Published on January 11, 2026

The Indian Hotels Company Limited (IHCL) has announced the signing of a Tree of Life resort in Sakaleshpur, Karnataka, expanding its footprint in one of the state’s emerging leisure destinations. The signing reflects IHCL’s focus on boutique and experiential hospitality in underexplored markets with strong tourism potential.

Sakaleshpur, known for its plantation landscapes and heritage appeal, is steadily gaining attention as tourism becomes an important economic driver in the region. The destination’s calm setting and natural beauty have led to a growing interest in immersive and personalised stays, especially among travellers seeking quiet, nature-focused getaways.

Commenting on the development, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said,
"Sakaleshpur is a pristine destination in Karnataka that blends heritage with plantation landscapes. With tourism emerging as a strong economic driver here, experiential and boutique stays are witnessing growing demand. This signing marks IHCL’s early entry into an underpenetrated micro-market, enabling us to cater to discerning travellers seeking immersive leisure experiences. The Tree of Life resort will strengthen our presence along the Western Ghats and reinforce IHCL’s boutique positioning in this evolving destination belt. We are delighted to partner with Mystica Retreats LLP for this project."

Set amidst the Western Ghats, the 40-key Tree of Life Sakaleshpur is envisioned as a peaceful retreat surrounded by forests and a perennial stream. Staying true to the Tree of Life philosophy, the resort will focus on calm, comfort, and connection with nature. Planned facilities include an all-day dining restaurant, a bar, wellness amenities such as a swimming pool, treatment room, yoga space, and a range of thoughtfully designed guest experiences.

Sharing their views on the partnership, Mr. Sharanabasava Meti and Mr. Kemparaju of Mystica Retreats LLP said,
"We are pleased to partner with IHCL for this project and look forward to creating a unique getaway for travellers seeking a quiet escape."

Sakaleshpur offers a mix of trekking trails, heritage sites, and plantation tourism, with attractions such as Manjarabad Fort, Kaginahare Fort, Bisle Ghat Viewpoint, Jenukal Gudda, and the ruins within the Kaginahare Forest, making it an attractive destination for slow and meaningful travel.

With this signing, IHCL’s portfolio in Karnataka will grow to 34 hotels, including 19 under development, further reinforcing the company’s long-term commitment to the state.

Mystica Retreats LLP is promoted by Mr. Sharanabasava Meti and Mr. Kemparaju, both experienced entrepreneurs with interests across infrastructure, hospitality, real estate, agriculture, cinema, and education. Their collaboration with IHCL aims to create a refined yet relaxed retreat aligned with the destination’s natural character.

IHCL and its subsidiaries bring together a wide range of hospitality brands, offering a blend of Indian warmth and global service standards. With a strong domestic and international presence, the company continues to expand across leisure and business destinations, strengthening its position as India’s largest hospitality company.

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