Olive's Innovative Approach to Hybrid Hospitality

Olive's Innovative Approach to Hybrid Hospitality

By Author

Published on November 1, 2023

Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.

To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:

Olive Life: Designed for extended stays that promote community living.

Olive Zip: Tailored for budget-conscious travelers.

Olive Hotels: Offering premium accommodations and amenities.

Select Olive: Providing a luxury experience in leisure destinations.

Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.

Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.

Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."

Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.


Sterling Darjeeling Offers Guests Uninterrupted Views of the Majestic Kanchenjunga

Sterling Darjeeling Offers Guests Uninterrupted Views of the Majestic Kanchenjunga

By Manu Vardhan Kannan

Published on December 20, 2025

Kanchenjunga, standing tall at 8,586 metres, is not only the highest peak in India but also the third-highest mountain in the world. A symbol of pride, awe, and natural grandeur, the mountain continues to captivate travellers from across the globe. Sterling Darjeeling offers guests a rare opportunity to experience uninterrupted views of this iconic peak, placing the mountain at the heart of the stay experience.

Located atop Ghoom, the highest point in Darjeeling, Sterling Darjeeling provides what can best be described as a ringside view of the Kanchenjunga range. Guests are increasingly drawn to the resort for its thoughtfully designed vantage points that allow them to observe the mountain’s ever-changing moods throughout the day. The resort’s restaurant, Delicacy, is one such space where families and groups can come together to enjoy panoramic views while dining in a relaxed and comfortable setting.

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The resort places a strong emphasis on shared experiences that foster connection and togetherness. Guests can begin their mornings with breakfast served on the lawns, soaking in sweeping views of Kanchenjunga as the day unfolds. High tea by the viewpoint offers another memorable moment, set against Darjeeling’s calm mountain backdrop, encouraging guests to pause, unwind, and immerse themselves in nature.

While select rooms at Sterling Darjeeling also offer views of the Kanchenjunga range, the resort’s focus remains on open, accessible spaces designed for guests of all ages. These shared areas invite travellers to connect with both nature and one another, complemented by Sterling’s signature warm hospitality and comfortable stay experience.

Commenting on the offering, Mr. Harinath M., Senior Vice President – Marketing, Sterling Holiday Resorts, said, “Kanchenjunga is not just a mountain, it is a landmark that defines the spirit of Darjeeling and India. At Sterling Darjeeling, we have consciously created shared spaces where guests can experience these celebrated Kanchenjunga views together, at different points of the day. As a brand with a wide presence across leisure destinations in India, Sterling remains committed to delivering experiences that are rooted in the destination and memorable for families.”

With its elevated location, destination-inspired experiences, and focus on togetherness, Sterling Darjeeling continues to strengthen its position as a preferred mountain retreat for travellers seeking comfort, connection, and unforgettable views of one of India’s most celebrated natural wonders.


A Bar Above the Rest: Copitas Ranked Among India’s Finest at Readers’ Travel Awards 2025

A Bar Above the Rest: Copitas Ranked Among India’s Finest at Readers’ Travel Awards 2025

By Manu Vardhan Kannan

Published on December 20, 2025

Rising above the city at the Four Seasons Hotel Bengaluru, Copitas continues to stand out as one of India’s most refined bar destinations. Overlooking expansive skyline views from the 21st floor, the bar has now achieved a significant milestone by securing the second position at the Condé Nast Traveller Readers’ Travel Awards 2025, marking a moment of distinction as the year draws to a close.

The recognition reflects Copitas’ sustained commitment to clarity, craft, and creative restraint. Known for cocktails that are precise, polished, and free from unnecessary flourish, the bar has built a reputation for delivering experiences that feel effortless yet deeply considered.

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Reflecting on the achievement, Biswajit Chakraborty, General Manager, Four Seasons Hotel Bengaluru, said, “At Four Seasons Hotel Bengaluru, our beverage philosophy is rooted in craft, clarity, and intention. At Copitas, every pour is considered, every cocktail designed to create an experience that lingers well beyond the last sip. This recognition belongs to an exceptional team that works with quiet precision and deep pride, delivering moments that feel effortless, memorable, and truly global.”

Copitas has consistently earned accolades on both global and regional platforms, including a ranking among India’s 30 Best Bars 2024 and a place on Asia’s 50 Best Bars. Its approach favours balance and refinement, where classic cocktails coexist seamlessly with thoughtful reinterpretations driven by technique and intent.

The bar’s interiors mirror its philosophy. A low-lit, contemporary space accented by cool marble, sculptural wood elements, and plush seating creates an atmosphere that is intimate yet assured. Seamless service, an impeccably curated back bar, and a calm confidence define the Copitas experience.

Adding another layer to its identity, Copitas’ latest menu draws inspiration from music and time, taking guests on a journey from the jazz age of the 1920s through disco and into modern electronica. Each cocktail is conceived as a tribute to a genre, pairing flavour with era and inviting guests to experience sound through taste.

Beyond its own bar counter, Copitas has established a strong presence on the international mixology circuit through curated takeovers and collaborations with leading global bartenders. As Bengaluru’s after-dark scene continues to evolve, Copitas remains at the forefront, defining modern luxury drinking in India with precision, intention, and a quiet sense of excellence.


ITC Hotels Celebrate a Green Christmas Across Maurya, Mughal, Rajputana and Grand Bharat

ITC Hotels Celebrate a Green Christmas Across Maurya, Mughal, Rajputana and Grand Bharat

By Hariharan U

Published on December 19, 2025

This festive season, ITC Hotels continue their legacy of creative, responsible celebration with sustainable Christmas trees across ITC Maurya, ITC Mughal, ITC Rajputana, and ITC Grand Bharat. These installations combine artistry, tradition, and eco-conscious practices, reflecting the brand’s ethos of Responsible Luxury, where celebration meets sustainability.

ITC Mughal: Weaving Tradition with Zardozi

In Agra, ITC Mughal’s grand lobby is adorned with a 17-feet Christmas Tree inspired by Zardozi craft, showcasing gold threads, beads, and intricate Mughal-era detailing. Each ornament celebrates the skill of local artisans while highlighting the hotel’s sustainable approach through renewable energy, reduced plastic usage, and biodiverse green spaces. The installation offers a festive experience that is immersive, artistic, and environmentally mindful.

ITC Rajputana: A Christmas Draped in Safa

At ITC Rajputana, a 15-feet pagri-inspired Christmas tree honours the craft communities of Rajasthan. Made with iron, plywood, and over 130 handcrafted safa fabrics in Bandhej, Pachranga, and Leheriya patterns, the vibrant installation reflects the region’s artistic heritage. Positioned in the Jaigarh Lobby, it exemplifies ITC Rajputana’s dedication to culturally rooted hospitality and Responsible Luxury.

ITC Maurya: Eco Elora – A Thoughtful Expression of Christmas

ITC Maurya presents Eco Elora, a 16-feet lobby installation crafted entirely from natural, repurposed, and biodegradable materials, including pine flowers, shola, betel nut skins, corn husk, palm leaves, jute, dried fruits, moss, and coconut coir. With 170 hours of meticulous craftsmanship, this tree embodies patience, precision, and sustainability, merging eco-conscious design with festive charm.

ITC Grand Bharat: Sustain-a-Tree

At ITC Grand Bharat, the Sustain-a-Tree offers a minimalist and eco-forward celebration. Constructed from wood, cane, and jute, each layer of the tree reflects intentional design and a commitment to sustainability, symbolising joy through mindful living and responsible festivity.

Across these iconic hotels, ITC’s green Christmas installations uphold a vision where creativity, culture, and sustainability converge, offering guests a festive experience that is as joyful as it is conscientious.

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