Olive's Innovative Approach to Hybrid Hospitality

Olive's Innovative Approach to Hybrid Hospitality

By Author

Published on November 1, 2023

Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.

To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:

Olive Life: Designed for extended stays that promote community living.

Olive Zip: Tailored for budget-conscious travelers.

Olive Hotels: Offering premium accommodations and amenities.

Select Olive: Providing a luxury experience in leisure destinations.

Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.

Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.

Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."

Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.


ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

By Hariharan U

Published on June 20, 2026

ITC Hotels Limited has announced the signing of a management agreement for a 140-key Welcomhotel by ITC Hotels in Jaipur, marking another significant step in the company’s expansion strategy across key state capitals and high-demand hospitality markets.

The upcoming property will strengthen ITC Hotels’ presence in Rajasthan, a state renowned for its rich cultural heritage, royal architecture, and thriving tourism sector. Jaipur, in particular, continues to attract domestic and international travellers, while remaining one of India’s most sought-after destinations for weddings, celebrations, and business events.

Designed to blend contemporary comfort with the city’s historic charm, Welcomhotel Jaipur will feature well-appointed guest rooms and suites, an all-day dining restaurant, a specialty restaurant, and a lounge bar. The hotel will also offer extensive event infrastructure, including more than 15,000 square feet of indoor banqueting space and 22,000 square feet of landscaped outdoor venues, positioning it as a preferred destination for MICE events and destination weddings.

Guests will have access to wellness and spa facilities, further enhancing the overall hospitality experience.

Commenting on the development, Anil Chadha, Managing Director of ITC Hotels Limited, said Jaipur represents a unique blend of heritage and growing demand for premium hospitality experiences. He noted that the project aligns with the company’s focus on strengthening its presence in high-visibility destinations across India.

Directors of Ashraya Hotels and Resorts Anil Agarwal, Sunil Agarwal, and Peyush Agarwal said the partnership aims to bring world-class hospitality experiences to Jaipur while celebrating Rajasthan’s cultural legacy.

The signing follows ITC Hotels’ recent expansion announcements in Bhubaneswar, Dehradun, and Hyderabad, reinforcing its long-term commitment to growing its hospitality portfolio across emerging and established markets in India.


MRG Group Expands Hospitality Footprint with Launch of Goldfinch Panjim Goa

MRG Group Expands Hospitality Footprint with Launch of Goldfinch Panjim Goa

By Hariharan U

Published on June 20, 2026

MRG Group has announced the launch of Goldfinch Panjim Goa, further strengthening its hospitality presence in one of India's most sought-after leisure destinations. Located in the heart of Panjim and overlooking the scenic Mandovi River, the new property joins the growing Goldfinch Hospitality portfolio across the country.

Designed for both business and leisure travellers, Goldfinch Panjim Goa offers 98 guestrooms, including seven suites, equipped with modern amenities and contemporary comforts. The hotel combines elegant interiors, green surroundings, and a central location to provide guests with a comfortable and convenient stay experience.

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The property's dining offering is anchored by Banjara, the all-day dining restaurant serving a mix of global cuisine and locally inspired dishes that celebrate Goa's rich culinary heritage.

Commenting on the launch, K. Prakash Shetty said the opening reflects the group's continued commitment to expanding its hospitality footprint in high-potential markets while focusing on sustainable growth, operational excellence, and guest-centric experiences.

Gaurav Shetty added that Goa remains one of India's most iconic travel destinations and the launch marks another important milestone in the company's hospitality growth journey.

The launch reinforces MRG Group's long-term expansion strategy, with the company targeting more than 3,500 hotel keys by 2035. The group currently operates several hospitality assets across India, including Goldfinch-branded hotels and partnerships with global hospitality brands.

For more information about the group, visit MRG Group.


International Yoga Day Finds Its Home at Four Seasons Resort Maldives

International Yoga Day Finds Its Home at Four Seasons Resort Maldives

By Hariharan U

Published on June 19, 2026

As the world celebrates International Yoga Day on June 21, wellness takes centre stage at Four Seasons Resort Maldives at Landaa Giraavaru, where yoga, nature, and holistic healing come together in one of the Indian Ocean’s most serene settings.

Nestled within the UNESCO-listed Baa Atoll Biosphere Reserve, the island resort has long been recognised for its immersive approach to wellbeing. Surrounded by turquoise waters and vibrant marine life, the resort offers a tranquil environment where guests can disconnect from daily routines and reconnect with themselves.

At the heart of the wellness experience is AyurMa, the resort’s dedicated wellness sanctuary whose name translates to “Mother of Life” in Sanskrit. Designed around the principles of holistic healing, AyurMa blends yoga, Ayurveda, naturopathy, and mindful living to create personalised wellness journeys.

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For International Yoga Day, guests can participate in a range of yoga experiences tailored to individual needs. Developed in collaboration with S-VYASA University, the resort’s Yoga Therapy programme addresses concerns such as stress management, spinal health, flexibility, and overall wellbeing. Guests can also explore unique experiences including AntiGravity Yoga, Aqua Float Yoga, and Pregnancy Yoga, each designed to make the practice accessible and engaging.

The island setting further enhances the experience, with yoga sessions conducted in open-air pavilions overlooking the lagoon. Guests can also take part in Rahumathuge Vaguthu, a sunset Earth Blessing ceremony that combines mindfulness with gratitude, creating a deeper connection to nature and community.

Complementing the yoga programme is AyurMa’s comprehensive Ayurveda offering, including personalised consultations, Shirodhara treatments, traditional oil therapies, and a Government of Maldives-accredited Panchakarma programme. Guided by Dr. Arun K. Tomson, these therapies are designed to support the body’s natural healing processes and restore balance.

This International Yoga Day, Four Seasons Resort Maldives at Landaa Giraavaru offers more than a wellness retreat—it presents an opportunity to embrace mindfulness, healing, and self-discovery in one of the world’s most extraordinary natural settings.

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