Olive's Innovative Approach to Hybrid Hospitality

Olive's Innovative Approach to Hybrid Hospitality

By Author

Published on November 1, 2023

Olive by Embassy, a renowned multi-brand hospitality management company, has ventured into the realm of hybrid hospitality and leisure. This exciting move is driven by a commitment to reshape the hospitality industry and meet the evolving needs of today's travelers, especially in light of the pandemic.

To cater to a diverse range of travelers, Olive has introduced four unique brands under its hybrid hospitality strategy:

Olive Life: Designed for extended stays that promote community living.

Olive Zip: Tailored for budget-conscious travelers.

Olive Hotels: Offering premium accommodations and amenities.

Select Olive: Providing a luxury experience in leisure destinations.

Olive's innovative approach to hybrid hospitality is rooted in a "hospitality first" philosophy. It recognizes the growing demand for multifunctional spaces that encourage connections and enhance guest experiences. This concept seamlessly integrates various elements, including hotels, co-living spaces, co-working areas, members' clubs, wellness facilities, and dining options, all within a single location.

Olive's range of accommodation options is tailored to different market segments. Olive Life caters to students and young professionals in tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels target affluent travelers, offering a wide selection of rooms and amenities. Meanwhile, Select Olive indulges guests with luxurious experiences in leisure destinations. Regardless of the option chosen, guests can enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a forward-thinking vision, Olive aims to expand its presence across India and introduce high-end resorts and luxury accommodations in major leisure destinations. Currently, Olive's properties collectively offer 3,842 beds (1,921 rooms), with plans to increase this capacity to 9,000 beds (4,500 rooms) within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.

Kahraman Yigit, the Co-Founder and CEO of Olive by Embassy, shared, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritizes guest comfort and flexibility. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort. We are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveler."

Notably, Olive by Embassy has also developed its own remote operational system through strategic collaborations with Staqu, Zoom, and LivinSoft, making it a pioneering player in the Indian hospitality management landscape.


The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

By Manu Vardhan Kannan

Published on June 23, 2026

The Leela Gandhinagar celebrated International Yoga Day with a thoughtfully curated wellness experience that encouraged guests to slow down, reconnect, and embrace a more mindful way of living. Inspired by Aujasya by The Leela, the brand's philosophy centred on vitality, balance, and mindful living, the event brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to holistic wellbeing.

Hosted within the serene surroundings of the hotel, the programme went beyond physical exercise to focus on mindfulness and self-awareness. Participants took part in guided yoga sessions, mindful breathing exercises, and moments of quiet reflection, creating an environment that encouraged relaxation and inner balance.

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The experience was designed around the belief that true wellbeing is built through meaningful and enriching moments. As the session concluded, guests were invited to continue their wellness journey with an Aujasya-inspired breakfast featuring wholesome dishes, fresh fruits, herbal infusions, and nutritious selections curated to complement the spirit of the occasion.

The event reflected the holistic wellness approach of Aujasya, where movement, nourishment, and mindfulness come together to promote renewal and personal wellbeing. Through the experience, participants were encouraged to pause from their daily routines, recharge, and adopt a more balanced lifestyle.

Commenting on the occasion, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Wellbeing is increasingly becoming an essential part of how people choose to live, travel, and engage with the world around them. Through Aujasya-inspired experiences, we aim to create meaningful opportunities that encourage balance, mindfulness, and a sense of inner renewal. International Yoga Day offered a wonderful occasion to celebrate this philosophy and share it with our guests and associates.”

As wellness continues to play a growing role in luxury hospitality, The Leela Gandhinagar remains focused on creating experiences that blend authentic hospitality with mindful living. Guided by the principles of Aujasya, the hotel continues to offer opportunities for guests to reconnect with themselves through thoughtful and restorative experiences.

More than a celebration of yoga, the event served as a reminder of the importance of mindfulness, nourishment, and inner balance in creating a healthier and more fulfilling way of life.


ITC Maurya Marks International Yoga Day 2026 with Focus on Healthy Ageing

ITC Maurya Marks International Yoga Day 2026 with Focus on Healthy Ageing

By Manu Vardhan Kannan

Published on June 23, 2026

ITC Maurya celebrated International Yoga Day 2026 with a dedicated wellness session at Nandiya Garden, embracing this year's theme, "Yoga for Healthy Ageing." The event brought together wellness enthusiasts and influencers for a morning focused on physical health, mental well-being, and mindful living.

The programme began with a guided yoga session conducted by a certified instructor. Designed to support overall wellness, the session highlighted the role of yoga in maintaining physical vitality, improving mental balance, and encouraging long-term healthy living.

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Following the yoga session, participants were treated to a selection of nutritious and wholesome refreshments that complemented the event's focus on wellness and conscious lifestyle choices.

The initiative reflected ITC Hotels' commitment to Responsible Luxury by encouraging guests to adopt healthier habits and prioritise self-care in their daily lives. Through activities centred on holistic well-being, the hotel reinforced the importance of maintaining a balanced lifestyle while making mindful and sustainable choices.

By aligning with the global celebration of International Yoga Day, ITC Maurya highlighted the growing relevance of wellness practices in supporting healthy ageing and enhancing overall quality of life.


ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

By Hariharan U

Published on June 20, 2026

ITC Hotels Limited has announced the signing of a management agreement for a 140-key Welcomhotel by ITC Hotels in Jaipur, marking another significant step in the company’s expansion strategy across key state capitals and high-demand hospitality markets.

The upcoming property will strengthen ITC Hotels’ presence in Rajasthan, a state renowned for its rich cultural heritage, royal architecture, and thriving tourism sector. Jaipur, in particular, continues to attract domestic and international travellers, while remaining one of India’s most sought-after destinations for weddings, celebrations, and business events.

Designed to blend contemporary comfort with the city’s historic charm, Welcomhotel Jaipur will feature well-appointed guest rooms and suites, an all-day dining restaurant, a specialty restaurant, and a lounge bar. The hotel will also offer extensive event infrastructure, including more than 15,000 square feet of indoor banqueting space and 22,000 square feet of landscaped outdoor venues, positioning it as a preferred destination for MICE events and destination weddings.

Guests will have access to wellness and spa facilities, further enhancing the overall hospitality experience.

Commenting on the development, Anil Chadha, Managing Director of ITC Hotels Limited, said Jaipur represents a unique blend of heritage and growing demand for premium hospitality experiences. He noted that the project aligns with the company’s focus on strengthening its presence in high-visibility destinations across India.

Directors of Ashraya Hotels and Resorts Anil Agarwal, Sunil Agarwal, and Peyush Agarwal said the partnership aims to bring world-class hospitality experiences to Jaipur while celebrating Rajasthan’s cultural legacy.

The signing follows ITC Hotels’ recent expansion announcements in Bhubaneswar, Dehradun, and Hyderabad, reinforcing its long-term commitment to growing its hospitality portfolio across emerging and established markets in India.

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