Oracle NetSuite Enhances Hospitality with MICROS Simphony Connector

Oracle NetSuite Enhances Hospitality with MICROS Simphony Connector

By Nishang Narayan

Published on April 1, 2024

Oracle NetSuite has unveiled a game-changer for the restaurant and hospitality world—the NetSuite Connector for Oracle MICROS Simphony. This innovative integration promises to skyrocket productivity and provide unprecedented insight for businesses in the sector. By bridging Oracle's top-tier restaurant point-of-sale (POS) solution with NetSuite's comprehensive cloud business suite, the connector is set to transform how businesses operate.

For establishments looking to streamline their operations, the NetSuite Connector is a beacon of efficiency. It facilitates the daily transfer of crucial financial and inventory data from Simphony into NetSuite, effectively centralising financial reporting, smoothing out cash reconciliation, and bidding farewell to tedious manual data tasks.

Evan Goldberg, Oracle NetSuite's founder and EVP, emphasises the necessity for agility in the hospitality industry. The integration, he notes, aims to knit together disjointed systems, offering a cohesive view of sales and their financial impact. "By leveraging the strengths of both Oracle and NetSuite, we're empowering our customers with holistic solutions that spur growth," says Goldberg.

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Key benefits of the NetSuite Connector for MICROS Simphony include:

  • Enhanced financial reporting, allowing for swift book closures and improved visibility across multi-concept or multi-location operations.

  • Streamlined data reconciliation with automatic updates, minimising manual labour and facilitating accurate financial oversight.

  • Improved inventory management through automated data flow between POS and inventory systems, ensuring precise tracking of sold items and enabling smarter inventory and demand planning.

Simon de Montfort Walker, Oracle Food and Beverage's senior vice president and general manager, stresses the importance of technology that simplifies rather than complicates operations. "Our aim with the NetSuite Connector for MICROS Simphony is to offer an industry-specific, integrated system that eliminates the need for costly customizations or external platforms," he explains. This connector not only simplifies financial and sales data integration but also equips businesses with the insights needed to make swift, informed decisions to enhance guest experiences.

In an industry marked by rapid evolution, Oracle NetSuite's latest offering stands out as a tool for simplification, efficiency, and growth.


MakeMyTrip Launches AI-Powered Natural Language Search for Hotels and Homestays

MakeMyTrip Launches AI-Powered Natural Language Search for Hotels and Homestays

By Manu Vardhan Kannan

Published on October 19, 2025

MakeMyTrip, India’s leading online travel platform, has introduced Semantic Search, an AI-powered feature designed to simplify the discovery of hotels and homestays. The feature allows travellers to type queries in everyday language, such as “pet-friendly hotels in Manali with a swimming pool” or “heritage stays near Jaipur forts with parking,” eliminating the need to manually navigate through multiple filters.

Built on the same AI framework as MakeMyTrip’s GenAI-enabled assistant, Myra, the Semantic Search system interprets open-ended queries to provide relevant, context-driven results tailored to individual preferences. Users receive personalized recommendations enhanced by property visuals, curated user-generated content, and context-based rankings.

The system also includes AI smart suggestions, offering recommendations like “beachfront hotels in Goa” or “Ooty stays with mountain views,” complete with context tags such as “great for families” or “private pools available.” This ensures faster, simpler, and more intuitive discovery for travellers seeking the perfect stay.

“Our goal is to make travel planning as natural as conversation. With AI Search within the stay booking experience, we’re simplifying one of the most important parts of the traveller journey, finding the right stay. Instead of forcing users to think like a system, we’ve built a system that understands how people naturally express themselves,” said Ankit Khanna, Chief Product Officer, MakeMyTrip.

This development builds on MakeMyTrip’s broader AI innovation strategy. Earlier this year, the company launched the Beta version of its GenAI Trip Planning Assistant, Myra, which supports travellers across the journey, from discovery and booking to in-trip and post-travel assistance. Currently available in English and Hindi, Myra also plans to expand into additional Indian languages based on user feedback.

With Semantic Search, MakeMyTrip aims to deliver a more natural, personalised, and efficient experience for travellers, taking the frustration out of finding the ideal stay and setting a new benchmark for AI-driven travel planning in India.


The First Group Hospitality Partners with Inntelo AI to Elevate Guest Experiences with AI-Powered Innovation

The First Group Hospitality Partners with Inntelo AI to Elevate Guest Experiences with AI-Powered Innovation

By Hariharan U

Published on October 16, 2025

The First Group Hospitality has announced a strategic partnership with Inntelo AI, a next-generation guest experience and operations platform, to introduce AI-native technology across its expanding portfolio of hotels. The collaboration aims to redefine how guests interact, communicate, and experience hospitality through advanced artificial intelligence.

Following a successful implementation at TRYP by Wyndham Dubai, The First Group is now set to integrate Inntelo AI across all its properties including the much-anticipated Ciel Dubai Marina – Vignette Collection by IHG, which is soon to claim the title of the world’s tallest hotel.

Through this integration, guests can look forward to a seamless digital concierge experience. From ordering room service and making restaurant bookings to scheduling local excursions or requesting amenities, everything can be done effortlessly via phone, WhatsApp, or voice commands in over 40 languages. This platform merges convenience, personalisation, and innovation, giving guests more control over their stay.

The collaboration aligns with The First Group Hospitality’s broader vision of embedding AI-driven intelligence throughout its business operations. The company already uses AI tools for revenue forecasting, rate optimisation, restaurant reservations, team scheduling, and guest satisfaction monitoring. This partnership with Inntelo extends that innovation into real-time service delivery and operational insights, connecting guest needs directly to hotel teams.

The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”

Echoing this sentiment, Asif Alidina, Co-Founder and CEO of Inntelo AI, added, “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale.”

The First Group Hospitality and Inntelo AI’s partnership represents more than just a technology upgrade — it signals a new phase for the hospitality sector where data-driven insights and personalisation work hand-in-hand to elevate the guest journey.


BWH Hotels Launches AutoClerk Atlas to Redefine Property Management

BWH Hotels Launches AutoClerk Atlas to Redefine Property Management

By Hariharan U

Published on October 11, 2025

BWH® Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has introduced AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in partnership with HotelKey.

This marks a major milestone in BWH Hotels’ technology journey, aimed at transforming hotel operations, improving guest experiences, and driving efficiency across its worldwide network.

AutoClerk Atlas is a reimagined version of the long-standing AutoClerk system, combining BWH Hotels’ expertise with HotelKey’s modern cloud-based platform. The collaboration brings together scalability, reliability, and smart automation to create a PMS that’s simple, powerful, and ready for the future of hospitality.

AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we're introducing a world-class Property Management System that's scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels.

Built to address today’s operational challenges, AutoClerk Atlas delivers, One-day onboarding with built-in training modules for quick adoption, Automated payments and reconciliation to streamline daily tasks, Actionable guest insights that empower teams to offer personalized service, Deep integration with existing and third-party systems for seamless connectivity.

Aditya Thyagarajan, Co-Founder and President of HotelKey, said, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”

Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”

With AutoClerk Atlas, BWH Hotels continues to invest in technology that supports growth, enhances guest satisfaction, and simplifies operations for its vast network of nearly 4,300 hotels worldwide.

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