Parag Milk Foods Enters RTD Protein Beverage Segment with Avvatar Protein Cold Coffee

Parag Milk Foods Enters RTD Protein Beverage Segment with Avvatar Protein Cold Coffee

By Hariharan U

Published on May 14, 2026

Parag Milk Foods has announced its entry into India’s rapidly expanding ready-to-drink (RTD) protein beverage segment through its sports nutrition brand Avvatar, in collaboration with Tetra Pak.

The company has launched Avvatar Protein Cold Coffee, a milk-based ready-to-drink protein beverage packaged in India’s first Tetra Prisma® Aseptic 250E pack. Designed for modern on-the-go consumption, the product combines convenience, taste, and functional nutrition in a format aimed at everyday consumers.

Priced at ₹120, the beverage delivers 15 grams of protein in a 250 ml serving and is available in Classic and Vanilla variants. Developed using milk protein, the drink contains no added sugar or artificial sweeteners, reflecting growing consumer demand for healthier and functional beverage alternatives.

The launch comes at a time when India’s whey protein and functional beverage market is witnessing significant growth, driven by increasing awareness around nutrition and wellness. According to the company, nearly 73% of Indians remain protein deficient, creating a strong opportunity for convenient protein-rich products integrated into everyday consumption habits.

By combining protein with cold coffee, one of India’s most popular daily beverages - Avvatar aims to make protein intake more accessible and lifestyle-oriented rather than limited to sports nutrition consumers.

The product is packaged in a distinctive octagonal-shaped Tetra Prisma® Aseptic pack, offering ergonomic handling, portability, and a premium shelf presence. The lightweight paper-based and recyclable packaging also aligns with the company’s focus on convenience and environmentally conscious packaging solutions.

The launch further strengthens Parag Milk Foods’ growing new-age business portfolio. The company stated that its emerging business segment, including Avvatar, recorded a 91% year-on-year growth in FY26, reflecting rising demand for health and nutrition-focused products.

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Speaking on the launch, Akshali Shah, Executive Director at Parag Milk Foods, said the brand’s objective was to integrate high-quality protein into familiar everyday routines through formats that balance taste, convenience, and functionality. She added that the future of nutrition lies in products that fit seamlessly into modern lifestyles.

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Cassio Simoes, Managing Director, Tetra Pak South Asia, highlighted the growing role of packaging innovation in scaling functional beverage categories in India. He noted that the Tetra Prisma® Aseptic 250E format is globally recognised for RTD protein beverages, offering convenience, safety, and premium shelf differentiation.

Founded in 1992, Parag Milk Foods has established itself as one of India’s leading dairy FMCG companies with brands including Gowardhan, Go, Pride of Cows, and Avvatar. Through Avvatar, the company has been expanding its footprint in sports nutrition and functional wellness products, with a continued focus on innovation and health-driven consumption.

For more information, visit Parag Milk Foods


The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

By Hariharan U

Published on August 23, 2026

The Orchid Chandigarh is inviting guests to celebrate Rakshabandhan with an authentic South Indian festive dining experience at South of Vindhyas on August 28, bringing together regional flavours, family traditions and warm hospitality.

The specially curated experience is designed for families looking to mark the occasion over a festive meal, with a menu inspired by the rich culinary traditions of South India.

Guests can choose between thoughtfully curated vegetarian and non-vegetarian meals, featuring classic South Indian delicacies prepared using authentic recipes and time-honoured cooking techniques. The menus are designed to offer a wholesome dining experience while showcasing the distinctive flavours of the region.

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Whether celebrating the bond between siblings, gathering with family or simply enjoying a festive meal, the Rakshabandhan offering at South of Vindhyas provides an opportunity to mark the occasion through food and togetherness.

The experience reflects the restaurant’s focus on bringing authentic regional cuisine to Chandigarh while creating memorable occasions for guests. With traditional flavours and the hospitality associated with The Orchid Chandigarh, the festive meal aims to make Rakshabandhan a special culinary celebration.

Event Details:

What: Rakshabandhan Festive Meal
Venue: South of Vindhyas, The Orchid Chandigarh
Date: August 28, 2026
Contact: +91 9056784618 / +91 9056784619 / +91 9056784617


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene


Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

Harajuku Bakehouse Brings Sweet Japanese Inspired Treats for Rakhi

By Manu Vardhan Kannan

Published on August 22, 2026

Rakhi gifting gets a sweeter and more playful touch this year with Harajuku Bakehouse at BKC, offering Japanese-inspired desserts that make for a fun surprise for siblings with a sweet tooth.

Known for its kawaii Japanese-inspired look, colourful bakes and picture-perfect treats, Harajuku Bakehouse brings together desserts that can be enjoyed as gifts or shared during a sibling outing.

For those looking to try something different, the menu features Bento Cakes in chocolate, vanilla and rainbow flavours, along with the soft and jiggly Japanese Cotton Cheesecake and the eye-catching Mt. Fuji Tiramisu.

Smaller treats are also available, including Nutella Dorayaki and Japanese Nama Chocolate Fudge Brownies, offering easy gifting options for siblings who enjoy trying new desserts.

The experience goes beyond desserts, with Harajuku Bakehouse also offering a selection of matcha, hojicha and boba drinks. Guests can choose from Iced Strawberry Matcha, Hojicha Lattes, Tiger Brown Sugar Milk Tea and Iced Boba Matcha, making it easy to turn a Rakhi dessert stop into a complete sibling date.

With its colourful setting and playful presentation, Harajuku Bakehouse offers a different take on Rakhi gifting. Whether it is a cute cake to share or a selection of desserts and drinks to explore together, the Bakehouse gives siblings another reason to spend time together this Rakhi.

This Rakhi, instead of going with the usual mithai or chocolates, siblings can explore Harajuku Bakehouse’s Japanese-inspired desserts and add something new and sweet to the celebrations.

Rakhi Gifting Details:

  • What: Rakshabandhan Dessert Gifting from Harajuku Bakehouse
  • Where: Harajuku Bakehouse, BKC, Mumbai
  • When: Available now | 10 AM - 10 PM.

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