The Quick Service Restaurant (QSR) industry in India is experiencing unprecedented growth, fueled by urbanization, evolving consumer preferences, and a rising demand for convenience and affordability. As the industry looks ahead to the upcoming financial budget, stakeholders anticipate key policy shifts that could significantly impact QSR operations and its interdependence with the FMCG sector.

Sharing his insights on the industry’s expectations, Rahul Sehgal, Business Head, Bird Foods, stated:

"The QSR sector is hopeful for revisions in GST rates to ease operational costs, as the existing structure—5% without Input Tax Credit or 18% with ITC—creates financial strain. A more streamlined tax policy would not only benefit QSR businesses but also enhance procurement efficiencies for FMCG suppliers. Furthermore, aligning with the government’s ‘Make in India’ vision, incentives for MSME collaborations in ingredient sourcing, packaging, and logistics could help reduce raw material costs and foster stronger production partnerships. Investments in urban infrastructure and smart city projects will also be crucial, as they create high-traffic zones conducive to QSR expansion while boosting demand for tailored FMCG products. Additionally, tax benefits promoting sustainable packaging and energy-efficient equipment would encourage operators to adopt eco-friendly practices, catering to the growing preference for responsible consumerism."

About Bird Foods

Bird Foods is a fast-growing QSR and casual dining brand with an expanding retail presence. It operates four prominent QSR brands:

• Spice Nama – Omaxe Mall, Chandni Chowk
• The Indian Stories – Pebble Downtown Mall, Faridabad & The Mall of Dehradun, Uttarakhand
• KaChing – Mega Mall, Gurugram
• Eat.co – Various locations, including Lucknow Airport Metro Station, Tughlakabad Metro Station, and Old Delhi Railway Station (IRCTC Food Plaza)

With a strong focus on innovation, quality, and customer satisfaction, Bird Foods continues to shape the evolving QSR landscape in India.