Raise Your Glass: Haku Vodka from Japan Hits India's Shores

Raise Your Glass: Haku Vodka from Japan Hits India's Shores

By Author

Published on September 29, 2023

India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.

Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.

In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."

The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.

Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.

India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.

Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.

As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.

Image Source: The Whiskey Exchange


Downtown29 Opens Its Second Mumbai Address in BKC and It's Bigger and Better in Every Way

Downtown29 Opens Its Second Mumbai Address in BKC and It's Bigger and Better in Every Way

By Hariharan U

Published on March 15, 2026

Downtown29 has found its second Mumbai home, and BKC feels like the right fit. The brand that built a loyal following in Borivali with its global cuisine, crafted cocktails, and vibrant atmosphere has brought all of that and more to Bandra Kurla Complex, one of Mumbai's most energetic and well-connected neighbourhoods.

The new outlet at Trade Centre, BKC spans 14,000 square feet with seating for 120 guests across indoor and outdoor areas. The scale alone signals that this isn't just a repeat of what came before. It's a bigger, more immersive version of the Downtown29 experience, designed for the kind of crowd that BKC naturally attracts: professionals, social diners, and night-out seekers who want good food, great drinks, and a space that evolves through the evening without missing a beat.

The menu has been curated by Chef Ameya Mahajani, drawing from his culinary travels to combine global techniques with bold flavours that speak to Indian palates. It's the kind of food that feels exploratory without being alienating, which is exactly the balance a restaurant in this space needs to strike.

The cocktail programme is built around an ingredient-led philosophy, focusing on bold flavour combinations and contemporary mixology that work in harmony with the food rather than competing with it. It's the kind of bar programme that rewards regulars who return to explore rather than guests who order the same thing every time.

Through the day and into the evening, Downtown29 BKC is designed to work as a neighbourhood dining and bar destination, comfortable for a quick lunch, an after-work drink, or a longer social dinner. As the night moves on, the atmosphere shifts naturally into something more lively, making the transition feel organic rather than forced.

Chirag Pattni, Founder of Downtown29, shared what drew the brand to BKC. "BKC felt like the natural next step for Downtown29. It's a neighbourhood that brings together business, culture, and nightlife in a way that truly represents the energy of Mumbai. With this new space, we wanted to create something bigger and more immersive, from the interiors and menu to the cocktail experience, while staying true to the spirit that made Downtown29 popular in the first place."

More locations are in the pipeline, but for now, BKC gets the spotlight. And from the look of things, it's well deserved.


Ice Cream Works Launches a Zero Sugar Added Range and It's Built for the Way India Is Eating Now

Ice Cream Works Launches a Zero Sugar Added Range and It's Built for the Way India Is Eating Now

By Hariharan U

Published on March 15, 2026

Sugar-free ice cream has had a reputation problem for a while. The texture is off, the flavour feels flat, and the whole experience leaves you wishing you had just gone with the original. Ice Cream Works is trying to change that with its newly launched Zero Sugar Added range, and the approach behind it suggests they've taken that reputation seriously.

The new range, introduced under The House of Ice Cream Works, is built for a consumer who is becoming increasingly common in urban India: someone who reads labels, thinks about ingredients, and still wants a dessert that actually tastes like one. The brand has reformulated sweetness using plant-based alternatives while keeping its core focus on flavour and texture exactly where it's always been.

Rishi Chona, Founder of Ice Cream Works, explained the thinking behind the launch. "As a brand, we have always believed in evolving with the times while staying true to our commitment to quality and taste. With Zero Sugar Added, our vision was to create a product that aligns with today's health-conscious lifestyle without compromising on indulgence. It represents a new chapter for Ice Cream Works, one where innovation, purity, and pleasure come together seamlessly."

The sweeteners used are 100 percent natural, specifically stevia and monk fruit. Both are zero-calorie and have a zero glycemic index, meaning they do not raise blood sugar levels. Monk fruit also carries natural antioxidant compounds. The result is a product that works not just for general health-conscious consumers but also for those managing specific dietary conditions like diabetes.

The zero sugar category remains significantly underpenetrated in India's organised ice cream sector, and Ice Cream Works is stepping into that space at a time when dietary awareness is becoming mainstream rather than niche. For a brand that has built its identity on quality and creative flavour, this launch feels like a natural evolution rather than a pivot.


DOU Brew Room Is Taking Chennai on a Global Sandwich Tour and It Sounds Absolutely Delicious

DOU Brew Room Is Taking Chennai on a Global Sandwich Tour and It Sounds Absolutely Delicious

By Hariharan U

Published on March 14, 2026

If you've ever believed that a great sandwich is one of life's simplest pleasures, DOU Brew Room and Bakehouse in Chennai is about to make a very strong case for that. Their newest festival, Sandwiches Without Borders, is a global tour of some of the world's most iconic sandwiches, and it's running right now at their Alwarpet and Nungambakkam outlets.

The idea is as straightforward as it is exciting. Every culture has its version of bread with something delicious inside, and DOU has picked some of the best from around the world and built them on their own freshly baked breads. From baguettes and milk bread to pita and soft rolls, the bread itself is treated as a key ingredient rather than just a vessel, which is exactly the right approach.

The lineup reads like a culinary passport. The Chicago-style Italian Beef brings bold, flavour-packed American deli energy to the table. Japan's Tamago Sando is the kind of deceptively simple egg sandwich that has built a devoted following far beyond convenience store shelves. Spain's Bocadillo is rustic, satisfying, and exactly what a good sandwich should feel like. The Cuban Sandwich brings together layers of slow-roasted pork, ham, pickles, and mustard in a pressed format that's been a crowd favourite for generations.

Germany's Fischbrötchen adds a North Sea coastal character to the spread, while the Tunisia-inspired Fricassé is a deep-fried bread roll stuffed with a combination of ingredients that reflects the warmth and spice of North African street food. Rounding things out are American comfort classics like the Tuna Melt and the Shrimp O' Boy, both the kind of sandwiches that remind you why this format has universal appeal.

The festival runs from March 12th onwards at both DOU locations in Chennai. Whether you're a dedicated sandwich person or just someone who appreciates thoughtful food done well, Sandwiches Without Borders is worth making a trip for.

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