Raise Your Glass: Haku Vodka from Japan Hits India's Shores

Raise Your Glass: Haku Vodka from Japan Hits India's Shores

By Author

Published on September 29, 2023

India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.

Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.

In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."

The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.

Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.

India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.

Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.

As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.

Image Source: The Whiskey Exchange


Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

Marriott Executive Apartments Hyderabad Brings Authentic Madurai Flavours to the City with Special Food Pop-Up

By Hariharan U

Published on May 17, 2026

Marriott Executive Apartments Hyderabad is offering guests a taste of Tamil Nadu’s rich culinary heritage with a specially curated Madurai Food Pop-Up at its signature dining venue, Mazzo Rooftop Restaurant.

The limited-period culinary showcase celebrates the vibrant flavours, traditional recipes, and street food culture of Madurai, often regarded as one of South India’s most iconic food destinations. Hosted in a serene rooftop setting, the experience blends regional authenticity with contemporary hospitality.

The specially curated menu features a range of signature dishes inspired by traditional Madurai kitchens and local favourites. Guests can savour preparations such as Kola Urundai, Kozhi Kulambu, Vendakkai Mandi, and Kovil Puliyodharai, each reflecting the rustic flavours and bold spice profiles associated with Tamil Nadu cuisine.

The festival also includes dishes like Mor Kulambu, Kozhi Varuval, Kudal Kulambu, Eeral Piratal, and Aattu Kari Kulambu, showcasing the depth and diversity of Madurai’s culinary traditions. One of the highlights of the menu is the much-loved Vandiyur Chicken Biryani, paired with the iconic chilled dessert beverage Jigarthanda.

Set against the elegant poolside ambience of Mazzo Rooftop Restaurant, the food pop-up aims to offer more than just a dining experience by bringing together flavour, nostalgia, and cultural storytelling through food.

The showcase is open until 16th May 2026, from 7:00 PM to 11:00 PM, inviting food lovers and regional cuisine enthusiasts to experience the essence of Madurai in Hyderabad.

Event Details

  • Venue: Mazzo Rooftop Restaurant, Marriott Executive Apartments Hyderabad
  • Date: Until 16th May 2026
  • Time: 7:00 PM – 11:00 PM
  • Reservations: +91 9100080131 / +91 9100080130

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

Four Seasons Hotel Bengaluru Launches ‘101 Days of Summer’ Experience

By Hariharan U

Published on May 17, 2026

Four Seasons Hotel Bengaluru has unveiled its “101 Days of Summer” campaign, a property-wide seasonal residency running from May 1 to August 31, 2026, celebrating Bengaluru’s summer culture through immersive culinary, beverage, and stay experiences.

Part of the global Four Seasons seasonal activation, the Bengaluru edition has been thoughtfully adapted to reflect the city’s Garden City identity, combining nostalgic summer traditions with luxury hospitality experiences curated specifically for the local landscape and climate.

The campaign transforms the hotel into a summer sanctuary, offering guests a slower and more experiential approach to the season through artisanal food, botanical beverages, alfresco moments, and curated staycations.

At the centre of the experience is an artisanal gelateria concept featuring a vintage-inspired summer cart that recreates nostalgic frozen treats with a luxury twist. Signature offerings include the Java Plum in the Promenade Sorbet and the Coastal Cream Magnum Bar, both inspired by familiar regional summer flavours. The hotel’s Sunday brunches at CUR8 will also feature rotating artisanal gelatos and elaborate summer sundaes designed around seasonal indulgence.

The beverage programme introduces a specially curated “Garden City Collection” featuring cocktails and mocktails inspired by Bengaluru’s botanical heritage. Drinks such as the Nandi Hills Spritz and Silk Route Summer Float incorporate local ingredients and handcrafted elements, while the “Temperance Trail” mocktail collection offers non-alcoholic interpretations rooted in regional flavours.

Complementing the beverage programme is a dedicated Mango Residency at the Lobby Lounge celebrating India’s most iconic summer fruit. Guests can experience a mango-themed afternoon tea, Alphonso Mango Kulfi, and a range of seasonal desserts and beverages inspired by regional orchards and summer traditions.

Beyond dining, the campaign also positions Four Seasons Hotel Bengaluru as a luxury urban retreat through curated summer staycations. Garden suites, poolside experiences, wellness offerings, and leisurely dining moments have been designed to encourage guests to embrace a relaxed and immersive summer lifestyle within the city.

Signature touches such as floral-inspired beverages, alfresco lounging, and poolside culinary experiences further reinforce the property’s vision of blending Bengaluru’s local identity with the global luxury ethos of the Four Seasons brand.

Through “101 Days of Summer,” the hotel aims to transform the season into a thoughtfully crafted celebration of flavour, nostalgia, design, and experiential luxury, offering guests an elevated interpretation of a Bengaluru summer.

For more information, visit Four Seasons Hotel Bengaluru


Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

By Manu Vardhan Kannan

Published on May 16, 2026

Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.

At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.

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The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.

Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.

Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”

The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.

The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.

The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.

Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”

With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!

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