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By Author
Published on September 29, 2023
India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.
Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.
In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."
The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.
Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.
India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.
Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.
As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.
Image Source: The Whiskey Exchange
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By Manu Vardhan Kannan
Published on May 8, 2026
Monkey Bar is adding a festive Mexican twist to Bengaluru’s dining scene with a special limited-edition Cinco de Mayo menu at its Museum Road outlet. Available from 4th to 17th May 2026, the menu brings together bold flavours, refreshing cocktails, and a lively atmosphere inspired by the globally celebrated Mexican festival.
Observed every year on 5th May, Cinco de Mayo marks the Mexican army’s victory at the Battle of Puebla and is widely celebrated across the world through food, music, and cultural festivities. Bringing that spirit to Bengaluru, Monkey Bar has curated a menu that blends comforting dishes with playful flavours and signature drinks.
The food offerings include freshly prepared tacos served with salsa and lime, with options such as Avocado & Cottage Cheese and Grilled Chicken & Prawn. Guests can also end their meal on a sweet note with desserts like the smooth Caramel Custard Flan featuring hints of vanilla and caramel, or the Sopapilla Cheesecake Bar layered with cinnamon-sugar pastry and a creamy filling.
Adding to the celebration is Monkey Bar’s range of signature Picantes. These tequila-based cocktails are available in four varieties, OG, Carrot & Ginger, Guava, and Mango & Chilli, each offering a unique balance of spice and freshness. Guests can also enjoy the Michelada, a refreshing blend of beer, tequila, lime juice, and spicy sauces, perfect for the summer season.
With vibrant flavours, refreshing drinks, and its signature lively setting, Monkey Bar’s Cinco de Mayo celebration promises a fun-filled dining experience designed for relaxed evenings and memorable moments with friends and family.
Published on May 7, 2026
Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.
Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.
At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.
Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”
Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.
The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.
With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.
Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.
The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.
Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.
For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.
This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.
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