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By Author
Published on September 29, 2023
India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.
Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.
In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."
The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.
Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.
India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.
Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.
As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.
Image Source: The Whiskey Exchange
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By Manu Vardhan Kannan
Published on July 22, 2025
Bengaluru’s much-loved South Indian eatery, The Filter Coffee, is stepping into a new culinary chapter with the launch of its refreshed lunch and dinner menu, titled ‘Beyond the Leaf.’ The rollout begins today across four of its popular outlets: Kalyan Nagar, Indiranagar, Brookefield, and Koramangala, available for dine-in, takeaway, and on Swiggy and Zomato.
Known for serving soulful South Indian breakfasts and nostalgic snacks, the brand now broadens its focus to offer a richer, everyday dining experience. The new menu is a thoughtful evolution, keeping tradition intact while catering to today’s tastes and mealtime habits.
“We’ve always been about comfort and familiarity, the kind of dishes people grew up with and came back to. But now, with changing preferences and a growing customer base, it felt like the right time to offer more. This menu reflects that next step, blending tradition with how people eat today, whether it’s dinner with family or a late-night delivery,” shared Avinit Bagri, Co-founder of The Filter Coffee.
Expect a vibrant spread from flavour-packed soup rasams and small plates to indulgent mains, sides, and desserts. Signature picks include Ennai Kathirikkai with bun parottas or ghee rice, Chettinad Mushroom Gravy from Tamil Nadu, Malabar Paneer from Kerala, and Mangalore Aloo Curry from Karnataka. The Malabar Paneer Gravy with Bun Parotta is already a team favourite.
Desserts, too, bring a wave of nostalgia like Kavuni Rice Pudding and Broken Wheat Jaggery Payasam, comforting, balanced, and rooted in tradition.
“What makes this menu truly special is the depth behind each dish. We revisited the origins, how ingredients and cooking styles varied by climate, region, and availability, long before modern kitchens existed. That respect for legacy continues in our kitchens today. Every element is chosen with intention, from spices to gravies and pairings,” added Sankrit Iyer, Co-founder of The Filter Coffee.
Adding more excitement to this relaunch is the brand-new Dosa Buffet, with 28+ varieties ranging from Podi Onion Dosai and Paper Ghee Roast to Classic Uthappams, all served on traditional banana leaves with the brand’s signature chutneys and sambar. It’s a true celebration of South India’s timeless tiffin culture.
The new menu also introduces half-sized portions of many beloved dishes, making it easier for customers to explore more flavours in one sitting. This update reflects The Filter Coffee’s continued passion for authenticity, regional diversity, and the joy of everyday South Indian meals, made with care, served with pride, and always rooted in legacy.
By Nishang Narayan
Burger King® India, one of the country’s most loved QSR brands, has just dropped a delicious surprise for dessert lovers! In an exciting collaboration with Nestlé® KitKat®, the brand has launched its new BK® Fusion range featuring two lip-smacking options: the BK® Fusion KitKat® Shake and the BK® Fusion KitKat® Sundae.
These two new indulgences promise a perfect blend of creamy delight and the signature crunch of KitKat® that fans across generations have grown to love.
BK® Fusion Shake: A thick, creamy shake blended with real KitKat® for the ultimate chocolate fix.
BK® Fusion Sundae: A decadent dessert layered with crispy KitKat® chunks and rich chocolate sauce for that perfect bite of crunch and creaminess.
Speaking about the launch, Kapil Grover, CMO, Burger King India, said, “With this launch, we're adding an exciting BK Fusion range by introducing a co-branded offering with KitKat® — a brand that's much loved by our Gen Z and millennial guests. The creamy-chocolaty combo is a flavour we believe will instantly connect with our audience and keep them coming back for more.”
Nestlé India echoed the enthusiasm. Saurabh Makhija, Director, Nestlé Professional India, said, “We are excited to enter into a collaboration with BURGER KING India, a brand that shares our commitment to innovation and quality. The all-new BK Fusion KITKAT® Shake and Sundae will give our consumers two new and innovative ways to enjoy their favourite KITKAT®.”
The campaign is backed by a high-energy social media rollout, featuring a user-generated content (UGC) contest and influencer-led promotions aimed at creating buzz and connecting with dessert enthusiasts across the country.
Now available for dine-in, takeaway, and delivery via the BK App and leading platforms, the BK Fusion KitKat® range is ready to become your next go-to treat.
There’s something about rainy days that calls for chai, pakoras, and cozy conversations. 16th Affair, the rooftop club and kitchen by Wynnd Hotels, has launched a limited-time Monsoon Menu that taps right into that emotion. Served daily from 4 PM to 6 PM until August 14, this specially curated offering brings together Indian comfort food and panoramic rooftop views.
Set on the 16th floor of Galaxy Diamond Plaza in Greater Noida West, 16th Affair has already earned its stripes as one of NCR’s go-to rooftop venues. Now, with the monsoon draping the city in romantic grey, the venue is offering an experience steeped in nostalgia. Guests can indulge in classic treats like assorted pakoras, cocktail samosas with spicy veggie fillings, and gooey cheese chilli toast — all served with unlimited pours of freshly brewed masala tea.
“This collaboration is about more than food, it's about emotion and nostalgia,” shared Himanshu Sapra, Co-founder of The Dark Room, while speaking about the menu concept. “Monsoons have an emotional flavour for all of us — it’s home, warmth, and comfort food with friends and family. The Monsoon Menu at 16th Affair is an ode to those sensory memories. It's not just a menu — it's a mood, it’s an experience.”
The Victorian-meets-contemporary setting enhances the entire vibe — breezy, slightly misty, and perfect for those who want to take a break from the rush. Whether you're a city dweller looking for a quiet moment or a monsoon romantic hoping to turn rain into poetry, this two-hour experience offers the perfect excuse to slow down and sip on something warm.
And while it’s designed to be casual and soul-soothing, the team recommends booking a table in advance — especially on weekends — to make the most of this rainy-day escape.
So if your soul is craving chai, crisp snacks, and cloud-kissed views, 16th Affair is where you need to be. Come for the menu. Stay for the mood.
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