Raise Your Glass: Haku Vodka from Japan Hits India's Shores

Raise Your Glass: Haku Vodka from Japan Hits India's Shores

By Author

Published on September 29, 2023

India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.

Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.

In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."

The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.

Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.

India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.

Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.

As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.

Image Source: The Whiskey Exchange


The Den Bengaluru Presents a Floral-Themed Holi Celebration

The Den Bengaluru Presents a Floral-Themed Holi Celebration

By Hariharan U

Published on March 4, 2026

Marking Holi with elegance and restraint, The Den Bengaluru is presenting a celebration that reinterprets the festival through florals and flavour. Moving away from the usual splash of colours, the hotel is embracing fragrant petals and refined décor to create a setting that symbolises joy, harmony and togetherness.

Guests will be welcomed by an elaborate floral rangoli installation, setting a graceful tone for the afternoon. The décor has been thoughtfully designed to balance festive vibrancy with a calm, contemporary aesthetic, offering a celebration that feels intimate yet distinctly seasonal.

The highlight of the experience is a specially curated Holi buffet featuring beloved dishes from across India. The spread includes Chole Banarasi Style, Gatte ki Sabzi, Vegetable Kofta Curry and Ajwain Poori, alongside a selection of traditional Gujiyas that bring nostalgic festive flavours to the table. Each preparation reflects regional culinary influences while maintaining authenticity.

Adding to the celebratory spirit, The Creek will host a live Thandai and Lassi counter, serving chilled festive blends that complement the elaborate buffet.

With its floral accents, curated menu and tranquil ambience, The Den Bengaluru offers a Holi celebration that is vibrant yet composed, creating a memorable festive experience for guests seeking something refined.


Hydrama Opens in Noida, Redefining the Sports Bar Experience

Hydrama Opens in Noida, Redefining the Sports Bar Experience

By Manu Vardhan Kannan

Published on March 4, 2026

Hydrama has opened its doors in Sector 50, bringing a fresh take on the sports bar concept to the city. Located at TF-02, Third Floor, Central 50, Sector 50, Noida, the new destination introduces an all-day format that smoothly shifts from relaxed daytime catch-ups to match-night buzz and late-evening energy.

Conceptualised by Priykant Gautam, Hydrama is designed around mood and movement. Instead of being limited to peak nightlife hours, the space changes through the day with evolving soundscapes, dramatic lighting, live acts, and match-day rituals. The idea is to create a space that feels alive at every hour, turning a regular outing into a shared experience.

The interiors draw inspiration from the feel of a live stadium, with industrial textures, neon highlights, graffiti art, and LED scoreboards. At the same time, carefully planned seating zones allow guests to enjoy calm daytime lounging or step into a more energetic setting as the evening builds.

The bar takes centre stage with cocktails that are smoked, flamed, and infused, inspired by iconic global sporting moments. The food menu features elevated bar favourites, global small plates, artisanal pizzas, and shareable platters made for long conversations and group dining.

Sharing his vision, Priykant Gautam, Founder, Hydrama, says, "I wanted Hydrama to feel alive, a space that builds energy through the day and peaks at night. It's not about watching the game or the DJ; it's about being part of the atmosphere that unfolds around you."

With its focus on experience, expression, and community, Hydrama positions itself as a new social arena for Noida,  immersive, energetic, and built for those who enjoy being part of the moment rather than just watching it.


The Chamomile Estate Introduces Tea Tasting in Mukteshwar

The Chamomile Estate Introduces Tea Tasting in Mukteshwar

By Manu Vardhan Kannan

Published on March 4, 2026

The Chamomile Estate, set atop a private 2.5-acre hill in Guniyalekh, a peaceful tea-growing hamlet in Mukteshwar, has unveiled its new Tea Tasting Experience. Surrounded by the calm and untouched beauty of Uttarakhand, the estate is inviting guests to slow down and enjoy tea in a more meaningful way.

This thoughtfully curated session is designed for tea lovers, wellness seekers and experiential travellers who appreciate finer details. The experience brings together storytelling, aroma discovery, flavour understanding and mindful brewing methods. Each tea is introduced with care, helping guests understand its origin, character and wellness benefits.

The tasting menu features a rich selection that includes Oolong Tea, Blooming Tea, Hibiscus Tea, Chamomile Tea, Kashmiri Kahwa, Apple Cinnamon Tea, Masala CTC Tea, along with thematic blends such as Stressbuster, forever young, and throat rescue teas. From light floral infusions to strong spiced blends, every cup highlights its own colour, taste and health properties.

Guests can observe blooming teas gently open up in glassware, explore the layered notes of oolong, learn about chamomile’s calming qualities and enjoy the comforting warmth of traditional favourites like Kashmiri Kahwa and Masala CTC. The session also shares insights on antioxidant benefits, digestion support, relaxation properties and the right brewing techniques to get the best flavour and wellness value from each cup.

Sharing his thoughts, Mr Anirudh Lakhotia, Director, Ivory Destinations Pvt Ltd said, “Tea is more than a beverage, it is a sensory journey and a mindful ritual. At The Chamomile Estate, surrounded by nature’s stillness, we have created an experience where guests can slow down, reconnect, and rediscover tea as a luxurious and holistic indulgence. In fact The Chamomile Estate’s signature charm lies in its uniquely themed rooms, each inspired by a distinct tea blend, designed to offer both comfort and exclusivity”.

Ideal for intimate gatherings, curated retreats, corporate offsites and hospitality collaborations, the Tea Tasting Experience reflects The Chamomile Estate’s focus on experiential wellness and refined living in the lap of the Himalayas.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.