Raise Your Glass: Haku Vodka from Japan Hits India's Shores

Raise Your Glass: Haku Vodka from Japan Hits India's Shores

By Author

Published on September 29, 2023

India, brace yourself for a taste of Japan like never before, as Beam Suntory, the global leader in premium spirits, unveils the latest gem from the House of Suntory. Following the resounding success of The House of Suntory portfolio's launch in December 2019, the spotlight now shines on India with the introduction of Haku® Vodka.

Derived from the finest Japanese ingredients, Haku® Vodka is a testament to the nature and spirit of Japan. It embodies the core principles of Suntory founder Shinjiro Torii's Monozukuri craftsmanship—a relentless pursuit of perfection, meticulous attention to detail, and an unwavering commitment to quality.

In a country where vodka's versatility has captured the hearts of consumers, the arrival of Haku® Vodka is set to make waves in the vodka market. Neeraj Kumar, Managing Director of Beam Suntory India, expresses their excitement, stating, "Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka."

The name "Haku," meaning 'white and brilliant' in Japanese, pays homage to the key ingredient, "Hakumai," a pure, white Japanese rice symbolising Japan's essence. This rice is meticulously milled, polished, and distilled, resulting in a "junpaku," a clear, clean, and luminous vodka. What makes Haku® Vodka truly exceptional is its filtration process through bamboo charcoal, adding a touch of sophistication and complexity to the vodka's natural flavour.

Haku® Vodka's design blends traditional Japanese aesthetics with modern sensibilities, creating a minimalist and artisanal product that beautifully celebrates Japanese craftsmanship.

India is not the sole destination for Haku® Vodka. This premium spirit is set to take flight across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh, and Telangana. With prices ranging from INR 3,950 to INR 6,140, it promises to set an unprecedented benchmark in the vodka category.

Haku® Vodka, an embodiment of quality, tradition, and innovation, marks a significant step in Beam Suntory's mission to elevate its premium portfolio in India, further enriching the vibrant landscape of Indian spirits.

As The House of Suntory celebrates a century of whisky innovation, the introduction of Haku® Vodka reaffirms Suntory's commitment to heritage and a relentless pursuit of crafting exceptional spirits. Beam Suntory invites India to savour the essence of Japanese craftsmanship with each sip of Haku® Vodka.

Image Source: The Whiskey Exchange


Burash Launches 'High Tea Affair' with Aromatic Teas and Fresh Savories

Burash Launches 'High Tea Affair' with Aromatic Teas and Fresh Savories

By Nithyakala Neelakandan

Published on July 18, 2024

Burash, a casual fine-dining restaurant renowned for its exquisite cuisine, has introduced a delightful new experience called the 'High Tea Affair'. This offering is designed to capture the vibrant essence of monsoon evenings with a selection of aromatic teas and freshly prepared savory and sweet treats. Priced at Rs. 999 for two, the 'High Tea Affair' is available Monday to Friday, from 4:00 pm to 7:00 pm.

As the skies turn colorful and the rain begins to fall, Burash invites guests to savor these moments with friends and family through its 'High Tea Affair'. The menu features a beautifully decorated three-tier stand filled with a variety of treats, complemented by a wide selection of teas. From the comforting flavors of Assam and Darjeeling to the unique notes of Earl Grey, Blue Pea, and Kashmiri Kahwa, there is something to please every palate.

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Burash's 'High Tea Affair' offers an array of delicious options. Guests can enjoy different types of sandwiches, 'Mascarpone & Fig Canape', 'Choco Sea Salt Cookies', and other delicately crafted delights. Each item on the menu showcases a blend of innovative and familiar flavors, making it a perfect choice for those looking to indulge in a special treat.

"We're thrilled to present the 'High Tea Affair', a mix of sweet, sour, and salty flavors, all complemented by our warm teas," says Chef Rishab Gupta, Co-founder of Burash. "We, at Burash, celebrate all seasons. The vibrant and rainy summer evenings needed even a more vibrant menu to rejuvenate. All we wish for is to serve the best flavours and refreshments to our guests."

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Burash promises an exceptional culinary journey this monsoon. Guests can enjoy their tea while watching the rain, making for a truly refreshing and memorable evening. The 'High Tea Affair' is now available at Burash from Monday to Friday, 4:00 pm to 7:00 pm.

Due to the popularity of this offering, reservations are highly recommended. To book your table for this incredible seasonal experience, please visit Burash's website at burash.in.

About Burash

Located in the heart of Noida, NCR, Burash is a casual dining restaurant founded by Chef Rishab Gupta. The restaurant is known for its focus on seasonal, high-quality ingredients and mindful nutrition. Burash offers a diverse menu featuring salads, pastas, pizzas, and a vibrant selection of Mediterranean and Italian favorites. Catering to various dietary needs, Burash provides vegetarian, vegan, gluten-free, and non-vegetarian options. Nestled amidst lush greenery, the restaurant features both indoor and outdoor seating, providing a delightful escape from the city bustle.


Haldiram's Unveils New Wheat Menu in Major Indian Cities

Haldiram's Unveils New Wheat Menu in Major Indian Cities

By Nithyakala Neelakandan

Published on July 18, 2024

Haldiram’s, a beloved brand in India’s culinary landscape, has launched an innovative wheat-based menu under its “Ab Sab Khayenge” campaign. This new menu offers a variety of delicious dishes designed to cater to diverse tastes while promoting the nutritional benefits of wheat. The wheat menu is available at Haldiram's outlets in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli.

Haldiram’s is known for celebrating the rich flavors of Indian cuisine, and the new wheat menu continues this tradition with a mix of classic favorites and modern dishes. The menu includes popular items such as Chole Bhature, Pav Bhaji, Batata Vada, and Pani Puri. It also features innovative wheat bread sandwiches like Corn & Spinach and Paneer Tikka, offering something for everyone.

"We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections," said Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd. "Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our 'Ab Sab Khayenge' campaign."

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Haldiram's has been a household name for decades, known for its commitment to quality and taste. The brand offers an exceptional range of snacks and sweets, constantly evolving to meet changing consumer preferences while honoring traditional flavors. The new wheat menu is a testament to Haldiram's ability to innovate while staying true to its roots.

Haldiram's invites everyone to join the 'Ab Sab Khayenge' campaign and explore the delightful flavors of the new wheat menu. Whether you're a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings. This campaign encourages everyone to enjoy the rich and diverse flavors of Indian food, enhanced with the goodness of wheat.

About Haldiram’s

Haldiram's Foods International Pvt Ltd has a rich legacy spanning over eight decades. The company is renowned for its diverse range of products, including Indian namkeens, snacks, sweets, ready-to-eat food, and beverages. Haldiram's has also expanded into the restaurant business, with over 80 outlets across major cities like Mumbai, Pune, Hyderabad, and Bangalore. The brand continues to innovate with unique offerings such as rail coach-themed outlets in Pune, Bangalore, and Mumbai.


Four Seasons Resort Dubai Unveils Prohibition Nights at Hendricks Bar

Four Seasons Resort Dubai Unveils Prohibition Nights at Hendricks Bar

By Nithyakala Neelakandan

Published on July 18, 2024

Hendricks Bar at Four Seasons Resort Dubai at Jumeirah Beach is launching an exciting new event series called "Prohibition Nights." Every Wednesday and Thursday from 9:00 pm, guests can immerse themselves in the captivating ambiance of the 1920s Prohibition era, complete with live jazz and bespoke cocktails.

From June 5, 2024, Hendricks Bar transforms into a nostalgic retreat, reminiscent of the clandestine speakeasies of the Prohibition era. The dimly lit halls and secretive corners set the stage for a night filled with intrigue and excitement. The atmosphere is rich with sophistication, and every detail whispers of secret rendezvous and forbidden pleasures.

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Adding to the charm, the live jazz duo Salt N Pepper will perform throughout the evening. Their soulful melodies and dulcet rhythms transport guests back to the Roaring Twenties, creating an ambiance that is both sophisticated and enchanting.

Bespoke Cocktails by Erion Bardhoci

Bar Manager Erion Bardhoci, a semi-finalist in the World Class UAE & Oman 2024 Competition, has crafted three unique cocktails exclusively for Prohibition Nights. Each drink is a masterpiece of mixology, designed to tease the taste buds and delight the senses.

In Our Time: A sophisticated twist on the classic New York Sour, this cocktail features salted caramel bourbon, clarified lemon juice, and a spiced red wine float. It offers a luxurious blend of sweet, citrus, and spiced flavors.

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Movement: This innovative take on the classic Manhattan combines coffee rye whiskey with crème de cacao and port. The result is a beautiful balance of bitter, sweet, and spicy elements.

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Golden Mirror: Elevating the classic Boulevardier, this drink mixes gin, tequila, Campari, Aperol, and port wine with clarified milk for a velvety texture. It's visually stunning and uniquely satisfying.

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Prohibition Nights at Hendricks Bar is more than just an evening out; it's an experience that captures the essence of a bygone era. Guests are transported to a world of mystery and glamour, where the sounds of live jazz and the enticing aromas of crafted cocktails fill the air. It's a sleek celebration of history, timeless charm, and forbidden indulgence.

Event Details

Prohibition Nights: Every Wednesday and Thursday from 9:00 pm starting June 5, 2024

Location: Hendricks Bar, Four Seasons Resort Dubai at Jumeirah Beach

Reservations: Call 04 270 7777

Whether you're a jazz aficionado, a cocktail enthusiast, or simply looking for a unique night out, Prohibition Nights at Hendricks Bar promises an unforgettable experience. Leave your inhibitions at the door and step into a world where the thrill of the forbidden beckons. See you there!

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