Rising Flavors: How Emerging Cities are Transforming India’s F&B Landscape

Rising Flavors: How Emerging Cities are Transforming India’s F&B Landscape

By Author

Published on November 25, 2024

India’s Tier-II cities—such as Indore, Surat, Bhopal, and Jabalpur—are fast emerging as the next frontier for food and beverage (F&B) growth. With rapid urbanization, increasing disposable incomes, and evolving consumer tastes, these cities offer a fertile ground for the F&B industry’s expansion. Yet, the pace of development in these regions raises an intriguing question: Are we doing enough to tap into their immense potential?

A Market Ripe with Opportunity

While Tier-I cities like Mumbai, Delhi, and Bangalore have traditionally been the epicenters of F&B growth, Tier-II cities are no longer playing second fiddle. Rising aspirations and improved connectivity are transforming these cities into thriving urban centers. The middle-class demographic in these areas is keen to embrace organized dining experiences, making them fertile ground for national and global F&B brands.

However, the true appeal lies in the untapped nature of these markets. With less saturation compared to metros, F&B brands can establish a strong foothold and build loyalty early on. Lower operational costs in terms of real estate and labor further enhance the attractiveness of these regions.

Challenges on the Horizon

Despite their evident potential, the entry of big players into Tier-II markets has been cautious. The reasons are multifaceted—lack of robust infrastructure, limited consumer exposure to niche cuisines, and logistical hurdles. For instance, while cities like Indore and Lucknow have seen the entry of brands like Domino’s and McDonald’s, others like Raipur and Jabalpur remain underserved.

Additionally, the consumer base in Tier-II cities often seeks a delicate balance between affordability and quality. This requires F&B businesses to rework their offerings to suit local preferences without compromising on the brand’s value proposition.

The Path Ahead: Strategies for Success

To truly unlock the potential of Tier-II cities, the F&B industry must adopt a nuanced approach. Here are a few suggestions:

  1. Localized Offerings: Understand the regional palate and customize menus to resonate with local tastes. For example, introducing vegetarian-friendly options or flavors rooted in local traditions can help brands connect with consumers.

  2. Hybrid Formats: Instead of large standalone outlets, brands could experiment with smaller kiosks or cloud kitchens to reduce initial investment and operational costs.

  3. Community Engagement: Building trust is essential in these markets. Hosting food festivals, collaborating with local influencers, or supporting community-driven initiatives can help brands establish a strong presence.

  4. Digital-First Strategy: With growing internet penetration, digital platforms can play a crucial role in reaching Tier-II consumers. Brands should focus on targeted social media campaigns, online ordering, and app-based loyalty programs.

  5. Infrastructure Partnerships: Collaborating with local governments to address logistical and infrastructural challenges could pave the way for smoother operations and long-term growth.

A Future Full of Flavor

India’s Tier-II cities are not just the next big thing—they are the now. As these cities continue to grow, so does their appetite for diverse and high-quality dining experiences. The F&B brands that can innovate, adapt, and connect with these evolving consumers will find themselves at the forefront of a new wave of growth.

At Hospitality News, we believe that embracing this shift is not just an opportunity—it’s a necessity. The road to success in Tier-II markets might be less traveled today, but it’s one that promises immense rewards for those bold enough to take the leap.


“Moth to Flame” — A Hotelier’s Journey That Lights Up the Spirit of Indian Hospitality

“Moth to Flame” — A Hotelier’s Journey That Lights Up the Spirit of Indian Hospitality

By Shreenidhi Jagannathan

Published on November 6, 2025

There are stories that entertain, stories that teach, and then there are stories that leave a glow in your heart long after you’ve turned the final page. “Moth to Flame” belongs to the last kind.

Written by the veteran hotelier P. K. Mohankumar, fondly known across the industry as PKMK, this book is much more than a memoir. It is a lyrical reflection of a life devoted to the art of hospitality and the quiet courage it takes to follow an unconventional dream.

From his beginnings in the serene city of Trivandrum in Kerala, where values of humility and education were deeply rooted, Mohankumar dared to step off the well-trodden path. In an age when young minds were expected to become doctors, engineers, or civil servants, he chose a road less known, “the world of hotel management”. His decision to join the Institute of Hotel Management, Mumbai, then the country’s most prestigious catering college, marked the birth of a new kind of dreamer, one who believed that serving others with warmth and grace was a noble pursuit.

“Moth to Flame” gently unfolds this remarkable odyssey. It tells of his ascent within the Tata Group’s Indian Hotels Company Limited, where he spent over four decades shaping and nurturing the soul of Indian hospitality. From his early days at the legendary Taj Mahal Palace, Mumbai, to his later years as Managing Director and CEO of Taj Gateway and Ginger Hotels, every chapter reflects his belief that hospitality is not a job, but a calling.

Within these pages, readers will find rare glimpses of moments shared with visionary leaders like the Late Mr J. R. D. Tata and the Late Mr Ratan Tata, whose ideals deeply influenced his journey. There are reflections on leadership, humanity, and the subtle art of creating joy for others; lessons drawn not from boardrooms, but from lobbies, kitchens, and countless conversations that shaped a lifetime.

Through his poetic storytelling, Mr Mohankumar invites readers to witness the evolution of an industry once considered peripheral, now standing tall as one of India’s most respected professions. The book is both nostalgic and forward-looking, filled with gratitude for the people, mentors, and institutions that built the hospitality world we know today.

Honoured with the Hall of Fame Award by his alma mater, the Institute of Hotel Management, Dadar, Mumbai, and the Lifetime Achievement Award by the TajLifers Collective, he remains a guiding light for young hoteliers. Even today, as he serves on the boards of Orange County and Prestige Hospitality, his wisdom continues to inspire the next generation.

At its heart, “Moth to Flame” is a story of devotion — of a man who chased the glow of his passion and, in doing so, illuminated the path for countless others. It is a reminder that the truest success lies not in titles or accolades, but in the light we pass on through our work, our words, and our kindness.

As Mr. Mohankumar beautifully reflects,

“The moth that chased the light was not destroyed. It was illuminated.”

At HospitalityNews, we believe “Moth to Flame” is an experience every hotelier, reader, and dreamer should embrace. It stands as a timeless reflection of what makes hospitality one of life’s most noble pursuits, a celebration of heart, heritage, and humanity expressed through a lifetime of purpose and passion.

Beyond the boardrooms and the bustle of hotel life, “Moth to Flame” also offers a glimpse into the man behind the professional triumphs. Mr. Mohankumar shares how he balanced an intense and demanding career with deep devotion to his family. Through years spent traveling and leading from the front, he anchored his personal life with self-discipline, integrity, and an unwavering commitment as a husband and father. He speaks of the importance of spending quality time together, creating meaningful moments during holidays, and embracing life’s imperfections with grace. His family, understanding his deep passion for his work, stood beside him, allowing him to pursue his calling while remaining the steady light at the center of his world.

“Moth to Flame” invites readers to feel every moment and walk alongside a man whose journey continues to inspire generations. For those who see hospitality as an expression of the soul rather than mere service, this story will stay with you, warm, luminous, and enduring like the gentle glow of a flame that never fades.

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Book Launch Event

Join us as we celebrate the official launch of “Moth to Flame” by P.K. Mohankumar
Date: Saturday, November 8, 2025
Time: 10:30 AM
Venue: Tamara Lawns, Taj MG Road, Bengaluru

About the Book

Title: Moth to Flame
Author: P. K. Mohankumar
Genre: Memoir, Hospitality and Leadership
Now available for readers and dreamers who believe that true hospitality begins with heart.

To order your hard copy of “Moth to Flame,” please fill out the form below and complete the payment via GPay:
 https://forms.gle/dbt5BM4u3iMZtP726

After payment, share a screenshot for confirmation. Your copy will be delivered within 10 working days.


India’s Premier F&B Convergence: Restaurant India 2025 is Back in Mumbai

India’s Premier F&B Convergence: Restaurant India 2025 is Back in Mumbai

By Author

Published on October 27, 2025

Mumbai is ready to host India’s most premium F&B gathering this November. Restaurant India 2025, scheduled for 14–15 November at the Jio World Convention Centre, Mumbai is the most recognised and well-attended platform for restaurateurs, hoteliers, caterers, and suppliers to expand their business, gain industry insights, and forge high-value partnerships.

Adding to this year’s excitement, the inaugural edition of HoCat 2025 – Hotels & Catering Conclave will debut alongside Restaurant India 2025 on 15 November, creating a holistic ecosystem for the HoReCa and food service industry. HoCat 2025 will spotlight innovations, challenges, and growth opportunities in the hospitality and catering segments through focused discussions, curated showcases, and networking with leading hospitality owners, CEOs, GMs, top hotel chefs and professionals plus solution providers.

Over 1,000+ attendees, 100+ speakers, and 50+ exhibition stalls from across India will converge to explore the latest trends, scalable concepts, and investment opportunities shaping the future of dining, delivery, and hospitality. The event also features the Restaurant Awards 2025 – West India Edition, celebrating 75+ outstanding innovators, with EY ensuring credible and transparent tabulation.

This year’s theme, Fuelling Growth: Capital, Concepts, Consumption, highlights how access to capital, disruptive concepts, and evolving consumer demand are driving sustainable and profitable growth in India’s F&B sector. Attendees can gain actionable insights, explore future-ready business models, and network with industry leaders and decision-makers from across the country.

Speakers at Restaurant India 2025 include industry stalwarts such as Chef Ranveer Brar, Aditi Dugar (Masque), Zorawar Kalra (Massive Restaurants), Sagar Daryani (Wow! Momo Foods), Ankush Grover (Rebel Foods), and Tarak Bhattacharya (Mad Over Donuts). They will be joined by leading innovators like Varun Kapur (Travel Food Services), Niyati Rao (Ekaa), and Pawan Shahri (Chrome Hospitality) to share insights on brand growth, innovation, and the evolving F&B landscape.

At the HoCat 2025 – Hotels & Catering Conclave, expect powerful discussions with hospitality leaders including Vishal Vithal Kamat (Kamat Group of Hotels), Rajesh Namby (Raffles Udaipur), Sachin Mylavarapu (JW Marriott Mumbai Sahar), Tejus Jose (Accor), and Altamsh Patel (Hilton Hotels) on the future of hospitality, sustainability, and catering excellence.

Supporting Associations: UAERG (UAE Restaurants Group), Indian Culinary Forum, India Food Tourism ORG, Indian Flair Bartenders Association, ISFA, Poona Hoteliers Association & HPMF


The Power of Consistent Marketing in Hospitality: Stay Seen, Stay Chosen

The Power of Consistent Marketing in Hospitality: Stay Seen, Stay Chosen

By Author

Published on August 25, 2025

In today’s fast-paced world, every brand dreams of sales. We picture that decisive handshake, the signed contract, the ringing of the cash register. But behind every successful sale lies a foundation that often goes unnoticed: marketing.

Sales is action. It’s lead generation, connecting with a prospect, demonstrating value, sharing proposals, and closing orders. It’s the direct path to revenue. But here’s the truth: sales doesn’t happen in a vacuum. It begins long before that phone call or meeting ever takes place—with the quiet but powerful work of marketing.

Marketing is brand building. It’s about creating visibility, positioning your brand in a crowded market, and ensuring your audience remembers you when they need you most. In a dynamic industry like hospitality, this isn’t optional—it’s survival.

Think about it: hotels, restaurants, and resorts are constantly looking for vendors, partners, and solutions. Whether it’s technology providers, F&B brands, design consultants, or training services, the hospitality sector thrives on a network of collaborations. But for a company to earn a place in that network, it has to be seen. If your brand is invisible, your sales team is starting every conversation cold.

This is where continuous marketing becomes your strongest ally. Digital promotions, month-on-month campaigns, and consistent visibility ensure your brand is never far from your audience’s mind. You don’t know when a hotelier might decide they need new kitchen equipment, a cloud-based booking platform, or luxury linens. But if you’ve been steadily present in their world, the chances are high that they’ll remember your brand when the time comes.

Marketing doesn’t just complement sales; it fuels it. It warms up your leads, makes outreach easier, and positions your company as a trusted solution provider rather than just another option. For businesses in the hospitality industry, where competition is fierce and relationships matter, this kind of brand presence is invaluable.

Because when opportunity knocks, you don’t want to introduce your brand—you want it to already feel familiar.

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