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By Author
Published on November 25, 2024
India’s Tier-II cities—such as Indore, Surat, Bhopal, and Jabalpur—are fast emerging as the next frontier for food and beverage (F&B) growth. With rapid urbanization, increasing disposable incomes, and evolving consumer tastes, these cities offer a fertile ground for the F&B industry’s expansion. Yet, the pace of development in these regions raises an intriguing question: Are we doing enough to tap into their immense potential?
While Tier-I cities like Mumbai, Delhi, and Bangalore have traditionally been the epicenters of F&B growth, Tier-II cities are no longer playing second fiddle. Rising aspirations and improved connectivity are transforming these cities into thriving urban centers. The middle-class demographic in these areas is keen to embrace organized dining experiences, making them fertile ground for national and global F&B brands.
However, the true appeal lies in the untapped nature of these markets. With less saturation compared to metros, F&B brands can establish a strong foothold and build loyalty early on. Lower operational costs in terms of real estate and labor further enhance the attractiveness of these regions.
Despite their evident potential, the entry of big players into Tier-II markets has been cautious. The reasons are multifaceted—lack of robust infrastructure, limited consumer exposure to niche cuisines, and logistical hurdles. For instance, while cities like Indore and Lucknow have seen the entry of brands like Domino’s and McDonald’s, others like Raipur and Jabalpur remain underserved.
Additionally, the consumer base in Tier-II cities often seeks a delicate balance between affordability and quality. This requires F&B businesses to rework their offerings to suit local preferences without compromising on the brand’s value proposition.
To truly unlock the potential of Tier-II cities, the F&B industry must adopt a nuanced approach. Here are a few suggestions:
Localized Offerings: Understand the regional palate and customize menus to resonate with local tastes. For example, introducing vegetarian-friendly options or flavors rooted in local traditions can help brands connect with consumers.
Hybrid Formats: Instead of large standalone outlets, brands could experiment with smaller kiosks or cloud kitchens to reduce initial investment and operational costs.
Community Engagement: Building trust is essential in these markets. Hosting food festivals, collaborating with local influencers, or supporting community-driven initiatives can help brands establish a strong presence.
Digital-First Strategy: With growing internet penetration, digital platforms can play a crucial role in reaching Tier-II consumers. Brands should focus on targeted social media campaigns, online ordering, and app-based loyalty programs.
Infrastructure Partnerships: Collaborating with local governments to address logistical and infrastructural challenges could pave the way for smoother operations and long-term growth.
India’s Tier-II cities are not just the next big thing—they are the now. As these cities continue to grow, so does their appetite for diverse and high-quality dining experiences. The F&B brands that can innovate, adapt, and connect with these evolving consumers will find themselves at the forefront of a new wave of growth.
At Hospitality News, we believe that embracing this shift is not just an opportunity—it’s a necessity. The road to success in Tier-II markets might be less traveled today, but it’s one that promises immense rewards for those bold enough to take the leap.
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By Hariharan U
Published on March 11, 2026
India is facing a severe shortage of liquefied petroleum gas (LPG) following the closure of the Strait of Hormuz by Iran amid escalating tensions in West Asia. The strait is the conduit for nearly 90% of India's LPG imports and 30% of its natural gas requirements, making the conflict's ripple effects acutely felt across the country's hospitality, industrial, and household sectors.
Government Response
The Ministry of Petroleum and Natural Gas invoked the Essential Commodities Act on March 6, directing refineries to maximise LPG output and prioritising supply to domestic households. The LPG refill booking cycle was extended from 21 to 25 days. The following day, prices were revised upward non-subsidised domestic cylinders rose by ₹60, and commercial 19 kg cylinders by ₹114.5, the first such hike since April last year. A three-member committee of Oil Marketing Company executives has been constituted to review supply shortfalls for the commercial sector, including hotels and restaurants.
Hospitality Sector Under Pressure
The crisis has hit the restaurant and hotel industry hardest. Major associations including NRAI, AHAR, and regional bodies from Bengaluru, Chennai, Odisha, and Punjab have warned of widespread closures. In Mumbai, around 20% of hotels and restaurants have already shut, with associations predicting the figure could reach 50% within days. In Bengaluru, many small eateries restricted their menus to tea and coffee after commercial cylinder refills halted from March 7. Restaurateur Zorawar Kalra warned that a single day's supply disruption costs the industry and the broader economy between ₹1,200–1,300 crore, noting that 75% of the ₹6.6-lakh-crore restaurant ecosystem depends on LPG.
States Take Action
Several state governments have responded with their own measures. Gujarat has imposed a 50% cut in gas supply to industries, with a 40% reduction for fertiliser and milk processing units. Madhya Pradesh formed a three-member monitoring committee, while Kerala convened a meeting with oil company representatives and deployed district-level inspection squads to curb hoarding. Karnataka Chief Minister Siddaramaiah and Tamil Nadu Chief Minister M.K. Stalin have both written to the Centre urging immediate relief. Andhra Pradesh, whose Visakhapatnam port houses a major LPG cavern with a 60,000 metric tonne capacity, has reassured residents of adequate stocks while acknowledging a vessel delay due to Strait disruptions.
Wider Impact
Beyond restaurants, the shortage is straining paying guest accommodations in Hyderabad's IT corridors, textile processing factories in Coimbatore, and CNG-dependent autorickshaws in Kolkata. In Delhi-NCR, smaller outlets are resorting to black market cylinders, with prices surging from ₹1,200 to ₹1,400–1,500 in a single day. Panic buying and long queues at distribution centres have been reported across Bihar, Uttar Pradesh, Jharkhand, Rajasthan, and Chhattisgarh. The wedding season has compounded anxiety in Punjab and Rajasthan, where hoteliers fear significant revenue losses during one of the busiest periods of the year.
The situation remains fluid, with the government urging calm while multiple states and industry bodies push for a coordinated national response to restore supply and prevent prolonged economic disruption.
Published on January 15, 2026
India’s hospitality sector has staged a steady and confident comeback after the pandemic, powered by record domestic travel, improving occupancies, and hotel development expanding beyond metros. As a sector that contributes meaningfully to GDP, employment, and foreign exchange earnings, hospitality today sits at the intersection of tourism growth and economic expansion. Yet, despite its scale and impact, policy recognition and structural support continue to trail its contribution.
This backdrop explains why the industry approaches Union Budget 2026 with cautious optimism. Rather than reiterating the long-standing demand for industry status alone, hospitality stakeholders are increasingly seeking meaningful policy recognition that delivers measurable outcomes on the ground.
In practical terms, policy recognition is less about labels and more about access and parity. The sector continues to face high borrowing costs, shorter loan tenures, and inconsistent land-use and utility policies across states. These challenges directly affect long-term project viability, particularly for independent hotel owners and developers operating in Tier 2 and Tier 3 destinations, where growth momentum is strongest.
Echoing these concerns, Hotel Association of India (HAI) President K B Kachru has underlined that the hotel sector deserves due recognition for its contribution to GDP, job creation, and foreign exchange earnings. He has urged policymakers to prioritise sector-specific reforms that can drive sustainable growth and resilience, highlighting infrastructure status-linked benefits as a key intervention.
Budget 2026 arrives at a crucial inflection point. The recovery phase has largely stabilised, infrastructure-led growth is accelerating, and smaller cities are emerging as the next engines of hospitality expansion. This creates an opportunity for policy to convert rising travel demand into long-term investment rather than short-term capacity addition.
Employment and skilling remain areas where hospitality aligns closely with national priorities. As one of India’s largest job creators, the sector absorbs youth, women, and semi-skilled workers at scale. Budgetary support for skilling programmes, apprenticeships, and training infrastructure could strengthen workforce readiness while reinforcing hospitality’s role as both a social and economic enabler.
Equally important are ease-of-doing-business reforms. Digitised approvals, simplified licensing processes, and movement towards single-window clearances could significantly improve investor confidence by reducing delays and regulatory friction. These administrative changes often deliver deeper and more durable benefits than direct fiscal incentives, particularly for mid-scale and budget hotels that form the backbone of domestic tourism in emerging markets.
While expectations around full infrastructure status and GST rationalisation remain measured, a phased and clearly articulated policy direction in Budget 2026 could move hospitality closer to an “Industry Status Plus” framework. Such an approach would shift the sector from symbolic recognition to operational relevance, enabling growth one pragmatic step at a time.
Published on November 12, 2025
The recent security incident near the Red Fort has cast a temporary shadow over Delhi’s vibrant tourism and hospitality landscape. While an immediate dip in traveler confidence and hotel bookings is likely, the long-term impact will depend on the government’s ability to reassure the public and maintain consistent safety measures.
Authorities acted promptly following the blast, tightening security across key zones including hotels, airports, metro stations, and tourist hotspots. These visible measures aim to restore public confidence and send a clear message that visitor safety remains a top priority.
In the short term, both international and domestic tourist arrivals may see a decline. Foreign advisories and safety concerns could lead to cancellations or deferred travel plans, especially among international visitors. Travel sentiment typically stabilises once official investigations progress and security visibility increases.
India’s hospitality sector has repeatedly demonstrated resilience from recovering after the pandemic to navigating regional disruptions. Many hotel groups are expected to collaborate with tourism boards and government bodies to reassure travellers, enhance safety communication, and offer flexible booking options to maintain occupancy.
Hotels in central areas such as Paharganj, Daryaganj, Connaught Place, and near the Red Fort are likely to feel the initial impact more sharply, with cancellations and slower bookings. Some business and MICE travellers may temporarily choose nearby cities like Gurugram and Noida, which are perceived as less affected.
Luxury chains, backed by established brand trust and corporate clients, are expected to weather the slowdown better than smaller or budget hotels that rely heavily on walk-in leisure guests. To stay resilient, many hotels are likely to introduce flexible rates, enhanced security checks, and clear guest communication to reinforce trust.
A transparent investigation process, frequent public updates, and proactive safety communication will be key to rebuilding trust. Political assurance and visible enforcement efforts play a vital role in signalling stability to residents and international partners alike.
The incident poses a short-term setback for Delhi’s tourism and hotel sectors, particularly as it coincides with the peak season from October to April. However, industry experts remain confident that the disruption will be temporary. With swift government action, consistent messaging, and the industry’s strong recovery framework, Delhi is expected to regain its footing as a safe and thriving destination for both leisure and business travellers.
Image Courtesy: Reuters
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