Sabre Hospitality Launches SynXis Insights, an Advanced Analytics Tool for Hoteliers

Sabre Hospitality Launches SynXis Insights, an Advanced Analytics Tool for Hoteliers

By Nithyakala Neelakandan

Published on November 12, 2024

Sabre Hospitality, a division of Sabre Corporation, has introduced SynXis Insights, a powerful new data and analytics tool designed to empower hoteliers with enhanced decision-making capabilities and performance optimization. This tool offers hotel operators a streamlined way to access and interpret reservation data, ultimately helping them make more informed, revenue-driven decisions independently of their central chains.

SynXis Insights offers a unified view of SynXis reservation data, featuring daily data updates and ready-to-use visualizations. This approach allows both property and chain-level administrators to access critical performance metrics without manual data handling, which saves time and supports quicker, data-informed strategic adjustments.

Scott Wilson, President of Sabre Hospitality, emphasized that the launch of SynXis Insights marks an important development in Sabre’s commitment to customer-centric innovations. “We are enabling our customers to make informed decisions that drive revenue and improve overall business performance,” he stated, underscoring Sabre’s focus on actionable insights.

The tool offers over 15 filtering options that allow hoteliers to analyze and compare various data metrics, such as bookings, room nights, revenue, and average daily rate (ADR). By tailoring these filters to their unique objectives, hoteliers can focus on the metrics most relevant to their goals, enhancing strategic planning and operational efficiency.

SynXis Insights was developed in partnership with Google Cloud, which enables advanced data visualization and analytic capabilities across six dashboards. These dashboards cover critical performance areas, including Channel Performance, Lead Time Insights, Time of Booking, and Travel Agent Performance. The tool integrates data from the SynXis Booking Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel Agencies (OTAs) via Channel Connect, offering a comprehensive view of customer behaviors and trends.

One of SynXis Insights’ early adopters, Jennifer Morgan, Director of Account Management at HotelREZ, highlighted the tool’s practical value. She noted, “SynXis Insights provides easy-to-interpret data, which drives informed decision-making, enhancing our operational efficiency and understanding of our customers.”

Hannah Garcia, Sabre Hospitality’s Director of Product Management, explained that the tool was developed in direct response to feedback from hotel brands. “We invested significant time and resources into developing SynXis Insights based on our customers’ needs. Through extensive user feedback, we’ve created a tool that not only offers deep insights but also provides the scalability and stability our customers expect,” she said. Input from brands such as HotelREZ, Hard Rock Hotels, and COHO Res helped shape the final product, ensuring it meets industry requirements.

Looking forward, Sabre plans to enhance SynXis Insights by incorporating reporting for its GDS Media and Digital Marketing services. This ongoing development will also include advanced analytics capabilities, all aimed at helping hotels optimize their distribution strategies, identify business trends, and drive revenue growth.

Through SynXis Insights, Sabre reinforces its dedication to innovation in the hospitality industry, giving hotels the tools they need to make data-driven decisions that positively impact their operations and profitability.


Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

By Manu Vardhan Kannan

Published on August 15, 2025

Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.

The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.

Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”

The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.

Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”

A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.

For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.


Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

By Manu Vardhan Kannan

Published on August 14, 2025

Hotelogix, a global leader in cloud-based hospitality technology, has reached a major milestone by powering over 400,000 hotel rooms in India across its complete product suite including the Cloud PMS under the Hotelogix brand and distribution solutions from AxisRooms. This accounts for over 15% of India’s total hotel room inventory, marking a significant step in the country’s ongoing hospitality digitisation.

This achievement reflects the rapid shift of India’s mid-market hotel brands from legacy systems to modern cloud-based platforms. Brands across categories including luxury, leisure, heritage, boutique, budget, and co-living, such as Royal Orchid Hotels, Leisure Hotels, The Clarks, Brij Hotels, OYO, Zolostays, Alivaa Hotels & Resorts, Elivaas, Olive Living, and Sterling Holidays, are streamlining operations and scaling quickly with the help of Hotelogix and AxisRooms solutions. These platforms enable centralised control, faster property onboarding, and real-time OTA distribution, crucial for competitiveness and profitability in today’s market.

“We are privileged to partner with some of India’s most progressive, homegrown mid-market hospitality brands,” said Aditya Sanghi, CEO of Hotelogix. “Their quick adoption of modern, cloud-based technology is setting new benchmarks within the industry. With our integrated AI offerings, we aim to boost their operational efficiency and help them raise service standards.”

Sanghi also emphasised the importance of advanced solutions in the current competitive landscape: “As global hotel chains expand in India, local players need equally sophisticated tools to stay competitive. Our mission is to deliver affordable, high-impact solutions that allow Indian hotel brands to lead confidently.”

Hotelogix has recently introduced integrated AI tools designed to enhance operational efficiency, guest experience, and profitability. With more properties being onboarded nationwide, the company remains committed to empowering Indian hotels with technology that supports sustained growth and service excellence.


Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

By Hariharan U

Published on August 13, 2025

In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.

A Vision of Immersive Hospitality

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From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.

Enhancing Every Space – Tailored to Function & Mood

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Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.

Smart Solutions for Modern Hospitality

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EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.

Driving Brand Experience Through Technology

By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.

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EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.

EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system  it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.

To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.

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