Sabre Hospitality, a division of Sabre Corporation, has introduced SynXis Insights, a powerful new data and analytics tool designed to empower hoteliers with enhanced decision-making capabilities and performance optimization. This tool offers hotel operators a streamlined way to access and interpret reservation data, ultimately helping them make more informed, revenue-driven decisions independently of their central chains.

SynXis Insights offers a unified view of SynXis reservation data, featuring daily data updates and ready-to-use visualizations. This approach allows both property and chain-level administrators to access critical performance metrics without manual data handling, which saves time and supports quicker, data-informed strategic adjustments.

Scott Wilson, President of Sabre Hospitality, emphasized that the launch of SynXis Insights marks an important development in Sabre’s commitment to customer-centric innovations. “We are enabling our customers to make informed decisions that drive revenue and improve overall business performance,” he stated, underscoring Sabre’s focus on actionable insights.

The tool offers over 15 filtering options that allow hoteliers to analyze and compare various data metrics, such as bookings, room nights, revenue, and average daily rate (ADR). By tailoring these filters to their unique objectives, hoteliers can focus on the metrics most relevant to their goals, enhancing strategic planning and operational efficiency.

SynXis Insights was developed in partnership with Google Cloud, which enables advanced data visualization and analytic capabilities across six dashboards. These dashboards cover critical performance areas, including Channel Performance, Lead Time Insights, Time of Booking, and Travel Agent Performance. The tool integrates data from the SynXis Booking Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel Agencies (OTAs) via Channel Connect, offering a comprehensive view of customer behaviors and trends.

One of SynXis Insights’ early adopters, Jennifer Morgan, Director of Account Management at HotelREZ, highlighted the tool’s practical value. She noted, “SynXis Insights provides easy-to-interpret data, which drives informed decision-making, enhancing our operational efficiency and understanding of our customers.”

Hannah Garcia, Sabre Hospitality’s Director of Product Management, explained that the tool was developed in direct response to feedback from hotel brands. “We invested significant time and resources into developing SynXis Insights based on our customers’ needs. Through extensive user feedback, we’ve created a tool that not only offers deep insights but also provides the scalability and stability our customers expect,” she said. Input from brands such as HotelREZ, Hard Rock Hotels, and COHO Res helped shape the final product, ensuring it meets industry requirements.

Looking forward, Sabre plans to enhance SynXis Insights by incorporating reporting for its GDS Media and Digital Marketing services. This ongoing development will also include advanced analytics capabilities, all aimed at helping hotels optimize their distribution strategies, identify business trends, and drive revenue growth.

Through SynXis Insights, Sabre reinforces its dedication to innovation in the hospitality industry, giving hotels the tools they need to make data-driven decisions that positively impact their operations and profitability.