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By Nithyakala Neelakandan
Published on June 12, 2024
Saudi Arabia has achieved a remarkable milestone in its tourism sector, welcoming over 100 million tourists in 2023. This significant achievement marks a 56% increase compared to 2019 and was reached seven years ahead of the ambitious timeline set by the Kingdom's Vision 2030 plan. This accomplishment underscores Saudi Arabia's rapid emergence as a global tourism powerhouse.
According to the Saudi Tourism Authority, the influx of tourists has brought substantial economic benefits. Around 77 million domestic travelers and approximately 27 million international tourists visited the Kingdom, collectively spending over USD 67 billion. This surge in tourism has significantly contributed to Saudi Arabia's economy, reflecting the nation's rapid growth as the world's fastest-growing tourism destination.
The World Tourism Organization (UNWTO) praised Saudi Arabia's leadership and dedication, highlighting the nation's successful efforts to enhance its tourism infrastructure and connectivity. These improvements have made the Kingdom more accessible to international visitors, opening new routes and markets for the travel industry. UNWTO commended the collaborative and innovative approach of Saudi Arabia in achieving this milestone and expressed optimism for the Kingdom's goal of attracting 150 million tourists by 2030.
The World Travel & Tourism Council (WTTC) also highlighted Saudi Arabia's record-breaking year in its 2024 Economic Impact Research. The Travel & Tourism sector grew by more than 32%, contributing a record SAR 444.3 billion to the nation's GDP, which now accounts for 11.5% of the entire economy. This growth underscores the pivotal role of tourism in Saudi Arabia's economic framework. The sector supported over 2.5 million jobs, nearly one in five jobs in the country, marking an increase of 436,000 jobs compared to the previous year.
International visitor spending saw a remarkable increase of nearly 57%, reaching SAR 227.4 billion, while domestic visitor spending grew by 21.5%, totaling SAR 142.5 billion. These figures highlight the robust recovery and growth of Saudi Arabia's tourism industry post-pandemic.
Julia Simpson, WTTC President & CEO, lauded the Kingdom's extraordinary achievements, attributing the success to Saudi Arabia's visionary commitment to tourism. She emphasized the fusion of cultural heritage and innovative tourism initiatives as key drivers of this growth, positioning the sector as a crucial element in the nation's diversified economic future.
Looking ahead, Saudi Arabia's tourism sector is expected to continue its rapid growth. In 2024, the GDP contribution from tourism is projected to reach SAR 498 billion, with employment in the sector increasing by more than 158,000 jobs to nearly 2.7 million. International visitor spending is forecast to reach SAR 256 billion, while domestic visitor spending is expected to rise to SAR 155.2 billion.
Over the next decade, the global tourism body anticipates the sector will grow its annual GDP contribution to SAR 836.1 billion by 2034, representing almost 16% of the Saudi economy. Employment in the sector is projected to exceed 3.6 million, with one in five people working in tourism-related jobs.
Regionally, the Middle Eastern Travel & Tourism sector also experienced significant growth in 2023, with GDP contributions reaching almost $460 billion. The sector supported nearly 7.75 million jobs, and international visitor spending grew by 50%, reaching $179.8 billion. The Middle Eastern tourism sector is expected to continue its upward trajectory in 2024, with GDP contributions projected to reach $507 billion and job numbers rising to 8.3 million.
Saudi Arabia's tourism success story is a testament to its strategic vision and commitment to becoming a global tourism leader. The Kingdom's continued investments in infrastructure and innovative initiatives promise to drive further growth and solidify its position as a top global destination.
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By Nishang Narayan
Published on May 7, 2025
In a time where celebrations are becoming more meaningful and curated, Indian couples are making a clear choice: destination weddings. Once considered aspirational, these weddings are now a conscious decision. The trend is catching on fast—up from 18% in 2022 to 26% in 2024. And leading this dreamy escape? Thailand.
Gone are the days of crowded banquet halls and logistical juggling. Today’s couples are opting for intimate beachfront vows, hilltop pheras, and royal-themed parties at luxury resorts. Thailand, with its postcard-perfect landscapes, warm hospitality, and ease of planning, offers a spectacular stage for love stories to unfold.
So what’s fueling this shift? It’s about simplifying the complex. Destination weddings allow couples to focus on what really matters: spending meaningful time with loved ones. With everyone gathered in one location, the chaos of multiple venues fades away, replaced by a relaxed, immersive vibe.
And it’s not just better for the couple—it’s a win for guests too. Think of it as a wedding with built-in vacation vibes. Guests enjoy quality time, beautiful settings, and great food—all while creating memories that go far beyond the ceremony.
The impact is showing in travel numbers. In 2024, Thailand welcomed over 2.1 million Indian tourists, many attending weddings. The message is clear: this is not just a trend—it’s a movement.
Thailand has become the ultimate canvas for Indian weddings. Whether it’s a sunset beach affair, a jungle-meets-ceremony celebration in Chiang Mai, or a royal-style event in a palace-like resort, Thailand offers variety without overwhelming complexity.
Short flights, simple visa processes, and English-speaking staff ease the journey. Add to that a robust network of Indian planners, chefs who know their dal makhani from their dal tadka, and venues that are nothing short of magical—and you’ve got a celebration that feels both familiar and fresh.
Best of all? The country offers five-star luxury at surprisingly affordable prices, making premium experiences accessible for a broader range of families.
Weddings are no longer just personal milestones. They’re catalysts for economic and cultural exchange. Each wedding brings life to a destination—boosting tourism, creating local jobs, and reviving small businesses. In many ways, these celebrations are a new kind of travel, one rooted in love, community, and shared joy.
Thailand isn’t just a backdrop—it’s becoming an integral part of Indian wedding stories. With its blend of beauty, accessibility, and cultural understanding, it’s no surprise that Thailand is emerging as India’s favourite wedding playground.
Because at the heart of every great wedding is a story worth travelling for.
By Manu Vardhan Kannan
Published on May 3, 2025
Traveling solo this summer doesn’t have to break the bank. With the right destinations and budget stays, you can enjoy unforgettable experiences while keeping costs low. From high-altitude deserts to scenic lakes and beachside bliss, here are five affordable travel options across India for solo adventurers.
1. Spiti, Himachal Pradesh – The Budget Ladakh Alternative
For those dreaming of Ladakh but looking for a cost-effective option, Spiti Valley offers a stunning and budget-friendly alternative. The raw beauty of its high-altitude landscapes, peaceful monasteries, and dramatic cliffs make it ideal for solo explorers. Stay at Zostel Spiti, which offers budget dorms and cozy private rooms with scenic views, and a great chance to meet fellow travelers.
Budget Tip: Use public buses from Manali or Shimla instead of private cabs to reduce travel costs.
2. Kareri Lake, Himachal Pradesh – A Scenic Himalayan Escape
For nature lovers, Kareri Lake is an offbeat trekking destination surrounded by snowy peaks and pine forests. Enjoy a bonfire dinner under starry skies and camp beside the serene glacial lake. Zo Trips offers a 2-night package with accommodation at Zostel and Kareri campsite, meals, Volvo bus transport from Delhi to Dharamshala and back, local taxis, and permits—all thoughtfully arranged for solo explorers.
Pro Tip: Smaller group sizes and immersive local experiences make this trek truly special.
3. Varkala, Kerala – A Beach Escape Without the Crowd
Skip the crowds of Goa and head to Varkala—a calm coastal town with cliffs, clean beaches, and great seafood. Zostel Varkala offers a chill vibe with comfortable dorms and shared spaces, just minutes from the beach.
Budget Tip: Try Kerala-style “Thattukadas” for delicious street food that’s easy on the wallet.
4. Jibhi, Himachal Pradesh – The Hidden Gem of Tirthan Valley
Jibhi is the perfect retreat for travelers seeking peace, nature, and old-world charm. Think riverside trails, wooden houses, and cascading waterfalls. Stay at Zostel Homes Laida, a traditional homestay with a Himachali-style home and private mudhouse. It’s a quiet, soulful experience ideal for solo stays.
Budget Tip: Explore nearby villages on foot, like Chehni Kothi, to avoid cab fares and enjoy authentic interactions.
5. Tawang, Arunachal Pradesh – Unexplored and Unforgettable
Tawang offers unmatched solitude and cultural richness. With Zo Trips’ 6N/7D tour, solo travelers can explore the snow-capped eastern Himalayas, Buddhist monasteries, and high-altitude lakes. This experience includes travel through dramatic terrains, deep valleys, and dense forests in one of India’s most remote regions.
Pro Tip: Choose off-season dates for better deals and fewer crowds.
With smart choices—like hostels, shared tours, and public transport—solo travel in India can be both thrilling and affordable. These destinations promise a mix of adventure, culture, and scenic beauty without the high price tag.
In the wake of recent unrest in Srinagar, a new report by Sciative Solutions, a leader in AI-driven pricing optimisation, has unveiled a sharp contrast in how the hospitality and airline sectors have reacted through pricing — spotlighting the growing need for ethical checks in AI algorithms.
The report found that hotel prices in the Srinagar region dropped by an average of 22%, with some properties slashing rates by up to 46% to attract bookings amidst plunging demand. Meanwhile, outbound airfares from Srinagar soared by 46%, with some routes, such as Srinagar to Kolkata, witnessing a staggering 213% increase, jumping from ₹7,666 to ₹24,000.
While inbound flights to Srinagar saw prices fall by up to 53%, the imbalance created a fragmented environment for tourism — one that significantly impacted local occupancy rates and raised pressing questions about pricing ethics in times of uncertainty. Hotel occupancy reportedly fell by 30%, as both domestic and international tourists steered clear of the conflict-hit region.
“Dynamic pricing can be a powerful tool, but during times of crisis, the human element must be prioritized,” said Ms. Vijeta Soni, Co-founder & CEO of Sciative Solutions. “Our analysis shows how pricing algorithms, without ethical safeguards, can exacerbate vulnerabilities. Businesses must not allow profitability to overshadow the human impact of their pricing decisions.”
Adding to the conversation, Dr. Anshu Jalora, Founder & Managing Director, noted,
“The stark contrast between hotel and airline pricing during the unrest underscores the complexities of dynamic pricing systems. While technology enables efficiency and profitability, we must be mindful that these algorithms reflect the values we program into them.”
The report underscores the urgent need for responsible AI frameworks, especially in sectors as sensitive as travel and hospitality. Without ethical constraints, algorithm-driven systems risk deepening inequalities or exploiting crises for gain. Sciative’s call to action: businesses must balance smart pricing with social responsibility, ensuring fair access and compassion in emergency situations.
About Sciative Solutions:
Sciative Solutions is an innovation-focused AI firm dedicated to transforming pricing strategies for businesses across sectors. From retail to hospitality, the company delivers smarter, more profitable pricing outcomes while promoting ethical practices in artificial intelligence. With a commitment to responsible innovation, Sciative helps clients unlock new growth opportunities in today’s dynamic marketplace.
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