Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

By Hariharan U

Published on May 31, 2026

THE Park New Delhi has introduced Tyde, a new all-day dining destination that blends contemporary design, culinary creativity, and cultural inspiration into a single immersive experience. Positioned in the heart of Connaught Place, the restaurant is designed to evolve seamlessly through the day, offering distinct moods and dining experiences from morning to late night.

From vibrant breakfasts and business lunches to relaxed afternoon conversations, cocktail-led evenings, intimate dinners, and after-dark gatherings, Tyde has been conceptualised as a fluid space that adapts to the rhythm of its guests. The menu reflects this versatility, featuring artisanal coffee, wood-fired pizzas, Asian-inspired dishes, small plates, and a refined à la carte selection suited for both casual dining and special occasions.

The interiors draw inspiration from the geometric precision of Jantar Mantar and India’s deep cultural connection with water as a symbol of movement and transformation. Sculptural design elements, layered textures, deep indigo tones, and warm brass finishes come together to create an atmosphere that is both expressive and sophisticated.

A key highlight of the space is the installation titled “Dar Badar,” a sculptural brass artwork that introduces movement and visual rhythm into the restaurant’s design language. Complementing this are textile artworks inspired by oceanic textures, incorporating embroidery, zari, beads, mirrors, and metallic detailing to reinforce the theme of fluidity and depth.

Speaking on the launch, Priya Paul, Chairperson, highlighted that the restaurant reflects the group’s philosophy of creating spaces where art, design, music, culture, and cuisine converge to deliver distinctive hospitality experiences. She emphasised that Tyde continues the brand’s vision of offering experiences that go beyond traditional dining.

Parag Sahwney, General Manager of THE Park New Delhi, added that "Tyde is designed as a dynamic gathering space for both discerning diners and global travellers, with a strong focus on curated menus and thoughtful execution across every detail of the experience."

With Tyde, THE Park New Delhi strengthens its position as a pioneer in boutique hospitality, bringing together design-led storytelling and modern culinary expression in a vibrant urban setting.


Sri Narasu’s Coffee Expands Across South India with New Growth Push

Sri Narasu’s Coffee Expands Across South India with New Growth Push

By Hariharan U

Published on May 30, 2026

Sri Narasu’s Coffee Company Pvt. Ltd. is accelerating its expansion plans across South India, strengthening its retail and distribution presence in Karnataka, Kerala, and Andhra Pradesh after building a strong foothold in Tamil Nadu.

The century-old coffee brand has opened its first store in Bengaluru and is preparing to launch another outlet in Amaravati within the next two to three months. The move marks the beginning of a larger strategic expansion aimed at growing the company’s footprint across key coffee-consuming markets in southern India.

Currently, the company operates 78 company-owned stores and offers more than 180 SKUs across coffee, tea, and FMCG categories. Its stores feature a range of products including premium coffee blends, instant coffee, and freeze-dried variants.

As part of the expansion strategy, Narasu’s Coffee is also strengthening its distribution network, with plans to increase its distributor base from 42 to 150 by the end of the current fiscal year.

The company believes the southern market presents strong growth opportunities due to increasing coffee consumption trends across Karnataka, Kerala, and Andhra Pradesh. Salem’s strategic location is also expected to support efficient supply chain and distribution operations across these neighbouring states.

P Sivanantham said the company’s long-standing growth has been built on values such as quality, reliability, and consumer trust. He added that while the company continues to expand, maintaining consistent standards and delivering value to consumers remain central to the brand’s identity.

Meanwhile, Srudheep S highlighted that the company sees significant potential in the southern Indian coffee market and aims to bring authentic South Indian coffee experiences to modern households across India.

According to the company, its expansion roadmap over the next three years includes strengthening retail visibility and supply chain operations across the country. The Bengaluru and Amaravati stores are expected to play an important role in driving this larger growth strategy.

Narasu’s Coffee also sees its instant coffee range as a major growth driver. Its portfolio includes products such as Pure Instant Coffee, Master’s Extra Strong, Insta Strong Coffee, and freeze-dried coffee variants catering to different consumer segments and price points.

The company added that its focus on maintaining blend consistency, operational efficiency, and quick product dispatch systems has helped strengthen consumer trust over the decades.


Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

By Manu Vardhan Kannan

Published on May 30, 2026

Glazed at Courtyard by Marriott Bengaluru Hebbal is introducing “Open Toast,” a month-long culinary experience celebrating artisanal open toasts crafted with premium ingredients and flavourful combinations. Running throughout June, the special menu brings together simple yet elevated creations designed to suit every palate.

The Open Toast menu features five gourmet varieties, each layered on perfectly toasted grain bread with thoughtfully selected toppings. Guests can choose from creations such as Avocado & Chili Crumble, Mushroom & Truffle Butter, Smoked Salmon & Dill Cream, Burnt Garlic & Chicken Keema, and Fig, Honey & Burrata.

Each toast has been carefully curated to balance textures and flavours, combining crunch, creaminess, savoury richness, and subtle sweetness in every bite. The experience highlights fresh ingredients and contemporary flavour pairings while keeping the concept approachable and comforting.

Set within the warm and stylish ambience of Glazed, the offering is ideal for relaxed breakfasts, casual catch-ups, and easy mid-day dining moments. With its inviting atmosphere and gourmet-focused menu, Open Toast aims to bring a fresh and creative dining experience to Bengaluru’s café scene this June.

Details:

  • What: Open Toast
  • Where: Glazed, Courtyard by Marriott Bengaluru Hebbal
  • When: Throughout June

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