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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Manu Vardhan Kannan
Published on October 20, 2026
Sheraton Grand Bengaluru Whitefield Hotel & Convention Center has partnered with Copenhagen Sparkling Tea to introduce India's first five-course, 100% non-alcoholic pairing menu at its Nikkei restaurant, Tomo Kei. The collaboration also marks the launch of India's first co-branded Copenhagen Sparkling Tea bottle, offering guests a new way to enjoy fine dining without alcohol.
The menu has been designed by Head Chef Bobby T. Recto, with vegetarian and non-vegetarian options created around Copenhagen Sparkling Tea rather than adapting a traditional wine-pairing experience. The tasting begins with three signature zero-proof cocktails: Whitefield Sky, which combines BLÅ with agave, citrus, jasmine tea and grapefruit foam; Lalbagh Botanisk, made with LYSEGRØN, cranberry, lemon and matcha tea; and Tivoli Kempu, blending LYSERØD with lychee, cranberry and citrus.
The food menu continues the pairing experience with LYSERØD served alongside appetizers such as compressed watermelon and mushrooms. LYSEGRØN accompanies main courses, including young jackfruit and zucchini roulade or smoked maíz and wild mushroom, while BLÅ is paired with the Foragers Phoenix dessert. Together, these combinations showcase how sparkling tea can add depth and complexity to a fine-dining experience without alcohol.
Launched at Tomo Kei on 15 October 2026, the collaboration also introduces Copenhagen Sparkling Tea zero-proof cocktails as a permanent addition to the restaurant's beverage menu. Guests can request the food-and-tea pairing menu with at least one day's advance notice.
Speaking about the partnership, Elton Hurtis, General Manager, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center, said, "A guest who isn't drinking should not be the guest we serve least well, at a tasting menu or at a wedding of six hundred. Putting our name on this bottle is a commitment, not a gesture,"
Jacob Kocemba, Founder, Copenhagen Sparkling Tea, added, "We set out to create an entirely new beverage category using tea, one of the world's oldest, most complex and refined beverages. We believed sparkling tea could offer the same depth, complexity and sophistication as Champagne or fine wine. Chef Bobby's thoughtfully crafted menu, built around our sparkling teas, is a beautiful expression of that vision and proof that tea can be just as integral to the fine-dining experience,"
The collaboration has been brought together by Bebida Hospitality, Copenhagen Sparkling Tea's India market-entry partner. The company works with leading hotel brands, including Four Seasons, The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Taj, ITC and The Leela, along with restaurants such as Masque, Naar and Papa's. Beyond introducing global luxury brands to India, Bebida Hospitality focuses on building partnerships that create distinctive experiences for guests.
Nadia Sood, Co-Founder, Bebida Hospitality, said, "We believe the best experiences happen when great brands meet. We don't just place a product on a list; we find a partner who shares its standards and build something together that guests can't have anywhere else. Sheraton Grand Bengaluru Whitefield is that partner for Copenhagen Sparkling Tea, so we brought the two together, shaped the experience and created a distinctive design for the collaboration, wherein every element has been thoughtfully considered to reflect the craftsmanship behind the product and the exclusivity of this partnership,"
The partnership also features a specially designed bottle that combines Copenhagen Sparkling Tea's signature label with an elegant neck band carrying the Sheraton Grand Bengaluru Whitefield name. Each band is applied by hand, highlighting the care behind the presentation. The design retains the brand's identity while making the bottle exclusive to the hotel.
By Hariharan U
Published on October 19, 2026
Susegado at The St. Regis Goa Resort is reopening this October with a refreshed dining experience that celebrates India's coastal culinary traditions through regional flavours, contemporary preparations, drinks and live music.
Titled The Shore Calls Again, the reopening introduces guests to an à la carte menu inspired by coastal kitchens across India. Set along the shores of South Goa, the restaurant combines regional cuisine with a relaxed seaside setting and live band performances.
The refreshed menu draws inspiration from the diverse culinary traditions of India's coastal regions, bringing together the peppery heat of Chettinad, the coconut-rich preparations of Malabar, the grills of the Konkan coast and the distinctive flavours of Goan cuisine.
Rooted in traditional recipes and regional cooking practices, the menu reinterprets familiar coastal dishes through a contemporary approach while retaining the character and warmth associated with seaside dining.
The offering is designed to showcase the variety of India's coastal food culture, giving guests an opportunity to explore different regional influences within a single dining destination.
Susegado's refreshed interiors complement its coastal culinary identity, combining rustic textures with a refined aesthetic. The setting transitions from a bright, airy atmosphere during the day to a warmly lit space in the evening.
Live band performances add to the experience, bringing together food, drinks and music in a setting suited to relaxed lunches, sunset gatherings and leisurely dinners by the sea.
With its reopening, Susegado begins a new chapter at The St. Regis Goa Resort, focusing on India's coastal culinary heritage while retaining the easygoing spirit associated with Goa.
Experience: The Shore Calls Again
Venue: Susegado, The St. Regis Goa Resort
Reopening: October 2026
Timings: 12:30 PM–10:30 PM
Pricing: À la carte menu and drinks
Reservations: +91 9175681087
Hotel website: The St. Regis Goa Resort
Published on October 18, 2026
Novotel Mumbai Juhu Beach is bringing the charm of leisurely outdoor picnics to its Sunday brunch at The Square. Inspired by the joy of relaxed gatherings, the experience combines familiar picnic favourites with interactive culinary stations in a family-friendly setting overlooking the Arabian Sea.
The specially curated spread features picnic baskets filled with sandwich rolls and fresh fruit skewers, alongside barbecue grills, sliders and flatbread stations. A refreshing lemonade station adds to the outdoor-inspired theme, while dessert offerings such as classic brownies, a chocolate fountain and DIY s’mores bring a playful touch to the afternoon.
Interactive live stations allow guests to explore freshly prepared dishes, adding variety to the brunch experience. Beyond the food, live singing and engaging activities for children create an inviting atmosphere for families and friends looking to spend their Sunday together.
Located at The Square, the brunch combines contemporary interiors, natural light and alfresco dining with views of the Arabian Sea. Pool access further complements the experience, offering guests an opportunity to unwind and enjoy a leisurely afternoon by the coast.
Designed around the nostalgia of traditional picnics, the Sunday brunch brings together food, entertainment and family activities in one setting.
Brunch Details:
Venue: The Square, Novotel Mumbai Juhu Beach
When: Every Sunday
Timings: 12:30 PM to 4:00 PM
Highlights: Interactive live stations, live singing, children's activities and pool access.
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