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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on May 27, 2026
As Loya Mumbai marks a year of culinary storytelling, the restaurant continues its journey of exploring lesser-known dishes from the northern heartlands of India through its anniversary menu.
At the centre of this celebration is Akotri, a traditional Himachali breakfast dish reinterpreted as a dessert, reflecting Loya’s signature approach of blending heritage with contemporary presentation.
Originally a humble buckwheat pancake from Himachal Pradesh, Akotri is reimagined at Loya using ingredients such as buckwheat, coconut milk, jaggery, rabdi, and saffron. The result is a dessert that balances earthy depth with soft sweetness, offering a comforting yet refined finish to the dining experience.
The dish remains rooted in simplicity while introducing layered textures and subtle richness, paying tribute to the culinary traditions passed down through generations in the Himalayan region.
As part of its anniversary menu, Loya continues to spotlight regional Indian flavours that are often underrepresented, presenting them through a modern fine-dining perspective while preserving their cultural identity.
The Akotri dessert reflects the restaurant’s larger philosophy, bringing forgotten or lesser-known recipes into contemporary relevance without losing their essence. At Loya, each dish is designed not just as a preparation, but as a narrative rooted in place, memory, and tradition.
By Manu Vardhan Kannan
Haldiram's has launched ‘The Great Summer Chillers’ campaign, introducing a refreshing range of nostalgic beverages and seasonal food favourites inspired by India’s timeless summer traditions. Designed around flavours deeply associated with Indian summers, the campaign brings back memories of cooling drinks and familiar street-style favourites that generations have enjoyed over the years.
For many Indians, summer has always been linked with traditional beverages and flavours that provide comfort during the scorching heat. Through this campaign, Haldiram's aims to recreate those memorable experiences by pairing refreshing drinks with classic food favourites that reflect a distinctly Indian summer experience.
Leading the range is Mango Lassi, bringing back the familiar creamy comfort associated with homemade summer afternoons. Kacha Aam Panna also returns as one of the standout offerings with its timeless balance of sweet and tangy flavours. The menu further includes Jamun Kala Khatta with Soda, Sweet Tamarind with Soda, Masala Soda Lemonade, Masala Sikanji, Peach Iced Tea with Soda, and Dark Roast Cold Coffee.
Adding to the seasonal experience, Haldiram's has also included street-style classics such as Jhalmuri and Bhelpuri, continuing flavours customers have enjoyed over the years. Summer-special meal additions include Mango Shrikhand, Elaichi Shrikhand, Dakshin Curd Rice, and Mishti Doi, offering refreshing and comforting choices for the season.
Speaking about the initiative, the brand highlighted that the campaign was designed to help customers reconnect with memorable summer moments and relive familiar experiences with friends and family through nostalgic flavours.
Customers can experience ‘The Great Summer Chillers’ at Haldiram's outlets or order online through Swiggy and Zomato.
Ironhill India has rolled out a refreshed menu that brings together comfort food, bold flavours, and creative culinary touches. Designed to pair seamlessly with Ironhill’s craft beers and signature cocktails, the new menu combines global inspirations with familiar local favourites, creating a dining experience that feels exciting yet comforting.
The updated spread features a range of dishes perfect for sharing and enjoying over conversations. Seafood lovers can look forward to the crispy and flavour-packed Prawn Koliwada, while the Venezuelan Avocado Chicken Salad adds a fresh and creamy balance to the menu. Comfort food also gets its moment with the hearty Keema Pav, while the Mezze Board creates a laid-back experience ideal for social dining.
One of the highlights of the new additions is the Mutton Donne Biryani, a dish rich in aroma and deeply rooted in local flavours. Bringing together tradition and soul, it stands out as one of the menu’s most memorable offerings. Ending the experience on a sweet note is the Jaggery Brûlée with Red Velvet, adding a rich and indulgent finish.
Created with thoughtful flavours and versatility in mind, the menu has been designed for every occasion, whether it is a quick catch-up, a relaxed meal with friends, or long conversations that stretch into the evening.
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