Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


DIT’O Launches India’s First Self-Cleaning Filter Coffee Machine at AAHAR 2025

DIT’O Launches India’s First Self-Cleaning Filter Coffee Machine at AAHAR 2025

By Hariharan U

Published on September 19, 2025

DIT’O, India’s first self-cleaning filter coffee machine, is set to redefine hospitality coffee service with its launch at AAHAR 2025, Chennai Trade Centre (19–21 September, Stall N2-12). Designed for hotels, cafés, corporates, and the HoReCa segment, DIT’O combines tradition with cutting-edge technology to deliver authentic South Indian filter coffee at scale.

For decades, serving real filter coffee consistently has been a challenge, messy setups, hygiene concerns, and heavy manpower requirements often compromised quality. DIT’O addresses these challenges with a host of innovations.

DIT’O brings together innovation and convenience with features designed to redefine authentic filter coffee service. Its self-cleaning technology ensures zero manual effort and a fully hygienic operation, while IoT-enabled access allows for smart monitoring, usage tracking, and seamless control. An in-built refrigerator keeps milk and decoction fresh, safe, and perfectly chilled, complemented by a pest- and insect-free design that guarantees zero contamination. Most importantly, every cup is served with consistent taste and temperature at 83°C, delivering the true soul of filter coffee every single time.

The launch in Chennai, the home of South Indian filter coffee offers a first look at this groundbreaking innovation. Media and hospitality professionals can experience live demos at the stall and access exclusive conversations with the founder on the future of coffee automation.

With DIT’O, filter coffee is no longer just a beverage. It represents culture, comfort, identity, and now innovation, hygiene, and efficiency bringing the soul of traditional South Indian coffee into the future of hospitality service.


Godfather Super 8 Wins Gold at Asia Beer Challenge 2025

Godfather Super 8 Wins Gold at Asia Beer Challenge 2025

By Manu Vardhan Kannan

Published on September 19, 2025

In a proud moment for Indian brewing, DeVANS Godfather Super 8 Beer has clinched the Gold Medal at the Asia Beer Challenge 2025 held in Hong Kong. The results, announced recently, mark a significant milestone for Indian beer on the global stage.

Awarded in the Strong Lager category, Godfather Super 8 was judged through a triple-blind tasting process by some of Asia’s foremost beer experts, ensuring complete neutrality and credibility. This recognition affirms the beer’s position as one of Asia’s top strong lagers.

Launched as India’s pioneering strong lager, Godfather Super 8 stands out for its bold 8% ABV profile. Despite its high strength, it remains smooth, making it a favorite among consumers who appreciate bold, full-bodied beers. Brewed with premium ingredients, the beer reflects the strength, character, and legacy that the Godfather brand has carried since its inception in 1984.

Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd, expressed his pride in the achievement, saying:

“This remarkable achievement at the Asia Beer Challenge 2025 is a testament to our team’s unwavering dedication to craft exceptional beers that blend tradition with innovation. The beer was developed in-house by our production team keeping in view the desired parameters without any compromises. Our success at this prestigious international competition underscores the passion and quality consciousness which drives our growth as a leading Indian brewery with complete focus on quality, delivering value for our consumers.”

The Asia Beer Challenge is one of the most respected competitions in the region, judged exclusively by top Asian beer buyers, the decision-makers who shape the market. Triumphing here not only provides an international stamp of approval but also amplifies global visibility for the winning brands.

Godfather Super 8’s gold win is more than just a brand milestone, it is a victory for Indian craft brewing, proving that Indian beers can match global standards in quality and innovation. This recognition paves the way for DeVANS to expand its footprint further while continuing to create products that resonate with both Indian and international consumers.


Adarsh Sweets Unveils Navratri Special Menu with Festive Flavours

Adarsh Sweets Unveils Navratri Special Menu with Festive Flavours

By Manu Vardhan Kannan

Published on September 19, 2025

Adarsh Sweets, a cherished name in Mumbai’s culinary landscape with a legacy of over 50 years, has unveiled its Navratri Special Menu to bring extra joy to the festive season. Designed to celebrate devotion, purity, and togetherness, the menu promises to make the nine nights of Navratri even more delightful.

This year, the sweet shop has elevated the festive experience with an innovative yet traditional spread. Guests can savour the unique Green Pav Bhaji, explore a variety of Dosas, and relish comforting Tawa Pulao varieties. Every dish is freshly prepared, staying true to the festive spirit while offering vrat-friendly goodness.

No Navratri feast is complete without something sweet, and Adarsh Sweets adds a special twist with its freshly made mini Mithai Cakes. These creations combine the richness of Indian mithai with a modern festive touch, ensuring celebrations end on a memorable note. To balance the spread, refreshing juices are also included, keeping the experience wholesome and energising.

Perfect for family gatherings, festive pujas, or simply enjoying the joy of Navratri with loved ones, the menu pays tribute to both purity and indulgence. Adding to the convenience, Adarsh Sweets will remain open till late during the festival, ensuring that every celebration is accompanied by the flavours of tradition.

Address: Ground Floor, Sanchit CHS, Shop No. 8 & 9, Sonawala Road, Jay Prakash Nagar, Goregaon East, Mumbai – 400063

This Navratri, celebrate with Adarsh Sweets, where every dish is crafted with devotion and every flavour tells a story.

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