Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


World Pasta Day 2026: Where to Find Mumbai’s Most Indulgent Pasta Dishes

World Pasta Day 2026: Where to Find Mumbai’s Most Indulgent Pasta Dishes

By Hariharan U

Published on October 22, 2026

World Pasta Day is the perfect excuse to indulge in a comforting bowl of pasta, whether that means a classic Italian preparation, a rich and creamy creation or something a little more adventurous. On October 25, 2026, Mumbai's dining scene offers pasta lovers several options, from signature restaurant dishes to an interactive workshop that takes the experience beyond the plate.

Here are six places to explore this World Pasta Day.

1. Roxanne's Bar & All Day Diner, Airport Road

Dish: Blush Hour Rigatoni | Price: ₹630 + taxes

For those who enjoy pasta with a rich, indulgent sauce, Roxanne's Bar & All Day Diner offers its Blush Hour Rigatoni. The dish features rigatoni coated in a creamy vodka sauce, complemented by homemade ricotta and finished with fragrant basil oil. The combination of comforting flavours and a refined finish makes it a tempting choice for a leisurely pasta meal.

2. Berlin Brew, Multiple Outlets

Prices: ₹599 onwards

Berlin Brew celebrates Italian-inspired comfort food with a selection of hearty pasta dishes. Options include Vegetable Lasagne, Chicken Cannelloni with red pepper coulis, Spaghetti with Chicken Meatballs in pomodoro sauce, and Fettuccine in carbonara sauce.

With vegetarian and non-vegetarian choices, the menu offers a variety of flavours for diners looking to settle in for a satisfying pasta meal.

3. Luuma House, Juhu

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Experience: Hands-on pasta-making workshop

For those who prefer getting involved in the cooking, Luuma House is hosting a pasta-making workshop on Sunday, October 25, from 4 PM to 7 PM.

Guests will get the opportunity to roll, shape and prepare pasta from scratch before cooking and enjoying their own creations. The interactive experience offers a different way to mark World Pasta Day, particularly for food enthusiasts keen to explore the craft behind a favourite Italian dish.

4. Tora, Versova

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Dish: Creamy Mushroom Fettuccine | Price: ₹475 + taxes

Tora's Creamy Mushroom Fettuccine brings together silky ribbons of pasta and a rich mushroom sauce, finished with freshly grated Parmesan. Crisp fried greens and delicate potato crisps add contrasting textures to the creamy preparation, making it an appealing choice for those who enjoy earthy flavours and comforting sauces.

5. Trapdoor, Versova

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Dish: Squid Ink Pasta with Baby Octopus | Price: ₹899 + taxes

For a more adventurous pasta experience, Trapdoor offers Squid Ink Pasta with Baby Octopus. The dish combines squid ink pasta with tender baby octopus and delicate aromatics, delivering briny seafood flavours and a striking presentation. It is a distinctive option for diners who want to move beyond traditional pasta preparations.

6. BaaMee – All Day Eatery & Bar, Andheri

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Dish: Three Cheese Ravioli | Price: ₹595 + taxes

BaaMee's Three Cheese Ravioli brings a comforting combination of pasta and cheese to the table. The delicate pasta parcels are filled with ricotta, Parmesan and mozzarella, then served in a rich Sicilian tomato sauce. The creamy filling and vibrant tomato flavours make this a satisfying pick for diners who enjoy classic Italian-inspired comfort food.

Make a Pasta Date This World Pasta Day

From creamy sauces and cheese-filled ravioli to seafood-led creations and pasta made by hand, Mumbai's dining destinations offer different ways to celebrate World Pasta Day. Whether you prefer a familiar favourite or want to experiment with new flavours, these six options provide plenty of inspiration for a pasta-focused outing.

Note: Prices are subject to applicable taxes where specified. Workshop availability and participation details should be confirmed directly with the venue.


The Kitchen by Chef Deepa Offers Homemade Matthi for Karwa Chauth in Chennai

The Kitchen by Chef Deepa Offers Homemade Matthi for Karwa Chauth in Chennai

By Hariharan U

Published on October 21, 2026

The Kitchen by Chef Deepa is bringing a traditional festive favourite to Chennai with its special selection of homemade Matthi for Karwa Chauth, prepared with pure ghee and available exclusively on a made-to-order basis.

Matthi holds a special place in Karwa Chauth traditions, particularly during the ritual of breaking the fast after the moon is sighted. Traditionally, a husband offers his wife the first morsel of food and water, with Matthi often forming part of this moment. The festive delicacy represents care, affection and togetherness, making it a meaningful addition to the celebration.

Through its festive offering, The Kitchen by Chef Deepa aims to bring this familiar tradition closer to families in Chennai, offering home-style preparations that can be included in their Karwa Chauth rituals.

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The selection features two varieties. The Sweet Saffron, Almond and Pista Matthi, priced at ₹1,350 per kg, combines aromatic saffron with the richness of almonds and pistachios. For those who prefer a simpler, traditional option, Classic Plain Matthi is available at ₹1,100 per kg.

Prepared with pure ghee and an emphasis on traditional flavours, the Matthi is available on a made-to-order basis. Customers can place orders directly with The Kitchen by Chef Deepa ahead of their celebrations.

The festive offering reflects the kitchen's focus on traditional Punjabi home-style cooking and special preparations for occasions celebrated with family. By bringing a familiar part of the Karwa Chauth ritual to Chennai, the kitchen offers customers a convenient way to include this traditional delicacy in their festivities.

Order Details

  • Brand: The Kitchen by Chef Deepa

  • Location: Perungudi, Chennai

  • Sweet Saffron, Almond and Pista Matthi: ₹1,350 per kg

  • Availability: Made to order

  • Phone: +91 93635 44123

  • Instagram: The Kitchen by Chef Deepa


GTGO Opens First bibigo bapsang Outlet in Bengaluru

GTGO Opens First bibigo bapsang Outlet in Bengaluru

By Manu Vardhan Kannan

Published on October 21, 2026

GTGO, the Korean F&B platform behind GOPIZZA, Gochujang and Dalkomi, has introduced bibigo bapsang to India through an exclusive strategic partnership with CJ Foods, the global company behind the Korean food brand bibigo. The launch marks the arrival of the brand's authentic Korean quick-service restaurant (QSR) format in India, with its first outlet opening at Orion Mall, Rajajinagar, Bengaluru.

The new outlet marks another step in GTGO's expansion as a multi-brand platform focused on bringing Korean cuisine to Indian consumers while adapting to local tastes. Additional bibigo bapsang outlets are planned across Bengaluru by the end of the year.

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Designed to make Korean food a part of everyday dining, bibigo bapsang combines the convenience of a QSR with a menu rooted in Korean flavours. Its signature offering is BYOB (Build Your Own Bapsang), a customisable bowl inspired by the Korean table, bringing together rice, protein and vegetables in one meal.

The menu also features bibimbap, Korean chicken, Korean fries, corndogs and desserts, with options available at affordable prices. The concept aims to welcome first-time diners exploring Korean cuisine while giving regular fans access to familiar favourites.

Mahesh Reddy, co-founder and CEO of GTGO, said, "Bengaluru has always been a special market with a vibrant crowd that is ready to try new things. These stores are more than new locations; they are another step towards making high-quality, approachable Korean food a regular part of everyday life for more people across India."

A spokesperson from CJ Foods said, "In Bengaluru, we aim to offer a fun, approachable Korean dining experience through customisable meal sets and bibimbap. By combining CJ Foods' leading brand and product expertise with GTGO's deep local-market understanding and agile execution, we will bring the value of Korean food to more consumers across India."

Alongside bibigo bapsang, GTGO's portfolio includes GOPIZZA, Gochujang, which focuses on Korean street food, and Dalkomi, which offers Korean desserts. The company is looking to build on the growing interest in Korean culture and cuisine by bringing more Korean food concepts to Indian consumers.

With the launch of bibigo bapsang, GTGO aims to expand its presence in Bengaluru and make Korean dining more accessible through a mix of familiar formats, customisable meals and authentic flavours.

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