Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.

The Patio at 24/1, JW Marriott Bengaluru Introduces New All-Day Dining Menu

By Hariharan U

Published on July 12, 2026

The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Bringing together global flavours, contemporary techniques, and comforting favourites, the new menu has been designed to cater to guests throughout the day, from leisurely breakfasts to relaxed evening meals.

The breakfast selection is headlined by the Ms. Patio Big Breakfast, featuring eggs prepared to guests' preference, beef bacon, chicken sausage, and crispy potatoes. The offering is designed to provide a hearty start to the day while reflecting the restaurant's relaxed yet refined dining philosophy.

Guests can also explore a variety of globally inspired small plates, including Lebanese Batata Harra served with roasted red pepper dip and Edamame & Red Cheddar Croquetas paired with saffron aioli and jalapeño salsa, offering vibrant flavours and contemporary presentation.

The main course menu highlights Chef Afzal Mahmood's international culinary approach with dishes such as Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, Saffron Seafood Cappelletti served in a delicate creamy bisque, and Premium Pink Cut Salmon complemented by saffron caviar butter sauce and a refreshing citrus fennel salad.

For dessert, guests can indulge in A Must Eat Risotto, a creative sweet dish featuring white chocolate gelato and almond crumble, or enjoy the restaurant's signature Tiramisu, prepared using a family recipe that dates back 58 years.

Whether visiting after a game on the pickleball court, enjoying a casual breakfast meeting, or extending lunch into the afternoon, The Patio at 24/1's new menu offers an elevated yet approachable dining experience in the heart of Bengaluru.

The menu is available daily from 11:00 AM to 11:00 PM at The Patio at 24/1, JW Marriott Hotel Bengaluru. The average cost for two is approximately INR 3,000 plus taxes.

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Maize & Malt Introduces Viral Rose Jalebi Tres Leches with an Indian Twist in Bengaluru

By Author

Published on July 12, 2026

As Tres Leches continues to dominate dessert menus and social media feeds across the world, Bengaluru-based Maize & Malt has introduced its own Indian-inspired interpretation with the launch of the Rose Jalebi Tres Leches.

Bringing together the richness of the classic Latin American dessert with the familiar flavours of jalebi and rose, the new creation reflects the growing trend of reimagining traditional Indian favourites through contemporary culinary techniques.

The dessert features a light and airy sponge soaked in three kinds of milk, layered with crisp jalebi for texture and finished with delicate rose flavours. The combination delivers a balance of creamy richness, sweetness, and crunch, offering diners a fresh take on one of the internet's most popular desserts.

Designed for guests who enjoy innovative desserts as well as those seeking nostalgic Indian flavours, the Rose Jalebi Tres Leches blends global inspiration with local culinary traditions in a single serving.

Located in Bengaluru's Mahadevapura, Maize & Malt continues to expand its menu with inventive offerings that celebrate both international food trends and regional influences, positioning itself as a destination for contemporary dining experiences.