Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Mirth Cocktail Conservatory Raises a Glass to International Scotch Day

Mirth Cocktail Conservatory Raises a Glass to International Scotch Day

By Author

Published on February 6, 2026

Mirth Cocktail Conservatory is marking International Scotch Day on February 8 with an evening dedicated to the craft, heritage, and evolving expression of Scotch whisky. Positioned as a destination for both whisky purists and experimental cocktail lovers, Mirth brings together classic malts and contemporary interpretations, celebrating Scotland’s “water of life” through a thoughtfully designed menu.

For the occasion, Mirth’s mixologists have introduced a signature Scotch cocktail selection that explores bold flavour pairings while staying rooted in whisky character. Among the highlights is Pour Me A Slice, a daring creation featuring Dewar’s 12 infused with Gouda and blue cheese, balanced with honey, bitters, and cherry–hibiscus-infused sake. The cocktail delivers a layered profile that moves between savoury, floral, and gently sweet notes, reimagining how Scotch can be experienced.

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Another standout is Mango Reverie, a playful yet nostalgic cocktail inspired by India’s love for raw mango and chilli. Built on JW Black Label, the drink combines a sharp raw mango cordial with soda for freshness, finished with chilli salt for heat and texture. The whisky’s subtle smokiness grounds the cocktail, creating a bright, easy-drinking serve with a strong sense of memory and place.

With its focus on storytelling through spirits, Mirth promises an evening of refined pours and relaxed energy. As the bar continues to push boundaries in modern mixology, International Scotch Day becomes an opportunity not just to drink whisky, but to experience its evolution one sip at a time.


Maize and Malt Unveils Valentine’s Menu for a Perfect Date Night in Bengaluru

Maize and Malt Unveils Valentine’s Menu for a Perfect Date Night in Bengaluru

By Manu Vardhan Kannan

Published on February 6, 2026

Maize and Malt, one of Bengaluru’s most loved date destinations, is setting the mood for romance this Valentine’s Day with a thoughtfully curated Valentine’s menu that celebrates love through flavour, comfort, and togetherness. Available from 7th Feb to 14th Feb, 2026, the special menu is designed for couples looking to enjoy unhurried conversations and indulgent dining.

The experience begins with a selection of playful yet comforting appetisers. Dishes like Love in Every Fold, featuring delicate potstickers with the perfect balance of crisp and soft textures, set the tone for the evening. Rosy Paneer Affair brings together smoky tandoori paneer, toasted sourdough, and herbed cream cheese, while Honey-Kissed Harissa Prawn offers a bold combination of heat, sweetness, and smoky depth for those who enjoy stronger flavours.

The main course continues the romantic journey with rich, share-worthy plates. Velvet Kofta Gnocchi pairs pillowy textures with a delicate cashew cream sauce, creating a comforting yet indulgent dish. Pasta La Romance reinvents a classic favourite with butter chicken–filled pasta parcels served in a velvety tomato butter base. Seafood lovers can choose Hooked on You, a char-grilled fish accompanied by fragrant Thai red curry and jasmine rice, ideal for a cosy and relaxed dinner.

Desserts strike a balance between light and indulgent. Lavender Kisses, a lavender-infused panna cotta paired with poached pear, offers a refined floral finish, while Ruby Romance Mousse impresses with its naturally pink ruby chocolate and silky texture.

Complementing the menu is a special Valentine’s cocktail selection crafted in collaboration with Maize and Malt. Romantic pours such as In Between Us, a floral and smoky gin cocktail, and Heartstrings, a soft bittersweet blend of vodka and strawberry, are designed to enhance the dining experience and set the mood for an intimate evening.

With its warm ambience, romantic menu, and handcrafted cocktails, Maize and Malt promises a memorable Valentine’s celebration, making it a perfect spot in Bengaluru to slow down, celebrate love, and enjoy meaningful moments together.

Date: 7th Feb - 14th Feb, 2026

Timings: 12:30 PM - 1:00 AM

Address: 3, 4th Cross Rd, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Krishnarajapuram, Bengaluru, Karnataka 560048


Mirth Cocktail Conservatory to Celebrate International Scotch Day in Bengaluru

Mirth Cocktail Conservatory to Celebrate International Scotch Day in Bengaluru

By Manu Vardhan Kannan

Published on February 6, 2026

Mirth Cocktail Conservatory is inviting Bengaluru’s whisky lovers to celebrate the spirit, heritage, and craftsmanship of Scotland on International Scotch Day this February 8th. Known for its contemporary approach to mixology, Mirth promises an evening that honours Scotch whisky in both its classic and modern forms.

Whether guests prefer a neat pour of fine malts or enjoy experimenting with new-age flavour combinations, Mirth positions itself as the city’s go-to destination for the celebrated “water of life.” For this special occasion, the bar’s mixologists have curated a signature Scotch menu that explores bold pairings while staying rooted in the character of the spirit.

One of the highlights of the menu is Pour Me A Slice, created for those with a bold palate. The cocktail features Dewar's 12 infused with Gouda and Blue Cheese, balanced with honey, bitters, and a cherry-hibiscus infused sake. The result is a savoury and floral creation that offers a fresh take on the traditional whisky experience.

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Another standout offering is Mango Reverie, a cocktail inspired by the nostalgic pairing of raw mango and chilli, a flavour combination deeply rooted in Indian street culture. Built on JW Black Label, the drink blends a sharp raw mango cordial with soda to keep it light and refreshing. Chilli salt adds heat and texture, while the whisky’s subtle smokiness brings balance, making it playful, nostalgic, and easy-drinking.

Guests can look forward to an evening marked by refined pours and vibrant energy. At Mirth, Scotch is not just served but celebrated through storytelling, creativity, and thoughtful craftsmanship, one sip at a time.

Recognised as a leader in modern mixology, Mirth Cocktail Conservatory continues to push creative boundaries, offering innovative and sophisticated drinking experiences that appeal to both seasoned enthusiasts and curious explorers.

Address: 2nd floor, Ashok Terrace, 303, 100 Feet Rd, Indira Nagar 1st Stage, Stage 1, Indiranagar, Bengaluru, Karnataka 560038.

Date: 8th February, 2026.

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