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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on January 27, 2026
Homegrown coffee chain Barista Coffee has achieved a significant growth milestone with the opening of its 500th café at Shaguna More in Patna, marking a defining moment in the brand’s journey of building café culture in India. The launch also coincides with Barista completing 26 years of operations in the country.
Since its inception in 2000, Barista has evolved from one of India’s earliest organised coffee chains into a widely recognised café brand with a strong national footprint. Today, the brand operates 500 cafés across more than 165 cities, reflecting its consistent expansion beyond metro markets and its growing presence in tier 2 and tier 3 locations.
The decision to open the milestone café in Patna highlights Barista’s strategic focus on emerging urban centres, where rising disposable incomes, rapid urbanisation and an increasing appetite for premium café experiences are driving demand. These markets have become central to the brand’s next phase of growth.
Commenting on the achievement, Rajat Agrawal, CEO, Barista Coffee, said, “We are delighted to achieve another significant milestone in our growth journey with the launch of our 500th café in Patna. This launch reflects Barista’s continued commitment to the Indian coffee market and our steady expansion across regions. Over the last 26 years, quality and consistency have remained at the core of our brand, supported by the trust of our customers and the dedication of our teams and partners nationwide.”
With a balanced footprint across metros and smaller cities, Barista continues to strengthen its position as one of India’s leading homegrown coffee chains, while laying the foundation for sustained growth in the evolving café and beverage landscape.
Published on January 26, 2026
New York’s iconic dessert brand Magnolia Bakery has opened its second store in Gurugram, located at CyberHub, marking another step forward in the brand’s growing presence in India. The launch follows the strong response received by its first Gurugram outlet, which opened in November 2025.
Founded in 1996 on Bleecker Street in New York City’s West Village, Magnolia Bakery has become globally known for its classic American desserts and its widely popular Banana Pudding. Over the years, the brand has built a reputation for comforting, baked-from-scratch offerings that have resonated with dessert lovers worldwide.
Brought to India by Spago Foods, the CyberHub outlet reflects Magnolia Bakery’s steady expansion strategy in the country. With this opening, the brand now operates 12 outlets across India, including locations in Bengaluru, Hyderabad, Mumbai and Gurugram.
Located on the ground floor at CyberHub, one of Gurugram’s most prominent dining and social hubs, the new store spans 1,482 square feet. Designed to mirror Magnolia Bakery’s warm and familiar aesthetic, the space offers guests a relaxed setting to enjoy the brand’s signature desserts.
Commenting on the launch, Zonu Reddy, Co-founder, Spago Foods, said, “Our first store in Gurugram showed us the strong interest for Magnolia Bakery in the city. CyberHub allows us to build on that interest in a space known for its vibrant food and social culture. We look forward to welcoming guests and sharing our signature desserts at this new store.”
As with all Magnolia Bakery outlets, everything at the CyberHub store is handmade and freshly prepared daily. Guests can enjoy the brand’s signature Banana Pudding along with classic cakes, cupcakes, brownies and ice creams, served in an inviting environment that reflects Magnolia Bakery’s timeless appeal.
By Manu Vardhan Kannan
Published on January 25, 2026
Air India, India’s leading global airline, has unveiled a refreshed beverage collection for its international routes, bringing together a wide range of celebrated wines and spirits from across the world. Curated to enhance the inflight experience, the new selection is designed to offer depth, variety, and thoughtful pairing at 35,000 feet.
The updated collection balances classic wines, new-world labels, and rare, aged spirits to suit the preferences of today’s global traveller. A key highlight of this refresh is the introduction of the ‘Regional Wine Programme’, which presents wine selections tailored to key international routes in Business and Premium Economy. To support this initiative, cabin crew have received specialised training to guide guests with personalised beverage recommendations during their journey.
In a category-first for Indian aviation, Air India has introduced tequila as part of its inflight offering, serving 1800 Reserva Añejo from Mexico in First and Business Class. The spirits portfolio also features India’s Rampur Double Cask single malt, reflecting the airline’s focus on showcasing Indian craftsmanship alongside international labels.
In First Class, the beverage experience is centred on exclusivity and heritage. Guests can enjoy a selection of ultra-premium labels, including Aberfeldy 21 YO Single Malt from Scotland, Hennessy VSOP Cognac, Charles Heidsieck Blanc de Blancs Champagne, Pian della Vigne Brunello di Montalcino by Marchesi Antinori from Italy, and Classic Burgundy Chardonnay. These selections are reserved exclusively for the flagship cabin and are supported by an extended premium portfolio.
Business Class guests are offered an elevated wine and spirits programme with a global focus. The selection includes Roku Gin from Japan, Charles Heidsieck Brut Champagne, Bottega Gold Prosecco, Albert Bichot Moulin-à-Vent, Château Teyssier Saint-Émilion Grand Cru, and Birra Moretti beer from Italy, among other international labels.
Premium Economy sees a notable enhancement with the introduction of Prosecco. For the first time, guests in this cabin will be welcomed with a glass of Villa Sandi Il Fresco Prosecco shortly after take-off, adding a celebratory element to the experience.
In Economy Class, guests can choose from a thoughtfully curated range that includes classic Bordeaux white and red wines, Dewar’s Blended Scotch, Bombay Sapphire Gin from England, Absolut Vodka from Sweden, Caribbean Rum, Heineken beer from the Netherlands, and India’s Kingfisher Ultra lager.
Commenting on the refreshed offering, Rajesh Dogra, Chief Customer Experience Officer, Air India, said, “The thoughtfully curated beverage portfolio brings together some of the finest wines and spirits to appeal to global travellers as Air India continues its focus on driving service excellence and customer-centricity. Paired with the newly revamped international menu, the newly curated beverage menu seeks to provide guests with a dining journey crafted with care and passion, elevating the overall inflight experience.”
To complement the beverage selection, Air India has introduced a new food and wine pairing menu. Each pairing has been selected for balance and harmony across cuisines. Highlights include a Napa Valley Chardonnay paired with Chicken Roulade layered with goat cheese and caramelised onion, and a German Riesling matched with Seoul flamed prawns. A selection of red wines, including Merlot, Shiraz, Pinot Noir, and Sangiovese, is paired with dishes such as Indian Nawabi Paneer, Gucchi Kofta, Murgh Musallam, and Chicken Bolognese Lasagne.
The refreshed beverage collection forms part of Air India’s ongoing transformation journey. Alongside the induction of the Boeing 787-9 and the launch of a revamped international menu, the new beverage programme reflects the airline’s continued focus on improving service standards and enhancing the overall customer experience. The newly curated beverage menu is only available on flights to and from international destinations.
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