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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on April 9, 2026
Pa Pa Ya introduces its thoughtfully curated Express Lunch Menu, offering a refined dining experience tailored for those seeking a quick yet satisfying break in the middle of a busy day.
Designed for professionals, shoppers, and anyone short on time, the menu delivers a complete four-course meal that balances efficiency with indulgence, ensuring guests can enjoy a high-quality culinary experience without extending their schedule.
The meal begins with a comforting bowl of Laksa soup, paired with a fresh and zesty Som Tom salad that sets a vibrant tone for the courses that follow. Guests can then choose between signature sushi selections such as Asparagus Tempura and Katsu Chicken, or opt for dim sum favourites including the popular Crystal Truffle Cream.
For the main course, the menu features flavour-forward dishes like Wok-fried Sichuan Chicken with bamboo shoots, complemented by crispy chilli rice or stir-fried noodles. The experience is rounded off with a refreshing iced tea and a classic dessert of chocolate brownie served with vanilla ice cream, offering a well-balanced finish.
The Express Lunch positions itself as an ideal choice for corporate meetings, power lunches, and structured midday breaks that don’t compromise on taste or experience.
With this offering, Pa Pa Ya continues to align with evolving urban dining preferences, bringing together speed, structure, and sophistication in a single, well-crafted meal.
Event Details:
What: 4-Course Express Lunch MenuWhere: Pa Pa Ya (BKC, Palladium, Malad)
AER Rooftop Bar at Four Seasons Hotel Mumbai is redefining weekend indulgence in the city with its signature Saturday Lunch and Sunday Drunch, offering a seamless blend of food, drinks, and elevated ambience.
Perched on the 34th floor, AER continues to be a go-to destination for those looking to unwind in style. With its state-of-the-art retractable roof, the space effortlessly adapts to the time of day—letting guests soak in golden-hour views or relax in a shaded, breezy setting while enjoying uninterrupted skyline vistas.
At the heart of the experience are two thoughtfully curated offerings. The Saturday Lunch presents a relaxed yet refined afternoon affair, while the Sunday Drunch reimagines the traditional brunch into a more vibrant and social format. Designed as a free-flowing experience, the drunch pairs crafted cocktails with a globally inspired menu, encouraging guests to settle in and savour the moment at their own pace.
The cocktail programme draws inspiration from oceanic elements, featuring creations such as Tranquil Tides with cucumber, screw pine, and cacao, and the bold #AER Picante layered with orange, jalapeño, coriander, and cucumber, perfect for sunlit afternoons.
Complementing the beverages is a menu that reflects Mumbai’s dynamic culinary spirit while exploring global flavours. Highlights include Bombay Guac, Bhoot Jolokia Chicken, Salmon Ceviche, and banana leaf–wrapped Konkani fish. Guests can also indulge in hearty offerings like Mediterranean-style lamb chops and Mangalorean Lobster Curry Bowl, alongside flatbreads and sliders that bring in a cross-continental touch.
For those seeking mindful dining, the Balance by Four Seasons selection offers nutritionist-guided dishes that prioritise both flavour and wellness. The experience concludes with signature desserts such as the whisky-infused Brûlée Gulab Jamun and Guava Chilli Sorbet.
Commenting on the concept, Executive Chef Aditya Kulkarni said, “Weekends at AER are designed to feel both indulgent and effortless. From bold flavours to shareable menus, every element is curated to complement the vibrant energy of the space while offering something memorable with every visit.”
With its effortless mix of music, cuisine, and panoramic views, AER continues to shape Mumbai’s evolving weekend culture, positioning Four Seasons Hotel Mumbai as a preferred destination for elevated leisure experiences.
By Manu Vardhan Kannan
Marking Tamil New Year, The Filter Coffee is bringing a festive dining experience that feels close to home. The restaurant has curated a traditional Tamil-style feast, inspired by the rich culinary heritage of Tamil Nadu and the spirit of shared celebrations.
The meal reflects the essence of festive rituals, with a comforting spread that brings together familiar flavours and time-honoured recipes. Guests can enjoy a variety of dishes including Murunga Elai Soup Rasam, Vellai Appam, Chettinad Kurma, Potato Ghee Roast, Drumstick & Onion Sambar, Vathal Kuzhambu, Aviyal and more, all prepared in an authentic style.
To complete the experience, the feast also includes classic festive desserts like Channa Dal Pradhaman and Boondi Laddoo, adding a sweet touch to the celebration. The offering is designed to capture the warmth and joy of Tamil New Year through food that feels both traditional and comforting.
The special meal will be available on April 14, 2025, with time slots at 1 PM, 2 PM, and 3 PM. Guests can choose to dine in, opt for takeaway, or place orders online through Swiggy and Zomato. The experience will be available across The Filter Coffee outlets in Kalyan Nagar, Indiranagar, Brookfield, and Koramangala.
With this festive spread, The Filter Coffee brings together tradition, flavour, and the joy of celebrating new beginnings in a simple and heartfelt way.
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