Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

image

In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Novotel Mumbai Juhu Beach Introduces Mediterranean Nights at The Square

Novotel Mumbai Juhu Beach Introduces Mediterranean Nights at The Square

By Hariharan U

Published on June 4, 2026

Novotel Mumbai Juhu Beach has introduced a new dining experience titled “Mediterranean Nights” at its signature restaurant, The Square, bringing together the vibrant culinary traditions of the Mediterranean coastline and Middle Eastern regions.

Designed as an immersive and elegant evening experience, Mediterranean Nights focuses on fresh ingredients, aromatic herbs, handcrafted mezze, and interactive live cooking stations that highlight the richness and diversity of Mediterranean cuisine.

The ambience at The Square has been thoughtfully curated to reflect coastal European charm, featuring soft lighting, Mediterranean-inspired décor elements, and soothing background music. The setting aims to create a relaxed yet premium atmosphere ideal for an elevated dining experience by the sea.

Guests can explore an elaborate buffet spread featuring a wide selection of mezze, artisan breads and dips, seafood preparations, roasted meats, and signature Mediterranean desserts. The live cooking stations further enhance the experience by offering freshly prepared dishes that bring an interactive and engaging dimension to the evening.

Mediterranean Nights is designed as a social dining experience suitable for gatherings with friends, family, and colleagues. The concept focuses on offering guests a flavourful escape that captures the essence of Mediterranean hospitality, known for its warmth, simplicity, and celebration of shared meals.

Through this initiative, Novotel Mumbai Juhu Beach continues to expand its culinary programming, offering curated dining experiences that blend global flavours with immersive hospitality settings.

Event Details:

Venue: The Square, Novotel Mumbai Juhu Beach, Balraj Sahni Road, Juhu, Mumbai – 400049
Days: Every Friday & Sunday
Time: 7:00 PM – 11:00 PM


Dandy & Dandy Debuts in Hyderabad with an All-Day Dining and Nightlife Concept

Dandy & Dandy Debuts in Hyderabad with an All-Day Dining and Nightlife Concept

By Hariharan U

Published on June 4, 2026

Hyderabad’s evolving food and nightlife landscape has welcomed a new addition with the launch of Dandy & Dandy, a contemporary hospitality destination located in HITEC City. Conceptualised by Rehan Guha, the venue combines dining, cocktails, music, and nightlife within a single space designed to transform throughout the day.

Built around the philosophy of “Two Dandies. One Door. Same Room. Two Moods,” Dandy & Dandy offers guests a dual-experience concept that shifts seamlessly from a relaxed dining environment during the afternoon to a high-energy social and nightlife destination as the evening unfolds.

Located on the fifth floor of THE LOFT at Nexity, HITEC City, the venue has been designed to create an immersive atmosphere through cinematic interiors, a striking central bar, and carefully curated lighting. Deep reds, blacks, and warm neutral tones dominate the design palette, creating a setting that evolves alongside the venue’s changing mood and energy levels throughout the day.

The culinary offering focuses on globally inspired shareable plates designed to encourage social dining and communal experiences. The menu has been curated to complement the venue’s dynamic concept, catering to guests seeking everything from casual lunches to intimate dinners and late-night gatherings.

A key feature of the experience is its cocktail programme, which follows a progressive ABV (Alcohol by Volume) journey. Guests can begin with lighter and more approachable cocktails during the early evening before transitioning to bolder, spirit-forward creations as the night progresses.

Music also plays a central role in shaping the guest experience. Carefully curated programming gradually transitions from subtle daytime sounds to energetic late-night sets, reinforcing the venue’s transformation from a refined dining destination into a lively nightlife hotspot.

Positioned within the accessible premium dining segment, Dandy & Dandy aims to cater to a broad audience looking for versatile experiences within a single venue. Whether for business lunches, after-work drinks, celebratory dinners, or nightlife gatherings, the concept has been designed to adapt to different occasions throughout the day.

With its evolving atmosphere, design-forward interiors, and integrated food, beverage, and entertainment offering, Dandy & Dandy seeks to establish itself as one of Hyderabad’s notable new hospitality destinations.


Loya Bar Blends Music and Mixology Through Its Unique S.P.I.C.E Cocktail Philosophy

Loya Bar Blends Music and Mixology Through Its Unique S.P.I.C.E Cocktail Philosophy

By Manu Vardhan Kannan

Published on June 3, 2026

Loya Bar is bringing together music, flavour, and creativity through its distinctive S.P.I.C.E cocktail philosophy. Designed to create a multi-sensory experience, the concept connects food, beverages, and music, transforming cocktails into stories that guests can explore through taste.

The philosophy is built around five musical elements: Scale, Pitch, Instrumentation, Chords, and Expression. Each cocktail on the menu reflects one of these elements, resulting in a collection of drinks that celebrate craftsmanship, innovation, and flavour in equal measure.

One of the standout creations under this philosophy is the Malwa Highball, inspired by the concept of Scale. In music, an octave is formed by eight notes that work together in harmony. Reflecting this idea, the cocktail is crafted using eight carefully selected ingredients that complement one another.

The Malwa Highball combines aged rum, Campari, kinnow cordial, banana-mint seltzer, and fresh mint to create a refreshing and layered drink. Each sip reveals different notes and flavours, offering an experience similar to listening to a carefully composed musical piece.

Another notable cocktail is Kafuli, which draws inspiration from the musical element of Pitch. Just as pitch defines whether a note sounds high and bright or low and deep, this cocktail explores flavour through contrast and depth.

Kafuli is crafted using ghee-washed rum, spinach cordial, and brine, resulting in a savoury and distinctive drink. The cocktail highlights Loya Bar's ingredient-focused approach while delivering a rich and unexpected flavour profile.

Through creations such as the Malwa Highball and Kafuli, Loya Bar continues to push the boundaries of mixology by translating musical concepts into memorable drinking experiences. The S.P.I.C.E philosophy offers guests a fresh perspective on cocktails, where every drink tells a story through flavour, creativity, and craftsmanship.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.