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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on March 15, 2026
Downtown29 has found its second Mumbai home, and BKC feels like the right fit. The brand that built a loyal following in Borivali with its global cuisine, crafted cocktails, and vibrant atmosphere has brought all of that and more to Bandra Kurla Complex, one of Mumbai's most energetic and well-connected neighbourhoods.
The new outlet at Trade Centre, BKC spans 14,000 square feet with seating for 120 guests across indoor and outdoor areas. The scale alone signals that this isn't just a repeat of what came before. It's a bigger, more immersive version of the Downtown29 experience, designed for the kind of crowd that BKC naturally attracts: professionals, social diners, and night-out seekers who want good food, great drinks, and a space that evolves through the evening without missing a beat.
The menu has been curated by Chef Ameya Mahajani, drawing from his culinary travels to combine global techniques with bold flavours that speak to Indian palates. It's the kind of food that feels exploratory without being alienating, which is exactly the balance a restaurant in this space needs to strike.
The cocktail programme is built around an ingredient-led philosophy, focusing on bold flavour combinations and contemporary mixology that work in harmony with the food rather than competing with it. It's the kind of bar programme that rewards regulars who return to explore rather than guests who order the same thing every time.
Through the day and into the evening, Downtown29 BKC is designed to work as a neighbourhood dining and bar destination, comfortable for a quick lunch, an after-work drink, or a longer social dinner. As the night moves on, the atmosphere shifts naturally into something more lively, making the transition feel organic rather than forced.
Chirag Pattni, Founder of Downtown29, shared what drew the brand to BKC. "BKC felt like the natural next step for Downtown29. It's a neighbourhood that brings together business, culture, and nightlife in a way that truly represents the energy of Mumbai. With this new space, we wanted to create something bigger and more immersive, from the interiors and menu to the cocktail experience, while staying true to the spirit that made Downtown29 popular in the first place."
More locations are in the pipeline, but for now, BKC gets the spotlight. And from the look of things, it's well deserved.
Sugar-free ice cream has had a reputation problem for a while. The texture is off, the flavour feels flat, and the whole experience leaves you wishing you had just gone with the original. Ice Cream Works is trying to change that with its newly launched Zero Sugar Added range, and the approach behind it suggests they've taken that reputation seriously.
The new range, introduced under The House of Ice Cream Works, is built for a consumer who is becoming increasingly common in urban India: someone who reads labels, thinks about ingredients, and still wants a dessert that actually tastes like one. The brand has reformulated sweetness using plant-based alternatives while keeping its core focus on flavour and texture exactly where it's always been.
Rishi Chona, Founder of Ice Cream Works, explained the thinking behind the launch. "As a brand, we have always believed in evolving with the times while staying true to our commitment to quality and taste. With Zero Sugar Added, our vision was to create a product that aligns with today's health-conscious lifestyle without compromising on indulgence. It represents a new chapter for Ice Cream Works, one where innovation, purity, and pleasure come together seamlessly."
The sweeteners used are 100 percent natural, specifically stevia and monk fruit. Both are zero-calorie and have a zero glycemic index, meaning they do not raise blood sugar levels. Monk fruit also carries natural antioxidant compounds. The result is a product that works not just for general health-conscious consumers but also for those managing specific dietary conditions like diabetes.
The zero sugar category remains significantly underpenetrated in India's organised ice cream sector, and Ice Cream Works is stepping into that space at a time when dietary awareness is becoming mainstream rather than niche. For a brand that has built its identity on quality and creative flavour, this launch feels like a natural evolution rather than a pivot.
Published on March 14, 2026
If you've ever believed that a great sandwich is one of life's simplest pleasures, DOU Brew Room and Bakehouse in Chennai is about to make a very strong case for that. Their newest festival, Sandwiches Without Borders, is a global tour of some of the world's most iconic sandwiches, and it's running right now at their Alwarpet and Nungambakkam outlets.
The idea is as straightforward as it is exciting. Every culture has its version of bread with something delicious inside, and DOU has picked some of the best from around the world and built them on their own freshly baked breads. From baguettes and milk bread to pita and soft rolls, the bread itself is treated as a key ingredient rather than just a vessel, which is exactly the right approach.
The lineup reads like a culinary passport. The Chicago-style Italian Beef brings bold, flavour-packed American deli energy to the table. Japan's Tamago Sando is the kind of deceptively simple egg sandwich that has built a devoted following far beyond convenience store shelves. Spain's Bocadillo is rustic, satisfying, and exactly what a good sandwich should feel like. The Cuban Sandwich brings together layers of slow-roasted pork, ham, pickles, and mustard in a pressed format that's been a crowd favourite for generations.
Germany's Fischbrötchen adds a North Sea coastal character to the spread, while the Tunisia-inspired Fricassé is a deep-fried bread roll stuffed with a combination of ingredients that reflects the warmth and spice of North African street food. Rounding things out are American comfort classics like the Tuna Melt and the Shrimp O' Boy, both the kind of sandwiches that remind you why this format has universal appeal.
The festival runs from March 12th onwards at both DOU locations in Chennai. Whether you're a dedicated sandwich person or just someone who appreciates thoughtful food done well, Sandwiches Without Borders is worth making a trip for.
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