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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Nishang Narayan
Published on December 14, 2024
Experience the magic of Christmas with unmatched elegance and culinary delights at Sheraton Grand Bangalore Hotel at Brigade Gateway. This festive season, the hotel presents a range of sumptuous dining experiences, from an exquisite Christmas Eve Dinner to delightful brunches that promise to make your celebrations truly unforgettable.
Join us at Feast for an enchanting Christmas Eve Dinner, where a delightful selection of festive dishes awaits. The carefully curated menu promises to envelop you in the warmth and flavors of the season, making it an evening filled with joy, laughter, and festive cheer.
Make your Christmas Day extra special with the Merry Brunch at Feast, a culinary extravaganza accompanied by live performances by Jukebox 2.0. Relish an array of festive dishes, including:
Indulge your sweet tooth with decadent desserts like Plum Pudding, Yule Log, and Linzer Torte. At the carving station, savor classics such as Roast Turkey and Beef Wellington, alongside specialties from the Mexican Station and Chaat Corner.
Escape the city’s bustle and enjoy panoramic views at Horizon, located on the 31st floor. The Bells & Bento Brunch combines the magic of the season with a touch of vibrant Eastern flavors. Highlights include:
End your feast on a refreshing note with Thapthim Krop, a Thai dessert of water chestnuts in sweetened coconut milk.
Whether at Feast or Horizon, each bite is designed to bring the festive spirit to life.
Where:Feast and Horizon at Sheraton Grand Bangalore Hotel at Brigade Gateway
When:
Contact:For reservations, call 096203 88234.
Embrace the season with family, friends, and the finest festive flavors at Sheraton Grand Bangalore Hotel. Reserve your table today and create cherished holiday memories!
Bangalore’s renowned craft brewery, The Biere Club, is bringing the festive cheer to life with the launch of its exclusive Christmas Ale. This limited-edition seasonal beer is the perfect blend of holiday warmth and joy, crafted to indulge your taste buds and complement your holiday celebrations.
The Christmas Ale is a complex, brown brew bursting with holiday-inspired flavors. On the nose, it delights with the warm, aromatic hints of ginger and nutmeg, layered with refreshing citrus undertones of orange. This sensory experience mirrors the essence of a freshly baked gingerbread cookie, adding a nostalgic charm to every sip.
With an alcohol content of approximately 6% and a balanced medium bitterness, this ale pairs wonderfully with festive favorites such as roasted turkey, spiced desserts, or even a hearty cheese platter. While the flavor profile may subtly evolve during fermentation, the core notes of ginger, nutmeg, and orange remain integral to its character.
Exclusively available for the holiday season, The Biere Club’s Christmas Ale is more than just a beer—it’s a celebration of festive memories. Whether you’re hosting a family gathering or catching up with friends, this brew makes every moment special.
Don’t miss the chance to relish this seasonal delight. Gather your loved ones, head to The Biere Club, and immerse yourself in the holiday spirit with this one-of-a-kind Christmas Ale.
Where:The Biere Club, 20/2, Vittal Mallya Rd, D' Souza Layout, Ashok Nagar, Bengaluru, Karnataka 560001
Timing:11:00 AM to 12:00 AM
Reservation:Call 99867 69776
As Bangalore’s first craft brewery, The Biere Club has built its reputation on brewing innovative, high-quality beers that suit every occasion. With a passion for creativity and a commitment to excellence, the brewery continues to delight beer enthusiasts with unique brews designed to elevate every celebration.
As the festive season approaches, Crowne Plaza Greater Noida invites you to experience the magic of the holidays with a lineup of extraordinary events. From delightful Christmas celebrations to an electrifying New Year’s Eve party headlined by the sensational Navraj Hans, this season promises unforgettable moments for all.
Get ready to groove into 2025 with Navraj Hans, who will take the stage on December 31, 2024, to deliver an unforgettable New Year’s Eve performance. Known for his vibrant energy and dynamic stage presence, Navraj will set the perfect tone for the year ahead, creating a celebration filled with joy and excitement.
Before the grand New Year’s Eve event, indulge in the spirit of Christmas with Crowne Plaza’s delightful celebrations. Enjoy a sumptuous Christmas Eve Dinner on December 24th and a festive Christmas Brunch on December 25th, featuring an array of gourmet dishes and seasonal treats. These events will bring warmth and cheer to your holiday season, setting the stage for the ultimate year-end celebration.
The New Year’s Eve celebration at Crowne Plaza Greater Noida is designed to be nothing short of spectacular. With a blend of live music by Navraj Hans, delectable cuisine, premium beverages, and a lively ambiance, it’s the perfect occasion to bid farewell to 2024 and welcome the new year with loved ones.
At Crowne Plaza Greater Noida, there’s something for everyone. The festive events are thoughtfully curated to cater to all age groups, offering activities that keep the little ones entertained while adults enjoy the festivities.
Spaces for these exclusive events are limited, so be sure to book early to secure your place at this year’s festive extravaganza. For reservations or more information, please contact the Festivity Desk:
Phone: 0120 673 5000 / +91 852 7694 313Email: Reservations.CPGN1@ihg.com
This holiday season, join us at Crowne Plaza Greater Noida for a celebration filled with music, delicious food, and cherished memories. Let’s make the end of 2024 and the start of 2025 truly spectacular!
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