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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on July 6, 2026
Bengaluru has a new addition to its dining scene with the launch of Nayvedyam, a pure-vegetarian restaurant dedicated to authentic South Indian cuisine. The restaurant was officially inaugurated by filmmaker and storyteller Sudhanshu Rai, marking its entry as a new destination for traditional, comfort-driven dining in the city.
Positioned as a space for those who value heritage recipes and simple, honest flavours, Nayvedyam brings together the diverse culinary traditions of South India under one roof. The menu focuses on timeless favourites such as crisp dosas, soft idlis, aromatic sambhar, freshly prepared chutneys and wholesome regional thalis.
The restaurant is inspired by the Sanskrit term Naivedyam, which refers to food offered with devotion. Staying true to this philosophy, Nayvedyam aims to serve meals that reflect purity, tradition and care, using fresh ingredients and age-old cooking methods.
Among its signature offerings are the Ghee Pudi Masala Dosa, Temple Ghee Thatte Idli, and a variety of curated thalis that showcase the richness and diversity of South Indian regional cuisine. Each dish is designed to deliver a nostalgic yet refined dining experience.
For Sudhanshu Rai, the inauguration was also a personal experience, as he appreciated the restaurant’s focus on authentic flavours and traditional preparation. He noted that the experience felt deeply rooted in culture, with food that carries a sense of storytelling through taste and presentation.
Speaking on the launch, Saurabh Mehra, Founder of Nayvedyam, said the vision is to make the restaurant a preferred destination in Bengaluru for authentic South Indian dining, built on tradition and genuine hospitality. He also expressed gratitude for having Sudhanshu Rai inaugurate the space, calling it a meaningful start to the brand’s journey.
While South Indian cuisine remains the highlight, Nayvedyam also offers a selection of North Indian and Indo-Chinese dishes, including curries, breads, Gobi Manchurian, Hakka noodles and fried rice. This makes it a versatile dining option for families and group gatherings.
Located on Gopalakrishna Adiga Road near Sarjapur Road, Chikkanayakanahalli, Nayvedyam operates daily from 7:00 a.m. to 9:30 p.m., offering dine-in, takeaway, online ordering and catering services.
Conan has expanded its beverage portfolio with the launch of Conan Platinum, a new premium strong lager introduced in Delhi. Positioned in the high-strength beer category, the 8% ABV offering aims to deliver a more refined and balanced drinking experience for evolving consumer tastes.
Crafted to stand out in India’s growing premium beer segment, Conan Platinum combines intensity with smoothness, offering a flavour profile that is both bold and approachable. The lager features rich notes of toasted grain and subtle caramel, supported by a balanced hop bitterness that leads into a clean, crisp and long finish.
The beer’s texture is full-bodied yet smooth, designed to offer a creamy mouthfeel without any harsh alcohol aftertaste. Alongside its taste profile, Conan Platinum carries delicate fruity esters and light floral aromas, enhancing its layered drinking experience. Its amber-gold appearance and elegant lacing further reflect the attention to brewing detail.
The vision behind Conan Platinum comes from entrepreneur Arvind Bajaj, who has interests across exports, lifestyle, hospitality and real estate. Drawing from global brewing inspiration and shifting consumer preferences, he aimed to create a strong beer that prioritises both strength and sophistication.
Speaking on the launch, Arvind Bajaj, Founder of Conan Beer, said, “Today’s premium beer drinkers are not just looking for strength. They want flavour, balance and a smoother overall experience. With Conan Platinum, we focused on creating an 8% ABV strong beer that remains exceptionally smooth, flavourful and easy to enjoy.”
He added that every element from aroma to finish was carefully developed to ensure a more elevated strong beer experience that aligns with modern drinking preferences.
With this launch, Conan continues its focus on offering crafted beer experiences tailored to India’s changing consumption patterns. Conan Platinum is positioned as a versatile strong lager suitable for social occasions, celebrations and casual moments alike.
Conan Platinum is currently available in Delhi.
Poppy Udaipur is strengthening its reputation as one of the city's standout dining destinations with an Italian menu built around craftsmanship, quality ingredients, and traditional cooking techniques.
Housed in a restored heritage bungalow, the restaurant has carved a niche for itself by combining artisanal Italian cuisine with authentic Rajasthani flavours. At the heart of its menu is a thoughtfully curated pizza programme that focuses on slow fermentation, precise techniques, and carefully sourced ingredients to deliver pizzas inspired by classic Italian traditions.
Among the restaurant's signature offerings are the Pomodori Pepe, featuring sun-dried tomato pesto, the Almond Florentine Pie, the Ecstasy with aubergine pesto, and The Italian Grandma, a six-cheese pizza finished with a subtle touch of spice. Each pizza has been crafted to offer its own distinct flavour profile while remaining true to authentic Italian styles.
Beyond pizzas, Poppy's Italian menu features a selection of oven-baked specialties, including the Smoked Scamorza Doughball, Smoked Chicken Pepperoni Panuozzo, and a range of stuffed garlic breads. Guests can also enjoy handcrafted pastas such as Radiatori, Mafaldine, Girelle, Gnocchi, and Ravioli, highlighting the restaurant's focus on comfort-driven Italian cuisine made from scratch.
Complementing its Italian offerings is a menu rooted in Rajasthan's culinary heritage, inspired by recipes from the Bedla family legacy. Signature dishes include Smoky Laal Maas, Banjara Aaloo, Gobhi Lal Shorba, and Hari Mirch ka Paneer, bringing regional flavours that are rarely found on contemporary restaurant menus.
The combination of authentic Italian craftsmanship and heritage Rajasthani cuisine has become the defining identity of Poppy. Every section of the menu has been designed to encourage guests to explore new flavours while maintaining a balance between familiar favourites and regional specialties.
Sharing the restaurant's philosophy, the team at Poppy said, "Every dish is built with intention, whether it's pizza, pasta, or traditional Rajasthani food. Our focus is on flavour, balance, and making sure guests always want to explore more of the menu."
As Udaipur continues to emerge as a prominent culinary destination, Poppy is positioning itself as a restaurant that celebrates both global and local gastronomy. By bringing together handcrafted Italian dishes and authentic regional cuisine under one roof, it offers guests a dining experience that blends heritage, craftsmanship, and contemporary hospitality.
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