Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

By Manu Vardhan Kannan

Published on June 13, 2026

Novotel Hyderabad Airport is inviting guests to explore the rich flavours and traditions of Indian cuisine with A Taste of Tales, a specially curated dining experience that celebrates the country’s culinary heritage.

Hosted at Food Exchange, the experience draws inspiration from royal kitchens, treasured family recipes, and regional cooking traditions that have been passed down through generations. The Friday evening feast brings together a selection of iconic dishes from across India, offering guests an opportunity to discover the stories and cultural influences behind each preparation.

The menu features a variety of favourites, including succulent kebabs, aromatic kormas, flavourful dum biryani, and classic rasgullas. Each dish reflects the craftsmanship, traditions, and regional influences that continue to shape India’s diverse food culture.

Designed to offer more than just a meal, A Taste of Tales combines authentic flavours with the narratives that have made these dishes a lasting part of India’s gastronomic legacy.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Friday in June 2026
  • Time: 7:00 PM – 11:00 PM


Roseate House Hosts ‘Cyprus On A Plate by Coração Do Vale’, Showcasing Authentic Mediterranean Flavours

Roseate House Hosts ‘Cyprus On A Plate by Coração Do Vale’, Showcasing Authentic Mediterranean Flavours

By Hariharan U

Published on June 13, 2026

Roseate House, New Delhi, has partnered with Coração Do Vale and the Cyprus High Commission to present Cyprus On A Plate by Coração Do Vale, a week-long culinary showcase celebrating the flavours, traditions and heritage of Cyprus. The festival, running from June 11 to 17, 2026, offers guests an opportunity to experience authentic Mediterranean cuisine crafted using premium Portuguese extra virgin olive oil.

The culinary celebration commenced on June 11 with an exclusive dinner attended by food enthusiasts, diplomats and hospitality professionals. Present at the launch were H.E. Mr. Evagoras Vryonides, High Commissioner of the Republic of Cyprus, and Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale.

Curated by Chef Gagandeep alongside Chef Eleni Michael, a Cypriot chef, culinary consultant and food anthropologist, the menu was designed to showcase the diversity and depth of Cyprus’s culinary traditions. Through a carefully structured multi-course dining experience, guests were introduced to the island nation’s rich food culture and time-honoured recipes.

The experience began with an assortment of traditional cold and warm mezze, including Tsakistes, Tashi, Melitzanosalata, Village Salad and Louvi Hummus. The warm selection featured iconic Cypriot favourites such as Halloumi, Sheftalia and freshly prepared Cypriot Pita.

Among the standout dishes were Patzarosalata, a beetroot and potato salad infused with coriander chutney, and Ravioles, handmade Cypriot pasta filled with halloumi cheese and spearmint. The main course highlighted Tavas Lefkarítikos, a slow-braised lamb preparation cooked with rice, potatoes, tomatoes and aromatic spices, alongside Gemista, roasted vegetables stuffed with rice, herbs and mint, finished with feta and served with herbed potatoes.

Desserts offered a sweet conclusion to the culinary journey, featuring Anarokrema, a whipped ricotta cream layered with cinnamon, filo pastry, honey and walnuts. Guests also enjoyed traditional petit fours including Soutzioukkos, Loukoumi and Daktyla, paired with Cyprus Coffee and fresh mint tea.

Speaking about the initiative, Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale, said, “We are delighted to see Coração Do Vale enhancing the experience of Cyprus on a Plate. It was more than a dinner; it was a cultural bridge elevated by Coração Do Vale. Every dish reflected centuries of Cypriot culture and offered guests an immersive Mediterranean experience in the heart of Delhi.”

The event also marks the launch of ‘World On A Plate by Coração Do Vale’, a new culinary series designed to celebrate the food cultures of different countries through specially curated gastronomic experiences. The initiative will spotlight international cuisines while showcasing the role of premium ingredients, with Coração Do Vale Extra Virgin Olive Oil serving as a central element across future editions.

Through ‘Cyprus On A Plate’, Roseate House and Coração Do Vale aim to bring global culinary traditions closer to Indian audiences, creating memorable dining experiences rooted in authenticity, culture and craftsmanship.


Amoeba Sports Bar Introduces Knock Out Kick, a Gin-Based Celebration Cocktail for Game Nights

Amoeba Sports Bar Introduces Knock Out Kick, a Gin-Based Celebration Cocktail for Game Nights

By Hariharan U

Published on June 12, 2026

Amoeba Sports Bar has introduced its latest signature creation, Knock Out Kick, a gin-based cocktail crafted by Mixologist Arindam Das. Designed to reflect the thrill of competitive moments and the excitement of victory, the cocktail brings together playful flavour contrasts with a modern, easy-drinking style.

Knock Out Kick is built around a refreshing blend of gin, peach syrup, fresh jalapeño, citrus and tonic water. The drink opens with smooth fruity sweetness from peach, followed by bright citrus notes, before unfolding into a gentle jalapeño heat that lingers subtly on the palate. The addition of tonic water enhances its crispness, making it both lively and refreshing.

Crystal clear in appearance yet layered in character, the cocktail balances brightness, fruitiness and spice in a way that makes it suitable for relaxed evenings as well as celebratory occasions. It is positioned as a go-to drink for game nights, social gatherings and high-energy evenings at the bar.

Speaking about the creation, the concept behind Knock Out Kick focuses on capturing moments of excitement and celebration through flavour, offering guests a drink that feels both familiar and surprising in equal measure. The cocktail reflects Amoeba Sports Bar’s focus on creating engaging, experience-driven beverage offerings.

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