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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on September 1, 2026
Even Steven has opened its doors in Bandra, Mumbai, bringing a new all-day diner concept centred around flavour-driven food, house-made breads, inventive beverages and an easy-going neighbourhood atmosphere.
Founded by Geeta Amin and Timanshu Mokal, Even Steven is designed as an unpretentious neighbourhood diner where guests can drop in throughout the day for breakfast, lunch, coffee or dinner.
The 25-seater space features an open kitchen that allows diners to watch their food being prepared, while its signature green aesthetic and warm interiors create a relaxed setting designed for lingering over meals and conversations.
Chef Christopher Fernandes worked closely with the founders to develop the culinary and beverage programmes while also helping shape the overall character and energy of the diner.
The menu represents one of Chef Fernandes' most extensive explorations of vegetarian cooking, with vegetarian dishes given equal prominence alongside meat-based offerings.
The Egg Section moves beyond conventional breakfast dishes with options such as Jumbo Lump Crab or Chicken Krapow French Toast and the Arnold Bennett Omelette, adding a more contemporary approach to familiar egg-based preparations.
At the centre of the offering is the diner's sandwich programme, with every sandwich built using bread baked in-house.
The non-vegetarian selection includes the Fried Chicken Donut, combining hot honey, smoked cream cheese and crispy fried chicken, along with the Pain Suisse Smash, featuring a double beef patty, charred onion, cheddar, pickles and black garlic aioli.
Vegetarian options receive similar attention. The Grilled Halloumi sandwich combines grilled halloumi with pesto, charred tomato, balsamic and smoky romesco in fresh ciabatta, while the Caprese Sando brings together stracciatella, tomatoes, pesto and balsamic on house-made focaccia.
Beyond sandwiches, the menu features familiar comfort food with contemporary touches. The vegetarian Rigatoni combines roasted red pepper emulsion, creamy cheese curds and fresh herbs, while the Steak & Frites pairs tenderloin fillet with green peppercorn jus and truffle fries.
The beverage programme is led by an experienced master barista and spans traditional coffee preparations as well as more experimental creations. The menu includes Chemex pour-overs and Hot Matcha Lattes, alongside signatures such as Coca-Cola Espresso, Tiramisu Iced Coffee and Island Pineapple Coffee.
Coolers, frappes and teas further expand the beverage offering, creating options suited to different times of the day.
Desserts include Banana Foster Toast and Dark Chocolate Ganache, providing a sweet finish to the diner experience.
Located in Bandra West, Even Steven aims to establish itself as a neighbourhood destination where guests can enjoy everything from a quick coffee to a leisurely meal, with the philosophy "Eat Easy, Live Easy!" guiding the overall experience.
By Manu Vardhan Kannan
Hospitality entrepreneur Puneet Anand, known for creating Anandvan Resort in Bhandardara, has launched his latest venture, Rola, in Pali Hill, Bandra. With the new restaurant, Puneet brings his people-first approach to hospitality to Mumbai.
Rola has been designed as an all-day, multi-cuisine destination, offering everything from breakfast and lunch to dinner and specialty coffee under one roof. Located in a neighbourhood known for its independent and niche dining concepts, the restaurant aims to become a place that guests can visit at any time of the day.
The menu brings together a mix of familiar and international favourites. Guests can find home-style Indian curries, Neapolitan pizzas and a thoughtfully developed coffee programme, creating a varied offering for different dining occasions. The concept is built around the idea of creating a comfortable space that people can return to throughout the day, whether for a morning coffee, a casual meal, an afternoon break or dinner with friends and family.
For Puneet Anand, Rola marks a move from the resort space into Mumbai's dining scene, while carrying forward the warm and people-focused hospitality approach associated with his earlier venture. With its all-day format and broad menu, Rola adds another dining option to Pali Hill, Bandra, bringing breakfast, coffee, Indian food and pizzas together in a single destination.
Published on August 31, 2026
Third Wave Coffee has entered Andhra Pradesh with the opening of two new cafés in Visakhapatnam, marking another step in the brand's South India expansion.
The new cafés are located at Waltair Road and Inorbit Mall, taking Third Wave Coffee's South India footprint to over 100 cafés. With these additions, the brand's national network has also grown to 240+ cafés.
The new Visakhapatnam cafés have been designed around the city's coastal character and growing urban community. The spaces bring together specialty coffee, food, comfortable work-friendly settings and a relaxed environment for customers to meet and spend time. The menu features Third Wave Coffee's signature brews, specialty single-origin coffees, artisanal bakes, quick bites and curated food offerings. Customers can also access a tech-enabled café experience through the Third Wave Coffee app.
Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said:
“We're excited to bring the Third Wave Coffee experience to Andhra Pradesh with the launch of our cafés in Visakhapatnam. The city's vibrant culture, expanding IT and academic ecosystem, and growing appreciation for specialty coffee make it a compelling destination as we deepen our presence across South India. As we look ahead, the South will remain a key pillar of our expansion strategy. Backed by our Food Innovation Lab and state-of-the-art roastery, we remain committed to offering our signature food and beverage experience as we scale into new markets and serve more coffee lovers across the country”.
Third Wave Coffee continued its expansion across South India during FY26, adding to its presence in Bengaluru, Hyderabad, Chennai and Mysuru. The brand also entered new markets including Ahmedabad, Agra and Kolkata, further extending its reach across India. Building on this growth, Third Wave Coffee plans to open 100 additional cafés by FY27, with an aim to take its national store count to 320.
As the brand continues to grow, it remains focused on product innovation, operational excellence and creating café spaces built around local communities. The latest launch in Visakhapatnam adds another destination to its growing network while strengthening its position in India's specialty coffee and QSR market.
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