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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on November 19, 2025
Thane’s dining scene just got a fresh new energy with the grand opening of At Bae, the latest venture from the House of MH04. Spanning 7,500 sq. ft. with seating for 260 guests, At Bae is designed to be more than a restaurant, it’s a Vibehaus, where food, conversations, and cocktails come together to create memorable experiences.
The interiors take cues from Scandinavian design infused with artistic rust tones, creating a space that feels both intimate and expansive. Lighting, textures, and curated music evolve through the day, managed by the in-house Vibe Manager to match every mood. Regular visitors can also join the Baelievers Club, an exclusive membership offering perks, priority event access, curated experiences, and surprises. The playful ‘Bae Wars’ keep the social energy alive with friendly competitions and signature shots.
At the heart of At Bae is Thane’s longest-running bar, stretching over 45 feet, featuring TOIT craft beers like Tint in Wit, Nitro Stout, and Basmati Blonde Ale. Signature cocktails bring global classics with an Indian twist, including:
Aam-Chi Thane – white rum, mango wine, mango cream cheese
Narcos of Thane – tequila, mezcal, jalapeño
Stone Sour – whiskey, Dagadphool, ginger honey syrup
“With At Bae, we wanted to create a space that brings a whole new vibe to Thane’s dining scene, one that feels familiar yet refreshingly different,” said Vihar Paymode, Co-Founder. “Whether it’s brunch, cocktails, or late-night conversations, At Bae adapts to your rhythm. Every detail, from Scandinavian-inspired design to curated playlists and handcrafted menus, is aimed at making people feel at home while discovering something new every visit.”
Chef & Co-Founder Soham Joshi adds, “At Bae was born to innovate familiar flavours, taking authentic regional dishes and giving them a contemporary twist. From Poha Crusted Malvani Prawns to Palak Burrata, we strike a balance between creativity and comfort. Each cocktail mirrors the same spirit of experimentation found in our menu.”
The food menu celebrates global inspiration with a desi heart, featuring dishes like Malabari Tacos, Thecha Hummus with Mirgunda, and wood-fired pizzas. At Bae is more than food, it’s a destination to connect, unwind, and belong. Here, BAE can be anyone — a friend, family, loved one, or even the space itself.
About At Bae
At Bae, from the House of MH04, is Thane’s newest all-day dining and social destination. Combining global flavours with local soul, the 7,500 sq. ft. venue offers wood-fired pizzas, craft beers, and an experiential menu celebrating both international inspiration and Indian creativity. With vibe-led interiors, curated cocktails, and a focus on connection, At Bae is designed as a modern community hub where every meal and moment is meant to be shared.
Dave & Buster’s has officially arrived in Mumbai, bringing its high-energy American entertainment experience to the buzzing neighbourhood of Andheri West. After its successful debut in Bangalore, the brand has now opened doors at Infiniti Mall, in partnership with the Malpani Group, marking its second India location and adding a new spark to Mumbai’s social and gaming scene.
The massive 22,000 sq. ft. venue is built for all-out fun from state-of-the-art arcade games and Hi-Tech Darts to Nitro Bowling and bustling social zones. It’s a space where people can eat, drink, play, watch, and repeat, all under one lively roof.
Dave & Buster’s full-service restaurant and sports bar bring a mix of classic American comfort food and locally inspired flavours to Mumbai. Think loaded nachos, smash burgers, crispy wings, and decadent cheesecakes, paired with signature cocktails and easy mocktails. The menu also highlights local twists such as Tandoori Wings and the spicy Atomic Chilli Paneer, alongside favourites like the Summer Fresco Salad, Buster’s Smash Burger, and flavour-packed Mexican Nachos.
The sports bar adds to the vibe with a creative cocktail lineup. Specials include Red Velvet, made with raspberry and gin; Mr. Perfect, a bold Scotch-based drink with a hint of coffee inspired by the classic film The Godfather; and Foam & Fury, a crowd-puller for those who love a punch of flavour.
Designed with curated zones, dynamic lighting, and evolving playlists, Dave & Buster’s Mumbai blends global energy with a local touch. Whether it’s a friends’ night out, a gaming session with the crew, a family outing, or team celebrations, the venue promises something for everyone. Private event spaces also make it ideal for birthdays, corporate gatherings, and group parties.
“Bringing Dave & Buster's to Mumbai is not just a launch, it's the next chapter in redefining how Indians experience entertainment,” said Shreya Malpani, Director, Malpani Group. “We envision Dave & Buster's Mumbai as a space where technology meets culture, where people can unwind, connect, and create memories. As we expand across India, we're committed to delivering experiences that feel global yet deeply local.”
Dave & Buster’s Mumbai is now open to welcome families, kids, youngsters, office teams, and nightlife enthusiasts, offering an immersive blend of dining, gaming, and social buzz right in the heart of the city
Aqua at THE Park Navi Mumbai has rolled out a renewed poolside dining experience, bringing back the charm and comfort that guests have always loved. Sitting right by the hotel’s iconic pool, the space now feels more open, relaxed, and perfect for every kind of outing whether it’s a quiet dinner, a cheerful brunch, or a lively evening with friends. The venue runs 24/7 and brings an extra buzz on Friday, Saturday, and Sunday with its weekend vibe.
The updated menu keeps the comfort factor intact while adding interesting global touches. Dishes like the Mutton Malabar Magic, slow-cooked with spices and coconut milk and the Italiano Pool, which brings together pasta with Mafttati and Aligoté, highlight Aqua’s playful but thoughtful style. New plates such as the Falafel Gyaro, a Mediterranean-inspired wrap with a crisp, flavour-packed falafel, add variety for regulars and new guests alike. For those who love ending on a sweet note, the Aqua Special Pull Me Up and the Shortcrust Crème Brûlée remain crowd favourites.
Aqua continues to be one of Navi Mumbai’s most-loved social spots. With poolside evenings, live music, and themed weekends, the vibe stays warm, easy, and perfect for unwinding. As the evening light reflects off the pool, the ambience turns cosy great for conversations, cocktails, or just relaxing with your favourite people.
Created for all kinds of moments, Aqua brings together comfort, good food, and a space that feels welcoming. From date nights and family dinners to weekend celebrations and after-work catch-ups, Aqua delivers a simple yet polished experience. With its relaxed attitude, modern look, and friendly service, Aqua at THE Park Navi Mumbai welcomes guests round the clock, making it one of the city’s top spots to dine and unwind by the water.
Venue: Aqua, THE Park Navi MumbaiPerfect For: Date nights | Family dinners | Poolside parties | Weekend brunches | After-work evenings
About THE Park Hotels:THE Park Hotels are among India’s pioneers in luxury boutique hospitality, known for their contemporary design, personalised service, and vibrant experiences across major cities and leisure destinations.
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