Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Faasos Introduces Paratha Burger, Blending Desi Flavours with a Global Favourite

Faasos Introduces Paratha Burger, Blending Desi Flavours with a Global Favourite

By Hariharan U

Published on November 13, 2026

Faasos, a food brand from Rebel Foods, has introduced its Paratha Burger range, combining the familiar format of a burger with the flaky, layered texture of lachha paratha. Available across 20 cities in India from November 12, 2026, the launch gives a distinctly Indian interpretation to a globally popular fast-food favourite.

Instead of conventional burger buns, the new range uses lachha paratha as its outer layer, enclosing flavourful patties, generous fillings and indulgent sauces. Described by the brand as having a “flaky outside, freaky inside” format, the product is positioned as a loaded burger experience rather than a wrap, roll or stuffed paratha.

The range features six vegetarian and non-vegetarian options across three flavour profiles: Teriyaki, Chipotle and Hot Garlic.

The non-vegetarian selection includes Teriyaki Chicken Dynamite, Chipotle Chicken Blast and Hot Garlic Chicken. The vegetarian options are Teriyaki Paneer Dynamite, OG Chipotle and Hot Garlic Manchurian.

Commenting on the launch, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, “At Rebel Foods, product innovation is about finding new ways to make familiar food formats exciting for consumers. With the Paratha Burger, we have brought together the flaky, layered goodness of Indian lachha paratha with the bold, globally inspired flavours of a burger. The idea was to create something that feels familiar yet new, combining the comfort of a desi favourite with the indulgence of a loaded burger. The pilot across Mumbai and NCR is helping us understand the consumer response to the flavours that resonate the most with them. Our focus remains on expanding our offerings and bringing exciting food experiences to consumers across India.”

The flavour combinations range from the sweet and savoury notes of Teriyaki to the smoky profile of Chipotle and the sharper, more pronounced flavours of Hot Garlic. The concept builds on the appeal of familiar food formats while introducing new textures and internationally inspired flavour combinations.

Customers can order the Faasos Paratha Burger at a promotional price of ₹169. The launch also includes Buy One Get One (BOGO) offers and specially curated combos.

The introduction of the Paratha Burger adds another format to Faasos' menu innovation efforts, bringing together an Indian flatbread and the structure of a burger. The range also reflects the brand's approach of adapting familiar food experiences through new combinations of ingredients, textures and flavours.


Tropika Brewing Co. Brings Mexican Flavours to Bengaluru with Mexican Fiesta

Tropika Brewing Co. Brings Mexican Flavours to Bengaluru with Mexican Fiesta

By Manu Vardhan Kannan

Published on November 12, 2026

Tropika Brewing Co. is bringing Mexican-inspired flavours to Bengaluru with Mexican Fiesta, a special culinary showcase featuring a selection of dishes, charcoal-grilled specialities, desserts and tequila-led cocktails. The experience celebrates bold flavours and fresh ingredients through a specially curated menu.

The menu features a mix of vegetarian and non-vegetarian dishes, including Asado Corn Cob, crispy empanadas, Goat Nihari Birria Tacos, Chipotle Bowls, Quesadillas and Chimichangas. Guests can also explore a dedicated live grill serving Chipotle Honey BBQ Wings, Mexican Chorizo Grill and Serrano Paneer Skewers.

For dessert, the spread includes Flan Napolitano and Churros Sundae, offering a sweet finish to the meal. The beverage selection adds to the experience with tequila-led cocktails such as Mexican Sour, Paloma Cerveza, El Picante and Sol de Jalisco.

Bringing together Mexican-inspired dishes, smoky grilled preparations and refreshing cocktails, Mexican Fiesta offers guests a lively dining experience at Tropika Brewing Co. in Marathahalli, Bengaluru. The menu is available from 12:00 PM onwards, inviting guests to explore a range of flavours inspired by Mexican cuisine.

Event Details:

  • Event: Mexican Fiesta

  • Venue: Tropika Brewing Co., Marathahalli, Bengaluru

  • Timings: 12:00 PM onwards.


Katha Coffee Brings Childhood Nostalgia to Its New Bachpan Menu

Katha Coffee Brings Childhood Nostalgia to Its New Bachpan Menu

By Manu Vardhan Kannan

Published on November 12, 2026

Katha Coffee is bringing childhood memories to the table with its special Bachpan Menu, a playful selection of café creations inspired by familiar treats and flavours. Available at its Gachibowli and Banjara Hills outlets in Hyderabad, the menu celebrates the little joys of growing up through a range of nostalgic food and beverage options.

The menu features a mix of sweet treats and beverages, including the Oh So Ferroo Diner Pancake, Jim Jm Cinnamon Roll and Jim Jm Frappe. Guests can also enjoy the Oh So Alpenli*be Latte, Oh So Ferroo Latte and the uniquely named Rasna Espresso, each adding a playful touch to the café experience.

With familiar flavours presented in a café-style format, the Bachpan Menu aims to bring back memories of carefree childhood days while offering guests something different to enjoy during their visit.

The menu is available at Katha Coffee & Bakehouse in Gachibowli, located on DLF Road, and its Banjara Hills outlet on Road Number 3, Hyderabad. Through this special offering, the café invites guests to revisit their favourite childhood flavours and enjoy them in a new way.

Event Details:

  • Offering: Bachpan Menu at Katha Coffee

  • Venue 1: Katha Coffee & Bakehouse, Gachibowli, Sy. No. 111, 1-47/2, Door No. A/1, DLF Road, Gachibowli, Hyderabad, Telangana – 500032

  • Venue 2: Katha Coffee & Bakehouse, Banjara Hills, 8-2-351, Road Number 3, Green Valley, Banjara Hills, Hyderabad, Telangana – 500082

  • Availability: Ongoing.

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