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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Nishang Narayan
Published on July 26, 2025
If you think you’ve seen it all when it comes to cocktails, Brau GALIE in Bengaluru is here to prove you wrong. Pushing boundaries and shaking up the city's cocktail game, this buzzing hotspot has unveiled a bold and inventive range of beer-tequila fusion drinks that are anything but ordinary.
At the helm of this creative wave is Shashank Singh, Brau GALIE’s expert mixologist, who has crafted a menu that marries the fizz of freshly brewed beer with the boldness of tequila—resulting in drinks that surprise, delight, and keep the party going.
Here are four beer-tequila cocktails you have to try at Brau GALIE:
1. The Lagerita: Part Margarita, All Party!
If you’re torn between sipping a zesty margarita or a chilled beer, the Lagerita lets you have both. This cocktail blends smooth tequila, triple sec, lime juice, and tops it off with Brau GALIE’s Munich Lager. It’s fizzy, tangy, and guaranteed to kickstart a good time.
2. Bloody Maria: The Bold Brunch Disruptor
A spicier cousin of the Bloody Mary, this version swaps vodka for tequila and brings in Dunkel Lager6, creating a deep, smoky finish. Infused with tomato juice, lemon, Worcestershire sauce, and a touch of Tabasco, Bloody Maria is the fiery yet balanced rebel that brunch never knew it needed.
3. Spiked Mangoes: A Tropical Tease
Love mangoes? This drink's for you. Spiked Mangoes combines mango purée, lemon juice, and tequila, all finished with a pour of Brau GALIE’s seasonal mango ale. It’s lush, exotic, and refreshing—a tropical vacation in a glass with a grown-up twist.
4. Teqroni: A Smoky, Spirited Remix
Classic cocktail lovers, meet your new favorite. The Teqroni is a daring reimagining of the Negroni, swapping gin for tequila and layering it with Campari, Aperol, and a splash of Sula Shiraz. The result? A rich, citrusy, bittersweet blend with dark berry undertones—served over ice and topped with an orange twist.
Brau GALIE's beer-tequila cocktail lineup is more than just innovative—it’s a testament to Bengaluru’s evolving bar culture and the creativity of local talent. So the next time you’re craving something new, ditch the usual and head to Brau GALIE to raise a glass to bold ideas and brilliant brews.
This Rakshabandhan, celebrate the cherished bond of sibling love with ‘Sneh Sutra’, an exclusive festive hamper collection by Sheraton Grand Palace Indore. Thoughtfully curated to blend tradition with elegance, these hampers offer a meaningful and heart-warming way to show your love—whether your sibling is near or far.
The Basic Hamper captures the essence of simplicity and sentimentality. With five carefully selected Indian sweets, two intricately designed rakhis, and a traditional roli chawal set, it makes for a graceful and genuine expression of affection. What makes this hamper even more special is the option to personalize the contents, transforming it into a deeply meaningful gift steeped in tradition and nostalgia.
For those looking to go a step further, the Premium Hamper offers a richer, more indulgent experience. It includes eight handcrafted sweets ranging from timeless favorites to innovative fusion treats, four bespoke rakhis, a roli chawal set, fragrant candles, and a curated mix of premium dry fruits. All of this is presented in eco-friendly, elegant packaging, combining festive opulence with mindful gifting.
Sheraton Grand Palace Indore has beautifully woven together elements of love, heritage, and modern elegance in each hamper, ensuring that every gift feels as unique as the bond it celebrates.
What: Rakshabandhan Hampers – Sneh SutraWhere: Sheraton Grand Palace IndoreWhen: 31st July – 9th August 2025
Whether you’re near or miles apart, these festive hampers offer a memorable way to honor your sibling connection—celebrating Rakshabandhan not just with sweets and rakhis, but with warmth, tradition, and love wrapped into every box.
By Manu Vardhan Kannan
As International Tequila Day approaches on July 24th, Bangalore’s cocktail lovers are in for a spirited celebration. Across the city, some of the most innovative bars and restaurants are shaking things up, offering tequila creations that go far beyond the classic salt-and-lime pairing.
At CAHOOTS, the mood is theatrical. Known for its dramatic mixology, the lounge introduces three unique tequila cocktails that merge storytelling with flavour. ‘Window Seat’ combines guava and cilantro shrub with elderflower, citrus, and torpedo tincture—resulting in a drink that’s equal parts comforting and mysterious. ‘Smooth Operator’ offers a tropical twist with coconut sous vide tequila, lavender cordial, pineapple, and citrus, while ‘Orient Express’ boldly pairs Schezwan tequila with white sesame syrup, vanilla, and citrus, bridging global palates in every sip.
Over at Brau Galie, the team blends craft beer with agave innovation. ‘Spiked Mangoes’ is a tropical escape in a glass, featuring velvety mango purée, lemon juice, tequila, and a delicate mango ale finish. The bold ‘Lagerita’ fuses margarita staples, tequila, triple sec, and lime juice with a Munich-style lager for an unexpected, party-ready punch.
Yuki, a Pan-Asian favourite, presents tequila through an international lens. From the simplicity of ‘Pandan teq-Tea’ to the vibrant ‘Summer in Osaka’—a stunning mix of toasted coconut, coconut water, matcha crème, and beetroot dust, each drink tells a cross-continental story. ‘Tuk Tuk Tom’ delivers spicy Thai-inspired notes with tom yum extract, parsley, and chilli, while ‘Yuki Picante’ combines pineapple, coriander, lime, and jalapeño for a fiery tribute to tequila’s Mexican roots. And of course, the timeless ‘Margarita’ reminds us why the classic never goes out of style.
Together, CAHOOTS, Brau Galie, and Yuki prove that tequila is not just a drink, but a canvas for creativity. Whether you’re a seasoned tequila fan or looking to try something new, this Tequila Day promises a diverse and exciting journey through flavour, art, and culture, right in the heart of Bangalore.
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