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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Manu Vardhan Kannan
Published on August 13, 2026
India's Pan-Asian restaurant brand Mamagoto has opened its newest outlet in Raipur, bringing its signature Asian flavours, vibrant setting and experience-led dining to Avinash One.
The new restaurant marks another step in Mamagoto's expansion across India's emerging lifestyle markets. The brand began its journey in 2010, when hospitality entrepreneurs Rahul Khanna and Kabir Suri opened its first restaurant at Delhi's iconic Khan Market.
Over the past fifteen years, Mamagoto has grown to 22 restaurants across 18 cities, serving millions of guests and receiving over 50 industry awards and accolades.
The Raipur outlet introduces Mamagoto 2.0, the brand's evolved dining experience. The concept features refreshed interiors, an elevated cocktail programme and a menu inspired by the culinary traditions of Japan, China, Thailand, Korea, Vietnam, Indonesia, Malaysia, and Singapore.
Guests can enjoy some of Mamagoto's popular dishes, including Pan-Fried Bao, Kill Bill Sichuan Pepper Smoked Chicken Dimsums, Charcoal Prawn Dimsums, Mama's OG Rock Shrimp Tempura, Salmon Aburi Nigiri, Pad Kra Pao Kai, Chiang Mai Train Station Noodles, and Mamagoto Caramel Sponge Cake. The menu is complemented by handcrafted cocktails and beverages.
The restaurant's arrival also comes as Raipur's dining and lifestyle scene continues to grow, with Mamagoto bringing its contemporary take on Pan-Asian dining to the city.
Speaking on the launch, Mr. Priyank Singhania, Franchise Partner, Mamagoto Raipur & Director, said:
"Raipur has witnessed tremendous growth over the past few years and is rapidly emerging as a vibrant lifestyle destination. We felt the city was ready for a nationally celebrated brand that offers not just great food, but an experience. Mamagoto has always stood for bold flavours, great energy, and memorable hospitality, and we are excited to introduce that experience to Raipur."
Mr. Vineet Kochar, Chief Operating Officer, Azure Hospitality Pvt. Ltd., added:
"Raipur represents an exciting chapter in Mamagoto's growth story. As we continue expanding into high-potential markets across India, our focus remains on creating restaurants that combine exceptional food, thoughtful design, and memorable guest experiences. We are delighted to bring Mamagoto 2.0 to Raipur and look forward to becoming a part of the city's evolving culinary landscape."
The Raipur opening is part of Azure Hospitality's wider plan to take its brands into high-growth markets while continuing to develop its food, design, beverage and guest experiences.
With the new outlet, Mamagoto adds Raipur to its growing presence across India and brings its Pan-Asian dining experience to a new generation of diners in Central India.
By Hariharan U
Baardos has expanded its presence in Delhi with the opening of Baardos Qutub, its second venue in the capital and its most ambitious concept to date. Located in Qutub, one of Delhi's prominent dining and nightlife destinations, the new venue brings together food, cocktails, music and immersive entertainment.
Following the success of Baardos La Citta, Baardos Qutub is designed as an all-evening destination where dining transitions into a late-night experience. The concept combines a diverse culinary offering with an extensive cocktail programme and curated music experiences.
The menu brings together Pan Asian, Italian, Modern Indian, European and Continental influences, with an emphasis on bold flavours, generous portions and dishes designed for sharing. The cocktail programme complements the food-led experience, encouraging guests to settle in and spend the evening at the venue.
Nightlife programming forms a key part of the Baardos Qutub experience. Mystics of Qutub presents Sufi evenings every Wednesday, while DOS Fridays focuses on electronic music and a curated artist line-up. Saturdays feature Again Again!, while BOOM ROOM offers techno-led nights for electronic music enthusiasts.
Speaking about the launch, Aman Garg, Founder, Baardos, said Baardos Qutub was created as more than another venue, with the aim of building a destination that reflects the evolving nightlife culture of Delhi.
Sagar Garg, Founder, Baardos, added that the venue has been designed around the idea of creating memorable evenings through music, conversations, food and shared experiences.
The opening marks the next phase of Baardos' expansion strategy. The brand plans to launch new venues in Hyderabad, Kolkata, Chandigarh and Noida by the end of 2026, extending its presence beyond Delhi.
While each new location will follow the core Baardos philosophy, the brand plans to adapt its venues to the culture, character and energy of their respective cities.
With Baardos Qutub, the brand aims to strengthen its position in India's evolving restaurant and nightlife landscape by creating destinations that combine dining, entertainment and social experiences under one roof.
Outletcity Metzingen, Europe's largest outlet, is expanding its visitor experience with new culinary concepts, lifestyle offerings and seasonal events designed to complement its premium shopping environment.
The latest additions aim to encourage visitors to spend more time at the destination by bringing together shopping, dining and lifestyle experiences.
A key addition will be 60 Seconds to Napoli, which is scheduled to open at Outletcity Metzingen in October. The fast-casual restaurant will combine traditional Neapolitan pizza-making with modern technology.
The concept uses a 485°C (905°F) oven to bake pizzas in just 60 seconds. The pizzas are prepared with dough rested for up to 72 hours and ingredients including San Marzano DOP tomatoes and Fior di Latte mozzarella.
Janina Wittmann, Destination Marketing & Partnership Manager, Outletcity Metzingen, said the destination is focused on continuously evolving its visitor experience by complementing shopping with dining and seasonal offerings. She also highlighted India as one of Outletcity Metzingen's important international source markets.
The culinary additions also include CINNAMOOD, an exclusive pop-up concept that has been available at Outletcity Metzingen since June. Founded in Cologne in 2022, the lifestyle brand offers 17 varieties of cinnamon rolls along with signature coffees, matcha specialities and fresh fruit smoothies.
The destination's seasonal calendar will continue with the Motel a Miio Sample Sale from August 20 to 22 at The Gallery on Kanalstraße 6. Visitors will be able to explore the Portuguese ceramics brand's colourful handcrafted collection with discounts of up to 80%.
In September, Outletcity Metzingen will also host exclusive Michael Kors and MCM Sample Sales, providing visitors with additional limited-time shopping opportunities.
The new dining and seasonal experiences are part of Outletcity Metzingen's broader strategy to develop the destination beyond shopping, creating a more complete experience for international and domestic visitors.
With Germany attracting travellers from across the world, the destination is also looking to strengthen its appeal among Indian visitors by combining premium shopping with food, lifestyle and seasonal experiences.
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