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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on August 22, 2026
This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.
The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.
Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.
With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene
By Manu Vardhan Kannan
Rakhi gifting gets a sweeter and more playful touch this year with Harajuku Bakehouse at BKC, offering Japanese-inspired desserts that make for a fun surprise for siblings with a sweet tooth.
Known for its kawaii Japanese-inspired look, colourful bakes and picture-perfect treats, Harajuku Bakehouse brings together desserts that can be enjoyed as gifts or shared during a sibling outing.
For those looking to try something different, the menu features Bento Cakes in chocolate, vanilla and rainbow flavours, along with the soft and jiggly Japanese Cotton Cheesecake and the eye-catching Mt. Fuji Tiramisu.
Smaller treats are also available, including Nutella Dorayaki and Japanese Nama Chocolate Fudge Brownies, offering easy gifting options for siblings who enjoy trying new desserts.
The experience goes beyond desserts, with Harajuku Bakehouse also offering a selection of matcha, hojicha and boba drinks. Guests can choose from Iced Strawberry Matcha, Hojicha Lattes, Tiger Brown Sugar Milk Tea and Iced Boba Matcha, making it easy to turn a Rakhi dessert stop into a complete sibling date.
With its colourful setting and playful presentation, Harajuku Bakehouse offers a different take on Rakhi gifting. Whether it is a cute cake to share or a selection of desserts and drinks to explore together, the Bakehouse gives siblings another reason to spend time together this Rakhi.
This Rakhi, instead of going with the usual mithai or chocolates, siblings can explore Harajuku Bakehouse’s Japanese-inspired desserts and add something new and sweet to the celebrations.
Published on August 21, 2026
The Hazelnut Factory (THF) has marked its entry into Uttarakhand with the opening of THF Lakehouse on the iconic Mall Road in Nainital. Inaugurated on 10th August 2026, the new destination is the brand’s 23rd edition, bringing together its signature artisanal mithai, handcrafted desserts, specialty coffee, fresh bakery and all-day dining.
Set against the scenic beauty of Nainital Lake, THF Lakehouse has been designed to blend with the character of the hill destination. The space combines contemporary touches with the old-world charm of Nainital, creating a warm setting for travellers, families and locals to spend time over food and coffee.
The launch was celebrated in the presence of Smt. Sarita Arya, MLA of the Nainital Assembly Constituency.
For Ankit Sahni, Founder & CEO of The Hazelnut Factory, the opening also carries a personal connection, as he spent his school years in Nainital.
“Nainital has always held a very special place in my heart. I spent my school years here, and to return to the city with something we have built from the ground up is an incredibly meaningful feeling. With THF Lakehouse, we wanted to create a space that feels connected to Nainital - warm, welcoming and rooted in its character, while bringing the quality, craftsmanship and hospitality that define The Hazelnut Factory. It is wonderful to see locals and travellers come together over good food, coffee and the simple joy of being in a beautiful place.”
The Nainital launch is also an important step in THF’s growth journey. Starting from Lucknow, the brand has grown into one of North India’s fastest-growing premium food and beverage brands, bringing together artisanal mithai, specialty coffee, bakery, patisserie and contemporary hospitality.
With THF Lakehouse, the brand continues its approach of presenting familiar Indian flavours in a contemporary way while creating spaces that connect with their surroundings.
In Nainital, this connection comes together through the setting itself, where mountains, coffee, conversations and memories meet against the backdrop of Nainital Lake.
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