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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on April 11, 2026
Pangeo has introduced Rooftop Innings, a high-energy cricket screening experience that transforms match days into vibrant social gatherings in the heart of the city.
Set against a lively rooftop backdrop, the experience brings together the thrill of live cricket with an elevated nightlife setting, creating an atmosphere that keeps the energy going from the first ball to the final over. Designed for corporate outings, team evenings, and casual catch-ups, Rooftop Innings seamlessly blends sport with celebration.
The experience is complemented by a thoughtfully curated menu featuring indulgent sharing platters and bold, flavour-forward offerings. Guests can enjoy handcrafted dumpling baskets, sushi platters with balanced umami profiles, and expansive vegetarian and non-vegetarian selections including paneer tikka assortments and tandoori seafood platters.
Adding to the excitement are crowd favourites such as peri peri tandoori drums, smoky ghost wings, and sriracha wings, each crafted to match the intensity of the game. Special platter combinations paired with beverages further enhance the group dining experience, making it ideal for extended match nights and lively conversations.
More than just a screening, Rooftop Innings at Pangeo positions itself as a destination where cricket feels larger than life, gatherings feel elevated, and every match becomes a shared celebration.
Fact Sheet:Where: PangeoDate: Starting April 2026Time: 12:00 PM – 12:30 AM
Loya at Taj Mahal Palace introduces ‘Mittha’, a thoughtfully curated dessert menu that brings together nostalgia, tradition, and seasonal indulgence.
Rooted in the culinary traditions of northern India, the menu celebrates sweets that go beyond taste, drawing from generational recipes and memories of shared moments. At Loya, desserts are not just an end to a meal but a continuation of storytelling through flavour.
The ‘Mittha’ selection blends comforting classics with contemporary interpretations. Highlights include Badana Pearls, where rabri and saffron foam meet pistachios and almonds, and Doodh Jalebi, featuring crisp jalebis paired with pista, chuara, and aromatic kesar milk.
Adding a playful summer twist, the Kulfi Pop assortment reimagines traditional kulfi into bite-sized indulgences. Guests can explore flavours like rose petal, saffron-cardamom, royal paan leaf, and malai, offering a refreshing take perfect for the season. The Falooda, layered with almond kulfi and rose rabri, adds a cooling, indulgent note to the experience.
Among the standout creations is Gud–Ke–Maan, inspired by a cherished family recipe of badam kheer, bringing a deeply personal touch to the menu. Meanwhile, Loya Khel introduces a contemporary finish with a light chikoo mousse paired with biscuit cake and coconut elements.
With ‘Mittha’, Loya creates a dessert experience that feels both familiar and new, inviting guests to rediscover Indian sweets through a refined, seasonal lens.
Café Swasthya has announced the opening of its third outlet at MG Road Metro Station in New Delhi, marking a significant step in its mission to make wellness-focused food more accessible to people on the move.
Located within the Delhi Metro Rail Corporation (DMRC) network, the new outlet represents a notable milestone, given the limited and highly selective retail opportunities within metro stations. Positioned strategically near both malls and residential neighbourhoods, the café caters to commuters as well as the surrounding community.
Designed as a compact yet inviting space, the 280 sq. ft. outlet accommodates around 10–12 guests. The interiors reflect the brand’s signature aesthetic minimal, calming, and rooted in Ayurvedic philosophy featuring curated artworks and visual elements associated with Butterfly Ayurveda.
The menu focuses on wholesome, accessible offerings aligned with Ayurvedic principles. Guests can choose from breakfast dishes and snacks such as khatta meetha poha, kala chana wraps, and freshly prepared aloo samosas made with a whole wheat crust and fried in mustard oil. Beverage options include desi masala chai, buttermilk, hot chocolate, and a range of herbal and iced teas.
A highlight of the menu is Jivanti Kwath, a traditional herbal drink made using ingredients like Ashwagandha, Giloy, and Pippali, known for their role in supporting immunity and overall wellbeing.
Speaking on the launch, Akshi Khandelwal shared, “Our vision has always been to transform how people perceive wellness food by making it more accessible and inviting. This space is designed for both quick, nourishing bites and moments of pause during a busy day.”
Beyond food, the café also promotes awareness of Ayurvedic concepts through interactive elements such as a QR-based body constitution quiz and informative menu content explaining Panchamahabhuta and Tridosha.
With this expansion, Café Swasthya continues to strengthen its position in the growing wellness dining segment, offering a convenient, thoughtful alternative for everyday commuters seeking healthier choices
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