Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


JW Marriott Hotel Bengaluru Hosts First International Culinary Residency with JW Marriott Khao Lak Resort & Spa

JW Marriott Hotel Bengaluru Hosts First International Culinary Residency with JW Marriott Khao Lak Resort & Spa

By Hariharan U

Published on July 27, 2026

JW Marriott Hotel Bengaluru is set to host its first international culinary residency with JW Marriott Khao Lak Resort & Spa, bringing the authentic flavours of Thailand’s southern coast to Bengaluru through an exclusive dining experience at JW Kitchen.

Taking place from July 31 to August 9, 2026, the limited-time residency marks the first collaboration between the two JW Marriott properties and will showcase a specially curated menu inspired by the culinary traditions of Khao Lak, a renowned coastal destination in Southern Thailand.

Leading the residency are Chef Worapong Wongvaiyuth (Chef Eak) and Chef Sawangjit Kongchana (Chef Lookked), who will present dishes rooted in Thailand’s rich regional heritage. The menu highlights authentic recipes from JW Marriott Khao Lak Resort & Spa, prepared using regional ingredients, traditional techniques, and time-honoured cooking methods.

Speaking about the residency, Chef Worapong Wongvaiyuth (Chef Eak) said, “The menu reflects the flavours we are proud to serve at JW Marriott Khao Lak Resort & Spa every day. It is rooted in regional traditions and prepared with the same techniques that define Southern Thai cuisine. We look forward to sharing these recipes and their stories with guests in Bengaluru.”

Chef Sawangjit Kongchana (Chef Lookked) added, “Every dish on the menu represents the balance, freshness and simplicity that are central to Thai cooking. We hope guests experience not only the cuisine, but also the warmth and generosity that define Thai hospitality.”

The collaboration celebrates the shared values of both JW Marriott properties, bringing together culinary craftsmanship, cultural exchange, and meaningful guest experiences through food.

Commenting on the partnership, Gaurav Sinha, Hotel Manager, JW Marriott Hotel Bengaluru, said, “One of the most rewarding aspects of hospitality is its ability to bring people, cultures, and stories together around the table. We are delighted to welcome our colleagues from JW Marriott Khao Lak Resort & Spa to Bengaluru and share a dining experience that is deeply rooted in authenticity and tradition.”

He added, “Beyond the food, this guest chef experience is an opportunity for our guests to experience the warmth, passion, and craftsmanship that define Thai hospitality, making it a truly memorable celebration of the spirit of the JW Marriott family.”

Through this international culinary residency, JW Marriott Hotel Bengaluru continues to create immersive dining experiences that connect guests with global cuisines, traditions, and stories.

Event Details:

Venue: JW Kitchen, JW Marriott Hotel Bengaluru
Dates: July 31 – August 9, 2026

About JW Marriott Hotel Bengaluru:

Located overlooking the lush 300-acre Cubbon Park, JW Marriott Hotel Bengaluru offers a blend of contemporary luxury and refined hospitality for business and leisure travellers. The five-star property features 281 rooms and suites, six dining destinations including JW Kitchen, Spice Terrace, UNO Izakaya, Merak Brewhouse, ALBA, and The Patio At 24/1, along with 25,000 sq. ft. of meeting and banquet spaces.

The hotel also features Spa by JW, offering wellness experiences with treatment rooms, sauna, steam room, Jacuzzi, and a techno gym fitness centre.


The St. Regis Goa Resort to Host 'Omakase with Chef Rohit' at Riverside

The St. Regis Goa Resort to Host 'Omakase with Chef Rohit' at Riverside

By Manu Vardhan Kannan

Published on July 27, 2026

The St. Regis Goa Resort is set to bring an elevated Asian dining experience to Riverside with 'Omakase with Chef Rohit', an exclusive culinary showcase by Chef Rohit Chadda. Scheduled from 10th to 16th August 2026, the limited-time offering will present a thoughtfully curated à la carte menu inspired by the essence of Omakase.

The menu celebrates authentic Asian flavours, premium ingredients, and Chef Rohit's signature take on some of Asia's most iconic dishes. Guests can look forward to a selection of signature sushi and nigiri, Salmon Tataki, Asian-style dim sum, Robata grilled specialities, Miso Black Cod, Wagyu beef creations, seafood signatures, and the chef's special Asian noodle selection.

Adding to the experience, diners can explore the Chef's Signature Recommendations Card, featuring seasonal creations crafted to complement the menu. Set against the scenic riverside backdrop, the dining experience will be enhanced with elegant ambience and soothing background music.

The exclusive dining experience will take place at Riverside, The St. Regis Goa Resort, with lunch served from 12:30 PM to 5:00 PM and dinner from 7:00 PM to 10:30 PM between 10th and 16th August 2026.


K-Food Fair 2026 Brings Korean Cuisine and Culture Experience to Gurugram

K-Food Fair 2026 Brings Korean Cuisine and Culture Experience to Gurugram

By Hariharan U

Published on July 27, 2026

Korean food and culture enthusiasts in India are set to experience the flavours and traditions of Korea at the K-Food Fair 2026, which will take place at Ambience Mall, Gurugram, on August 1–2, 2026.

Hosted by the Ministry of Agriculture, Food and Rural Affairs of the Republic of Korea and the Korea Agro-Fisheries & Food Trade Corporation (aT), the two-day festival aims to showcase Korea’s vibrant culinary heritage while bringing together food, entertainment, and cultural experiences under one roof.

As Korean cuisine continues to gain popularity among Indian consumers through restaurants, digital platforms, and global entertainment trends, the K-Food Fair offers visitors an opportunity to explore authentic Korean flavours beyond screens and social media.

Designed as an interactive consumer experience, the fair will feature multiple zones including the K-Food Market Zone, where visitors can discover and purchase a wide range of Korean food products. The K-Open Kitchen will offer complimentary tastings of popular Korean dishes such as gimbap, tteokbokki, and kimchi fried rice, while the K-Noodle Station will highlight the variety and popularity of Korean noodle dishes.

The event will also celebrate the wider K-culture movement with activities including a K-Pop Cover Dance Competition, K-Game Zone, and Personal Color Test, allowing visitors to engage with Korean lifestyle experiences. The festival is expected to attract families, young audiences, food lovers, and K-culture enthusiasts.

The event will be attended by representatives from Korea, including Byun Kyung Yong, Managing Director of the aT Korea Agro-Fisheries & Food Trade Corporation, Bangkok Office; Cho Yoonmi, Director of the Korea Tourism Organization (KTO) New Delhi Office; and Ms. Park Jihye, Third Secretary, Embassy of the Republic of Korea to the Republic of India.

Speaking ahead of the event, Byun Kyung Yong, Managing Director of the aT Korea Agro-Fisheries & Food Trade Corporation, Bangkok Office, said:

"The fair reflects Korea's commitment to strengthening cultural and culinary ties with Indian consumers by creating meaningful experiences around food, lifestyle and shared cultural interests."

With India's growing interest in Korean flavours, entertainment, and lifestyle trends, the K-Food Fair 2026 aims to create a platform that connects Indian consumers with Korea’s culinary traditions and contemporary culture.

Event Details:

Event: K-Food Fair 2026
Dates: August 1–2, 2026
Time: 10:00 AM – 10:00 PM
Venue: Ambience Mall, Gurugram (Atrium 3, G Floor)

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