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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Manu Vardhan Kannan
Published on May 23, 2026
Healthy breakfasts are moving beyond simple salads and basic meals, with cafés across Mumbai creating menus that combine nutrition with comfort and flavour. Whether it is a quick morning bite before work or a relaxed brunch outing, several food destinations are now offering breakfast options that are both wholesome and satisfying.
Leading the list is Pantry, known for serving mindful meals without compromising on indulgence. Its breakfast menu includes the Four Cheese Omelet, bringing together mozzarella, cheddar, parmesan and artisanal gouda for a rich start to the day. For those looking for a protein-rich option, the Protein Packed Quinoa Egg Scrambled combines eggs, quinoa, cheddar and spinach into a filling breakfast plate. Another standout is the Marine Lines Wrap, filled with spicy cottage cheese, BBQ mix, peppers and lettuce wrapped in multigrain bread.
Flax Healthy Living continues to focus on lighter and nourishing breakfast choices. The Granola Power Bowl combines Greek yoghurt, fresh fruits and chia seeds for a balanced meal, while the Avocado and Garlic Butter Rye Toast pairs creamy avocado with roasted garlic butter and seeds on sourdough toast. Its smoothie bowls and parfait options, including Dragon Fruit Parfait, Blueberry Honey Parfait and Green Protein Smoothie, offer refreshing choices packed with nutrients.
Adding a creative touch to breakfast is Juliette Café & Bar, where classic comfort food meets global flavours. The café’s smoothie bowl collection, featuring options like The Beetfruit, Day Dreamer and The Green Galaxy, includes a mix of fruits, nuts, seeds and superfoods.
Those looking for sweet breakfast options can choose Japanese Fluffy Pancakes and French Toast, while savoury selections include Healthy Bowls, Quinoa Upma and Eggs Benedict Crobun. The Benne Dosas also bring a familiar South Indian touch to the menu.
Across the city, cafés and cloud kitchens are increasingly focusing on menus that balance indulgence with healthier ingredients. From protein-rich scrambles to energising smoothie bowls and wraps, breakfast options are becoming more thoughtful and diverse.
With changing eating habits and growing interest in wellness-led dining, these breakfast destinations show that healthy eating no longer means giving up flavour or comfort.
By Hariharan U
MoMo Café is bringing back its popular brunch concept, The Brunch Society, with a special Mango-ficent Edition celebrating the flavours and vibrancy of the summer season.
Scheduled for Sunday, 24 May 2026, the themed brunch experience at Courtyard by Marriott Mumbai International Airport will spotlight mango-inspired delicacies, refreshing beverages, desserts, and interactive family-friendly activities designed around India’s favourite summer fruit.
The specially curated brunch menu features a wide selection of mango-forward dishes including Mango Sushi, Raw Mango Chicken Tikka, Raw Mango Som Tum, Meen Mango Curry, Mango Risotto, and the classic Aamras Puri.
Complementing the culinary experience are seasonal beverages such as Mango Mint Cooler and Aam Panna, alongside indulgent desserts including Mango Shrikhand and Mango Tres Leches.
Beyond the dining experience, the Mango-ficent Edition aims to create an immersive summer-themed afternoon through vibrant décor, Mango-themed Housie sessions, interactive paper craft workshops for children, and activities curated for guests across all age groups.
The brunch continues the larger concept of The Brunch Society, which blends experiential dining with entertainment-led hospitality experiences focused on family gatherings, social dining, and relaxed weekend indulgence.
With seasonal flavours, interactive engagement, and a festive atmosphere, the Mango-ficent Edition offers guests a lively Sunday celebration centred around the king of fruits.
Rumour is set to celebrate International Wine Day with an immersive one-night flea experience designed around wine, music, curated brands, and social experiences in the capital.
Scheduled for 24 May 2026, the event titled “Flea at Rumour” will transform the New York-inspired speakeasy into an experiential social space featuring curated wine tastings, a dedicated wine window, pop-up lifestyle brands, and music-led experiences.
Positioned as an evening for wine enthusiasts and culture-focused audiences, the event aims to combine the relaxed charm of European wine evenings with the evolving social and nightlife culture of Delhi. Guests will have the opportunity to explore homegrown brands, engage in wine discovery sessions, and enjoy an atmosphere designed for conversations and community interaction.
Speaking about the concept, founders Rhea Parekh Jain and Nishchay Jain shared that the event was created to make wine experiences more social, approachable, and immersive beyond conventional dining settings.
The venue interiors, designed by Sussanne Khan through The Charcoal Project, feature warm lighting, layered textures, rustic detailing, and intimate seating inspired by hidden wine bars and loft-style spaces in New York.
The Flea at Rumour further reflects Delhi’s growing appetite for experiential hospitality concepts that blend food, beverages, music, retail, and community-led engagement into a single curated evening.
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