Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


JW Marriott Mumbai Sahar Introduces ‘Matcha Moments’ at Autm

JW Marriott Mumbai Sahar Introduces ‘Matcha Moments’ at Autm

By Manu Vardhan Kannan

Published on January 24, 2026

In a city that is always on the move, Autm at JW Marriott Mumbai Sahar is bringing a refreshing pause with the launch of Matcha Moments, starting 21st January 2026. The new experience invites guests to slow down, reset, and enjoy a sense of calm through carefully prepared matcha-based beverages.

Blending age-old tradition with modern tastes, Matcha Moments goes beyond being just a trend. The menu highlights matcha’s natural energy boost, antioxidant benefits, and its distinctive umami flavour. Guests can choose from hand-whisked ceremonial Matcha Tea, creamy Matcha Lattes, and cooling iced options. Signature creations include the Strawberry Iced Matcha Latte, Coconut Matcha Cloud, and the zesty Matcha Yuzu Spritz, each designed to offer a balance of taste, ritual, and refreshment.

Available throughout the day at Autm, Matcha Moments presents a thoughtfully curated menu that brings together tradition and contemporary flavours. Positioned as both a mindful treat and an everyday essential, the experience reflects a modern approach to wellness-led dining in Mumbai.


Stock Up Before Dry Days Hit: 4 Bottles for the Long Weekend Swing

Stock Up Before Dry Days Hit: 4 Bottles for the Long Weekend Swing

By Manu Vardhan Kannan

Published on January 24, 2026

This Republic Day long weekend brings with it calm evenings, loud nights, and plans that often come together at the last minute. With dry days around January 26, stocking up in advance becomes essential. A ready bar sets the tone, whether it’s an intimate house gathering or a lively hosting scene. This curated selection brings together refined craftsmanship, celebrity-backed labels, and bold new-age spirits. Each bottle earns its place, with no fillers and no compromises.

Shelter6 Vodka stands out for its focus on precision. Crafted by Cartel Bros in collaboration with Badshah, the vodka is refined six times to achieve exceptional clarity and smoothness. Clean on the palate and silky on the finish, it works equally well in cocktails and when sipped neat. It fits right into intimate house parties and well-set bars.

The Glenjourney Single Malt Whisky is designed for slow, thoughtful pours. A combination of sherry, bourbon, and rum casks brings warmth, depth, and balance to the whisky. Co-crafted by Ajay Devgn, this no-age-statement single malt feels layered and confident without being overpowering. It is best enjoyed unhurried, making it ideal for relaxed long weekend evenings. 

The Glenwalk Blended Scotch Whisky offers a dependable and refined choice for hosting. This three-year-old blend carries malty richness with gentle spice, making it easy to serve and even easier to enjoy. Co-founded by Sanjay Dutt and trusted by over a million drinkers, it suits gatherings where consistency matters.

EL Goonda, backed by Karan Tacker, brings a bold energy to the mix. Made using 100% Indian agave beasts, the range offers distinct personalities across variants. Silver delivers raw lightning shots, Reposado offers smooth character, Picante adds spicy flair, and Café introduces coffee-driven intensity. Ideal for margaritas or straight pours, EL Goonda makes a statement for those looking to turn things up before January 26. The brand is available in Mumbai.

With dry days approaching, stocking these bottles ahead of time ensures the long weekend stays seamless. Cartel Bros brings polish, EL Goonda delivers punch, and together they help set the mood. Republic Day deserves a bar that is ready to pour and ready to celebrate.


Sandwizzaa Strengthens Mumbai Presence with New Outlet in Malad

Sandwizzaa Strengthens Mumbai Presence with New Outlet in Malad

By Hariharan U

Published on January 23, 2026

Mumbai-based QSR brand Sandwizzaa has strengthened its presence in the city with the launch of a new outlet in Malad, continuing its steady expansion across the market it calls home. Known for its indulgent sandwiches and comfort-focused offerings, the brand remains closely tied to the everyday food habits of Mumbai’s neighbourhoods.

Since its early days, Sandwizzaa has built loyalty by becoming part of customers’ daily routines, offering quick meals, familiar flavours, and consistent quality. The Malad outlet follows the same philosophy, opening in a suburb known for its mix of residential communities, offices, colleges, and high daily footfall, making it a natural fit for the brand’s walk-in, repeat-visit model.

Commenting on the expansion, Pankaj Sharma, Director, Sandwizzaa, said, “Mumbai has always been central to Sandwizzaa’s story. Every outlet we open here feels personal because it comes from listening to our customers and understanding how they eat every day. Malad stood out as a neighbourhood that values convenience, familiarity, and value, which aligns perfectly with what Sandwizzaa represents.”

The Malad outlet offers Sandwizzaa’s full range of vegetarian sandwiches, fries, beverages, and comfort favourites, staying true to the brand’s core promise of affordability and consistency. In addition to its signature sandwiches, the outlet serves thick milkshakes, frappes, and classic tea and coffee options, catering to both quick bites and relaxed pauses through the day.

Designed as an easy walk-in space, the outlet is positioned to serve students, office-goers, and residents alike, encouraging frequent visits rather than occasion-led dining. With this addition, Sandwizzaa continues to grow across Mumbai through a measured, sustainable expansion strategy that prioritises neighbourhood relevance over scale alone.

The brand has also recently been recognised with Zomato’s Best Fast Food Award, reinforcing its standing within Mumbai’s competitive QSR landscape.

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