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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on March 28, 2026
Mirth Cocktail Bar is marking International Whisky Day with a curated experience that brings together classic pours and creative cocktails for whisky lovers in the city.
Known for its thoughtful approach to mixology, the bar is offering something for both purists and experimental drinkers. Guests can choose from a strong back-bar selection featuring labels like Royal Salute 21 Year Old, The Macallan 12 Year Old, and The Dalmore 15 Year Old. Options such as Aberfeldy and Woodford Reserve add to the range for those who enjoy different whisky styles.
Beyond straight pours, the spotlight is also on the bar’s “Liquid Signatures” menu, where whisky is reimagined through creative combinations. Cocktails like Old Flame blend Maker's Mark with spiced coconut and jaggery syrup, while Mango Reverie pairs Johnnie Walker Black Label with raw mango cordial and a hint of chilli salt, giving it a local twist.
For those looking to try something different, Pour Me A Slice brings together Dewar's 12 Year Old with sake and cheese notes, while Ground Control uses Camikara 3 Year Old with a nutty orgeat base to create a textured drink.
The experience is designed to go beyond just drinking, offering a relaxed space where guests can explore flavours, discover new combinations, and celebrate the craft behind whisky.
With its focus on both tradition and innovation, Mirth continues to position itself as a go-to destination for cocktail enthusiasts in Bengaluru, especially on occasions that celebrate iconic spirits
Sheraton Grand Bangalore Hotel at Brigade Gateway is marking Earth Hour with a unique dining experience focused on sustainability and mindful consumption at The Persian Terrace.
Bringing together food and environmental awareness, the evening features a specially curated zero-waste, plant-based menu designed to go beyond the idea of a single hour and encourage long-term conscious living. The experience is further enriched with the presence of Suyash Mishra, who will share insights on sustainability and responsible practices.
Set in a calm, open-air setting, the experience focuses on using ingredients in their entirety, reducing waste while still delivering on flavour. The menu, crafted by Sunil Rai and his team, begins with pumpkin hummus served alongside vegetable skin crisps and a millet falafel bite. Guests can also explore a selection of mezze including beetroot hummus, baba ganoush, and green pea labneh.
The meal continues with light and comforting dishes such as spinach broth and Arabic lentil shorba, followed by warm mezze like vegetable sambousek and spinach fatayer. Main course highlights include creative cauliflower preparations and a plant-based take on tofu au vin, showcasing how sustainable ingredients can be both simple and satisfying.
Desserts round off the experience with black rice pudding and a millet-based date and almond basbousa. Complementing the food are sustainable cocktails like the Carrot & Lemongrass Highball and the Earthy Garden Cocktail, made using fresh, in-house ingredients.
Adding a thoughtful layer to the evening, Suyash Mishra will engage with guests, sharing perspectives on environmental responsibility and how small changes can make a larger impact.
With this initiative, the hotel highlights how dining experiences can play a role in promoting sustainability, encouraging guests to adopt more mindful choices in their everyday lives.
JW Marriott Mumbai Sahar is set to host a standout culinary experience at its signature Italian restaurant, Romano’s, with an exclusive chef takeover by Bruno Ferrari.
The three-day showcase brings the internationally recognised chef to Mumbai, offering guests a rare chance to explore regional Italian cuisine through a specially curated dining experience. Known for his Michelin-recognised restaurant concepts across Asia, Chef Ferrari brings over two decades of global experience, along with a strong focus on authentic, lesser-known Italian recipes rooted in tradition.
Originally from Abruzzo, his approach to cooking stays close to heritage while presenting dishes with refined technique. The à la carte dinner menu across the evenings features regional classics that are not commonly found in the city. Guests can expect dishes like Pallotte Cacio e Ova, Orecchiette alle Cime di Rapa, and Brodetto di Pesce Adriatico, along with mains such as Agnello al Forno con Patate and Branzino al Limone e Capperi. Desserts include favourites like Pastiera Napoletana, Torta Caprese, and Cannoli Siciliani.
Adding to the experience, the restaurant will also host a specially curated Easter brunch, inspired by traditional Italian family-style celebrations. The spread will include a mix of cold and hot selections, live stations, freshly prepared pastas and risottos, and a dessert section featuring the iconic Colomba Pasquale.
Sharing his thoughts, Bruno Ferrari said, “Italy has hundreds of regional recipes that the world has never tasted. When I travel, my mission is always the same, to bring those stories to the table, with the same honesty and soul you would find in an Italian home or a family trattoria. Mumbai is a city that truly understands food, and I cannot wait to cook here.”
Prakash Chettiyar, Director of Culinary, added, “At JW Marriott Mumbai Sahar, we are always looking to create dining experiences that go beyond the expected. Having Chef Bruno Ferrari at Romano’s is a truly special occasion, he brings with him an extraordinary depth of knowledge of regional Italian cuisine that is rare to find anywhere in the world, let alone in Mumbai. We are excited to welcome him and offer our guests a genuinely authentic taste of Italy.”
With this limited-time showcase, the hotel continues to strengthen its position as a key dining destination in Mumbai, offering experiences that go beyond the usual and bring global culinary perspectives to the city.
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