Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Huber & Holly Unveils 14 New Ice Cream Flavours to Sweeten Your Summer

Huber & Holly Unveils 14 New Ice Cream Flavours to Sweeten Your Summer

By Manu Vardhan Kannan

Published on April 21, 2025

This summer just got a whole lot sweeter with Huber & Holly's latest launch of 14 brand-new ice cream flavours. Known for turning desserts into celebrations, Huber & Holly is now bringing its vibrant café experience straight to your home with their new 500ml tubs, available through popular Q-commerce platforms.

Each tub is crafted to deliver an extraordinary indulgence, featuring globally inspired ingredients and a whole lot of love. From the sun-drenched orchards of Italy to the nutty richness of the Mediterranean, every scoop promises a delicious journey.

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Among the exciting new offerings are Biscotti Della Nonna, a nostalgic blend of creamy vanilla and crunchy almond biscotti, and Italian Amarena Cherry, featuring swirls of tangy black cherry compote folded into velvety ice cream. The Sicilian Pistachio, made with premium pistachios sourced directly from Sicily, delivers an authentic, earthy profile that will delight true connoisseurs. Other irresistible flavours include Sea Salted Caramel Truffle, Madagascar Vanilla Bean, Crème Brûlée Crunch, and more.

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These 500ml tubs are perfect for busy lifestyles, offering a quick and luxurious treat delivered directly to your doorstep. Whether you need a midday pick-me-up or a decadent post-dinner dessert, Huber & Holly’s new range ensures that premium indulgence is just a click away.

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Currently, the new flavours are available for order on Swiggy Instamart, Zepto, and Blinkit, starting at Rs 400. Soon, they will also be available at Huber & Holly outlets across the country.

About Huber & Holly:

Huber & Holly, from the house of Hocco Ice Cream, is India’s premier premium ice cream brand known for its bold flavour innovation, artisanal craftsmanship, and thoughtfully curated in-store experiences. At Huber & Holly, indulgence is more than just dessert — it’s about creating truly extraordinary experiences. Every scoop reflects the brand’s commitment to sourcing the finest ingredients and delivering imaginative, one-of-a-kind flavours that promise only the best, nothing less.


Ospree Unveils Rampur Jugalbandi #5 & #6 at APTRA Gala, Celebrating Indian Whisky on a Global Stage

Ospree Unveils Rampur Jugalbandi #5 & #6 at APTRA Gala, Celebrating Indian Whisky on a Global Stage

By Nishang Narayan

Published on April 21, 2025

Ospree Duty Free took centre stage at the APTRA Gala Dinner held at Trident, Mumbai, with the official launch of Rampur Jugalbandi #5 & #6, marking a strong statement for Indian expressions in global travel retail. As the event’s host partner, Ospree treated attendees to an evening of spirited conversations and cultural pride, complete with takeaway gifts of Rampur Jugalbandi—one of the most distinguished offerings from Rampur Distillery.

Crafted by one of India’s oldest distilleries with over 80 years of legacy, Rampur whiskies are distilled and matured in the foothills of the Himalayas, with the region’s extreme climate lending unique depth and complexity. The Jugalbandi series, in particular, showcases the brand’s balance of heritage, craft, and innovation, placing Indian single malts firmly on the global map.

Speaking about the launch, an Ospree Duty Free spokesperson shared, “Ospree has always strived to bring together the finest compositions from around the world. With Rampur Jugalbandi’s launch, we’re proud to introduce a true gem from India’s spirit legacy—one that speaks volumes of our commitment to quality and authenticity.”

The APTRA Gala Dinner, part of the APTRA India Conference, brought together key industry voices, offering a powerful platform to discuss the future of Indian travel retail. The event also served as a showcase for Ospree’s expanding luxury portfolio, positioning it as a vital player in India’s evolving airport retail scene.

Mr. Sanjeev Banga, President – International Business, Rampur Distillery, commented, “With a legacy deeply rooted in excellence, Rampur Distillery takes immense pride in crafting world-class spirits that embody India’s rich heritage. Our participation in the APTRA India Conference reflects our dedication to bringing the finest Indian craftsmanship to discerning travelers worldwide.”

Mr. Kunal Madan, Vice President – International Business, Radico Khaitan, added, “India’s journey in travel retail is a testament to its cultural heritage, rapid economic growth, and expanding global footprint. The APTRA India Conference is a celebration of India’s rising influence in global commerce, and we are honoured to be a part of this evolving narrative.”

As a brand under Mumbai Travel Retail Private Limited (MTRPL), Ospree Duty Free now operates in seven Indian cities including Mumbai, Trivandrum, Mangalore, Lucknow, Jaipur, Amritsar, and Ahmedabad, offering a premium and safe duty-free experience.


Mango Menu Festival: Dive into a Juicy Culinary Celebration of the King of Fruits

Mango Menu Festival: Dive into a Juicy Culinary Celebration of the King of Fruits

By Manu Vardhan Kannan

Published on April 20, 2025

Summer in India is synonymous with mangoes, and this season, the Mango Menu Festival is taking the celebration to the next level. Across the country, top restaurants are curating exclusive menus packed with the rich, juicy flavors of the king of fruits. From creative salads and mains to decadent desserts and refreshing drinks, there is something for every mango lover.

Amelia brings an elegant twist to the festival with dessert highlights like the Mango Tres Leches Royale, featuring almond-vanilla sponge soaked in mango-infused milks, and the Golden Custard Mango Pie, a rich combination of biscuit crust, honey custard, fresh mango, and whipped cream.

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At Copper Chimney, the Aam Carnival 3.0: Khatta Meetha Edition is all set to offer a nostalgic Indian culinary journey, launching across all outlets from 21st April 2025. The menu features dishes like Khomchewalle Ke Golgappe with aam panna and spiced aamras, Mathi Chole Paneer topped with mango murabba, Tadka Ambi Chicken marinated with mango and spices, and Achari Paronthi flavored with Punjabi mango pickle. The desserts steal the show with creations like Mango Shahi Cake Toast and Amritsari Mango Cream. Complementing the food are exciting cocktails and mocktails like Vanilla Aam Panna, Mango Chilli Blaze, Pepper & Passion, and Mango Smoothie.

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one8 Commune celebrates with the ‘For the Love of Mango’ limited-edition menu, offering refreshing starters like Mango Carpaccio Salad, playful tacos with mango salsa, and hearty mains such as Green Chilli and Raw Mango Risotto. Seafood enthusiasts can relish Grilled Tiger Prawns with mango salsa and Smoked Salmon Mango Ceviche. Desserts like Mango and Pistachio Delice and Mango Cheesecake add a perfect finish.

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At The Nines, the mango offerings blend refinement and playfulness. Highlights include Mango Bocconcini Salad, Mango Halloumi Bruschetta, Spicy Mango Chicken, and rich desserts like Mango Cheesecake, Napoleon Pastry, and Jasmine Rice Pudding.

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ZAKI presents luscious bakes featuring Mango Mascarpone Cakes, Mango Cream Buns, and Mango Cheesecake Jars, perfect for gifting or enjoying at home.

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The Bluebop Cafe turns up the summer vibe with a vibrant mango menu featuring salads like Mango Fruit & Nuts Salad, Mango Burrata Salad, flavorful tacos and burrito bowls, mains like Penne in Mango Pesto Sauce, and desserts like Mango Pistachio Cheesecake Kunafa. Signature drinks like Berry Breeze and Mango Picantey mocktails and Golden Hour Smash cocktails add to the fun.

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Thyme & Whisk brings a tropical touch with refreshing sips like Mango Shake and Raw Mango Cooler, hearty options like Mango Guacamole Burrata Bowl and Mango Coconut Curry with Jasmine Rice, and decadent desserts like Mango Tiramisu and Mango Basque Cheesecake.

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Mad Doh offers a playful mango experience with vibrant dishes including Mango Guacamole Burrata Bowl, Mango Coconut Curry, and indulgent desserts like Mango Tiramisu and Mango Pistachio Jaconde Cake.

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Baliboo brings Asian fusion into the mango spotlight, offering Thai Mango Salad, Mango Beet Toast, Mango Thecha Tandoori Prawns, Grilled Lobster with Mango Yellow Curry, and creative twists like Mango Steam Wontons and Mango Malai Toast.

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Whether you prefer your mangoes raw and zesty, spiced and grilled, or soft and creamy, the Mango Menu Festival promises a golden, juicy experience. This is the perfect time to gather fellow mango enthusiasts and explore the delicious creativity on offer.

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