Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Anardana Opens Its Biggest Outlet Yet in Noida Sector 50

Anardana Opens Its Biggest Outlet Yet in Noida Sector 50

By Author

Published on August 14, 2026

Anardana has opened its 14th and largest outlet yet in Noida's Sector 50, introducing an upgraded menu and a contemporary Indian dining environment designed to reflect the brand's next phase of growth.

The new flagship builds on Anardana's presence in Noida, following the response to its Sector 129 outlet. The brand has established a growing following across North India with its modern Indian cuisine, bold flavours and vibrant dining environments.

With the Sector 50 opening, Anardana brings together familiar favourites and new culinary creations in a significantly larger space designed to function as a destination for dining and celebratio ns.

Commenting on the launch, Shruti Malik, Founder, Anardana, said, "The launch of our Noida Sector 50 restaurant is a defining milestone for Anardana as we open our 14th outlet and our largest flagship destination yet. Noida has always been an important market for us, and the love we've received at our Sector 129 outlet gave us the confidence to deepen our presence in the city."

She added that the new flagship was designed to offer more than a restaurant, combining elevated design, warm service and a culinary experience that remains rooted in Indian traditions while embracing contemporary influences.

Contemporary Indian Design

The Sector 50 outlet adopts a contemporary Indian design language built around fluid geometry, layered materials and sculptural elements.

A double-height central volume forms the heart of the restaurant, with sculptural domes, suspended installations and cascading greenery creating a strong vertical visual identity. Integrated lighting adds depth to the space, while the interplay of solid and open areas creates a balance between intimate dining zones and larger social spaces.

The material palette incorporates terracotta flooring, timber battens, natural stone, textured finishes and handcrafted lattice screens, bringing warmth and tactile character to the interiors.

A dramatic double-height bar acts as the central visual anchor, while curvilinear seating, raised platforms and carefully framed sightlines create distinct dining zones within the larger space.

The design aims to celebrate Indian craftsmanship through a contemporary interpretation rather than relying heavily on traditional ornamentation.

Upgraded Culinary Offering

The new outlet also introduces an upgraded menu featuring modern interpretations of Indian flavours alongside familiar Anardana favourites.

Vegetarian highlights include In Pulled Jackfruit Cannelloni, featuring ghee-roasted pulled jackfruit rolled into cannelloni and baked in saffron cream sauce.

Among the non-vegetarian offerings are Butter Chicken Gujiya, featuring crispy gujiyas filled with smoky tandoori chicken and served with Parmesan and makhani sauce, and Malai Chicken Roulade, paired with mashed potatoes and smoked red bell pepper sauce.

Other new dishes include Achari Chicken Breast, mushroom-stuffed chicken finished with a pickle brush and mushroom pepper sauce; Lamb Ragout Sambusa; and Mutton Goli Kebab, served with gilafi kulcha and walnut, radish and eggplant chutneys.

For dessert, the Rasgulla Tiramisu combines rasgulla soaked in coffee and rum with mascarpone and cacao, offering an Indo-Italian interpretation of the classic dessert.

The brand said the expanded menu is intended to build on Anardana's approach to contemporary Indian cuisine while introducing guests to new combinations and presentations.

The Sector 50 outlet represents an important milestone for Anardana as the brand continues to expand its presence across North India. Founded in 2018, Anardana has grown its restaurant portfolio with a focus on modern Indian cuisine, hospitality and experiential dining.

With its largest outlet yet, the brand aims to strengthen its position in Noida's competitive dining landscape while creating a larger destination for everyday meals, celebrations and social occasions.

Outlet Details

Venue: Anardana, Sector 50, Noida
Address: Unit No. TF 04, Aditya Ancora, Plot No. 05, F Block, Sector 50, Noida, Uttar Pradesh 201301
Phone: 9667502046


Mamagoto Opens New Pan-Asian Restaurant in Raipur

Mamagoto Opens New Pan-Asian Restaurant in Raipur

By Manu Vardhan Kannan

Published on August 13, 2026

India's Pan-Asian restaurant brand Mamagoto has opened its newest outlet in Raipur, bringing its signature Asian flavours, vibrant setting and experience-led dining to Avinash One.

The new restaurant marks another step in Mamagoto's expansion across India's emerging lifestyle markets. The brand began its journey in 2010, when hospitality entrepreneurs Rahul Khanna and Kabir Suri opened its first restaurant at Delhi's iconic Khan Market.

Over the past fifteen years, Mamagoto has grown to 22 restaurants across 18 cities, serving millions of guests and receiving over 50 industry awards and accolades.

The Raipur outlet introduces Mamagoto 2.0, the brand's evolved dining experience. The concept features refreshed interiors, an elevated cocktail programme and a menu inspired by the culinary traditions of Japan, China, Thailand, Korea, Vietnam, Indonesia, Malaysia, and Singapore.

Guests can enjoy some of Mamagoto's popular dishes, including Pan-Fried Bao, Kill Bill Sichuan Pepper Smoked Chicken Dimsums, Charcoal Prawn Dimsums, Mama's OG Rock Shrimp Tempura, Salmon Aburi Nigiri, Pad Kra Pao Kai, Chiang Mai Train Station Noodles, and Mamagoto Caramel Sponge Cake. The menu is complemented by handcrafted cocktails and beverages.

The restaurant's arrival also comes as Raipur's dining and lifestyle scene continues to grow, with Mamagoto bringing its contemporary take on Pan-Asian dining to the city.

Speaking on the launch, Mr. Priyank Singhania, Franchise Partner, Mamagoto Raipur & Director, said:

"Raipur has witnessed tremendous growth over the past few years and is rapidly emerging as a vibrant lifestyle destination. We felt the city was ready for a nationally celebrated brand that offers not just great food, but an experience. Mamagoto has always stood for bold flavours, great energy, and memorable hospitality, and we are excited to introduce that experience to Raipur."

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Mr. Vineet Kochar, Chief Operating Officer, Azure Hospitality Pvt. Ltd., added:

"Raipur represents an exciting chapter in Mamagoto's growth story. As we continue expanding into high-potential markets across India, our focus remains on creating restaurants that combine exceptional food, thoughtful design, and memorable guest experiences. We are delighted to bring Mamagoto 2.0 to Raipur and look forward to becoming a part of the city's evolving culinary landscape."

The Raipur opening is part of Azure Hospitality's wider plan to take its brands into high-growth markets while continuing to develop its food, design, beverage and guest experiences.

With the new outlet, Mamagoto adds Raipur to its growing presence across India and brings its Pan-Asian dining experience to a new generation of diners in Central India.

  • Address: Mamagoto Raipur, 2nd Floor, Avinash One, F&B 2 & 3, Raipur, Chhattisgarh 492001


Baardos Expands Delhi Nightlife with New Qutub Venue

Baardos Expands Delhi Nightlife with New Qutub Venue

By Hariharan U

Published on August 13, 2026

Baardos has expanded its presence in Delhi with the opening of Baardos Qutub, its second venue in the capital and its most ambitious concept to date. Located in Qutub, one of Delhi's prominent dining and nightlife destinations, the new venue brings together food, cocktails, music and immersive entertainment.

Following the success of Baardos La Citta, Baardos Qutub is designed as an all-evening destination where dining transitions into a late-night experience. The concept combines a diverse culinary offering with an extensive cocktail programme and curated music experiences.

The menu brings together Pan Asian, Italian, Modern Indian, European and Continental influences, with an emphasis on bold flavours, generous portions and dishes designed for sharing. The cocktail programme complements the food-led experience, encouraging guests to settle in and spend the evening at the venue.

Nightlife programming forms a key part of the Baardos Qutub experience. Mystics of Qutub presents Sufi evenings every Wednesday, while DOS Fridays focuses on electronic music and a curated artist line-up. Saturdays feature Again Again!, while BOOM ROOM offers techno-led nights for electronic music enthusiasts.

Speaking about the launch, Aman Garg, Founder, Baardos, said Baardos Qutub was created as more than another venue, with the aim of building a destination that reflects the evolving nightlife culture of Delhi.

Sagar Garg, Founder, Baardos, added that the venue has been designed around the idea of creating memorable evenings through music, conversations, food and shared experiences.

The opening marks the next phase of Baardos' expansion strategy. The brand plans to launch new venues in Hyderabad, Kolkata, Chandigarh and Noida by the end of 2026, extending its presence beyond Delhi.

While each new location will follow the core Baardos philosophy, the brand plans to adapt its venues to the culture, character and energy of their respective cities.

With Baardos Qutub, the brand aims to strengthen its position in India's evolving restaurant and nightlife landscape by creating destinations that combine dining, entertainment and social experiences under one roof.

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