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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on November 3, 2026
Hangyo Ice Creams has introduced Belagavi Kunda Ice Cream, bringing Karnataka's traditional milk-based sweet into a year-round frozen dessert format. The new flavour draws inspiration from a familiar Indian favourite known by different names across regions: Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Maharashtra and Mawa across much of North India.
The launch takes a traditional sweet associated with regional food memories and presents it as an everyday ice cream flavour. While milk cake is typically best consumed fresh, Hangyo's new offering aims to retain its characteristic milky texture and caramelised flavour in a format that can be stored in the freezer.
According to the company, developing the flavour involved years of work to balance milk, sugar and milk solids. The objective was to recreate the texture and caramel depth of the original sweet rather than simply produce an ice cream with a Kunda-inspired flavour.
Unlike a seasonal or festive launch, Belagavi Kunda Ice Cream will be a permanent addition to Hangyo's product portfolio. The company also plans to develop a wider range of ice creams inspired by traditional Indian sweets.
The product will be available in two pack formats:
100 ml tub: ₹50
4-litre bulk pack: ₹1,500
The ice cream will be distributed across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. Hangyo also highlights the use of real milk in the product.
Founded in 1997 by the Pai brothers in Mangaluru, Hangyo Ice Creams began with a softee ice cream offering and has since expanded its presence across southern and western India.
The company describes itself as one of India's top 15 ice cream brands and among the country's top 67 Minicorns. Its distribution network spans more than 45,000 retail outlets and 450 distributors across seven states.
Hangyo manufactures its products using real milk at facilities located in Udupi, Uttara Kannada and Tirupati.
With Belagavi Kunda Ice Cream, the brand is bringing a traditional regional sweet into the packaged ice cream category, while signalling plans to explore more Indian dessert flavours through its upcoming product range.
By Manu Vardhan Kannan
Published on November 2, 2026
Hangyo has launched Belagavi Kunda Ice Cream, bringing a much-loved Indian milk sweet into a frozen dessert format. The new flavour is a permanent addition to its range, allowing consumers to enjoy the familiar taste of Kunda beyond festive occasions.
Known by different names across India, the sweet is called Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Marathi-speaking households and Mawa across much of North India. While the name varies by region, the traditional milk-based sweet remains a familiar favourite in many Indian homes.
Fresh milk cake is generally best consumed within around 48 hours. By transforming the sweet into ice cream, Hangyo aims to extend the enjoyment of its traditional taste, making it available as an everyday dessert rather than a short-lived treat.
The company spent years balancing milk, sugar and milk solids to recreate the original sweet's texture and caramel depth. Instead of offering an ice cream with a simple Kunda-style flavour, the aim was to capture the character of the traditional dessert in a new format.
Belagavi Kunda Ice Cream is also the first product in Hangyo's planned range of traditional Indian sweets reimagined as ice cream.
The flavour is available in 100 ml tubs for individual consumption and 4-litre bulk packs. It will be available across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. The product is made with real milk.
Published on November 1, 2026
UK-founded Asian fusion quick-service restaurant (QSR) brand Oodles Wok has announced its entry into India, marking its fifth international market. The brand has partnered with FranGlobal, the international business arm of Franchise India Group, to support its expansion through franchise development and local partnerships.
Founded in Leicester, UK, in 2010, Oodles Wok began as a family-owned restaurant with a focus on making freshly prepared, flavour-led Asian fusion food accessible to a wider audience. Over the past 16 years, it has grown into a multi-award-winning international restaurant franchise with more than 50 locations across the United Kingdom, United Arab Emirates, Canada and Qatar.
India will become the brand's fifth market as it looks to extend its international footprint and tap into the country's established quick-service restaurant sector.
A key feature of the brand's offering is its signature Build Your Own Box concept, which allows customers to customise meals by selecting from a range of bases, sauces and freshly wok-prepared dishes.
The format combines live cooking, customisation and Asian-inspired flavours within an accessible QSR dining model. Oodles Wok aims to bring this experience to Indian consumers while building a presence suited to the local market.
Through its partnership with FranGlobal, the company will focus on franchise development, identifying local partners and establishing a foundation for long-term growth. Further details about its launch plans and expansion roadmap in India are expected to be announced in due course.
Commenting on the expansion, Shoyab Umar, Founder and CEO of Oodles Wok, said, "Expanding into India as our fifth market is another huge milestone for us, especially with its incredible food culture and appreciation for bold flavours. We're looking forward to introducing Oodles Wok to a whole new audience and continuing our journey as a global brand."
Ismail Patel, Co-Founder and COO of Oodles Wok, added, "As we enter this vibrant market, our focus is on building strong local partnerships, delivering the Oodles Wok experience and creating a brand that Indian customers can connect with."
The India expansion forms part of Oodles Wok's wider strategy to strengthen its position as an international Asian fusion QSR franchise. Its existing presence across four markets provides a base for further growth through franchise partnerships.
For the Indian market, the partnership with FranGlobal will be central to developing the brand's franchise network and identifying opportunities for expansion. The approach will need to bring together the brand's established menu concept and operating model with local market requirements.
With more than 50 locations across its existing markets, Oodles Wok is now looking to build its next phase of international growth in India.
Founded in Leicester, UK, in 2010, Oodles Wok is an Asian fusion quick-service restaurant brand specialising in freshly prepared, wok-cooked dishes. Its signature Build Your Own Box concept allows customers to customise meals with different bases, sauces and ingredients. The brand currently operates more than 50 locations across the UK, UAE, Canada and Qatar
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