Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.

Sheraton Grand Palace Indore Launches “Sarafa se Chappan” Culinary Experience

By Hariharan U

Published on May 15, 2026

Sheraton Grand Palace Indore has introduced a new immersive dining concept titled “Sarafa se Chappan,” designed to celebrate the vibrant street food culture of Indore through a curated culinary journey.

The experience brings together the iconic flavours of Sarafa Bazaar’s lively night food scene and the diverse offerings of Chappan Dukan, two of the city’s most celebrated culinary destinations. Hosted at S Café, the initiative transforms familiar street food favourites into a refined, sit-down dining format while preserving their authenticity and regional character.

The specially curated menu features a wide range of Indori street food staples, including Potato Hot Dog, Sweet Potato Spiral, Jeeravan Spiced Corn, Indori Chatpati Bhel, and Tandoori Fruits. Complementing the food selection are locally inspired beverages such as Jamun Shots and Pineapple Crusher, designed to reflect the bold, tangy, and refreshing flavours associated with Indore’s street culture.

The concept is built around storytelling through food, where each dish represents a sensory connection to the city’s culinary heritage. By blending nostalgia with presentation-driven dining, the experience aims to recreate the energy and vibrancy of Indore’s bustling food streets within a premium hospitality setting.

According to the hotel, the initiative is designed to offer guests more than just a meal, focusing instead on immersive dining that engages taste, memory, and culture. The emphasis remains on authenticity, creativity, and regional identity, while presenting street food in a structured and elevated format.

The “Sarafa se Chappan” experience will be available every weekend from 7:00 PM to 11:00 PM at Sheraton Grand Palace Indore, offering guests a curated journey through one of India’s most celebrated food cities.

Oliveto brings Venerdì Italiano evenings to The St. Regis Goa Resort this June

By Manu Vardhan Kannan

Published on May 15, 2026

Oliveto at The St. Regis Goa Resort is set to bring the charm of Italy to Goa with the launch of Venerdì Italiano evenings this June. Inspired by the relaxed and soulful dining traditions of Italy, the experience invites guests to slow down and enjoy a specially curated evening centred around food, conversation, and timeless flavours.

Scheduled every Friday throughout June, the dining experience embraces the essence of La Dolce Vita and recreates the warmth of a classic neighbourhood trattoria in a refined setting.

Guests can look forward to a chef-curated set menu featuring beloved Italian favourites thoughtfully presented with a contemporary touch. The menu will take diners through a carefully planned culinary journey, beginning with elegant antipasti and moving through signature classics before ending on indulgent dessert notes.

Designed to blend authenticity with modern finesse, Venerdì Italiano aims to offer more than just a meal. The evening promises a warm and inviting atmosphere where guests can enjoy the comfort of traditional Italian dining with a refreshed perspective.

The experience will take place every Friday in June from 7:00 PM to 10:30 PM at Oliveto, The St. Regis Goa Resort.

Continuum launches in JP Nagar with a fresh take on global vegetarian dining

By Manu Vardhan Kannan

Published on May 15, 2026

A new vegetarian dining destination has arrived in Bengaluru with the launch of Continuum in JP Nagar. Designed around experiences, interaction, and evolving food stories, the restaurant brings together familiar flavours and global inspirations through a modern vegetarian approach.

Continuum celebrates vegetarian cuisine with a fresh perspective, blending comfort with creativity. Created for families as well as a younger generation increasingly embracing vegetarian lifestyles, the concept aims to offer a dining experience that feels both familiar and exciting. Every element of the space has been planned to encourage connection and create memorable moments.

At the centre of the experience is a dynamic show kitchen paired with refined tableside interactions and personalised service. Rather than being just a place to dine, Continuum focuses on making each visit immersive, social, and engaging.

A key aspect of the restaurant is its evolving menu philosophy. Instead of a fixed offering, the menu is designed to grow and change over time through three distinct layers that bring together guest participation, seasonal inspiration, and signature dishes.

One of its unique concepts is the 30-Day Guest Collab Menu, where guests contribute ideas, flavours, and inspirations that become part of limited-edition dishes. This collaborative approach gives diners a sense of involvement and ensures something new with every visit.

Alongside this is the 90-Day Seasonal Continuum, featuring dishes inspired by changing seasons, local produce availability, and principles influenced by nature and Ayurveda. With changing narratives across monsoon, winter, and summer, the menu evolves with time while staying connected to its surroundings.

At the heart of the offering sits The Continuum Core, a collection of globally and locally inspired vegetarian favourites reimagined with contemporary techniques and modern presentation, balancing comfort with innovation.

The beverage menu also introduces signature zero-proof creations including Picante Passion, Rose Paloma, and Alla Sangria. Designed to deliver the depth and character of classic cocktails without alcohol, these beverages go through infusion and resting techniques that allow flavours to develop over time. The result is a layered and immersive drinking experience with balanced notes of citrus, fruit, herbs, and spice.

Continuum is located at 788, 1st Floor, 15th Cross Road, Above Truffles, Nagarjuna Enclave, 1st Phase, JP Nagar, Bengaluru – 78 and is open from 12 Noon to 4 PM and 7 PM to 11:30 PM.

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