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By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
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By Hariharan U
Published on May 22, 2026
Poppadum has officially launched in Kilpauk, introducing a contemporary Indian dining concept centred around nostalgia, familiarity, and culinary surprise.
Positioned as a fresh addition to Chennai’s evolving dining landscape, the restaurant celebrates regional flavours and stories from across India while reinterpreting familiar dishes through modern techniques, textures, and presentation styles.
Founded on the philosophy of making guests experience familiar Indian food differently, Poppadum draws inspiration from the humble papad or appalam, a staple accompaniment found across Indian households that often transforms an entire meal through texture and flavour.
Speaking about the concept, Abbas Shahzad said the restaurant aims to revive the excitement of eating Indian food by presenting known flavours in unexpected ways without losing their emotional connection and authenticity.
The menu reflects this approach through a range of small plates and mains inspired by diverse culinary traditions across India. Signature dishes include Khaman Chaat, Burrata “Masala Papad”, Thattai Tostada, Railway Beetroot Cutlet, and My MIL’s Daal Pakwaan, each offering a balance of familiarity and contemporary creativity.
The mains menu further explores layered Indian flavours with dishes such as Burrata Tikka Masala, White Dal Makhani, Tawa Kheema, and Smoked Masoor Pulao. Accompaniments including Scallion Parmesan Chur Chur Parotta and Poppadum Garlic Naan continue the restaurant’s playful reinterpretation of traditional formats.
Desserts such as Nichani’s Filter Coffee Pudding and Falooda Baraf Gola complete the dining experience with nostalgic flavours presented through a modern lens.
Spread across approximately 2,200 square feet with seating for 60 guests, the restaurant has been designed as an intimate and energetic space encouraging conversation, shared dining, and community-driven experiences.
With its launch, Poppadum adds to Chennai’s growing appetite for contemporary Indian dining concepts that blend regional storytelling, innovation, and comfort-led culinary experiences.
Jango has officially launched in Sahakarnagar, introducing an all-day café and cocktail bar concept aimed at blending work, dining, music, and social experiences under one roof.
Positioned as a neighbourhood-driven social space, Jango reflects Bengaluru’s evolving hospitality landscape where consumers are increasingly seeking flexible and experience-led venues that transition seamlessly through different parts of the day.
The venue operates as a relaxed, coffee-focused café during the daytime before evolving into a more energetic cocktail and dining destination in the evening. Designed to accommodate work sessions, casual meetings, dinners, music-led gatherings, and community events, the concept focuses on creating an adaptable environment for different audiences throughout the day.
Speaking on the launch, the founding team shared that the vision behind Jango was to create a space that guests could return to at different moments, whether for coffee and work during the day or cocktails and music later in the evening.
The menu features comfort-driven dishes with global influences alongside an approachable cocktail programme curated for easy-drinking experiences. The atmosphere also evolves through the day, shifting from quieter daytime energy to a more vibrant social setting by night.
In the coming weeks, Jango plans to introduce a dedicated breakfast menu along with curated community programming including founder meetups, creator gatherings, and music-led experiences.
The launch comes at a time when Bengaluru’s dining and nightlife culture is increasingly moving towards hybrid hospitality formats that combine cafés, social spaces, and experiential dining concepts.
By Manu Vardhan Kannan
Mumbai’s popular neighbourhood bakery, TwentySeven Bakehouse, is heading north with the launch of its newest outlet in Goregaon. The opening marks the brand’s fourth physical store in the city, adding to its existing locations in Mahalaxmi, Bandra, and Nepean Sea Road, along with its delivery-only cloud kitchen in Chembur.
Located at Oberoi Garden City in Goregaon, the new outlet expands TwentySeven Bakehouse’s growing presence in Mumbai’s evolving food scene. Following the response to its Mahalaxmi flagship outlet, the new space brings together everything the brand is known for under one roof, fresh breads, artisanal bakes, specialty coffee, sandwiches, and its well-loved New York-style pizzas.
Guests can expect familiar favourites that have helped build the bakery’s loyal following over the years. The menu includes its signature artisanal sourdough range, fresh loaves, and buttery croissants known for their flaky texture.
For quick meals and lunch breaks, made-to-order sandwiches such as Halloumi & Harissa and Pulled Pork Kimchi are among the highlights. Spice lovers can also try Thecha Chip Butty, a flavour-packed option with a spicy kick.
The menu also shines a spotlight on TwentySeven Bakehouse’s New York-style pizzas. Diners can choose from vegetarian options like Fiamma 2.0 and Basil Pesto, or go for the Chermoula Chicken with Vodka Sauce pizza. While waiting for orders, guests can snack on the bakery’s crowd favourite ‘Better Than Dr*gs Garlic Knots’.
Coffee lovers can also stop in for a quick cup of specialty coffee before meetings or work sessions, making the space suitable for both quick visits and long catch-ups.
To celebrate the launch, the bakery has introduced a series of in-store offers. Customers can buy three coffees and get one free until Sunday, May 24, 2026. Pizza lovers can enjoy a special Thursday and Friday offer where buying three pizzas comes with three soft drinks and one portion of Better-Than-Dr*gs Garlic Knots free. There is also a daily 35% discount on all bakes from 7:30 pm onwards, available both in-store and on Swiggy and Zomato.
TwentySeven Bakehouse is located at Restaurant No. 10, Ground Floor Avenue, International Business Park, Oberoi Garden City, off Western Express Highway, Goregaon East, Mumbai, Greater Mumbai, Maharashtra 400063 and is open daily from 8:30 am to 11:00 pm.
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