Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

By Hariharan U

Published on December 25, 2025

This Christmas, Hyatt Centric MG Road Bangalore brings the joy of the season to life with a thoughtfully curated range of festive hampers and classic holiday treats. Designed with warmth, care, and a sense of togetherness, these Christmas offerings are perfect for sharing moments of cheer with family, friends, and colleagues.

Each festive hamper blends timeless Christmas favourites with indulgent sweet treats, capturing the essence of celebration and gratitude that defines the holiday season. From traditional festive bakes and rich plum delights to handcrafted chocolates and charming Christmas accents, every element has been carefully chosen to add comfort and joy to the festivities.

Guests can choose from two specially curated Christmas hampers. Christmas Hamper 1, offers a luxurious assortment that includes Panettone, Stollen, Dundee Cake, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Chocolate Santa, Almond Hazelnut Praline, Liquor Chocolates, a bottle of wine, and festive Christmas decorations. It is ideal for those looking to gift something truly indulgent.

Christmas Hamper 2, features a classic festive selection including Panettone, Stollen, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Pistachio Nougat, Chocolate Santa, and Christmas decorations, a perfect blend of tradition and celebration.

In addition to the hampers, Hyatt Centric MG Road Bangalore is also offering a wide range of Christmas goodies available à la carte, allowing guests to curate their own festive selections. Highlights include Stollen, Dundee Cup Cakes, Panettone, Plum Pudding, Plum Cake, Mince Pie, Pistachio Nougat, Almond Hazelnut Praline, Red Velvet Cookies, Ginger Cookies, decorative Christmas chocolate bars, Stuffed Santa chocolates, and Madeleines.

Whether it’s for personal celebrations, festive hosting, or thoughtful corporate gifting, these Christmas delights are crafted to add a touch of magic and sweetness to the season. Hyatt Centric MG Road Bangalore hopes these festive offerings fill homes with warmth, joy, and the unmistakable spirit of Christmas.

To place orders for Christmas hampers, festive goodies, or for bulk and corporate gifting enquiries, guests can contact +91 6370716589.


Popeyes Opens Its First Airport Outlet at Mumbai T2

Popeyes Opens Its First Airport Outlet at Mumbai T2

By Manu Vardhan Kannan

Published on December 25, 2025

Popeyes, the iconic Louisiana-born fried chicken brand, has officially launched its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in Popeyes’ expansion across India following its debut in Mumbai earlier this year in August.

The Mumbai T2 store has been launched in partnership with AMRL, reflecting Popeyes’ focus on premium, high-footfall locations and its intent to bring globally loved flavours to travellers. Visitors at Terminal 2 can now enjoy signature offerings such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken, and the Hot & Messy range, specially curated for the Indian palate. Staying true to its Louisiana Cajun roots, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours, ensuring bold and distinctive flavours in every bite.

Speaking on the expansion, Sameer Khetarpal, CEO & MD of Jubilant FoodWorks Limited, said, “Airports have become critical touchpoints for brand discovery and repeat engagement. Launching at Mumbai T2 allows us to reach a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”

Highlighting the importance of F&B in the airport experience, a spokesperson from AMRL added, “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports are evolving into lifestyle destinations, and partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. This collaboration reflects our focus on quality, consistency, and global relevance.”

The Popeyes Mumbai T2 outlet is now open for travellers, offering both dine-in and takeaway options for domestic and international passengers, making it a must-visit destination for those seeking a taste of Louisiana at India’s busiest airport.


Kickstart Your New Year Wellness with L-Carnitine Green Tea

Kickstart Your New Year Wellness with L-Carnitine Green Tea

By Manu Vardhan Kannan

Published on December 25, 2025

As the New Year begins, many of us look for practical ways to support weight management and overall wellness. Tetley introduces its Green Tea Slim Care range with added L-Carnitine, a beverage designed to help reduce body fat when combined with a balanced diet and regular physical activity.

The new range combines the natural antioxidants of premium green tea leaves with the fat-supporting benefits of L-Carnitine, making it an easy and refreshing addition to your daily routine. Available in two revitalising flavours: Lemon & Honey and Ginger Mint Lemon, this tea helps you stay consistent with your wellness goals, whether focusing on mindful eating, feeling lighter during the day, or complementing your workouts.

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L-Carnitine, when combined with a healthy diet and regular exercise, aids in reducing body fat and promoting a balanced lifestyle. The carefully curated flavours make it a delightful and sustainable choice for daily consumption.

The Tetley Green Tea Slim Care range is now available at Reliance stores and leading online platforms including Amazon, Blinkit, Zepto, Swiggy, and Bigbasket.

Start 2026 with a simple, science-backed habit, a daily cup of green tea with added L-Carnitine to support your New Year wellness goals and feel refreshed every day.

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