Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

Serving Success: ITC's Cloud Kitchen Sets a New Culinary Standard

By Author

Published on January 3, 2024

ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.

The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.

Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.

The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.

"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.

Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.

Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.

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In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.

However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.


Third Wave Coffee Enters Andhra Pradesh with Two Cafés in Visakhapatnam

Third Wave Coffee Enters Andhra Pradesh with Two Cafés in Visakhapatnam

By Manu Vardhan Kannan

Published on August 31, 2026

Third Wave Coffee has entered Andhra Pradesh with the opening of two new cafés in Visakhapatnam, marking another step in the brand's South India expansion.

The new cafés are located at Waltair Road and Inorbit Mall, taking Third Wave Coffee's South India footprint to over 100 cafés. With these additions, the brand's national network has also grown to 240+ cafés.

The new Visakhapatnam cafés have been designed around the city's coastal character and growing urban community. The spaces bring together specialty coffee, food, comfortable work-friendly settings and a relaxed environment for customers to meet and spend time. The menu features Third Wave Coffee's signature brews, specialty single-origin coffees, artisanal bakes, quick bites and curated food offerings. Customers can also access a tech-enabled café experience through the Third Wave Coffee app.

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Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said:

“We're excited to bring the Third Wave Coffee experience to Andhra Pradesh with the launch of our cafés in Visakhapatnam. The city's vibrant culture, expanding IT and academic ecosystem, and growing appreciation for specialty coffee make it a compelling destination as we deepen our presence across South India. As we look ahead, the South will remain a key pillar of our expansion strategy. Backed by our Food Innovation Lab and state-of-the-art roastery, we remain committed to offering our signature food and beverage experience as we scale into new markets and serve more coffee lovers across the country”.

Third Wave Coffee continued its expansion across South India during FY26, adding to its presence in Bengaluru, Hyderabad, Chennai and Mysuru. The brand also entered new markets including Ahmedabad, Agra and Kolkata, further extending its reach across India. Building on this growth, Third Wave Coffee plans to open 100 additional cafés by FY27, with an aim to take its national store count to 320.

As the brand continues to grow, it remains focused on product innovation, operational excellence and creating café spaces built around local communities. The latest launch in Visakhapatnam adds another destination to its growing network while strengthening its position in India's specialty coffee and QSR market.


Momoka Brings the Spirit of a Japanese Kissaten to Pune

Momoka Brings the Spirit of a Japanese Kissaten to Pune

By Hariharan U

Published on August 31, 2026

Momoka has brought the spirit of a traditional Japanese kissaten to Pune, offering guests a contemporary interpretation of Japanese café culture through Yoshoku cuisine, desserts, coffee, tea and an intimate neighbourhood-inspired setting.

Founded by Chef Brainard Colaco, Momoka draws inspiration from the culture of Japan's traditional kissatens, neighbourhood cafés that have long been associated with coffee, tea, comforting meals and a familiar, relaxed atmosphere.

The concept brings together these elements under one roof, creating a dining experience that explores a more everyday and approachable side of Japan.

A key part of Momoka's culinary identity is Yoshoku, a Japanese tradition influenced by Western cooking techniques while incorporating Japanese ingredients, flavours and sensibilities. Through this approach, the restaurant presents familiar food forms through a distinctly Japanese perspective.

At the heart of the menu is Chef Brainard's interest in Japan's everyday food culture. His travels across the country and fascination with the dishes found in Kissatens and Konbinis have influenced the restaurant's culinary direction.

Rather than focusing solely on formal Japanese dining, Momoka explores the comforting and casual foods associated with everyday life in Japan, translating those influences into a contemporary dining format for Pune.

The experience extends beyond food, with a beverage programme inspired by Japanese café culture. Coffee and tea are positioned alongside the restaurant's food and dessert offerings, creating a cohesive experience that reflects the slower, more relaxed rhythm of a traditional kissaten.

Desserts form another key element of the concept, with Momoka featuring a dedicated dessert offering designed to complement its Japanese-inspired café experience.

Speaking about the launch, Chef Brainard Colaco, Founder, Momoka, said, "Momoka has always been about sharing a more everyday side of Japan—the warmth of a modern kissaten, comforting food and desserts, and flavours that feel familiar yet exciting. With our new flagship on Prabhat Road, we wanted to create a space where guests can experience Japan through soulful food, a dessert bar like no other and thoughtfully crafted beverages."

Located on Prabhat Road, the new flagship aims to offer Pune diners an experience that goes beyond conventional Japanese cuisine by bringing together food, beverages and atmosphere in a format inspired by one of Japan's distinctive café traditions.

With its focus on Yoshoku cuisine, Japanese café culture and everyday food experiences, Momoka adds a new interpretation of Japanese dining to Pune's evolving restaurant landscape.


Sheraton Grand Bangalore Introduces FOMO Sunday Brunch at Horizon

Sheraton Grand Bangalore Introduces FOMO Sunday Brunch at Horizon

By Manu Vardhan Kannan

Published on August 30, 2026

Sundays at Horizon, the Pan-Asian rooftop restaurant at Sheraton Grand Bangalore Hotel at Brigade Gateway, now come with a new reason to stay a little longer. The hotel has introduced FOMO, its signature Sunday brunch experience, bringing together Pan-Asian flavours, free-flowing pours, commercial retro music and panoramic views of Bengaluru.

Located 31 floors above the city, FOMO is designed as a relaxed afternoon where guests can enjoy good food, drinks and music while taking in the changing cityscape. The experience revolves around four elements — Flavour. Overpour. Music. Over the City.

The food offering features a curated Pan-Asian set menu served to the table, with sushi, sashimi, dim sum, bao, Asian grills and wok-fired specialties. Alongside the food, guests can enjoy unlimited champagne and cocktails, while the music gradually picks up through the afternoon. As the afternoon moves towards sunset, Horizon's rooftop setting adds another part to the experience, with wide views across Bengaluru and the city skyline providing the backdrop.

FOMO is positioned for different kinds of Sunday plans, whether it is a birthday celebration, a long lunch with friends, a family gathering, a girls' afternoon or simply a relaxed Sunday spent over good food and drinks. The four-hour brunch runs from 1 pm to 5 pm, giving guests the freedom to settle in and enjoy the menu and free-flowing pours at their own pace.

For guests who want to continue into the evening, FOMO: Sky After Dark offers an extended experience from 5 pm to 7 pm. The sundowner brings together cocktails, sparkling pours, music and the city lights at Horizon.

  • FOMO Brunch: 1 pm – 5 pm
  • FOMO: FOMO Sundowner: 5 pm – 7 pm.

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