You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Author
Published on January 3, 2024
ITC, a name synonymous with diverse business ventures, is set to elevate its presence in the food-tech industry by expanding its cloud kitchen business. This innovative move comes as the conglomerate identifies food-tech as a key growth vector. Currently operating in Bengaluru and Chennai, ITC's cloud kitchens have become a preferred choice for North Indian daily and gourmet cuisines, as well as bakery products.
The company's foray into the cloud kitchen landscape is marked by three distinct brands: ITC Aashirvaad Soul Creations for daily comfort food, ITC Master Chef Creations for gourmet delights, and ITC Sunfeast Baked Creations for bakery treats. With 19 cloud kitchens in Bengaluru and four in Chennai, ITC has already achieved the milestone of breaking even in these locations.
Hemant Malik, Executive Director at ITC, shares insights into the success of the venture, citing a winning formula that includes established brands, cuisine expertise from ITC Hotels' chefs, and the backing of the packaged foods business. "The tech-learning needed for the business comes from our focus on digitalization," adds Malik.
The business model involves the establishment of a central kitchen and satellite kitchens in cities where ITC operates. This strategic layout aligns with the preferences of food delivery giants like Swiggy and Zomato, who prefer kitchens every 2.5-3 km. ITC aims to replicate its success in Bengaluru by becoming a market leader in the premium space in other cities.
"We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities," says Malik. The cloud kitchen central kitchen in Bengaluru has the capability to service both Chennai and Hyderabad, showcasing ITC's commitment to operational efficiency.
Going beyond its current offerings, ITC plans to diversify its cloud kitchen menu by evaluating the addition of breakfast and oriental cuisines. Malik emphasises the company's strategy to introduce new cuisines and meals alongside expanding its presence in metro cities.
Noteworthy is the fact that ITC's cloud kitchens boast an average order value of Rs 900, double that of the industry average. The key differentiators from ITC Hotels' kitchens include a 5% Goods and Services Tax (GST) compared to 18% for hotel restaurants, and a focus on quick service.
In an investor presentation, ITC highlighted the institutional synergies between its cloud kitchen business and other segments, such as packaging solutions, digital-first approaches, and culinary expertise. With over one million orders already delivered, ITC aims to capitalise on the 10% market share occupied by cloud kitchens in the food delivery platform landscape.
However, the presentation also acknowledged challenges, particularly the scalability issues associated with North Indian cuisine due to its dependency on chef skills and the lack of standardisation. Nevertheless, ITC's strategic approach and commitment to innovation position it as a formidable player in the evolving landscape of the food-tech industry.
Roseate Hotels & Resorts Expands Partnership with M3M for Ja...
Roseate Hotels & Resorts has expanded its partnership with M...
4 Independence Day Celebrations to Check Out Across Delhi-NC...
With Independence Day 2026 approaching, Delhi-NCR is gearing...
Sheraton Grand Palace Indore Celebrates Independence Day wit...
Marking India's 80th Independence Day, Sheraton Grand Palace...
Little Soi Brings Asia's Noodle Heritage to Life With The No...
Little Soi, the popular destination for authentic Asian cuis...
By Manu Vardhan Kannan
Published on August 17, 2026
Bengaluru's skyline is getting a new Sunday dining experience as Horizon, the Pan-Asian rooftop destination at the Sheraton Grand Bangalore Hotel at Brigade Gateway, introduces its new Skyline Brunch. Starting 16 August 2026, the brunch will take place every Sunday on the hotel's 31st floor, bringing together Pan-Asian flavours, live cooking, music and views of the city.
The culinary team at Horizon has curated a menu featuring a selection of Pan-Asian favourites and chef-led preparations. Adding to the experience, live cooking stations will allow guests to watch dishes being prepared fresh, bringing an interactive element to the brunch. Guests will also receive a welcome pour of premium spirits, while live music sets the mood through the afternoon.
The rooftop setting remains one of the highlights of the experience. With its open-air location and panoramic views of Bengaluru, Horizon offers a relaxed backdrop for guests to enjoy a long Sunday lunch with good food, music and the city spread out below.
The new Skyline Brunch brings together food, drinks, live entertainment and the setting of one of Bengaluru's rooftop dining destinations, creating an easy-going Sunday experience for guests looking to unwind.
The experience includes:
Welcome pour of premium spirits
Chef-curated Pan-Asian menu
Live cooking stations
Live music
Panoramic Bengaluru city views.
By Hariharan U
McDonald’s India – North & East has introduced the Fans Fries Meal, a limited-time offering created for customers who believe fries deserve more than a supporting role.
Available until August 16, 2026, the Fans Fries Meal features an XXL fries pack along with two Regular Coke Zero beverages, priced at ₹149 exclusively on the McDonald’s App.
The limited-time offering gives fries enthusiasts the option to turn the popular side into a standalone meal, with an oversized portion designed specifically around the brand's fries.
The Fans Fries Meal is available for a limited five-day period at participating McDonald’s restaurants across North and East India.
Customers can access the offer through multiple ordering channels, including dine-in, self-ordering kiosks, takeaway, drive-thru and delivery platforms, in addition to the McDonald’s App.
The launch comes with a playful campaign aimed at customers who consider fries an essential part of every meal, positioning the Fans Fries Meal as a dedicated offering for the brand's fries-focused audience.
With the offer available only until August 16, customers have a short window to opt for the XXL fries experience before the limited-time promotion ends.
Offer: Fans Fries MealIncludes: XXL Fries + 2 Regular Coke Zero beveragesPrice: ₹149Availability: Until August 16, 2026Region: McDonald’s India – North & EastOrdering: McDonald’s App, dine-in, SOK, takeaway, drive-thru and delivery platforms
This Onam, The Filter Coffee is inviting guests to enjoy the traditional flavours of Kerala with a two-day Onam Sadhya on 26th and 27th August 2026 across its Bengaluru outlets.
Served on a traditional banana leaf, the festive feast will feature 32 authentic vegetarian dishes, with a different menu prepared for each day. The spread brings together familiar Kerala favourites and festive delicacies, offering guests a taste of the state's rich culinary traditions.
On the first day, the Sadhya will feature favourites including Sakkara Varatti, Nendram Upperi, Kalan, Olan, Aviyal, Pulissery, Kerala Matta Rice, Appam with Vegetable Stew, Kerala Parotta with Veg Nadan Curry, and Ada Pradhaman, along with several other traditional preparations.
The second day's menu will bring a refreshed selection to the banana leaf. Guests can enjoy Paruppu Vadai, Pazhampori (SFG), Pineapple Pachadi, Cucumber Pachadi, Kerala Parotta with Veg Nadan Curry, Lemon Rice, Cabbage Thoran, Sena Erissery, Vazhakkai Varuval, Mix Veg Sambar, Tomato Rasam, Thenga Manga Chammanthi, Narangai Pickle, and Ada Pradhaman, alongside other timeless festive favourites.
The two-day celebration is designed around the traditional spirit of Onam, where food, family and togetherness come together around an elaborate Sadhya.
The Onam Sadhya at The Filter Coffee is planned as a warm and nostalgic celebration of Kerala's culinary heritage. Served on a banana leaf and meant to be enjoyed with family and friends, the festive feast brings the traditional flavours of Onam to Bengaluru over two days.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.