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By Nithyakala Neelakandan
Published on September 7, 2024
SirDavis, a new American whiskey created by Moët Hennessy and Beyoncé Knowles-Carter, has been introduced to travel retail with DFS at major US airports. Travelers can now find the premium whiskey at duty-free stores in John F. Kennedy (JFK), Los Angeles (LAX), and San Francisco (SFO) International airports. Special tasting sessions are available for passengers at DFS locations within JFK and LAX.
SirDavis whiskey is a tribute to Beyoncé’s great-grandfather, Davis Hogue, a farmer and moonshiner during Prohibition. The design of the bottle reflects the Art Deco style of Hogue’s era, with its sleek, ribbed glass creating an impression of luxury and elegance.
Crafted by Master Distiller Dr. Bill Lumsden, the whiskey features a blend of 51% rye and 49% malted barley, with secondary maturation in sherry casks. This unique combination offers a smooth texture and a flavor profile reminiscent of Japanese and Scotch whiskies while maintaining the robust character of American rye.
The whiskey’s release in travel retail follows an “overwhelming” pre-order period that began on August 20. SirDavis is now available not only in airports but also in domestic retail across select US states, including California, New York, Texas, and more. The brand has also expanded internationally, with distribution in London, Paris, and Tokyo, and additional markets planned.
SirDavis is designed to stand out on shelves, both in its packaging and flavor. The bottle’s minimal branding and striking design set a new standard for modern luxury spirits. Along with a rich flavor experience, SirDavis offers a nod to tradition and innovation, aiming to appeal to both seasoned whiskey drinkers and new enthusiasts.
Travelers passing through DFS stores can also enjoy exclusive promotions, including a Gift-With-Purchase for DFS Circle App members, and can order the whiskey online for convenient pickup.
For a signature experience, try [Honey Bee], a cocktail paying homage to the brand's founder and crafted using SirDavis American Whisky, fresh lemon juice, and honey syrup, garnished with honeycomb.
Honey Bee
Ingredients
2 oz SirDavis American Whisky
.75 oz Lemon Juice
.5 oz Honey Syrup*
Garnish: Honeycomb
*To make honey syrup, add 2 parts honey and 1 part water into a small saucepan over medium heat. Stir until the honey is dissolved. Allow to cool and transfer to an airtight container.
Instructions
Add liquid ingredients to a shaker tin with ice going in last. Shake for dilution and pour into a coupe glass. Garnish with honeycomb.
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By Hariharan U
Published on April 22, 2026
As the excitement of the Indian Premier League 2026 builds across the city, Sheraton Grand Bangalore Hotel at Brigade Gateway has introduced a dedicated match-viewing experience at Hydeout Bar & Lounge.
Designed as a lively, open-air setting, the venue offers a relaxed yet energetic atmosphere where guests can catch live matches with comfortable lounge seating, ambient lighting, and a social, fan-driven vibe. The experience will run until May 31, 2026, aligning with the ongoing cricket season.
To enhance the match-day experience, the venue has introduced themed beverage offers inspired by cricket moments. Highlights include the Powerplay Bucket, featuring four beers available until the sixth over, and the Hat-Trick Bucket, where guests receive a complimentary beer if a hat-trick occurs during the match.
Additional offerings include the Free Hit Bucket, paired with snacks such as French fries or masala peanuts, and the Fan Jersey Bucket, which rewards guests wearing an India jersey with a 20% discount. These curated combinations aim to bring together sport, socialising, and casual dining in a single setting.
With its focus on shared experiences, themed offers, and a vibrant viewing environment, Hydeout Bar & Lounge positions itself as a go-to destination for cricket enthusiasts looking to enjoy the IPL season in a more engaging, community-driven atmosphere.
Penguin Overseas has announced the launch of ‘So Good Soju’ in India, marking its entry into the fast-growing low-ABV, flavour-forward beverage segment that is reshaping consumption patterns among younger consumers.
Positioned as a modern lifestyle drink, the brand reflects a shift towards lighter, more social, and experience-driven drinking occasions, from house parties to casual evenings out. The launch taps into the rising popularity of Soju, globally recognised as the largest-selling spirit category by volume.
In India, this growing familiarity is being driven by increasing exposure to Korean culture across music, entertainment, and cuisine, translating into higher demand for approachable and versatile alternatives to traditional spirits.
Manufactured locally, So Good Soju combines global inspiration with local relevance, backed by Penguin Overseas’ 17-year experience in building the Soju category in India. The product is designed to deliver a clean, smooth, and balanced drinking experience, using natural flavours.
The portfolio is available in both still and sparkling formats, with current variants including Peach, Green Apple, Yuzu Lime, and K-Bomb, while additional flavours such as Strawberry, Blueberry, Green Grape, and Lemon are in development.
Commenting on the launch, Jaspreet Singh, Founder and CEO, Penguin Overseas, highlighted the shift in consumer behaviour towards lighter and flavour-led drinking experiences, noting that the brand aims to make social drinking more accessible and enjoyable.
Positioned as an accessible yet premium offering, So Good Soju is priced competitively, making it more affordable than imported alternatives while maintaining a strong flavour profile.
Currently available in Maharashtra and Haryana, the brand is set to expand into Delhi, Karnataka, Punjab, Uttarakhand, and Tamil Nadu in a phased rollout.
With its vibrant flavour range, easy-drinking profile, and cultural relevance, So Good Soju aims to play a key role in shaping the next phase of India’s evolving social drinking landscape.
By Manu Vardhan Kannan
Cricket season brings with it a lively buzz, and The Hood by Olive in Bengaluru is all set to match that energy with a vibrant match-day experience. Located in Ashok Nagar, this neighbourhood bar creates a setting that feels both social and engaging, making it a great spot for fans to come together and enjoy the game.
The space combines a stylish design with a relaxed layout, offering comfortable booth seating along with a casual indoor courtyard. Guests can catch every moment of the match on large screens while soaking in the upbeat atmosphere that builds with every over.
Alongside the screenings, the menu adds to the experience with a mix of global flavours. From Lebanese Shankleesh to Japanese Toro Temaki and crispy Arare Shrimp, there’s a wide range of options to choose from. The drinks menu features signature cocktails as well as classic beers, giving guests plenty of choices to keep the mood going throughout the match.
Whether it’s a quick outing with friends or a longer match-day plan, The Hood by Olive brings together food, drinks, and cricket in a way that feels easy and enjoyable.
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