Six Brothers Mahura Marks First Duty-Free Entry

Six Brothers Mahura Marks First Duty-Free Entry

By Manu Vardhan Kannan

Published on May 4, 2026

South Seas Distilleries has brought a significant moment for Indian spirits to the global stage with the introduction of Six Brothers Mahura in duty-free travel retail. This marks the first time a Mahua-based spirit has entered India’s travel retail space, offering international travellers a chance to experience a product deeply rooted in the country’s indigenous distilling traditions.

Six Brothers Mahura is crafted using the Mahua flower from the Madhuca longifolia tree, an ingredient that has long held cultural and economic value across India’s tribal regions. For centuries, these blossoms have been used to create traditional spirits, making Mahua an important part of local heritage. Often compared to agave in Mexico’s tequila story, the Mahua flower stands as a uniquely Indian element with the potential to gain global recognition.

Historically, Mahua distillation faced challenges during the colonial period due to strict excise laws and forest regulations, which limited access to raw materials and pushed this traditional practice into the background. Its entry into duty-free retail now signals a revival, bringing this age-old craft back into focus for a wider, international audience.

Alongside Six Brothers Mahura, the duty-free portfolio also includes selections from the Crazy Cock Indian Single Malt Whisky range. This collection features expressions such as Rare, Dhua and the Madhuca heritage edition, reflecting India’s growing presence in the global single malt segment. The Madhuca edition, in particular, is finished in mahua-seasoned casks, adding a subtle floral character that connects it back to its roots.

Speaking on the launch, Hamavand Chinoy, Chief Operating Officer, South Seas Distilleries, said:

“The entry of Mahua into duty-free retail is a cultural milestone for India. By bringing this heritage spirit to global travellers, we are showcasing an ingredient that has been cherished by tribal communities for centuries. It is also a proud moment to present Indian craftsmanship through our Six Brothers and Crazy Cock portfolios to audiences from around the world.”

Travel retail has long been a space where consumers discover premium and unique spirits from different regions. With Mahua now entering this channel, India’s traditional distillation heritage finds a place alongside globally recognised spirits, opening up new possibilities for awareness and appreciation.

Beyond its cultural importance, Mahua also plays a role in supporting rural livelihoods. The harvesting process is often community-driven, rooted in forest-based practices that promote sustainability and responsible sourcing. This adds another layer of value to the spirit, connecting it to both environmental and social impact.

As global consumers continue to explore new flavours and stories, Mahua’s floral notes and deep cultural roots position it as a distinctive offering in the premium spirits segment. The entry of Six Brothers Mahura into duty-free retail not only marks a first for the category but also highlights India’s evolving presence in the global beverage landscape.


Cream Centre Launches Second Bengaluru Outlet at Forum Mall

Cream Centre Launches Second Bengaluru Outlet at Forum Mall

By Manu Vardhan Kannan

Published on May 13, 2026

Cream Centre has expanded its footprint in Bengaluru with the launch of its second outlet at Forum Mall. The new opening marks another important milestone for the iconic vegetarian restaurant brand as it continues to strengthen its presence in South India following the positive response received from customers in the city.

Founded in Mumbai in 1958, Cream Centre has built a strong legacy over the past 65 years with its well-known vegetarian dishes, warm hospitality, and family-friendly dining experience. The brand is widely recognized for introducing Mumbai to its first plate of Nachos and for creating signature favourites such as The Original Channa Bhatura™, World’s Best Nachos™, and the popular Sizzling Brownie Fundae™.

The newly launched Forum Mall outlet brings the brand’s signature dining experience to one of Bengaluru’s busiest and most loved lifestyle destinations. Designed with Cream Centre’s familiar blend of contemporary style and nostalgic warmth, the space aims to offer guests a welcoming atmosphere suited for families and casual dining alike.

The outlet will serve the brand’s complete menu featuring classic favourites including Chole Bhature, World’s Best Nachos™, and Sizzling Brownie Fundae™, along with several other signature dishes that have remained popular across generations.

Adding to the launch celebrations, the new outlet will also host Cream Centre’s much-loved Aamras Festival, a seasonal offering featuring a specially curated selection of Aamras-inspired dishes and desserts available for a limited period.

Under the leadership of Sanjiv Chona, Cream Centre has grown into one of India’s most recognized vegetarian restaurant brands. Rishi Chona continues to drive the brand forward by introducing modern innovations while preserving the flavours and values that have defined Cream Centre for decades.

Expressing his thoughts on the launch, Rishi Chona, CEO, Cream Centre, shared, “Bengaluru welcomed us with so much love at our first outlet, that coming back felt like a natural next step. Forum Mall is home to so many memories for this city, and we are truly delighted to now be a part of that story. This second outlet is a reflection of the warmth Bengaluru has shown us, and our commitment to bring the very best of Cream Centre to every corner of this wonderful city.”

Over the years, Cream Centre has evolved into a leading vegetarian dining destination known for balancing classic comfort food with innovative menu creations. The brand continues to focus on high-quality food, inviting ambience, and memorable dining experiences for guests across all age groups.


Amrut Distilleries Launches Amrut Pravas at TFWA Singapore

Amrut Distilleries Launches Amrut Pravas at TFWA Singapore

By Hariharan U

Published on May 13, 2026

Amrut Distilleries has officially unveiled Amrut Pravas at TFWA Singapore, marking a major milestone in the brand’s expanding global travel retail journey. Crafted exclusively for duty-free and travel retail markets, the new single malt expression celebrates the spirit of travel, discovery, and Indian craftsmanship on an international stage.

The launch reinforces Amrut’s position as one of India’s pioneering single malt whisky brands, continuing a legacy that transformed global perceptions of Indian whisky since its international debut in 2004. Over the years, the Bengaluru-based distillery has earned worldwide recognition for its tropical maturation techniques and award-winning expressions, including the globally acclaimed Amrut Fusion.

Amrut Pravas has been designed specifically for the modern global traveller, a whisky intended to be discovered in transit and experienced across borders. Inspired by India’s cultural diversity and evolving identity, the expression reflects themes of movement, exploration, and connection through flavour and craftsmanship.

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Handcrafted by Ashok Chokalingam, COO and Master Distiller at Amrut Distilleries, Pravas is matured under India’s tropical climate using carefully selected casks that contribute to its depth, richness, and layered complexity. The whisky combines traditional Indian whisky-making with a contemporary global outlook, resulting in an expression that is both refined and distinctly Indian.

Available exclusively through global duty-free and travel retail channels, Pravas has been intentionally positioned as a rare travel-exclusive offering, creating a sense of discovery for international whisky enthusiasts.

The unveiling at the TFWA Singapore follows Amrut’s growing presence across major travel retail hubs, including exclusive launches at Bengaluru, Delhi, Hyderabad, and Kochi airports. The company continues to expand its footprint across airports, seaports, and international duty-free destinations as demand for premium Indian single malts continues to rise globally.

Speaking on the launch, Rakshit N. Jagdale, Managing Director of Amrut Distilleries, described Pravas as a celebration of India’s evolving identity and craftsmanship. He noted that the expression was created to reflect the spirit of travel and exploration while remaining deeply rooted in Indian whisky-making traditions.

Amrut Pravas opens with bright citrus and lemon zest notes layered with subtle nuttiness, evolving into dried fruits, dark chocolate, almond brittle, and vanilla cream on the nose. The palate delivers a luxurious combination of honeyed syrup, vanilla custard, almond-infused chocolate, dried fruits, and sweet lemon tart, while the finish remains long, elegant, and clean with lingering sweetness.

With Pravas, Amrut Distilleries continues its ambition of positioning Indian single malt whisky as a globally respected category, offering travellers a distinctive expression that captures the richness, warmth, and character of India through every sip.

For more information, visit Amrut Distilleries


P.F. Chang’s Expands Delhi NCR Presence with New Restaurant at World St., Worldmark Aerocity

P.F. Chang’s Expands Delhi NCR Presence with New Restaurant at World St., Worldmark Aerocity

By Hariharan U

Published on May 13, 2026

P.F. Chang's has expanded its footprint in Delhi NCR with the launch of its newest restaurant at World St., Worldmark Aerocity, strengthening the brand’s presence in one of the capital’s most premium hospitality and lifestyle destinations.

Known globally for its signature high-heat wok cooking, bold Asian flavours, and elevated dining experiences, the new restaurant brings P.F. Chang’s celebrated American Pan-Asian culinary identity to a dynamic audience of corporate professionals, international travellers, residents, and lifestyle-driven consumers.

The launch marks another milestone for Gourmet Investments Hospitality Group (GIHG), the hospitality and dining arm of the Bharti Enterprises family, which continues to introduce globally recognised restaurant brands to Indian diners. Positioned within the vibrant World St. district at Worldmark Aerocity, the new outlet aligns with evolving consumer demand for globally benchmarked dining experiences paired with immersive hospitality environments.

Founded in 1993, P.F. Chang’s has spent more than three decades building its culinary identity around the traditional art of wok cooking, blending high-temperature cooking techniques, scratch-made preparations, and layered Asian flavours across more than 300 restaurants globally.

Speaking on the expansion, Rohan Pewekar, CEO – Gourmet Investments Hospitality Group (GIHG), said the launch reflects the group’s larger vision of bringing globally celebrated dining cultures to India’s increasingly discerning consumers. He added that Aerocity’s evolving culinary landscape makes it a strategic location for the brand’s continued growth.

Taylor Viersen, VP, Global Brand Development at P.F. Chang’s, described the Aerocity opening as an important step in the brand’s India growth journey, while reinforcing the restaurant’s long-standing focus on mastering traditional wok cooking techniques that define its global identity.

At the heart of the dining experience is P.F. Chang’s signature 700-degree wok cooking method, designed to preserve flavour intensity, texture, and ingredient integrity. Guests can enjoy internationally popular dishes such as Chang’s Lettuce Wraps, Dynamite Shrimp, Orange Chicken, and Lo Mein, alongside vegetarian offerings curated for Indian preferences. The menu also includes sushi, salads, gelatos, signature desserts like the Great Wall of Chocolate, and seasonal beverages.

The culinary programme has been carefully adapted to suit local palates while remaining true to the brand’s international identity. Jerry Thomas, Culinary Head – Restaurants at Gourmet Investments Hospitality Group, highlighted that the focus remains on achieving a balanced combination of sweet, savoury, spicy, and umami flavours through traditional wok-based cooking techniques.

Welcoming the brand to World St., S.K. Sayal, MD & CEO of Bharti Real Estate, noted that globally recognised dining concepts such as P.F. Chang’s play a significant role in shaping vibrant social and culinary destinations. He added that the restaurant further strengthens World St.’s positioning as a preferred destination for Asian fusion dining in Delhi.

Beyond its menu, the restaurant has been designed to offer a refined yet approachable atmosphere featuring contemporary interiors, versatile seating arrangements, and warm hospitality. The space caters to business lunches, social gatherings, family occasions, and evening dining experiences, reinforcing the brand’s emphasis on creating memorable moments beyond food.

As P.F. Chang’s continues its measured expansion across India, the brand remains focused on combining culinary tradition with contemporary dining experiences while delivering globally loved Asian flavours tailored to evolving local preferences.

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