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By Nishang Narayan
Published on July 9, 2024
In a significant move for the luxury real estate sector, SKYE Hospitality has successfully facilitated a landmark deal between Marriott International and Whiteland to develop one of the largest branded residences in Gurugram. This ambitious project, named “Westin Residences,” will be strategically located on the Dwarka Expressway, spanning an impressive 20 acres and aiming to deliver 1600-1800 apartments in total. The initial phase will see the development of 674 units, with the cumulative project cost estimated at around INR 5,600 crores, making it one of the most substantial branded residence projects in India.
The global and Indian branded residence segments have been experiencing rapid growth. According to research by Marriott International, the global branded residence market has surged by 160% over the last decade. Complementing this, SKYE Hospitality's research indicates that India has more than 2300 registered branded residences, which account for approximately 10% of the global supply. Both international 5-star hotel chains and luxury brands outside the hospitality sector are increasingly drawn to this fast-moving market segment. These projects typically target High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs), with an average ticket size in the range of INR 9-10 crores.
Ankit Kansal, Managing Director of SKYE Hospitality, highlighted the unique appeal of branded residences in India, stating, "Branded residences will continue to grow and evolve in India. It is not just another trophy asset. Rather it aims at a certain lifestyle, which affluent Indians are craving for. These premium residences come with curated top-tier services such as concierge, international-style clubs, holistic wellness, group fitness centres, swanky cafes, and much more."
Kansal further emphasized the collaborative nature of developing branded residences: "The objective is to bring together successful individuals and give them a distinguished living marked by happiness, wellness, and quality time for themselves. Increasingly, brands, developers, and consultants need to work together to define the contours of branded living, offering superlative lifestyles."
Pankaj Pal, Managing Director of Whiteland Developers, expressed his enthusiasm for the Westin Residences project, stating, "We are passionate about rendering an elevated lifestyle to the discerning elite homebuyers of NCR. We are here to rewrite the rules of premium living. Westin Residences will be a distinguished name on the map of NCR property market. Partnering with Marriott would not just give us an immaculate brand name but also help with robust asset management and due-diligence expertise."
India's market for branded residences is set to thrive, supported by a growing concentration of elites with refined tastes. The new generation of Indian HNIs, comprising self-made entrepreneurs, top corporate executives, creative leaders, and next-gen family business scions, is keen on aspirational living marked by both opulence and exclusivity. This trend is expected to drive demand for branded living not only in India's modern metros but also in serene tourist spots.
The Westin Residences project in Gurugram is poised to set a new benchmark for luxury living in India, offering a blend of world-class amenities and an unparalleled lifestyle. As SKYE Hospitality continues to facilitate such groundbreaking deals, the future of India's branded residence market looks exceptionally promising.
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By Hariharan U
Published on March 25, 2026
Brigade Hotel Ventures (BHVL), the hospitality division of the Brigade Group, is planning to expand its presence beyond South India, with a focus on spiritual and leisure destinations in the north and west.
The company is currently exploring new locations including Goa and Mumbai in the west, along with Varanasi, Rishikesh, and Ayodhya in the north. These destinations are being considered as part of the company’s strategy to tap into growing demand for spiritual tourism and leisure travel.
"We are looking at Goa and Mumbai in the western region. In north India, we are looking at Varanasi and Rishikesh. Of course, Ayodhya as well in the long term," said Vineet Verma. He added that the upcoming properties will vary between four-star and five-star formats, depending on the location.
Along with new developments, BHVL is also considering acquisitions to speed up its growth. The company is open to taking over operational hotels and upgrading them, allowing for quicker entry into new markets compared to building properties from scratch.
At present, BHVL operates nine hotels across key cities such as Bengaluru, Chennai, Kochi, Mysuru, and GIFT City, with a total inventory of over 1,600 keys.
The company also has a strong pipeline in the south, with nine new properties planned across locations including ECR and OMR in Chennai, Hyderabad, and Thiruvananthapuram. These developments are expected to add around 1,700 keys over the next few years.
BHVL is investing over Rs 3,000 crore into its expansion plans and aims to significantly scale up its portfolio. Having built over 1,600 keys over the past several years, the company now plans to double that number within a shorter timeframe as it accelerates growth across new and existing markets.
Kota is better known for its coaching institutes and industrial output than its hospitality scene, but Wyndham Hotels is clearly looking at the city with a longer lens. The brand has signed the Ramada Resort by Wyndham Talera Kota with promoter Lalit Singh Muktawat, marking a meaningful addition to Rajasthan's hospitality map and a deliberate step into India's tier-2 growth markets.
The 200-room resort is scheduled to open in March 2029 and will be strategically located along the riverfront in Kota, catering to corporate, leisure, and group demand from a city that is increasingly attracting both. Kota's identity as one of India's leading educational hubs brings a steady stream of students, parents, and educators through the city year-round. Its industrial base, spanning chemical, cement, engineering, and power sectors, adds a strong corporate travel dimension. Together, these drivers create a more compelling demand picture than the city's relatively underdeveloped hospitality infrastructure currently reflects.
The property's location also benefits from improving connectivity. Kota is situated approximately 10 kilometres from the proposed Kota Airport, which is expected to link the city to major domestic and international destinations and significantly boost both business and leisure arrivals once operational.
Beyond business, Kota has a cultural heritage worth noting. Medieval forts, palaces, havelis, and stepwells draw visitors from across the country, positioning the city as more than just a transit or study destination.
When complete, the resort will offer 200 guest rooms including villas, an all-day dining restaurant, bar, extensive meeting and event facilities, large banqueting spaces, a fitness centre, swimming pool, spa, and dedicated recreational areas. It's a well-rounded offering that covers the full range of demand segments the city attracts.
Lalit Singh Muktawat, promoter of the project, spoke about what the partnership means for the region. "We are proud to partner with Wyndham Hotels and Resorts to introduce the globally recognised Ramada Resort brand to Kota. As the city continues to expand economically and attract increasing numbers of visitors, we believe this development will elevate the hospitality offering in the region and contribute meaningfully to its long-term tourism and infrastructure growth."
Rahool Macarius, Market Managing Director, Eurasia at Wyndham Hotels and Resorts, added context on the strategic thinking. "With Kota emerging as a prominent commercial and educational center in Rajasthan, we are pleased to strengthen our presence in the region with a globally recognised and trusted brand. By focusing on tier-2 and tier-3 cities, we aim to tap into new growth opportunities and cater to the evolving preferences of guests across India's rapidly expanding markets."
For Wyndham, the Kota signing is part of a broader and consistent strategy of identifying Indian cities where demand is growing faster than quality supply, and planting a flag early. Kota fits that profile well.
Indian Hotels Company (IHCL), one of India’s leading hospitality groups, continues to strengthen its focus on sustainability and community impact through Paathya, its ESG+ framework.
Marking four years of this initiative, IHCL hosted the Bharat EkSaath Walkathon – Tamil Nadu edition, a 3-km walk that brought together associates, their families, partners, vendors, and members of the local community. The event was part of a larger global effort, held across multiple countries and locations at the same time, highlighting a shared commitment to responsible tourism.
The walkathon also contributed to a larger cause, with funds raised going towards the Taj Public Service Welfare Trust, further strengthening IHCL’s ongoing social impact efforts.
Teams from several IHCL properties across Tamil Nadu participated in the initiative, including Taj Coromandel, Taj Connemara, Taj Club House, Taj Fisherman’s Cove Resort & Spa Chennai, Taj Wellington Mews Chennai, Vivanta Chennai IT Expressway, Ginger Chennai (OMR, Vadapalani, IITM), TajSATS, Vivanta Coimbatore, Savoy Ooty – IHCL SeleQtions, Gateway Madurai, and Gateway Coonoor.
The walkathon began at the University of Madras and was flagged off by Dr. S. Armstrong, Vice-Chancellor Convener Committee, and Megalina Iden, DC Traffic - East. Participants followed a scenic route along Madras Beach Road before returning to the university campus.
The event wrapped up on a cheerful note with a breakfast gathering, followed by the distribution of medals and certificates, celebrating participation and the spirit of togetherness.
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