SKYE Hospitality Facilitates Landmark Deal Between Marriott and Whiteland in Gurugram

SKYE Hospitality Facilitates Landmark Deal Between Marriott and Whiteland in Gurugram

By Nishang Narayan

Published on July 9, 2024

In a significant move for the luxury real estate sector, SKYE Hospitality has successfully facilitated a landmark deal between Marriott International and Whiteland to develop one of the largest branded residences in Gurugram. This ambitious project, named “Westin Residences,” will be strategically located on the Dwarka Expressway, spanning an impressive 20 acres and aiming to deliver 1600-1800 apartments in total. The initial phase will see the development of 674 units, with the cumulative project cost estimated at around INR 5,600 crores, making it one of the most substantial branded residence projects in India.

Expanding the Branded Residence Market

The global and Indian branded residence segments have been experiencing rapid growth. According to research by Marriott International, the global branded residence market has surged by 160% over the last decade. Complementing this, SKYE Hospitality's research indicates that India has more than 2300 registered branded residences, which account for approximately 10% of the global supply. Both international 5-star hotel chains and luxury brands outside the hospitality sector are increasingly drawn to this fast-moving market segment. These projects typically target High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs), with an average ticket size in the range of INR 9-10 crores.

A Lifestyle Beyond Luxury

Ankit Kansal, Managing Director of SKYE Hospitality, highlighted the unique appeal of branded residences in India, stating, "Branded residences will continue to grow and evolve in India. It is not just another trophy asset. Rather it aims at a certain lifestyle, which affluent Indians are craving for. These premium residences come with curated top-tier services such as concierge, international-style clubs, holistic wellness, group fitness centres, swanky cafes, and much more."

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Kansal further emphasized the collaborative nature of developing branded residences: "The objective is to bring together successful individuals and give them a distinguished living marked by happiness, wellness, and quality time for themselves. Increasingly, brands, developers, and consultants need to work together to define the contours of branded living, offering superlative lifestyles."

Elevating Premium Living in NCR

Pankaj Pal, Managing Director of Whiteland Developers, expressed his enthusiasm for the Westin Residences project, stating, "We are passionate about rendering an elevated lifestyle to the discerning elite homebuyers of NCR. We are here to rewrite the rules of premium living. Westin Residences will be a distinguished name on the map of NCR property market. Partnering with Marriott would not just give us an immaculate brand name but also help with robust asset management and due-diligence expertise."

The Future of Branded Residences in India

India's market for branded residences is set to thrive, supported by a growing concentration of elites with refined tastes. The new generation of Indian HNIs, comprising self-made entrepreneurs, top corporate executives, creative leaders, and next-gen family business scions, is keen on aspirational living marked by both opulence and exclusivity. This trend is expected to drive demand for branded living not only in India's modern metros but also in serene tourist spots.

The Westin Residences project in Gurugram is poised to set a new benchmark for luxury living in India, offering a blend of world-class amenities and an unparalleled lifestyle. As SKYE Hospitality continues to facilitate such groundbreaking deals, the future of India's branded residence market looks exceptionally promising.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.


Asembli Ushers a New Era of Multi-Sensory Experiences in Hyderabad

Asembli Ushers a New Era of Multi-Sensory Experiences in Hyderabad

By Hariharan U

Published on October 21, 2025

Hyderabad is about to get a new landmark in experiential hospitality with the launch of Asembli, a first-of-its-kind venue that promises to awaken the senses and redefine celebrations. Spanning 40,000 sq. ft., Asembli isn’t just a space, it’s a multi-sensory universe where architecture, music, design, and gastronomy come together to create unforgettable experiences.

Conceived to offer Hyderabad a world-class destination with deep cultural resonance, Asembli blends sacred geometry with contemporary architecture, designed by Anirudh Osuri of Design Epicenter. At the heart of the space is a striking dome inspired by sacred geometry, designed to cultivate harmony and presence. Guests will also enjoy a three-level air purification system, tiered platforms, kinetic lighting, and Danley Sound Labs audio, creating immersive environments for weddings, festivals, and cultural events.

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Culinary experiences at Asembli are led by Chef Varun Inamdar, whose two decades of global expertise inform a food philosophy rooted in innovation and tradition. Guests can expect a curated menu that fuses regional Indian classics with global influences, including wok-fired plates, reimagined desserts, and inventive shared dishes. The dining journey is designed to spark conversation and connection, extending from the kitchen to the bar, where an international mixologist crafts signature beverages to match the culinary experience.

Asembli isn’t just a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder, Asembli. “It’s a stage for life’s most vibrant moments, a space where Hyderabadis from all walks of life can come together, celebrate boldly, and create memories for a lifetime.” 

Built around five pillars, Music, Culture, Entertainment, Travel, and Food & Beverage. Asembli engages mind, body, and spirit, making every gathering immersive and intentional.

Scheduled to open on October 31, 2025, Asembli promises to reshape Hyderabad’s hospitality scene, offering high-energy, high-dining experiences where every celebration feels alive and every moment becomes shared.


Sterling Holiday Resorts Introduces “Soil to Soul” Experience at Sterling Wayanad

Sterling Holiday Resorts Introduces “Soil to Soul” Experience at Sterling Wayanad

By Manu Vardhan Kannan

Published on October 19, 2025

Sterling Holiday Resorts, a leading name in experiential holidays, has launched its latest ‘Discoveries & Experiences’ (D&E) initiative, “Soil to Soul,” at Sterling Wayanad. Nestled amidst Kerala’s lush plantations and spice gardens, this immersive Farm-to-Fork experience celebrates sustainable tourism, local culture, and authentic culinary traditions.

The “Soil to Soul” journey takes guests on a half-day exploration through organic farms and spice plantations, offering a firsthand understanding of Wayanad’s agricultural heritage. Participants engage with local farmers, learn about paddy cultivation, coffee, and spice farming, and harvest fresh produce. The experience culminates in a hands-on cooking session led by Sterling’s expert chefs, where guests use the fresh produce they have harvested to prepare traditional Kerala dishes using time-honoured methods.

Adding depth to the journey, guests also interact with indigenous Wayanad communities, whose stories and food traditions bring authenticity to the experience. Visitors take home handcrafted spice packs and recipe cards, extending their connection to Kerala’s food culture beyond their stay.

“With ‘Soil to Soul,’ we want our guests to go beyond the conventional holiday, to connect with the land, people, and stories that make Wayanad special,” said Harinath Mohanasundaram, Senior Vice President Marketing, Sterling Holiday Resorts. “It’s a celebration of food, culture, and sustainability, and a meaningful addition to our growing D&E portfolio.”

Sterling’s Discoveries & Experiences platform offers guests curated, locally rooted engagements that bring each destination to life. At Sterling Wayanad, travellers can also enjoy guided nature walks and bird-watching trails, or explore the resort’s collaboration with Uravu, a local NGO that promotes bamboo craftsmanship and tribal livelihoods, each experience designed to build authentic connections with the region’s ecology and culture.

Through “Soil to Soul” and other D&E initiatives, Sterling Holiday Resorts reinforces its commitment to sustainable and experiential travel in India, offering guests memorable journeys that truly go from farm to fork, from Soil to Soul.

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