Sting® Unveils New “Energy Ka Bas Ek King” Campaign Featurin

Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

By Hariharan U

Published on October 22, 2025

Sting®, one of India’s fastest-growing energy drink brands from PepsiCo India, has unveiled its latest campaign film featuring actor Lakshya, known for his dynamic screen presence and youthful charisma. The new film captures the essence of Sting®’s proposition, “Energy ka bas ek king, Sting®.”

The high-energy film opens with Lakshya in the middle of an intense table tennis match against an opponent sipping a generic energy drink, while he chooses Sting®. As the rally heats up, Lakshya’s energy stays unmatched, even as two more players join the opposing side. Unfazed, he takes them on single-handedly, pausing mid-match to casually answer a phone call saying he’s “just practicing,” before sealing his victory in style. The film closes with the tagline: “Energy ka bas ek king, Sting®.”

“Sting isn’t just another energy drink, it’s the king of energy. The new campaign captures Sting’s unbeatable edge in a fun, relatable way. Lakshya brings that energy alive effortlessly, sharp, dynamic, and impossible to miss,” said Sanya Sehgal, Sting Equity Lead, PepsiCo India.

“Being part of this campaign has been an amazing experience. For me, it’s about pushing limits and going all out — exactly what Sting represents. Like I always say, Energy drinks toh bahut hai, par king sirf ek, Sting,” shared Lakshya.

“Our goal was to show how real energy lets you own the moment. The table tennis match became the perfect metaphor for that unstoppable Sting spirit , bold, witty, and always one step ahead,” added Saarthak Dutt, Executive Creative Director, Leo India.

Uday Singh Gauri, CEO, Dharma Cornerstone Agency, commented, “Sting and Lakshya are a natural fit, both embody high-voltage energy and a fearless attitude.”

The campaign will run across TV, digital, and social platforms, aiming to connect with audiences who seek energy that fuels their ambition and full-charge lifestyle.

Disclaimer: PepsiCo India claim as per NIQ retail index data for period MAT July ‘25 for the India market in energy drinks segment of soft drinks category.

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories. In 2024, PepsiCo generated nearly $92 billion in net revenue, driven by iconic brands such as Lay’s®, Doritos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, and Quaker®. Guided by its pep+ (PepsiCo Positive) strategy, the company continues to drive growth with sustainability and human capital at its core.

Credits: The campaign was conceptualized and executed by Leo India, under the leadership of Rajdeepak Das, Chairman, Leo South Asia & CCO, Publicis Groupe South Asia, and Amitesh Rao, Chief Executive Officer, Leo South Asia. The creative team included Vikram Pandey, Co-Chief Creative Officer; Jaikrit Singh, Managing Partner; Sakshi Chawla, Associate Vice President; Saarthak Dutt, Executive Creative Director; Hardik Trivedi, Associate Executive Creative Director; Siddharth Menon, Senior Creative Director; Naman Gera, Brand Services Director; Supriya Jain, Associate Creative Director; Urvashi Sharma, Copywriter; Manasvi Pandit, Art Director; and Arpita Vatsa, Brand Services Associate.

India Aviation Sector to Reach 500 Million Passengers by 2030

By Manu Vardhan Kannan

Published on April 26, 2026

India’s aviation sector is on track for strong growth, with passenger traffic expected to reach around 500 million annually by 2030 and nearly 1 billion by 2047. This projection was shared by industry leaders at the Airport 360 Expo 2026, held at the Bombay Exhibition Centre.

The growth is being supported by steady demand, expansion of airline fleets, and ongoing infrastructure development. With over 1,000 aircraft orders already in place, the sector is preparing for a major scale-up in the coming years.

Speaking at the event, BVJK Sharma, CEO, Navi Mumbai International Airport Ltd, said, “We are already one of the top three domestic aviation markets in the world, and we are continuing to grow rapidly. In 2025 itself, we handled about 4 million passengers and 3.5 million of cargo, which is around 20 per cent higher than the pre-COVID levels.”

He added that while the sector has historically grown at 10–12 per cent, the pace may gradually stabilise to around 5.6 per cent by 2044. However, in the near term, domestic air travel demand is expected to remain strong, with an initial year-on-year growth of about 17 per cent.

India’s aviation infrastructure is also expanding quickly, with more than 160 operational airports currently and continued investments under national programmes. The sector already contributes nearly USD 54 billion to the economy and supports millions of jobs. Emerging segments like MRO are also expected to play a key role in strengthening the overall ecosystem.

At Navi Mumbai International Airport, development is being carried out in phases, with plans to handle up to 90 million passengers by 2032. The focus remains on building strong connectivity, improving digital systems, and ensuring smooth operations through integrated planning.

Sharad Kumar, Chief Advisor, Airports Authority of India, highlighted that the sector is entering a crucial phase where growth needs to be backed by clear strategy. “Globally, the industry is being shaped by digital transformation, sustainability, and deeper integration across aviation, logistics, tourism, and trade. At the same time, recent geopolitical developments have highlighted the sector's vulnerability, impacting routes, costs, and operational efficiency,” he said.

He also noted that India has a strong advantage with rising demand, better infrastructure, and a long-term vision to expand to around 350 airports by 2047. Initiatives like UDAN have already improved regional connectivity, and the next phase will focus on efficiency, long-term viability, and better network integration.

A key focus going forward will be to reduce reliance on foreign hubs for international travel and create stronger domestic hubs. This includes improving policy support, strengthening infrastructure, and using technology to build a more efficient aviation ecosystem.

Organised by Media Fusion, the second edition of the two-day Airport 360 Expo brought together over 2,500 industry professionals, more than 70 exhibitors, and over 200 aviation experts. Participants from over 10 countries, including Germany, Singapore, Oman, Sri Lanka, Nepal, and Thailand, were part of the event.

With strong demand and continued investments, India’s aviation sector is steadily moving towards becoming a global hub in the coming decades.

Millennium Club Launches in Pune, Redefining Sport-Led Lifestyle Experiences

By Hariharan U

Published on April 25, 2026

In a significant move towards building integrated urban lifestyle destinations, The Phoenix Mills Ltd, in partnership with Ileseum Clubs, has launched Millennium Club in Wakad, Pune. The new development brings together sport, wellness, hospitality, and community into a single, experience-led ecosystem.

Strategically located alongside Millennium Towers and Phoenix Mall of the Millennium, the Club is part of a larger mixed-use development spanning over 2.6 million sq. ft. of commercial and retail space. Designed as a lifestyle extension of the workplace and retail environment, Millennium Club reflects a growing shift towards integrated urban living.

Spread across approximately 62,000 sq. ft. over six floors, along with a pool and terrace, the Club offers a multi-dimensional experience. It features professional-grade sports infrastructure including pickleball, squash, and badminton courts, alongside expansive fitness and wellness zones. The space is designed to seamlessly transition from daytime fitness activities to evening social and hospitality experiences.

Enhancing its wellness offering, the Club has partnered with leading brands such as Fittr, Tattva Spa, and Manah Wellness, creating a holistic ecosystem focused on health and wellbeing.

A key highlight of the destination is Aufside, a sports-led hospitality concept developed by Aufside Hospitality LLP. Designed as a multi-level venue, it combines large-format sports screenings with social dining, catering to both high-energy match days and relaxed gatherings.

Commenting on the launch, Vithal Suryavanshi, CEO – Commercial Real Estate at The Phoenix Mills Ltd, said the Club is a natural extension of the company’s philosophy of building integrated destinations where work, leisure, and community coexist. He emphasised the importance of embedding wellness into everyday urban life rather than treating it as an occasional pursuit.

Pavit Singh, Co-Founder of Aufside Hospitality LLP and Managing Partner at Ileseum Clubs, highlighted that the launch marks a key milestone in expanding sports-led lifestyle destinations across India, tailored for the evolving expectations of modern consumers.

The launch comes at a time when India’s sports industry, valued at over ₹18,000 crore, is witnessing strong growth alongside rising demand for organised, experience-driven formats. Millennium Club responds to this shift by offering a scalable model that integrates sport, wellness, and social engagement within a single platform.

With expansion plans already underway across key cities, Millennium Club is positioned as a flagship prototype for the next generation of community-driven, sport-led urban destinations in India.

Garden Café Marks Earth Day with Everyday Sustainability

By Hariharan U

Published on April 24, 2026

On the occasion of Earth Day, Garden Café highlights how sustainability can be seamlessly integrated into everyday operations. One of Kolkata’s oldest café brands, the establishment has built its identity not just around food and community, but also on responsible practices that reduce environmental impact.

Founded with the vision of creating an accessible and community-friendly space, the café has evolved over the years while staying rooted in its core values. Under the guidance of its founder, Sandip Nowlakha, the brand has been reimagined to reflect a more conscious way of operating without compromising on its inclusivity and legacy.

Today, with five outlets across Kolkata, including its newest in Newtown, Garden Café continues to expand while maintaining a balance between growth and responsibility. A notable example is its waste management approach, where food waste is systematically redirected to piggeries. This simple yet effective practice helps reduce landfill contribution while supporting a circular system.

Further reflecting its forward-thinking mindset is its in-house brand ‘Jiggis,’ which has introduced probiotic potato chips, an innovation seen in only a few companies globally. Alongside this, the café’s association with initiatives like Art of Living and participation in social awareness campaigns reinforce its commitment to mindful living.

Rather than relying on one-off initiatives, Garden Café focuses on consistency in everyday actions from responsible waste handling to conscious product innovation.

Speaking about the philosophy, Sandip Nowlakha shared that sustainability is not a separate effort but a part of daily decision-making, ensuring that growth does not come at the cost of responsibility.

As conversations around sustainability grow louder, Garden Café’s approach serves as a reminder that long-term impact is built through small, consistent choices made every day.

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Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

About PepsiCo:

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India Aviation Sector to Reach 500 Million Passengers by 2030

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Millennium Club Launches in Pune, Redefining Sport-Led Lifestyle Experiences

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Garden Café Marks Earth Day with Everyday Sustainability

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