Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

By Hariharan U

Published on October 22, 2025

Sting®, one of India’s fastest-growing energy drink brands from PepsiCo India, has unveiled its latest campaign film featuring actor Lakshya, known for his dynamic screen presence and youthful charisma. The new film captures the essence of Sting®’s proposition, Energy ka bas ek king, Sting®.”

The high-energy film opens with Lakshya in the middle of an intense table tennis match against an opponent sipping a generic energy drink, while he chooses Sting®. As the rally heats up, Lakshya’s energy stays unmatched, even as two more players join the opposing side. Unfazed, he takes them on single-handedly, pausing mid-match to casually answer a phone call saying he’s “just practicing,” before sealing his victory in style. The film closes with the tagline: “Energy ka bas ek king, Sting®.”

Sting isn’t just another energy drink, it’s the king of energy. The new campaign captures Sting’s unbeatable edge in a fun, relatable way. Lakshya brings that energy alive effortlessly, sharp, dynamic, and impossible to miss,” said Sanya Sehgal, Sting Equity Lead, PepsiCo India.

Being part of this campaign has been an amazing experience. For me, it’s about pushing limits and going all out — exactly what Sting represents. Like I always say, Energy drinks toh bahut hai, par king sirf ek, Sting,” shared Lakshya.

Our goal was to show how real energy lets you own the moment. The table tennis match became the perfect metaphor for that unstoppable Sting spirit , bold, witty, and always one step ahead,” added Saarthak Dutt, Executive Creative Director, Leo India.

Uday Singh Gauri, CEO, Dharma Cornerstone Agency, commented, “Sting and Lakshya are a natural fit, both embody high-voltage energy and a fearless attitude.”

The campaign will run across TV, digital, and social platforms, aiming to connect with audiences who seek energy that fuels their ambition and full-charge lifestyle.

Disclaimer: PepsiCo India claim as per NIQ retail index data for period MAT July ‘25 for the India market in energy drinks segment of soft drinks category.

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories. In 2024, PepsiCo generated nearly $92 billion in net revenue, driven by iconic brands such as Lay’s®, Doritos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, and Quaker®. Guided by its pep+ (PepsiCo Positive) strategy, the company continues to drive growth with sustainability and human capital at its core. 

Credits: The campaign was conceptualized and executed by Leo India, under the leadership of Rajdeepak Das, Chairman, Leo South Asia & CCO, Publicis Groupe South Asia, and Amitesh Rao, Chief Executive Officer, Leo South Asia. The creative team included Vikram Pandey, Co-Chief Creative Officer; Jaikrit Singh, Managing Partner; Sakshi Chawla, Associate Vice President; Saarthak Dutt, Executive Creative Director; Hardik Trivedi, Associate Executive Creative Director; Siddharth Menon, Senior Creative Director; Naman Gera, Brand Services Director; Supriya Jain, Associate Creative Director; Urvashi Sharma, Copywriter; Manasvi Pandit, Art Director; and Arpita Vatsa, Brand Services Associate.


Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

By Hariharan U

Published on August 25, 2026

Eros Hotel New Delhi is reinforcing its commitment to responsible water management during World Water Week 2026 by highlighting a range of initiatives focused on reducing water consumption, promoting mindful usage and recycling wastewater across its operations.

Organised annually by the Stockholm International Water Institute (SIWI), World Water Week brings global attention to water-related challenges and the importance of responsible water management. The 2026 edition is being held from 23 to 27 August.

At Eros Hotel New Delhi, water conservation has been integrated across guest areas, kitchens, back-of-house operations and public facilities through a combination of water-efficient infrastructure and awareness initiatives.

The hotel has installed water-saving aerators across taps in guest room washrooms, kitchens and back-of-house areas to regulate water flow and improve consumption efficiency. Public washrooms feature sensor-operated taps, helping reduce unnecessary water usage, while guest rooms are equipped with dual-flush WC cisterns that allow guests to use water according to requirements.

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The hotel's sustainability approach also focuses on creating greater awareness among guests and employees. Water conservation tent cards placed in guest rooms encourage visitors to adopt mindful water-use practices during their stay. Awareness posters across kitchens and back-of-house areas further reinforce responsible water consumption among employees and operational teams.

A key element of Eros Hotel New Delhi's water management strategy is the 100% recycling of wastewater. Treated recycled water is utilised for horticulture and cooling towers, reducing the hotel's dependence on fresh water for selected operational requirements while ensuring wastewater is put to productive use.

By combining water-efficient fixtures, wastewater recycling and awareness programmes, Eros Hotel New Delhi continues to integrate resource-conscious practices into its daily operations.

The initiatives reflect the hotel's broader approach to making water conservation a shared responsibility among guests, employees and operational teams while strengthening its ongoing sustainability efforts.

About Eros Hotel New Delhi:

Eros Hotel New Delhi is a luxury hotel located in the heart of the city, offering accommodation, dining and hospitality facilities for leisure and business travellers.


Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

By Hariharan U

Published on August 22, 2026

Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.

Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.

Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.

Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.

The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.

The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.

Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.

With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.


TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

By Manu Vardhan Kannan

Published on August 22, 2026

TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.

The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.

More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.

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