Survey- 44% of Indians to Attend T20 World Cup Matches Live

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T20 World Cup Excites Indian Travellers: Survey Shows 44% Eager to Watch Live

By Nishang Narayan

Published on June 5, 2024

A recent survey conducted by Wise unveils the growing excitement among Indian travellers for the upcoming T20 World Cup, with 44% expressing eagerness to attend matches live. The survey, titled “Playing on a Global Stage: Cricket, Community, and Money Habits,” polled over 1,000 participants in India in April 2024 to examine cricket's impact on connecting Indians with their global communities.The survey highlights cricket's surprising power to unite Indians across the globe, with discussions and matches serving as the top ways to stay connected with family and friends overseas. Sharing recipes, sending money, and music recommendations also play significant roles in fostering connections, reflecting the importance of shared experiences as the number of Indians with international loved ones continues to rise.

Financial ties further strengthen these bonds, with 55% of respondents sending money abroad monthly for various purposes such as gifts, education, and daily expenses. The survey underscores the role of cricket tournaments like the T20 World Cup in reinforcing international connections, with 72% of respondents believing that the tournament fosters stronger bonds with US-based loved ones.

The upcoming T20 World Cup is a major factor driving international travel among Indian cricket enthusiasts, with 44% expressing a willingness to travel abroad for matches. Star players like Virat Kohli, Rohit Sharma, and Jasprit Bumrah are expected to make significant impacts, with 54% of fans predicting an Indian victory.

Shrawan Saraogi, APAC Head of Expansion at Wise, emphasises the significance of cricket in uniting Indians and their loved ones abroad. He highlights Wise's role in facilitating international financial transactions and advises travellers to consider exchange rates, hidden fees, and transaction speeds when sending money abroad.

Despite frequent international money transfers, the survey reveals a lack of awareness regarding exchange rate markups and hidden fees, with 88% of respondents expressing unawareness. This underscores the need for clearer fee structures and exchange rates in financial transactions.

To celebrate the T20 World Cup and highlight cricket's unifying power, Wise has partnered with The Grade Cricketer for a road trip across America. The partnership aims to showcase the ease of managing finances internationally with Wise while promoting cricket as a cultural connector.

With cricket serving as a powerful force in connecting Indians globally, the upcoming T20 World Cup promises to be an exciting event that not only unites fans but also strengthens international bonds.

For more information about Wise and its services, visit www.wise.com.

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Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.