Taiba Investments and Hilton to Introduce Madinah’s First Waldorf Astoria

Taiba Investments and Hilton to Introduce Madinah’s First Waldorf Astoria

By Nishang Narayan

Published on October 14, 2024

Taiba Investments, a leader in Saudi hospitality and real estate, has announced a strategic partnership with Hilton (NYSE: HLT) to bring the renowned Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah. The agreement was signed during the Future Hospitality Summit (FHS) in Dubai, emphasizing Taiba Investments' ongoing expansion into the luxury hospitality market. This collaboration aims to elevate Saudi Arabia's tourism sector through partnerships with world-class hospitality brands like Hilton.

“This agreement marks a pivotal moment in our strategic growth, reflecting our unwavering commitment to enhancing Saudi Arabia’s hospitality offering across diverse segments,” stated Sultan Al Otaibi, CEO of Taiba Investments. “Our collaboration with Hilton and Waldorf Astoria Hotels & Resorts will elevate tourism and hospitality by delivering an extraordinary guest experience in line with the ‘Pilgrim Experience Program.’ This project not only reaffirms our leadership in the sector but also highlights our dedication to Saudi Vision 2030 by providing world-class accommodation that honors the Kingdom’s rich heritage.”

Set to open in 2028, Waldorf Astoria Al Madinah will be the brand’s debut in the city, introducing its unparalleled standards of luxury and signature service. Ideally located on the northern side of the Prophet’s Mosque (PBUH), the hotel offers exclusive, direct views of this holy site and is just a few minutes’ walk away.

“We are delighted to extend our partnership with Taiba Investments through this remarkable project,” remarked Carlos Khneisser, Vice President of Development, Middle East and Africa at Hilton. “Saudi Arabia remains one of our fastest-growing markets where we plan to expand our footprint to exceed 100 hotels in the coming years. Waldorf Astoria Al Madinah will bring the brand’s timeless hospitality and elegant service near one of the world’s most sacred sites. Together with Taiba, we look forward to expanding our network across the Kingdom and delivering unforgettable experiences to our guests.”

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Waldorf Astoria Al Madinah will feature over 300 sophisticated guest rooms and suites, three world-class dining concepts—including the celebrated Peacock Alley café—and two thoughtfully curated restaurants, including a signature venue. The hotel will also house two multi-functional halls, a boardroom, a private club lounge, a prayer room, and a fitness center.

By pioneering transformative projects, Taiba Investments aims to significantly contribute to local economic growth, generate valuable job opportunities, and support tourism infrastructure development, all while delivering an experience deeply rooted in tradition.

As part of this strategy, Taiba Investments plans to renovate the existing Taiba Front Hotel, rebranding it as Waldorf Astoria Al Madinah. This transformation will merge the global brand’s timeless luxury with the cultural essence of the holy city, enhancing the property’s sophistication and exclusivity while solidifying Taiba’s position as a key player in redefining Madinah’s hospitality landscape.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,000 properties and over 1.2 million rooms in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 35 iconic properties that deliver a unique sense of place with a commitment to sincerely elegant service and culinary mastery in landmark destinations worldwide.

About Taiba Investments

Taiba Investments Co. (TASI: 4090), established in 1988, is a leading hospitality and real estate company headquartered in Saudi Arabia, managing a portfolio of 39 properties, including hotels and residential communities.


Michelin Starred Chef Giorgio Servetto to Host Underwater Dining at Atmosphere Core Resorts

Michelin Starred Chef Giorgio Servetto to Host Underwater Dining at Atmosphere Core Resorts

By Manu Vardhan Kannan

Published on March 7, 2026

Giorgio Servetto will bring a distinctive culinary experience to the Maldives this May as he collaborates with Atmosphere Core for a limited period takeover of two of the region’s renowned underwater restaurants. The exclusive collaboration will present a unique Garden to Sea Immersion concept beneath the waters of the Indian Ocean, combining Michelin level gastronomy with sustainable island sourcing.

The chef will host exclusive lunch and dinner experiences at Only BLU from 7th to 9th May 2026, followed by a second showcase at M6m (Minus Six Metres) from 12th to 14th May 2026. As part of the culinary showcase, a signature Crab Dinner Experience will also be presented at Hudhu Bay at OZEN LIFE MAADHOO.

Presented as a five course menu at both underwater venues, the dining experience will reflect Chef Servetto’s culinary philosophy rooted in circular cuisine and zero waste precision. Developed together with the Atmosphere Core culinary team, the menu will focus on island grown ingredients including hydroponic greens cultivated on Maadhoo Island, fresh vegetables sourced from local farms, and responsibly sourced seafood from the Indian Ocean. The approach highlights a transparent and measurable commitment to sustainable dining while celebrating the natural bounty of the islands.

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“Creativity begins with listening, to the land, the sea, and what they give you,” says Chef Giorgio Servetto. “My cuisine is about simplifying. When you respect ingredients fully, every element finds its purpose and flavour becomes clearer. You are a guest in nature’s elegant dining room. It is especially exciting to bring this experience to the Maldives for the first time with Atmosphere Core, where serving food in this underwater realm makes the journey feel even more special.”

Born and professionally shaped in Liguria, Italy, Chef Servetto is recognised for a disciplined yet curious approach to cooking. His culinary philosophy combines research, cultural exchange, and continuous experimentation. The chef remains the only culinary professional in Liguria to hold both a Michelin Red Star and a Michelin Green Star and is also the only chef from the region to have received Red Stars at two different restaurants.

According to Anupam Banerjee, Vice President Food and Beverage at Atmosphere Core, the collaboration reflects the group’s long term commitment to responsible gastronomy. “This kind of culinary experience feels very natural to us. We are focused on bringing conscious dining into everything we do. Our approach to circular cuisine comes from working closely with what’s grown on our islands and what the sea provides responsibly. Collaborating with Chef Servetto has been inspiring. His way of thinking aligns instinctively with ours, and together we’ve designed something enriching, grounded and memorable, a new experience that our guests can genuinely enjoy and take with them.”

The underwater venues themselves are designed to elevate the sensory experience. Only BLU, one of the Maldives’ largest underwater restaurants, features a cobalt washed dining room surrounded by marine life, while M6m offers a more intimate dining experience six metres below the ocean surface with sweeping underwater views. In both settings, the ambience encourages guests to slow down and fully immerse themselves in the flavours and surroundings.

Located within convenient reach of Velana International Airport, OBLU SELECT Lobigili and OZEN LIFE MAADHOO provide accessible gateways for travellers seeking immersive luxury experiences. Through this collaboration, Atmosphere Core continues to position itself at the forefront of experiential gastronomy where sustainability, creativity, and a strong sense of place come together.

In a time when luxury dining is evolving toward more thoughtful and responsible experiences, this underwater culinary takeover highlights a refined vision of the future where fine dining becomes quieter, deeper, and more connected to nature.


Emirates Operates Reduced Flight Schedule Following Partial Airspace Reopening

Emirates Operates Reduced Flight Schedule Following Partial Airspace Reopening

By Manu Vardhan Kannan

Published on March 6, 2026

Emirates has confirmed that it is currently operating a reduced flight schedule until further notice following the partial reopening of regional airspace for the safe conduct of commercial flights. The airline stated that this measured approach allows it to resume services responsibly while ensuring that all operational and regulatory requirements are fully met, with safety remaining its highest priority.

For 5 and 6 March, over 100 flights will depart from and return to Dubai, helping passengers reach their final destinations while also carrying essential cargo such as perishables and pharmaceuticals. The airline highlighted that maintaining the movement of critical goods continues to be an important part of its operations, supporting supply chains and time-sensitive shipments during this transitional period.

Emirates will continue to gradually rebuild its flying schedule in line with airspace availability and operational clearances. The situation remains under close review, and the airline has stated that it will adapt its services accordingly as conditions evolve.

Passengers are advised to proceed to the airport only if they have a confirmed booking. Customers are also encouraged to check emirates.com and the airline’s official social media channels regularly for the latest updates and travel advisories. As regional airspace conditions stabilize, Emirates remains committed to restoring its full schedule in a phased and responsible manner, prioritizing passenger safety and operational reliability at every step.


Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

By Manu Vardhan Kannan

Published on March 3, 2026

Hospitality is not just about service, it is also about giving back. Novotel Cairo Airport has partnered with the Egyptian Clothing Bank, a well-known charitable organisation that provides clothing to families in need across Egypt.

As part of this initiative, two donation boxes have been placed within the hotel premises, allowing both guests and staff to contribute clothing and directly support those who need it most. The effort offers a simple yet impactful way for the hotel community to come together and make a real difference.

Sharing his thoughts on the collaboration, Mr. Atta El Dessouky, General Manager, said, “At Novotel Cairo Airport, we believe true hospitality extends beyond our doors. Partnering with the Egyptian Clothing Bank allows us to support families in need and contribute to initiatives that have a real, positive impact on society.”

The partnership reflects the hotel’s ongoing commitment to social responsibility and community care. By supporting initiatives that uplift people and strengthen society, Novotel Cairo Airport continues to extend its role beyond hospitality and into meaningful community engagement.

The hotel looks forward to participating in similar initiatives in the future and remains committed to supporting causes that create lasting, positive change.

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