The First Group Hospitality has announced a strategic partnership with Inntelo AI, a next-generation guest experience and operations platform, to introduce AI-native technology across its expanding portfolio of hotels. The collaboration aims to redefine how guests interact, communicate, and experience hospitality through advanced artificial intelligence.

Following a successful implementation at TRYP by Wyndham Dubai, The First Group is now set to integrate Inntelo AI across all its properties including the much-anticipated Ciel Dubai Marina – Vignette Collection by IHG, which is soon to claim the title of the world’s tallest hotel.

Through this integration, guests can look forward to a seamless digital concierge experience. From ordering room service and making restaurant bookings to scheduling local excursions or requesting amenities, everything can be done effortlessly via phone, WhatsApp, or voice commands in over 40 languages. This platform merges convenience, personalisation, and innovation, giving guests more control over their stay.

The collaboration aligns with The First Group Hospitality’s broader vision of embedding AI-driven intelligence throughout its business operations. The company already uses AI tools for revenue forecasting, rate optimisation, restaurant reservations, team scheduling, and guest satisfaction monitoring. This partnership with Inntelo extends that innovation into real-time service delivery and operational insights, connecting guest needs directly to hotel teams.

“The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”

Echoing this sentiment, Asif Alidina, Co-Founder and CEO of Inntelo AI, added, “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale.”

The First Group Hospitality and Inntelo AI’s partnership represents more than just a technology upgrade — it signals a new phase for the hospitality sector where data-driven insights and personalisation work hand-in-hand to elevate the guest journey.