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By Manu Vardhan Kannan
Published on March 11, 2025
The hospitality industry is undergoing rapid transformation, adapting to new traveler expectations, technological advancements, and sustainability efforts. The COVID-19 pandemic accelerated these changes, forcing businesses to rethink strategies, enhance hygiene protocols, and embrace digital transformation. Today, as international tourism rebounds, hotels and resorts are focusing on innovation to offer personalized and seamless guest experiences.
According to the World Travel & Tourism Council (WTTC), the travel and tourism industry contributed $7.7 billion to the global GDP in 2022, signaling a strong recovery. As the sector continues to evolve, key trends such as AI-driven personalization, eco-conscious travel, and digital transformation are shaping the future of hospitality.
Luxury in hospitality is shifting from extravagant wealth to exclusivity and personalization. Private villas, boutique hotels, and tailored concierge services are gaining popularity over large-scale luxury resorts. Sustainable luxury is also on the rise, with high-end properties incorporating eco-friendly materials and carbon-neutral operations without compromising comfort. Today’s travelers seek authenticity and sustainability alongside premium experiences.
Guests are increasingly drawn to cultural immersion and locally inspired experiences. Hotels are partnering with local farmers, artisans, and communities to offer farm-to-table dining, handcrafted decor, and ethical wildlife tourism. Sustainable tourism initiatives enhance guest engagement while supporting local economies.
The demand for contactless interactions has led to the widespread adoption of mobile check-ins, digital room keys, and cashless payments. Augmented Reality (AR) and Virtual Reality (VR) are enhancing guest engagement by offering immersive previews of hotel properties and destinations. These technologies improve convenience, safety, and overall guest satisfaction.
Modern travelers prioritize meaningful and immersive experiences. Hotels are integrating local culture through culinary workshops, guided heritage tours, and adventure tourism. Wellness retreats focusing on mindfulness, digital detoxes, and holistic health are also gaining traction, catering to travelers seeking relaxation and self-improvement.
Sustainability is becoming a core focus in the hospitality industry. Hotels are implementing energy-efficient systems, solar panels, and eco-friendly materials. Many properties are eliminating single-use plastics, adopting intelligent water conservation systems, and striving for carbon neutrality. Guests increasingly prefer eco-conscious accommodations, driving businesses to integrate sustainable practices into their operations.
With digital transactions becoming the norm, blockchain technology is enhancing security, preventing fraud, and ensuring transparent bookings. AI-powered cybersecurity solutions safeguard guest data, while decentralized identity management minimizes risks related to personal information storage. These advancements reinforce trust in digital hospitality transactions.
Artificial intelligence (AI) and machine learning are revolutionizing guest experiences. AI-powered chatbots and virtual concierges assist guests with bookings and service requests around the clock. Smart room technology enables guests to control lighting, temperature, and entertainment via voice commands or mobile apps. Personalized recommendations based on past preferences enhance guest satisfaction and create a seamless stay.
Remote work has blurred the lines between business and leisure travel, leading to the rise of hybrid hospitality. Hotels are offering high-speed internet, dedicated workspaces, and co-working hubs for digital nomads. Subscription-based stay models are gaining traction, allowing travelers to access hotel networks for long-term flexible stays. This trend is reshaping hospitality offerings by combining business and leisure amenities.
Hotels are adopting AI-driven pricing strategies that dynamically adjust room rates based on demand, seasonality, and competitor pricing. Predictive analytics helps optimize room occupancy by analyzing historical data and booking patterns. These innovations enhance revenue management and operational efficiency.
Robotics and automation are improving efficiency across the hospitality sector. AI-powered robots assist with check-ins, luggage handling, and in-room service. Automated housekeeping systems, including robotic vacuum cleaners and smart inventory management, optimize hotel operations. Restaurants are also integrating robotic chefs and self-service kiosks to enhance service efficiency while reducing costs.The hospitality industry's future lies in adapting to evolving traveler expectations, technological advancements, and sustainability efforts. AI-driven personalization, contactless services, and immersive experiences are redefining guest interactions. Businesses that integrate innovation with a guest-centric approach will stay ahead in this competitive landscape, ensuring seamless, engaging, and responsible travel experiences.
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By Hariharan U
Published on May 16, 2026
Alia Bhatt made a striking appearance at the 79th edition of the Cannes Film Festival, wearing bespoke sapphire and diamond jewellery from Malabar Gold and Diamonds, blending refined craftsmanship with contemporary elegance on one of the world’s most celebrated red carpets.
Styled in a custom ensemble by Rhea Kapoor, Alia paired her Cannes look with a curated selection of high jewellery pieces featuring Ceylon sapphires and diamonds from the jewellery brand’s premium collection.
The jewellery edit showcased statement earrings, sapphire rings, and a diamond pendant crafted with contemporary detailing and precision artistry. Together, the pieces reflected a balance of sophistication, gemstone craftsmanship, and understated luxury.
Among the standout creations were the White Quartz Briolette Earrings, featuring 3-carat pear-shaped earrings designed with fluid white quartz briolettes that moved elegantly with light and motion.
Adding depth to the overall styling were statement rings including the Ceylon Sapphire Oval Ring, centred around an 8-carat oval Ceylon sapphire surrounded by brilliant round diamonds, enhancing the gemstone’s rich ocean-blue tones and brilliance.
The look also featured the Pear-Shaped Ceylon Sapphire Ring, showcasing 8.8 carats of Ceylon sapphire designed to resemble a falling raindrop, highlighting remarkable clarity and depth.
Completing the ensemble was the Pear-Shaped Diamond Pendant, featuring a 4-carat pear-shaped diamond suspended in a minimal and refined setting, creating a graceful stream of reflected light.
The Cannes appearance further highlighted Malabar Gold & Diamonds’ continued focus on fine craftsmanship, gemstone quality, and modern design interpretation, while also reinforcing the growing global presence of Indian jewellery artistry across international fashion and cultural platforms.
Commenting on the collaboration, M. P. Ahammad said, “Cannes Film Festival represents a global platform where fashion, artistry, and craftsmanship come together. Through this collaboration with Alia Bhatt, we wanted to present jewellery that reflects timeless elegance while showcasing the finesse and design excellence associated with Malabar Gold & Diamonds.”
Founded in 1993, Malabar Gold & Diamonds is the flagship company of the Malabar Group and currently operates over 445 showrooms across 14 countries. The brand continues to expand its global footprint through a strong focus on luxury craftsmanship, international design sensibilities, and socially responsible business practices.
Alia Bhatt’s Cannes 2026 appearance marks another milestone for the brand as Indian luxury and jewellery craftsmanship continue gaining visibility on global fashion platforms.
Adani Airport Holdings Limited (AAHL) and IHG Hotels & Resorts have entered into a major partnership to develop five hotels across important airport-linked and fast-growing urban destinations in India. The agreement will add close to 1,500 rooms and marks a significant step in strengthening hospitality infrastructure around India’s expanding aviation network.
One of the biggest highlights of the partnership is the India debut of Kimpton Hotels & Restaurants, which will open its first property in Jaipur. Alongside this, additional properties under Holiday Inn and Holiday Inn Express brands will be introduced as part of mixed-use developments connected to Adani Airport cities.
The planned projects will be spread across Jaipur, Navi Mumbai, Mangaluru, and Thiruvananthapuram. The collaboration reflects the increasing demand for hospitality services around airport-led developments and growing urban centres. Reports also suggest that AAHL and IHG are in advanced discussions to further expand their partnership.
Kimpton’s entry into India brings a globally recognised lifestyle hospitality brand known for its boutique experiences and design-led approach. Its launch signals the rising demand for premium hospitality experiences, especially around airports and urban developments.
The expansion also comes at a time when India’s aviation and tourism sectors continue to witness strong growth. Increasing passenger traffic and business travel are driving the need for integrated airport ecosystems that go beyond transport and include hospitality, retail, and commercial spaces.
Speaking on the development, Pranav Adani, Director, Adani Enterprises Limited, said: “As the Adani Group expands its presence across hospitality and airport-led urban infrastructure, our vision is to create world-class destinations that seamlessly integrate travel, stay and urban experiences around India’s rapidly growing aviation ecosystem. We are building this platform in partnership with leading international hotel brands that bring global standards, operational excellence and scale. Our collaboration with IHG Hotels & Resorts, and the development of five hotels across key gateway destinations, marks an important step in strengthening high-quality hospitality infrastructure aligned with India’s long-term travel and economic growth.”
AAHL continues to build airport city developments that combine aviation, hospitality, retail, and commercial infrastructure. Its airport city projects currently span around 663 acres across multiple locations with a focus on long-term urban growth and passenger experience.
Commenting on the partnership, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said: “The partnership with Adani Airport Holdings reflects the scale of opportunity we continue to see in India’s hospitality sector, particularly across gateway cities and airport-led developments that are witnessing strong demand from business, leisure and transit travellers alike. With a mix of luxury, premium and essentials brands, this portfolio allows us to meaningfully strengthen our presence across high-growth markets across the country. This agreement also marks an important milestone for us with the introduction of Kimpton Hotels & Restaurants to India.”
IHG Hotels & Resorts currently operates 52 hotels across six brands in India and has a pipeline of 98 more properties expected to open over the next three to five years.
With busy schedules and fast-moving city life becoming a daily reality, many couples are now looking for meaningful breaks that help them slow down and spend quality time together. Quiet surroundings, privacy, and experiences that encourage genuine connection are becoming more valuable than long-distance travel plans.
Keeping this growing travel trend in mind, The Serai Resorts has introduced a curated collection of romantic drive-to getaways designed especially for couples. Located within comfortable driving distance from Bengaluru and Mysuru, the boutique luxury properties in Kabini, Bandipur, and Chikmagalur offer private and immersive experiences for those looking for a refreshing escape.
A key highlight of the offering is the specially designed Forever in Love package. Starting at ₹56,000 plus taxes and available for both two-night and three-night stays, the package has been created to bring together luxury and intimate experiences. Couples can enjoy a romantic dining setup within the privacy of their room, sparkling wine, handcrafted chocolates, candle-lit turndown décor, and a celebratory cake. Guests also receive a 10% savings benefit on spa and bar services.
At The Serai Kabini, couples can relax beside the peaceful Kabini backwaters while enjoying experiences that combine nature and comfort. Activities include nature walks, coracle rides, kayaking, and boat and land safaris. The experience is further enhanced with private BBQ dining arrangements and 30-minute spa therapies at the doorstep, offering moments of privacy and relaxation.
For travellers who prefer cooler weather and scenic landscapes, The Serai Chikmagalur presents a serene retreat set amid lush coffee plantations. Recognised as India’s Best Staycation at the India’s Best Awards 2025 by Travel + Leisure, the property features spacious villas with private pools designed for uninterrupted relaxation. Guests can explore guided plantation walks, cycling trails, and peaceful outdoor experiences or simply spend quiet moments together within their private villa. Personalised BBQ experiences and doorstep spa treatments add to the overall experience.
At The Serai Bandipur, couples can enjoy a stay close to nature on the edge of Bandipur National Park. Surrounded by forest landscapes and wildlife, the resort offers opportunities to spot deer near private log huts and experience guided safaris and outdoor adventures. The stay also includes private BBQ dining and spa therapies, blending nature, adventure, and comfort.
From the calm backwaters of Kabini and the misty hills of Chikmagalur to the wilderness of Bandipur, The Serai Resorts offers couples a chance to enjoy intimate and memorable experiences without travelling too far from the city.
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