The Leela Palaces, Hotels and Resorts recently collaborated with three-time Grammy Award-winner Ricky Kej for an exclusive concert series titled ‘Rhythm of the Earth.’ This three-city musical tour aimed to raise awareness about environmental conservation and sustainability. The concerts were held at The Leela Palace Bengaluru, The Leela Palace New Delhi, and The Leela Palace Chennai, offering audiences an immersive experience that combined music with powerful environmental messages.

Ricky Kej, a globally acclaimed music composer and environmentalist, has received numerous accolades, including three Grammy Awards and recognition as a UNESCO MGIEP Global Ambassador for Kindness. His music is a powerful tool for promoting climate change awareness and encouraging tangible environmental action.

In line with its commitment to sustainability, The Leela Palaces, Hotels and Resorts launched its new campaign, #ThinkBigStartSmall, during these concerts. A significant highlight was the introduction of in-house water bottling plants under the brand ‘Aujasya by The Leela,’ replacing single-use plastic bottles across its properties. This initiative underscores the brand’s dedication to reducing its environmental footprint and promoting conscious luxury.

Last month, The Leela Palace Udaipur introduced new eco-friendly boats on Lake Pichola, equipped with the latest green technologies to minimize the hotel's ecological impact. Additionally, The Leela launched ‘Tishya by The Leela,’ a line of 100% vegan and eco-friendly bath amenities. These initiatives reflect the brand's holistic approach to wellness and sustainability.

Anjali Mehra, Chief Brand Officer and Senior Vice President of Marketing at The Leela Palaces, Hotels and Resorts, “Sustainable luxury today is changing the paradigm as guests seek fulfilling experiences in harmony with nature and their sociocultural surroundings. We at The Leela are committed to providing these experiences and have in fact taken significant measures to reduce our carbon footprint, focus on holistic wellness of our guests and contribute towards community development through meaningful partnerships. Our #ThinkBigStartSmall campaign will highlight these initiatives and how each step that we are taking, no matter how small, is culminating in achieving a larger goal. Our collaboration with Ricky Kej is a testament to a shared passion and the brand’s commitment towards positive environmental impact. We are excited and feel privileged to be a part of the great work that Ricky is doing.” 

The ‘Rhythm of the Earth’ concerts were not only musical events but also a showcase of The Leela's signature wellness program, Aujasya by The Leela. The program focuses on holistic wellness through mindful eating and restoration, featuring a special zero-food-waste menu curated for the concerts.

Ricky Kej expressed his excitement about the partnership, highlighting the power of music to communicate important messages about conservation and sustainability. He appreciated the overwhelming response from audiences in all three cities and the opportunity to reach a relevant audience who can drive change. “I am excited to have partnered with The Leela for a 3-city tour of Rhythm of the Earth,” said Ricky Kej.

The Leela Palaces, Hotels and Resorts, headquartered in Mumbai, operates eleven award-winning properties across India. Celebrated for its luxurious hospitality, the brand emphasizes sustainability and community development through various initiatives and partnerships. As The Leela continues to evolve, it remains committed to offering guests unforgettable experiences that honor India's rich heritage and natural beauty.

This collaboration with Ricky Kej and the launch of the #ThinkBigStartSmall campaign mark significant steps in The Leela's journey towards achieving Net Zero and setting new standards for sustainable luxury in the hospitality industry.