The Leela Palaces Hotels and Resorts Hosts Grammy Winner

The Leela Palaces Hotels and Resorts Hosts Grammy Winner Ricky Kej for ‘Rhythm of the Earth’ Concert Series

By Nithyakala Neelakandan

Published on June 18, 2024

The Leela Palaces, Hotels and Resorts recently collaborated with three-time Grammy Award-winner Ricky Kej for an exclusive concert series titled ‘Rhythm of the Earth.’ This three-city musical tour aimed to raise awareness about environmental conservation and sustainability. The concerts were held at The Leela Palace Bengaluru, The Leela Palace New Delhi, and The Leela Palace Chennai, offering audiences an immersive experience that combined music with powerful environmental messages.

Ricky Kej, a globally acclaimed music composer and environmentalist, has received numerous accolades, including three Grammy Awards and recognition as a UNESCO MGIEP Global Ambassador for Kindness. His music is a powerful tool for promoting climate change awareness and encouraging tangible environmental action.

In line with its commitment to sustainability, The Leela Palaces, Hotels and Resorts launched its new campaign, #ThinkBigStartSmall, during these concerts. A significant highlight was the introduction of in-house water bottling plants under the brand ‘Aujasya by The Leela,’ replacing single-use plastic bottles across its properties. This initiative underscores the brand’s dedication to reducing its environmental footprint and promoting conscious luxury.

Last month, The Leela Palace Udaipur introduced new eco-friendly boats on Lake Pichola, equipped with the latest green technologies to minimize the hotel's ecological impact. Additionally, The Leela launched ‘Tishya by The Leela,’ a line of 100% vegan and eco-friendly bath amenities. These initiatives reflect the brand's holistic approach to wellness and sustainability.

Anjali Mehra, Chief Brand Officer and Senior Vice President of Marketing at The Leela Palaces, Hotels and Resorts, “Sustainable luxury today is changing the paradigm as guests seek fulfilling experiences in harmony with nature and their sociocultural surroundings. We at The Leela are committed to providing these experiences and have in fact taken significant measures to reduce our carbon footprint, focus on holistic wellness of our guests and contribute towards community development through meaningful partnerships. Our #ThinkBigStartSmall campaign will highlight these initiatives and how each step that we are taking, no matter how small, is culminating in achieving a larger goal. Our collaboration with Ricky Kej is a testament to a shared passion and the brand’s commitment towards positive environmental impact. We are excited and feel privileged to be a part of the great work that Ricky is doing.”

The ‘Rhythm of the Earth’ concerts were not only musical events but also a showcase of The Leela's signature wellness program, Aujasya by The Leela. The program focuses on holistic wellness through mindful eating and restoration, featuring a special zero-food-waste menu curated for the concerts.

Ricky Kej expressed his excitement about the partnership, highlighting the power of music to communicate important messages about conservation and sustainability. He appreciated the overwhelming response from audiences in all three cities and the opportunity to reach a relevant audience who can drive change. “I am excited to have partnered with The Leela for a 3-city tour of Rhythm of the Earth,” said Ricky Kej.

The Leela Palaces, Hotels and Resorts, headquartered in Mumbai, operates eleven award-winning properties across India. Celebrated for its luxurious hospitality, the brand emphasizes sustainability and community development through various initiatives and partnerships. As The Leela continues to evolve, it remains committed to offering guests unforgettable experiences that honor India's rich heritage and natural beauty.

This collaboration with Ricky Kej and the launch of the #ThinkBigStartSmall campaign mark significant steps in The Leela's journey towards achieving Net Zero and setting new standards for sustainable luxury in the hospitality industry.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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