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By Nishang Narayan
Published on April 8, 2025
As the world raises a toast on National Beer Day this April 7, India’s beer industry is not just joining the celebration—it’s rewriting the script. From traditional lagers to a vibrant craft beer movement, India is in the middle of a hops-fueled transformation that is reshaping how the country drinks, brews, and celebrates.
With over 200 microbreweries now operational across Indian cities and a CAGR of 24.41% (as per IMARC Group), the country’s beer sector is booming, driven by a growing preference for artisanal brews among young urban consumers aged 25 to 40.
"Indian consumers are no longer satisfied with standard lagers—they are actively seeking unique flavors and high-quality craft brews," says Naresh Sharma, CEO of IRHPL Group, whose Susegado label has carved a niche under the Radiance business umbrella.
Cities like Goa, known for its relaxed liquor policies and tourism boom, have seen a 50% rise in microbreweries over five years, positioning the state as a craft beer haven. Meanwhile, agricultural innovations are following the trend:
Maharashtra’s farmers are growing barley and wheat tailored for brewing.
Himachal Pradesh and Kashmir are experimenting with indigenous hop cultivation, aiming to reduce India’s reliance on imported ingredients.
On the manufacturing front, brewing equipment that was once mostly imported is now being locally produced, cutting down capital expenditure for upcoming breweries.
Breweries are also responding to environmental concerns and cost pressures with:
Water conservation techniques
Energy-efficient brewing systems
Recycling of spent grain
Consumers are now valuing authentic stories, local sourcing, and innovative brewing techniques over simple pricing—pointing to a more conscious, experience-driven drinking culture.
Despite the boom, challenges loom large. Setting up a microbrewery can cost anywhere between ₹1.5 crore to ₹4 crore, not including the rising urban real estate costs. Regulatory hurdles vary widely from state to state, leading to consolidation within the sector.
Yet, analysts remain optimistic. The beer industry in India is expected to grow at 18-20% annually over the next five years, with Tier-2 cities emerging as the next big frontier.
"India's microbrewery boom is reshaping the drinking culture by fostering a deep appreciation for craftsmanship, quality, and locally sourced ingredients," notes Mayank Prasad, Founder of Wine and Cheese Affaire. He adds that craft beer is now influencing premium event experiences, with curated pairings and bespoke bar setups becoming standard at high-end gatherings.
Collaborations between brewers, mixologists, and sommeliers are also giving rise to a more diverse and refined beer landscape—blending tradition with modernity in every pint.
This National Beer Day, India's celebration goes beyond the clink of glasses. It’s about a culture evolving, a market maturing, and a community of brewers and drinkers coming together to explore, innovate, and savor beer like never before. Cheers to a revolution that’s only just begun.
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By Hariharan U
Published on August 2, 2025
In a big step forward for its expansion, Spice Grill Flame (SGF) India has opened three new outlets in the Delhi-NCR region specifically in Greenfield (Faridabad), Bakhtawarpur, and Ramesh Nagar. Known for its spicy and flavour-packed vegetarian menu, SGF continues to strengthen its roots while gearing up for broader national and international presence.
The brand, which kicked off in 2012 with just a single outlet in Delhi’s Ashok Vihar, was launched by Kewal Ahuja with a modest investment of ₹3 lakhs. Fast forward to today, and SGF proudly operates over 75 outlets across more than 20 Indian cities. These locations are strategically chosen on high-street spots to maximise visibility and customer access.
“From a single outlet in Ashok Vihar to now serving across 20 cities, SGF has always believed in scaling with purpose”, shared Kewal Ahuja, Founder of SGF India. “Our business model is built on three core principles: quality, customer service, and brand consistency, which continue to guide every expansion and innovation.”
Looking ahead, SGF is planning to double its number of outlets within the coming year. The roadmap also includes stepping into global markets with a brand-new range of packaged food items. With a projected turnover of ₹23–24 crores for FY25, the company is aiming for a steady 10% growth this fiscal year.
One of SGF’s strongest appeals lies in its focus on vegetarian and vegan options—flavourful, fiery dishes that reflect the preferences of the modern Indian diner. The brand’s smooth franchise model and dependable quality make it a go-to name not just for customers, but for food entrepreneurs as well.
By Manu Vardhan Kannan
Nibblers, rejoice! SnackPure by Zuari International is giving snack time a makeover with the launch of five new guilt-free chip variants: Makhana Chips, Black Chana Chips, Mix Veg Chips, Corn Tikka Chips, and Brown Rice Chips. These exciting additions to the brand’s healthy snacking line bring flavour-packed indulgence without the guilt.
Known for redefining snacking with its nutritious and clean-label approach, SnackPure has created a crunchy, chatpata revolution that blends Indian street food charm with global flair. From the nostalgic warmth of Mix Veg Chips in Desi Masala to the spicy kick of Corn Tikka Chips with Peri Peri seasoning, this lineup is built to satisfy snack cravings for every mood and moment.
“We believe snacking should be fun, flavorful, and good for you. This new range reflects our commitment to bringing innovative, health-conscious options to today’s consumers without compromising on taste,” said Surjya Meher, COO of Zuari International. “Each product is inspired by both Indian street food and international trends to create something truly exciting for mindful snackers.”
The Cream & Onion Makhana Chips offer a light yet satisfying crunch, ideal for social settings, while Black Chana Chips pack in protein-rich goodness with a tangy twist. With this launch, SnackPure has gone beyond traditional options to offer snacks that are rich in nutrients and free from artificial additives.
All five chip variants are affordably priced and available now on Amazon, Flipkart, and SnackPure’s official website.
With the rise in health-conscious eating, SnackPure is helping transform snacking into a mindful habit. The brand continues to innovate with superfoods like makhana, nutrient-rich legumes, and vegetables, delivering flavour without the guilt.
About Zuari International Limited:
Zuari International, the food arm of Zuari Industries Limited, was founded in 1995 under the vision of the late Dr. K.K. Birla. Known for delivering purity and quality through premium pantry staples, its contemporary brand SnackPure is designed for modern lifestyles, focusing on guilt-free, flavour-forward snacks. Through general trade, e-commerce, and quick commerce platforms, the company remains committed to making everyday eating better across Indian households.
Published on August 1, 2025
In a landmark win for Indian spirits, DeVANS GianChand Manshaa has been crowned "International Whisky of the Year 2025" at the renowned Meininger’s International Spirits Award (ISW) held in Germany. The peated single malt not only secured the prestigious Grand Gold but also emerged as the top international whisky, outshining legendary competitors from whisky powerhouses like Scotland, Ireland, and the USA.
Out of 450 global spirit entries, only 11 earned the coveted Grand Gold, DeVANS GianChand Manshaa being the only Indian whisky to achieve this. This dual honour reflects the growing sophistication and recognition of Indian whiskies on a global platform.
The latest expression from DeVANS, GianChand Manshaa is the brand’s first peated single malt, crafted in the Himalayan region. The whisky impressed the international jury with its "long medicinal peat smoke, perfectly framed by citrus and spicy flavours." Esteemed whisky critic and author of the Whisky Bible, Jim Murray, praised it for its “charming smokiness, with peat in sparkling form.”
Crafted using pure Himalayan waters and shaped by the region’s distinct microclimate, GianChand Manshaa stands as a symbol of India’s potential in the premium single malt category. The win adds to the growing list of accolades for DeVANS, following their recent victories at the International Whisky Competition (IWC) in Las Vegas, where GianChand Adambaraa was named Best Indian Single Malt Whisky 2025 and Best Indian Whisky of the Year 2025.
“This prestigious Grand Gold and INTERNATIONAL WHISKY OF THE YEAR award at ISW Meininger, Germany 2025 is a great recognition of our passion, craft and commitment to quality,” said Prem Dewan, Chairman and Managing Director of DeVANS. “It’s not only a victory for DeVANS, but also a recognition of India’s growing role in the global whisky space.”
Speaking on the brand's journey, Dewan added, “GianChand Manshaa and GianChand Adambaraa represent two facets of our legacy, one bold and peated, the latter refined and elegant. Their success is a tribute to our team’s hard work and a reaffirmation of India’s place in the world of single malts.”
Currently available in Delhi and Hyderabad duty-free, both GianChand expressions will soon hit retail shelves in Haryana and Goa. These achievements underline DeVANS’ commitment to excellence and its vision to elevate Indian whisky to global acclaim.
For whisky lovers and industry insiders alike, this moment is not just a triumph, it’s a proud celebration of the craftsmanship and innovation coming out of India’s distilleries today.
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