This National Beer Day, India’s Craft Beer Boom Brews a New Culture

This National Beer Day, India’s Craft Beer Boom Brews a New Culture

By Nishang Narayan

Published on April 8, 2025

As the world raises a toast on National Beer Day this April 7, India’s beer industry is not just joining the celebration—it’s rewriting the script. From traditional lagers to a vibrant craft beer movement, India is in the middle of a hops-fueled transformation that is reshaping how the country drinks, brews, and celebrates.

With over 200 microbreweries now operational across Indian cities and a CAGR of 24.41% (as per IMARC Group), the country’s beer sector is booming, driven by a growing preference for artisanal brews among young urban consumers aged 25 to 40.

"Indian consumers are no longer satisfied with standard lagers—they are actively seeking unique flavors and high-quality craft brews," says Naresh Sharma, CEO of IRHPL Group, whose Susegado label has carved a niche under the Radiance business umbrella.

Craft Takes Centre Stage

Cities like Goa, known for its relaxed liquor policies and tourism boom, have seen a 50% rise in microbreweries over five years, positioning the state as a craft beer haven. Meanwhile, agricultural innovations are following the trend:

  • Maharashtra’s farmers are growing barley and wheat tailored for brewing.

  • Himachal Pradesh and Kashmir are experimenting with indigenous hop cultivation, aiming to reduce India’s reliance on imported ingredients.

On the manufacturing front, brewing equipment that was once mostly imported is now being locally produced, cutting down capital expenditure for upcoming breweries.

Sustainability Meets Sophistication

Breweries are also responding to environmental concerns and cost pressures with:

  • Water conservation techniques

  • Energy-efficient brewing systems

  • Recycling of spent grain

Consumers are now valuing authentic stories, local sourcing, and innovative brewing techniques over simple pricing—pointing to a more conscious, experience-driven drinking culture.

A Market Full of Promise and Pressure

Despite the boom, challenges loom large. Setting up a microbrewery can cost anywhere between ₹1.5 crore to ₹4 crore, not including the rising urban real estate costs. Regulatory hurdles vary widely from state to state, leading to consolidation within the sector.

Yet, analysts remain optimistic. The beer industry in India is expected to grow at 18-20% annually over the next five years, with Tier-2 cities emerging as the next big frontier.

"India's microbrewery boom is reshaping the drinking culture by fostering a deep appreciation for craftsmanship, quality, and locally sourced ingredients," notes Mayank Prasad, Founder of Wine and Cheese Affaire. He adds that craft beer is now influencing premium event experiences, with curated pairings and bespoke bar setups becoming standard at high-end gatherings.

Collaborations between brewers, mixologists, and sommeliers are also giving rise to a more diverse and refined beer landscape—blending tradition with modernity in every pint.

This National Beer Day, India's celebration goes beyond the clink of glasses. It’s about a culture evolving, a market maturing, and a community of brewers and drinkers coming together to explore, innovate, and savor beer like never before. Cheers to a revolution that’s only just begun.


SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

By Manu Vardhan Kannan

Published on October 1, 2025

SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.

Buckets, Platters & Pairings

Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.

SOCIAL’s Brew Bingo

Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.

Festive Vibes All Around

All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”

With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.


Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

By Hariharan U

Published on October 1, 2025

Santé Spa Cuisine, the award-winning health and wellness dining brand, has strengthened its presence in Pune with the opening of its third outlet at Law College Road. Known for its commitment to fresh, preservative-free, and plant-based cooking, the brand continues to champion mindful dining with dishes that balance taste, nutrition, and sustainability.

The new outlet, set in the backyard of a century-old home surrounded by greenery, features both indoor and outdoor seating for up to 120 guests. With cane, bamboo, copper, and recycled accents, the space reflects Santé’s eco-conscious philosophy while encouraging guests to relax and connect with nature.

Santé’s menu remains true to its wellness-driven ethos. Guests can choose from vegetarian, vegan, Jain, and gluten-free options including millet bowls packed with superfoods, Levantine-inspired protein-rich dishes, gluten-free multigrain pizzas, high-fibre casseroles, and indulgent yet healthy desserts made with jaggery, date sugar, and erythritol. Cold-pressed juices, detox beverages, and carefully paired wines and sangrias complement the food experience.

Founder Sonal Barmecha shared her vision at the launch, “Our aim is to provide a space where people can sit peacefully and nourish both body and mind. With the Law College Road outlet, we are creating more than a dining space, we are building a community that values health, sustainability, and mindful living.”

She added, “The vibrant greenery and open spaces beautifully complement our ethos of simplicity and nourishment. We hope this space inspires people to adopt healthier lifestyles and to enjoy life’s simple pleasures, while also caring for the planet.”

With outlets already at Koregaon Park and Baner in Pune, along with three locations in Mumbai, Santé Spa Cuisine is rapidly expanding its reach in the health food space. Soon to be available on Swiggy and Zomato, the brand is making nutritious and sustainable dining more accessible to urban diners.

Santé’s seasonal menus, like the current Monsoon Menu featuring Himalayan Thukpa soup with momos, keep the experience fresh, relevant, and comforting.

About Santé Spa Cuisine

Founded by Sonal Barmecha and led by Chef Shailendra Kekade, Santé Spa Cuisine has been redefining India’s health dining landscape for over a decade. With a philosophy of ‘less-is-more,’ the brand focuses on plant-based, preservative-free meals rooted in sustainability. Its outlets across Pune, Mumbai, Bangalore, Chennai, and Ahmedabad reflect a vision of mindful eating that nurtures both the body and the environment.


The Den Bengaluru Launches Kebabs & Biryanis Fridays

The Den Bengaluru Launches Kebabs & Biryanis Fridays

By Hariharan U

Published on October 1, 2025

 The Den, Bengaluru, a 5-star luxury property known for its innovative dining experiences, has launched “Kebabs & Biryanis Fridays”, a weekend culinary festival celebrating the best of India’s flavours.

Every Friday evening from 7:00 PM to 11:00 PM, The Den transforms into a gourmet destination where succulent kebabs inspired by cities across India meet five distinct variations of biryanis, prepared with traditional methods and authentic spices. Guests can also opt for an unlimited beverage package to complement the lavish buffet.

This experience goes beyond dining—designed to bring people together, it encourages families and friends to enjoy food, flavours, and celebrations under one roof. The restaurant’s elegant setting and warm ambience enhance the festive vibe, making it a perfect start to the weekend.

Details:

  • What: Kebabs & Biryanis

  • When: Every Friday

  • Where: The Creek at The Den, Bengaluru

  • Time: 7:00 PM – 11:00 PM

With “Kebabs & Biryanis Fridays,” The Den Bengaluru promises a feast that blends tradition, indulgence, and togetherness, a true celebration of India’s rich culinary heritage.

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