This National Beer Day, India’s Craft Beer Boom Brews a New Culture

This National Beer Day, India’s Craft Beer Boom Brews a New Culture

By Nishang Narayan

Published on April 8, 2025

As the world raises a toast on National Beer Day this April 7, India’s beer industry is not just joining the celebration—it’s rewriting the script. From traditional lagers to a vibrant craft beer movement, India is in the middle of a hops-fueled transformation that is reshaping how the country drinks, brews, and celebrates.

With over 200 microbreweries now operational across Indian cities and a CAGR of 24.41% (as per IMARC Group), the country’s beer sector is booming, driven by a growing preference for artisanal brews among young urban consumers aged 25 to 40.

"Indian consumers are no longer satisfied with standard lagers—they are actively seeking unique flavors and high-quality craft brews," says Naresh Sharma, CEO of IRHPL Group, whose Susegado label has carved a niche under the Radiance business umbrella.

Craft Takes Centre Stage

Cities like Goa, known for its relaxed liquor policies and tourism boom, have seen a 50% rise in microbreweries over five years, positioning the state as a craft beer haven. Meanwhile, agricultural innovations are following the trend:

  • Maharashtra’s farmers are growing barley and wheat tailored for brewing.

  • Himachal Pradesh and Kashmir are experimenting with indigenous hop cultivation, aiming to reduce India’s reliance on imported ingredients.

On the manufacturing front, brewing equipment that was once mostly imported is now being locally produced, cutting down capital expenditure for upcoming breweries.

Sustainability Meets Sophistication

Breweries are also responding to environmental concerns and cost pressures with:

  • Water conservation techniques

  • Energy-efficient brewing systems

  • Recycling of spent grain

Consumers are now valuing authentic stories, local sourcing, and innovative brewing techniques over simple pricing—pointing to a more conscious, experience-driven drinking culture.

A Market Full of Promise and Pressure

Despite the boom, challenges loom large. Setting up a microbrewery can cost anywhere between ₹1.5 crore to ₹4 crore, not including the rising urban real estate costs. Regulatory hurdles vary widely from state to state, leading to consolidation within the sector.

Yet, analysts remain optimistic. The beer industry in India is expected to grow at 18-20% annually over the next five years, with Tier-2 cities emerging as the next big frontier.

"India's microbrewery boom is reshaping the drinking culture by fostering a deep appreciation for craftsmanship, quality, and locally sourced ingredients," notes Mayank Prasad, Founder of Wine and Cheese Affaire. He adds that craft beer is now influencing premium event experiences, with curated pairings and bespoke bar setups becoming standard at high-end gatherings.

Collaborations between brewers, mixologists, and sommeliers are also giving rise to a more diverse and refined beer landscape—blending tradition with modernity in every pint.

This National Beer Day, India's celebration goes beyond the clink of glasses. It’s about a culture evolving, a market maturing, and a community of brewers and drinkers coming together to explore, innovate, and savor beer like never before. Cheers to a revolution that’s only just begun.


2 Pints Brewing Opens Whitefield Taproom

2 Pints Brewing Opens Whitefield Taproom

By Hariharan U

Published on April 20, 2026

Bengaluru’s craft beer landscape continues to evolve with the launch of 2 Pints Brewing Taproom & Kitchen in Whitefield. Positioned as a craft beer-first destination, the new 210-cover taproom blends the area’s corporate energy with a more relaxed, social dining experience.

At its core, the concept stays rooted in brewing. The focus is on true-to-style craft beers, brewed in-house and served fresh, with every element from space design to music and service, built around enhancing that experience. The idea is simple: keep the beer central, while making the space warm, approachable, and easy to return to.

The taproom features both indoor seating and a pet-friendly outdoor area, allowing it to adapt across occasions, quick weekday lunches, after-work meetups, or longer weekend gatherings. While craft beer leads the offering, the bar also presents signature cocktails, supported by house ferments and infusions that add depth and balance.

On the food front, the menu takes an ingredient-driven, flavour-forward approach. It remains region-agnostic while drawing from Indian influences, designed to pair seamlessly with the beers on tap. The result is a cohesive experience where both food and drink complement rather than compete.

Adding to the appeal is a structured weekly programming lineup. From Wednesday Rock Chronicles and Thursday Night Trivia to Retro Rolling Fridays, the space leans into community-driven engagement. Weekday happy hours run from noon to 7 PM, while cricket season specials such as unlimited craft beer offers bring a timely, social element into play.

The taproom also caters to corporate groups with customised team lunches, offering private spaces across indoor and outdoor sections. This dual focus—on both casual diners and organised groups, reflects Whitefield’s evolving dining needs.

The launch comes from Chorizo Hospitality, founded by Ajay Nagarajan and Anand Murthy. Built on a shared passion for craft brewing, the group emphasises service as its defining principle viewing it not as support, but as the core product.

Located within The Sulit Whitefield, the new taproom positions itself as a neighbourhood space one that balances energy with ease. In a fast-paced part of the city, it aims to offer something slightly removed yet still connected: a place to drop in briefly or stay a while


Maya at 787 Launches New Cocktail Menu in Gurgaon

Maya at 787 Launches New Cocktail Menu in Gurgaon

By Manu Vardhan Kannan

Published on April 20, 2026

Maya at 787 in Gurgaon has introduced a new cocktail menu, adding a fresh layer to its dining experience. Built around its concept of “The Irresistible Allure of Hidden Flavours,” the new beverage selection is designed to complement the restaurant’s Indian-Spanish small plates offering while standing strong on its own.

Spread across 7,000 sq. ft. with seating for around 80 guests, Maya at 787 has quickly become a refined dine-in space in the city. Led by Chef Pradeep Koli, who brings over 25 years of global experience, the restaurant is known for its creative take on thalis and tapas. The menu includes dishes like Chenna Pearls with Summer Gazpacho, Duck Sukka, Prawn Thecha, Tawa Gucchi Paprika Hemp Chaat, and the signature Maya Pie.

The newly launched cocktail menu adds another dimension to the experience, focusing on layered flavours and unique combinations. Each drink is designed to offer a sense of storytelling, aligning with the overall concept of the space. Guests can try options such as Maya Picoso with tequila and gazpacho, Grapefruit Paloma with jalapeño shrub, and Ispagin with raspberry, lychee, and rose foam. The menu also features smoky bourbon blends with paprika, refreshing botanical G&Ts, and classic cocktails with a modern twist.

The launch evening saw the presence of Deputy Chief Minister of Delhi, Parvesh Verma, adding to the overall energy of the event.

With this new menu, Maya at 787 continues to build on its approach of combining thoughtful food and creative drinks. The experience is designed to engage guests through flavour, presentation, and a strong sense of concept, making it a well-rounded addition to Gurgaon’s dining scene.


Nazaara Bengaluru Showcases North-West Flavours with Best of Best

Nazaara Bengaluru Showcases North-West Flavours with Best of Best

By Manu Vardhan Kannan

Published on April 19, 2026

Nazaara at Courtyard by Marriott Bengaluru Hebbal is bringing a special dining experience to the city with ‘Best of Best’, a curated showcase of North-West Frontier cuisine. Led by Chef Asif Qureshi and his team, the concept revisits some of the restaurant’s most loved culinary experiences from 2025, bringing them together in a single menu.

Known for its open-air setting, Nazaara offers a relaxed yet refined dining atmosphere with wide views of the city skyline. The space combines soft lighting and a contemporary design, making it suitable for both intimate evenings and larger gatherings.

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The menu focuses on traditional recipes from North-West India, presented with a modern touch. Guests can enjoy a variety of dishes including charred kebabs, slow-cooked curries, freshly baked breads from the tandoor, and flavourful biryanis. The selection draws from Mughlai and regional influences, offering a mix of rich and well-balanced flavours.

Some of the highlights include Hare Moong Gosht, Murgh Noormahli Korma, Nawabi Murgh, and the popular Gullatthi kebab. For dessert, Seviyan ka Muzaffar adds a sweet finish to the meal. Each dish is prepared using quality ingredients and traditional spices, bringing together familiarity and a fresh presentation.

The overall experience is further enhanced by the setting, where the open sky, gentle breeze, and thoughtfully designed ambience create a comfortable and engaging space. Whether it’s a casual dinner, a celebration, or a business meeting, the experience is designed to offer both comfort and a touch of luxury.

‘Best of Best’ will be available at Nazaara, Courtyard by Marriott Bengaluru Hebbal, from 20th April to 30th April, between 5:00 PM and 11:30 PM.

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