This National Beer Day, India’s Craft Beer Boom Brews a New Culture

This National Beer Day, India’s Craft Beer Boom Brews a New Culture

By Nishang Narayan

Published on April 8, 2025

As the world raises a toast on National Beer Day this April 7, India’s beer industry is not just joining the celebration—it’s rewriting the script. From traditional lagers to a vibrant craft beer movement, India is in the middle of a hops-fueled transformation that is reshaping how the country drinks, brews, and celebrates.

With over 200 microbreweries now operational across Indian cities and a CAGR of 24.41% (as per IMARC Group), the country’s beer sector is booming, driven by a growing preference for artisanal brews among young urban consumers aged 25 to 40.

"Indian consumers are no longer satisfied with standard lagers—they are actively seeking unique flavors and high-quality craft brews," says Naresh Sharma, CEO of IRHPL Group, whose Susegado label has carved a niche under the Radiance business umbrella.

Craft Takes Centre Stage

Cities like Goa, known for its relaxed liquor policies and tourism boom, have seen a 50% rise in microbreweries over five years, positioning the state as a craft beer haven. Meanwhile, agricultural innovations are following the trend:

  • Maharashtra’s farmers are growing barley and wheat tailored for brewing.

  • Himachal Pradesh and Kashmir are experimenting with indigenous hop cultivation, aiming to reduce India’s reliance on imported ingredients.

On the manufacturing front, brewing equipment that was once mostly imported is now being locally produced, cutting down capital expenditure for upcoming breweries.

Sustainability Meets Sophistication

Breweries are also responding to environmental concerns and cost pressures with:

  • Water conservation techniques

  • Energy-efficient brewing systems

  • Recycling of spent grain

Consumers are now valuing authentic stories, local sourcing, and innovative brewing techniques over simple pricing—pointing to a more conscious, experience-driven drinking culture.

A Market Full of Promise and Pressure

Despite the boom, challenges loom large. Setting up a microbrewery can cost anywhere between ₹1.5 crore to ₹4 crore, not including the rising urban real estate costs. Regulatory hurdles vary widely from state to state, leading to consolidation within the sector.

Yet, analysts remain optimistic. The beer industry in India is expected to grow at 18-20% annually over the next five years, with Tier-2 cities emerging as the next big frontier.

"India's microbrewery boom is reshaping the drinking culture by fostering a deep appreciation for craftsmanship, quality, and locally sourced ingredients," notes Mayank Prasad, Founder of Wine and Cheese Affaire. He adds that craft beer is now influencing premium event experiences, with curated pairings and bespoke bar setups becoming standard at high-end gatherings.

Collaborations between brewers, mixologists, and sommeliers are also giving rise to a more diverse and refined beer landscape—blending tradition with modernity in every pint.

This National Beer Day, India's celebration goes beyond the clink of glasses. It’s about a culture evolving, a market maturing, and a community of brewers and drinkers coming together to explore, innovate, and savor beer like never before. Cheers to a revolution that’s only just begun.


THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

THE Park New Delhi Launches Tyde, an Art-Driven All-Day Dining Destination

By Hariharan U

Published on May 31, 2026

THE Park New Delhi has introduced Tyde, a new all-day dining destination that blends contemporary design, culinary creativity, and cultural inspiration into a single immersive experience. Positioned in the heart of Connaught Place, the restaurant is designed to evolve seamlessly through the day, offering distinct moods and dining experiences from morning to late night.

From vibrant breakfasts and business lunches to relaxed afternoon conversations, cocktail-led evenings, intimate dinners, and after-dark gatherings, Tyde has been conceptualised as a fluid space that adapts to the rhythm of its guests. The menu reflects this versatility, featuring artisanal coffee, wood-fired pizzas, Asian-inspired dishes, small plates, and a refined à la carte selection suited for both casual dining and special occasions.

The interiors draw inspiration from the geometric precision of Jantar Mantar and India’s deep cultural connection with water as a symbol of movement and transformation. Sculptural design elements, layered textures, deep indigo tones, and warm brass finishes come together to create an atmosphere that is both expressive and sophisticated.

A key highlight of the space is the installation titled “Dar Badar,” a sculptural brass artwork that introduces movement and visual rhythm into the restaurant’s design language. Complementing this are textile artworks inspired by oceanic textures, incorporating embroidery, zari, beads, mirrors, and metallic detailing to reinforce the theme of fluidity and depth.

Speaking on the launch, Priya Paul, Chairperson, highlighted that the restaurant reflects the group’s philosophy of creating spaces where art, design, music, culture, and cuisine converge to deliver distinctive hospitality experiences. She emphasised that Tyde continues the brand’s vision of offering experiences that go beyond traditional dining.

Parag Sahwney, General Manager of THE Park New Delhi, added that "Tyde is designed as a dynamic gathering space for both discerning diners and global travellers, with a strong focus on curated menus and thoughtful execution across every detail of the experience."

With Tyde, THE Park New Delhi strengthens its position as a pioneer in boutique hospitality, bringing together design-led storytelling and modern culinary expression in a vibrant urban setting.


Sri Narasu’s Coffee Expands Across South India with New Growth Push

Sri Narasu’s Coffee Expands Across South India with New Growth Push

By Hariharan U

Published on May 30, 2026

Sri Narasu’s Coffee Company Pvt. Ltd. is accelerating its expansion plans across South India, strengthening its retail and distribution presence in Karnataka, Kerala, and Andhra Pradesh after building a strong foothold in Tamil Nadu.

The century-old coffee brand has opened its first store in Bengaluru and is preparing to launch another outlet in Amaravati within the next two to three months. The move marks the beginning of a larger strategic expansion aimed at growing the company’s footprint across key coffee-consuming markets in southern India.

Currently, the company operates 78 company-owned stores and offers more than 180 SKUs across coffee, tea, and FMCG categories. Its stores feature a range of products including premium coffee blends, instant coffee, and freeze-dried variants.

As part of the expansion strategy, Narasu’s Coffee is also strengthening its distribution network, with plans to increase its distributor base from 42 to 150 by the end of the current fiscal year.

The company believes the southern market presents strong growth opportunities due to increasing coffee consumption trends across Karnataka, Kerala, and Andhra Pradesh. Salem’s strategic location is also expected to support efficient supply chain and distribution operations across these neighbouring states.

P Sivanantham said the company’s long-standing growth has been built on values such as quality, reliability, and consumer trust. He added that while the company continues to expand, maintaining consistent standards and delivering value to consumers remain central to the brand’s identity.

Meanwhile, Srudheep S highlighted that the company sees significant potential in the southern Indian coffee market and aims to bring authentic South Indian coffee experiences to modern households across India.

According to the company, its expansion roadmap over the next three years includes strengthening retail visibility and supply chain operations across the country. The Bengaluru and Amaravati stores are expected to play an important role in driving this larger growth strategy.

Narasu’s Coffee also sees its instant coffee range as a major growth driver. Its portfolio includes products such as Pure Instant Coffee, Master’s Extra Strong, Insta Strong Coffee, and freeze-dried coffee variants catering to different consumer segments and price points.

The company added that its focus on maintaining blend consistency, operational efficiency, and quick product dispatch systems has helped strengthen consumer trust over the decades.


Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

By Manu Vardhan Kannan

Published on May 30, 2026

Glazed at Courtyard by Marriott Bengaluru Hebbal is introducing “Open Toast,” a month-long culinary experience celebrating artisanal open toasts crafted with premium ingredients and flavourful combinations. Running throughout June, the special menu brings together simple yet elevated creations designed to suit every palate.

The Open Toast menu features five gourmet varieties, each layered on perfectly toasted grain bread with thoughtfully selected toppings. Guests can choose from creations such as Avocado & Chili Crumble, Mushroom & Truffle Butter, Smoked Salmon & Dill Cream, Burnt Garlic & Chicken Keema, and Fig, Honey & Burrata.

Each toast has been carefully curated to balance textures and flavours, combining crunch, creaminess, savoury richness, and subtle sweetness in every bite. The experience highlights fresh ingredients and contemporary flavour pairings while keeping the concept approachable and comforting.

Set within the warm and stylish ambience of Glazed, the offering is ideal for relaxed breakfasts, casual catch-ups, and easy mid-day dining moments. With its inviting atmosphere and gourmet-focused menu, Open Toast aims to bring a fresh and creative dining experience to Bengaluru’s café scene this June.

Details:

  • What: Open Toast
  • Where: Glazed, Courtyard by Marriott Bengaluru Hebbal
  • When: Throughout June

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