Tourism and Green Investment Take Center Stage in Riyadh: World Tourism Day 2023

Tourism and Green Investment Take Center Stage in Riyadh: World Tourism Day 2023

By Author

Published on September 29, 2023

Riyadh, September 27, 2023 – Riyadh, the vibrant capital of Saudi Arabia, hosted World Tourism Day 2023, centred around the theme "Tourism and Green Investment." Over 500 government officials, tourism leaders, and experts from 120 countries convened to champion growth, sustainability, and global cooperation in tourism.

Minister of Tourism, Ahmed bin Aqil Al-Khateeb, delivered an impassioned speech, underlining Riyadh's pivotal role as the host. Tourism, a cornerstone of the world economy, employs one in every ten individuals globally and contributes significantly to countless livelihoods. In some countries, it makes up over 20% of GDP.

Minister Al-Khateeb illuminated the astonishing growth of the tourism sector. In 1970, tourism and global travel accounted for less than 3% of the global GDP. Today, as the sector rebounds vigorously from COVID-19, it is on track to represent 10% of the world's GDP. Passenger numbers surged from 118 million in the 1970s to a staggering 1.5 billion in 2019, marking a phenomenal 700% increase.

Cooperation emerged as a central theme. Minister Al-Khateeb emphasised the importance of nations collaborating to ensure balanced growth in tourism. By uniting regionally and globally, countries can double opportunities in the sector while fostering connections between nations and sectors.

Saudi Arabia, under the government's guidance, has embraced international investments in tourism, enabling the private sector to access global capital for world-class facilities.

World Tourism Day's expert panels explored key priorities, including education, destination diversification, innovation, and green transformation. UNWTO Secretary-General Pololikashvili and Saudi Minister of Tourism Al Khateeb announced the establishment of the Riyadh School for Tourism and Hospitality, bridging skills gaps.

The event also celebrated the winners of the Women in Tech Start-Up Competition, spotlighting women-led enterprises poised for tourism development. Under the theme "Tourism & Green Investments," UNWTO stressed the significance of investments for tourism's recovery and expansion, aligning with Sustainable Development Goals—prioritising economic growth, environmental sustainability, and inclusive prosperity.

In 2023, UNWTO's theme "Tourism and Green Investment" advocates for innovative, planet-friendly solutions that drive economic growth.World Tourism Day isn't just a celebration; it's an opportunity to spotlight tourism's transformative potential. Bali's tourism representatives led this year's event, reinforcing global commitment to advancing sustainable tourism.

Speech Excerpts from UNWTO Secretary-General Pololikashvili and UN Secretary-General António Guterres:

Zurab Pololikashvili, Secretary-General, UNWTO:

"Tourism is a pillar of our economies, offering solutions to some of our biggest challenges, including the climate emergency. It is not a force that can be taken for granted but must be supported, above all with investment. This year's theme of 'Tourism and Green Investments' couldn't be more timely. We need to make it easier for investors to support sustainable tourism projects."

António Guterres, Secretary-General, UN:

"Tourism is a powerful force for progress and mutual understanding, but it must be protected and nurtured. The climate emergency threatens many travel destinations. On this World Tourism Day, we recognize the vital need for green investments to build a tourism sector that delivers for people and the planet. We must invest in sustainable and resilient tourism practices, adopt zero-emission pathways, protect biodiversity, and empower communities."

These excerpts capture the essence of their speeches, emphasising the critical role of green investments in ensuring sustainable tourism and addressing global challenges such as climate change.


5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

By Hariharan U

Published on March 18, 2026

Long weekends feel like a gift, and the best way to use one is to actually get away. Not a full-blown vacation, but a well-planned short trip to somewhere that genuinely helps you reset. Here are five destinations that deliver exactly that, each with the kind of stay that makes the whole trip feel effortless.


Goa: Sun, Sand and Absolutely No Rush

Goa is the kind of destination that never really needs a reason. The beaches, the cafes, the slow-moving coastal rhythm, and the nightlife that picks up just when you need it: it all adds up to a long weekend that feels twice as long as it actually is. ibis Styles Goa Vagator is a solid base for this kind of trip, with stylish interiors, comfortable stays, and easy access to Vagator's beaches, neighbourhood cafes, and everything else that makes North Goa so hard to leave.


Guwahati: Northeast India's Best-Kept Secret

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If you haven't been to Guwahati yet, a long weekend is exactly the right format for a first visit. Set along the Brahmaputra River with hills as a backdrop, the city offers a combination of natural beauty and cultural richness that's genuinely refreshing. Mayfair Resort in Guwahati makes a strong case for itself as a base, spread across 35 acres with landscaped gardens, private villas, and expansive lawns. It's the kind of property that makes you want to stay in almost as much as go out and explore.

Jaipur: Royal Heritage, Modern Comfort

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Jaipur is one of those cities that rewards even the shortest visit. Forts, bazaars, heritage streets, and local food that stays with you well after the trip: there's a lot to cover in three days if you plan it right. ibis Jaipur sits in a convenient location with a rooftop pool, spa, and on-site dining, making it a practical and comfortable base for ticking off the Pink City's highlights without spending too much time getting from one place to another.

Himachal Pradesh: Mountains, Pine Forests and Peace

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For those who just need quiet, Himachal Pradesh delivers it consistently. Cool mountain air, scenic valleys, pine-lined paths, and the kind of panoramic views that make you put your phone down for a while. Whether you're heading to Shimla, Manali, or a quieter corner of the state, a long weekend here tends to feel restorative in a way that few other destinations match.

Uttarakhand: The Himalayan Reset

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Uttarakhand is what you book when city life has been particularly relentless. Hill stations, forested landscapes, crisp air, and Himalayan views that shift how you look at things, even briefly. It's a destination that requires relatively little planning to get right: arrive, slow down, and let the mountains do the rest.


From Arctic Sunsets to Amalfi Coasts - SOTC Travel Is Redefining How Indians Do Europe

From Arctic Sunsets to Amalfi Coasts - SOTC Travel Is Redefining How Indians Do Europe

By Hariharan U

Published on March 6, 2026

Europe has always had a special place in the hearts of Indian travellers. But something has changed in recent years, people no longer just want to visit places, they want to feel them. And that's exactly the shift SOTC Travel has been tapping into.

SD Nandakumar, President & Country Head – Holidays & Corporate Tours at SOTC Travel, says their European journeys are now built around real moments, think sunrise over a glacial fjord, wine with a view, or wandering through a historic old town after dark. Less checklist, more experience.

Here's a look at the destinations SOTC is currently curating for Indian travellers heading to Europe:

Norway, Finland & Iceland - Where the Sun Doesn't Set The Midnight Sun is pulling a lot of aspirational travellers towards Lapland and Iceland's dramatic landscapes. With daylight stretching round the clock during summer, there's more time to take in fjords, glaciers, and geothermal terrain — all without rushing.

Greece - History Meets Island Magic Athens, Delphi, Olympia — and then the famous sunset views from Oia in Santorini. Greece balances deep history with laid-back Mediterranean charm, and Indian travellers are clearly loving that combination.

Switzerland - Train Journeys Worth the Trip Alone Switzerland is a classic for a reason. The Swiss Alps are stunning, but it's the scenic train routes winding through mountain passes and lakeside towns that really steal the show. The journey itself becomes part of the holiday.

Scotland - Castles, Highlands & a Loch Ness Cruise Scotland is for those who want their travels to come with a story. Rugged Highlands, ancient castles, and a cruise on Loch Ness make for the kind of trip that's hard to forget, and makes for great conversation back home.

France - Paris After Dark The Eiffel Tower lit up at night, a cruise on the Seine, vineyard visits,  France continues to be one of the most romantic stops on any European trip. SOTC's "Paris by Night" experience is a particular highlight for couples and first-timers alike.

Italy - Coastal Drives and Cultural Depth The Amalfi Coast's pastel villages and clear blue waters are a dream, and Italy's cities — Rome, Florence give travellers a deep cultural fix. The mix of art, history, and coastline makes Italy one of the most well-rounded destinations in Europe.

Portugal - The Underrated Favourite Porto, Lisbon, and the Algarve are quietly becoming a top pick among travellers who've "done" the usual Europe circuit. Wine tastings in Porto, golden beaches down south, and Lisbon's buzzing food scene,  Portugal punches well above its weight.

Spain - Architecture, Food & Flamenco Barcelona's Sagrada Família, Granada's Alhambra, and flamenco evenings in Seville — Spain offers a heady mix of visual beauty and cultural richness. It's one of those destinations that keeps giving the more you explore it.

Croatia - Old Walls, Turquoise Waters Dubrovnik's ancient city walls, the cascading waterfalls at Plitvice Lakes, Croatia is a destination that surprises most travellers with just how much it offers. It's peaceful, beautiful, and deeply historic all at once.

Czech Republic - Fairy-Tale Vibes Prague's skyline and the cobblestoned charm of Český Krumlov make the Czech Republic feel like something out of a storybook. It's a great addition to any multi-country itinerary for travellers who want something a little different.

The bigger takeaway here is that Indian travellers are evolving and SOTC Travel is keeping pace. Whether it's Arctic daylight or Mediterranean beaches, the focus is now on crafting journeys that feel personal, immersive, and genuinely memorable.


Emirates Extends Premium Economy Reach with Expanded City Rollout

Emirates Extends Premium Economy Reach with Expanded City Rollout

By Manu Vardhan Kannan

Published on January 11, 2026

Emirates has unveiled a significant expansion of its Premium Economy footprint, reinforcing its commitment to delivering a consistent and elevated onboard experience across its global network. The airline will introduce Premium Economy to 10 new cities while expanding services on additional flights in two existing destinations, supported by its growing fleet of retrofitted Boeing 777 aircraft and next-generation Airbus A350s.

As part of the expansion, Emirates will deploy its A350 aircraft on new daily services to Copenhagen, Phuket, and Cape Town, adding extra frequencies and enhancing connectivity ahead of the anticipated surge in summer travel demand. These additional services will complement existing schedules, offering passengers more flexibility, increased capacity, and access to Emirates’ latest cabin products.

By 1 July, Emirates will operate Premium Economy-equipped A380, Boeing 777, and A350 aircraft on more than 84 routes worldwide. Customers can expect the airline’s award-winning Premium Economy experience, featuring extra legroom, enhanced comfort, elevated dining options, and thoughtfully curated amenities, alongside upgraded Business and Economy Class cabins.

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Additional Capacity to Copenhagen, Phuket and Cape Town

From 1 June, Emirates will introduce a second daily service between Dubai and Copenhagen, followed by a third daily service to Phuket and Cape Town from 1 July. All three additional frequencies will be operated using the airline’s latest A350 aircraft.

The new Dubai–Copenhagen service (EK153/154) will provide seamless onward connections via Dubai to key destinations across East Asia, including Bangkok, Bali, Manila, Tokyo Haneda, and Phuket, as well as convenient links to Colombo, Male, and major African cities such as Nairobi and Entebbe. Passengers from cities including Taipei, Kuala Lumpur, Melbourne, Sydney, Auckland, Delhi, and Bangalore will also benefit from improved connectivity to the Danish capital.

From 1 July, Emirates’ third daily service to Phuket (EK390/391) will offer early morning arrivals, catering to travellers connecting from major European gateways such as London, Paris, Frankfurt, Amsterdam, and Manchester, as well as from the Gulf region. The service also enables convenient onward connections from Phuket to multiple destinations across Europe and the Middle East.

Cape Town will also see a third daily frequency from 1 July, operated by the Emirates A350. The additional service strengthens connectivity to and from London, Dublin, Brussels, Mumbai, Australasia, and key Asian markets, catering to both leisure and corporate travel demand. Emirates’ Cape Town services have consistently recorded strong load factors, driven by growing inbound demand from the GCC and robust outbound traffic to Europe and the US East Coast.

Planned Premium Economy Route Expansions

Emirates’ Premium Economy rollout spans multiple regions. In Europe and North America, Barcelona and Mexico City will see Premium Economy-equipped Boeing 777 services from February, while Rome will transition to A350 operations from 29 March. Copenhagen’s second daily service will begin on 1 June.

Across Asia, Premium Economy will be introduced or expanded on routes to Cochin, Karachi, Taipei, and Phuket, supported by retrofitted Boeing 777 aircraft and A350 deployments. In Australia, Brisbane will receive daily services operated by a retrofitted four-class Boeing 777-300ER from 29 March.

In Africa, Addis Ababa will see daily Premium Economy services from 1 March, while Cape Town’s third daily flight will operate with the A350 from 1 July 2026. Middle East routes including Basra, Kuwait City, and Tehran will also transition to Premium Economy-equipped aircraft across selected frequencies.

Tickets for all services are available for booking on emirates.com, via the Emirates App, through online and offline travel agents, and at Emirates retail stores.

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