Transforming Uttar Pradesh’s Hospitality and Tourism Landscape

Transforming Uttar Pradesh’s Hospitality and Tourism Landscape

By Nithyakala Neelakandan

Published on April 22, 2024

Uttar Pradesh, India's cultural heartland, is poised for a monumental transformation in its hospitality and tourism sector. With a projected annual tourist footfall of 850 million by 2028, the state government is embarking on an ambitious journey to attract investments totaling INR 32,000 crore into this burgeoning industry.

Focusing on iconic destinations like Varanasi, Ayodhya, Prayagraj, and Agra, Uttar Pradesh aims to bolster its hospitality offerings significantly. The plan includes adding approximately 80,000 new accommodation units through the development of hotels, resorts, and homestays, catering to the diverse needs of travelers.

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One of the key strategies involves leveraging the state's rich heritage by offering historical properties such as forts and palaces to the private sector for development. Incentives are being provided to transform these gems into heritage hotels, enriching the tourism experience while preserving cultural legacy.

Moreover, Uttar Pradesh is championing rural tourism, emphasizing authentic farm stays that showcase local culture, cuisine, and folklore. An agreement with rural homestay providers underscores the government's commitment to grassroots tourism initiatives, fostering economic growth in rural areas.

Minister Jaiveer Singh highlighted the state's support for setting up unique countryside farm stays, offering subsidies under the Tourism Policy 2022. Selected villages are being transformed into rural tourism hubs, creating avenues for cultural exchange and economic empowerment.

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Furthermore, the state is diversifying its tourism portfolio to include wellness centers and adventure tourism activities. With over 500 tourism and infrastructure projects underway, Uttar Pradesh anticipates generating over 250,000 new job opportunities, providing a significant boost to employment.

Religious tourism, particularly in Ayodhya following the consecration of the Lord Ram temple, has gained significant momentum. The state government projects an annual tourism revenue of Rs 55,000 crore in the initial years, reflecting the immense potential of Uttar Pradesh as a premier destination for travelers.

As Uttar Pradesh charts a course towards becoming a hub of hospitality and tourism excellence, these initiatives underscore a commitment to sustainable growth and the preservation of cultural heritage, promising an enriching experience for visitors from around the globe.


OYO Adds 3500 Corporate Clients in FY25, Sees 20% YoY Growth

OYO Adds 3500 Corporate Clients in FY25, Sees 20% YoY Growth

By Nishang Narayan

Published on May 18, 2025

OYO is riding high on its corporate wave. The global hospitality tech brand has added over 3500 new corporate clients in FY25 through its business accelerator division, marking a 20% year-on-year growth in this segment. With this, OYO’s corporate network now exceeds 6500 clients, ranging from large enterprises to traditional business houses and startups.

Mumbai emerged as the top-performing city, onboarding over 700 clients, followed by Hyderabad (400) and Pune (350). Other metros such as Chennai and Bangalore also contributed significantly to the growth.

Some of the key additions to OYO’s client roster include SBI Life, Cult Fit, and Sun TV Direct, further strengthening its footprint among large, pan-India brands.

The growth momentum picked up following the launch of Oravel Travel Solutions in October 2024—a dedicated vertical to meet the end-to-end needs of corporate travellers. From smooth check-ins at over 1100 serviced hotels across 300+ cities, curated meal options and conference support, to tailor-made event and holiday packages, OYO has positioned itself as a comprehensive solution for business travel.

Manish Kashyap, Head of OYO Business Accelerator, noted:

“The growth has been driven not just by large corporations but also by a diverse mix of SMEs, traditional business houses, startups, travel management companies, and even film production houses. These clients are increasingly leveraging OYO’s expansive network, flexible bookings, and tech-enabled tools to meet their evolving travel needs.”

OYO also witnessed a rise in long-term and event-based stays, signaling a shift in how businesses engage with hospitality solutions.

With a strong pipeline ahead, OYO aims to double down on its premium brand offerings like SUNDAY, Palette, Clubhouse Townhouse, Townhouse O, and Collection O.

According to the Global Business Travel Association, India has become the 4th largest business travel market in Asia-Pacific, with rising SME activity playing a major role. These trends have set the stage for OYO to scale faster and meet the evolving demands of modern corporate travel.


Monday Hotels Reports Strong Q1 Performance, Expands Footprint in 2025

Monday Hotels Reports Strong Q1 Performance, Expands Footprint in 2025

By Nishang Narayan

Published on April 15, 2025

Monday Hotels, the emerging hospitality brand catering to the modern-day traveler, has reported a strong first quarter in 2025. With an average occupancy of 75% across its eight operational properties, the brand credits its success to a growing number of direct bookings, repeat guests, and its promise of delivering value-driven stays.

Launched in 2023, Monday Hotels has made a name for itself by blending smart design and full-service amenities with a warm, personalized guest experience. Its brand philosophy, "We Value You," has resonated with both business and leisure travelers seeking quality and comfort at affordable prices in key city locations.

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“We're extremely pleased with the performance in Q1,” shared Salim Shaikh, Co-Founder of Monday Hotels. “The response from our guests affirms our belief that business travel doesn't have to compromise on comfort or experience. Our team remains focused on driving consistent service, operational efficiency, and guest satisfaction.”

Looking ahead, the brand is preparing to expand its footprint with upcoming properties in Hyderabad and Bengaluru, scheduled for launch in Q2 and Q3 of 2025. With a sharp eye on growth in Tier 2 and Tier 3 cities, Monday Hotels aims to redefine affordable luxury in markets that are often overlooked.

As the brand continues to scale, it stays rooted in its mission to offer thoughtfully curated experiences that strike the right balance between practicality and premium comfort.


Wendor Secures $2.5M Investment from Elanpro to Drive AI-Powered Vending and Global Expansion

Wendor Secures $2.5M Investment from Elanpro to Drive AI-Powered Vending and Global Expansion

By Nishang Narayan

Published on April 4, 2025

Wendor, a leading innovator in smart vending solutions, has raised $2.5 million (INR 21 crore) in a strategic investment from Elanpro, a market leader in commercial refrigeration equipment. The funding, structured as a mix of equity (INR 5 crore) and debt (INR 16 crore), will fuel Wendor’s AI-driven retail automation, operational expansion, and global market entry.

Driving AI-Powered Retail Innovation

The fresh capital will enhance Wendor’s AI vending technology, focusing on:

  • Camera-Based Product & Quantity Detection – Real-time tracking to improve inventory accuracy.
  •  AI-Powered Demand Forecasting – Consumer behavior analysis to optimize product offerings.
  •  Advanced Automation – Creating a seamless, data-driven retail experience.

Speaking on the milestone, Lakshit Anand, Founder & CEO of Wendor, stated:
"This investment marks a turning point in Wendor’s mission to revolutionize automated retail. With Elanpro’s financial backing and operational expertise, we are well-positioned to execute an ambitious expansion strategy across India and internationally. Our focus on AI-driven innovation will redefine vending as a smarter, more efficient, and engaging retail experience."

Operational Boost from Elanpro’s Service Network

The partnership grants Wendor access to Elanpro’s robust service infrastructure, including:

  • Nationwide Warehousing & Dealer Network – Strengthening service capabilities across India.
  • Import-Export Logistics Support – Facilitating entry into global markets.
  • Integrated Hardware, Software & Refrigeration Expertise – Ensuring reliable maintenance and superior customer experience.

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Sanjay Jain, Director of Elanpro, expressed enthusiasm about the collaboration:
"We are excited to support Wendor’s growth journey. Our extensive service network, import-export capabilities, and dealer partnerships will provide Wendor the operational muscle needed to scale efficiently. This partnership strengthens Wendor’s position in India while setting the stage for global expansion."

Scaling Up: Experience Centers & International Expansion

To strengthen its market presence, Wendor plans to launch ten experience centers across key metro and Tier-1 cities in the next two months, showcasing:

  • AI-Based Product Recognition
  • Automated Inventory Tracking
  • Refrigeration-Integrated Vending Technology

Beyond India, Wendor is targeting international expansion, with a focus on the Middle East and Southeast Asia as key growth markets.

Strategic Partnerships & Existing Installations

Wendor has already secured major collaborations, including:

  • Government Partnerships – Installations at Rashtrapati Bhawan, Taj Mahal, and Fatehpur Sikri, in collaboration with NAFED and Uttar Pradesh State Tourism.
  • Brand Tie-Ups – Partnerships with Coca-Cola, Amul, Nivea, Apollo Hospitals, Unilever, and Fortis.

About Wendor

Founded in 2021 by Lakshit Anand, Wendor is a pioneering provider of AI-driven vending and automated retail solutions in India. The company focuses on digital payments, mobile integration, and smart vending technology, shaping the future of retail automation.

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