The magic of Türkiye unfolded on the big screen as the Türkiye Tourism Promotion & Development Agency, in collaboration with Türkiye Culture & Tourism Office in New Delhi, recently hosted exclusive screenings of the blockbuster film, Tiger 3. The event, held at PVR Director’s Cut in Ambience Mall, Vasant Kunj, Delhi, and PVR BKC in Mumbai, was a glamorous affair attended by over 130 esteemed guests, including prominent travel agents, influencers, and dignitaries from both cities.

The film, shot against the breathtaking backdrops of Istanbul, Antalya, and Cappadocia, showcased Türkiye’s grandeur to a global audience. The soirée drew the presence of delegates from Türkiye, including Cuneyt Yavuzcan, Consulate General of Türkiye in Mumbai, and Türkiye’s Ambassador to India, H.E. Mr. Firat Sunel in Delhi. Following the screenings, guests were treated to insightful presentations on Türkiye’s rich cultural history, tourism attractions, and its growing popularity among Indians, all accompanied by a delightful cocktail reception.

Adding a melodic touch to the celebration, the event featured the music video of “Leke Prabhu Ka Naam” from Tiger 3. Set against the mesmerizing backdrop of Cappadocia, Türkiye, the video captured lead actors Salman Khan (Tiger) and Katrina Kaif (Zoya) dancing amidst hot air balloons, Fairy Chimneys, and picturesque restaurants in Goreme. This musical interlude beautifully encapsulated the film's essence and Türkiye’s enchanting landscapes, creating a sensory delight for the audience.

Expressing gratitude for the overwhelming response, the Türkiye Tourism Authority remarked, “We express heartfelt gratitude to our esteemed guests for gracing this extraordinary celebration of Türkiye, showcased through the lens of Tiger 3. The exceptional response witnessed at these events towards our nation is a true reflection of the strong ties between India and Türkiye. The triumph of these events is also a reminder of the power of cultural exchange in fostering understanding and unity between our two countries. We look forward to continued collaborations that will further deepen the connection between the vibrance of Indian cinema and the enchanting landscapes of Türkiye.”

Türkiye has a rich legacy of being the ideal shoot location for Indian blockbusters like Race 2, Dil Dhadakne Do, and Ek Tha Tiger. Building on this, prominent Indian production houses are gearing up to film in Türkiye in 2024, marking a new chapter in the enduring partnership between the two nations.