Virtù at Four Seasons Hotel Tokyo at Otemachi Wins Michter's Art of Hospitality Award

By Nithyakala Neelakandan

Published on June 24, 2024

Virtù, the chic bar located in the Four Seasons Hotel Tokyo at Otemachi, has clinched the prestigious Michter's Art of Hospitality Award ahead of the Asia’s 50 Best Bars 2024 ceremony. This accolade highlights Virtù’s exceptional hospitality, a key factor that has set it apart in Tokyo's vibrant bar scene since its opening in 2020.

Virtù is celebrated for its unique blend of art deco style and Paris-meets-Tokyo elegance. With stunning floor-to-ceiling windows offering breathtaking views from the 39th floor, the bar provides an unparalleled drinking experience. Its ambiance, combining French sophistication with Japanese finesse, has quickly made it a must-visit spot in the city.

image

The Michter’s Art of Hospitality Award is a testament to Virtù's commitment to excellence. Voted on by the 265-member Academy of Asia’s 50 Best Bars, the award recognizes the bar that has delivered the best hospitality experience over the past 18 months. Virtù’s embodiment of omotenashi, the Japanese philosophy of heartfelt hospitality, played a significant role in securing this honor.

Emma Sleight, Head of Content for Asia’s 50 Best Bars, praised Virtù, saying, “In a city of quaint bars and understated interiors, Virtù stands out as a stylish drinkery with a world-class menu of stellar cocktails. An essential destination on Tokyo’s cocktail circuit, it sets the tone for an unparalleled drinking experience with floor-to-ceiling windows showcasing a 39th-floor view of the city.”

image

Leading the charge at Virtù is Head Bartender Keith Motsi. Known for his innovative approach and dedication to creating memorable experiences, Motsi and his team deliver personalized service that consistently exceeds guest expectations. Their cocktail offerings, which include premium Japanese whisky paired with French vermouth and chartreuse, are crafted with both flair and precision.

Reflecting on the award, Keith Motsi expressed his gratitude, stating, “We’re ecstatic to win the Michter's Art of Hospitality Award 2024. Here at VIRTÙ, we live and breathe omotenashi – the profound commitment to serve our guests with heartfelt sincerity. This award? It’s for the whole crew, their hustle, and their heart. We’re all about crafting those epic moments, making every guest’s experience legendary.”

image

Since its debut, Virtù has not only gained recognition for its exceptional cocktails but also for its welcoming and convivial atmosphere. It made its mark on the Asia’s 50 Best Bars 2023 list, securing the No.20 spot and earning the Disaronno Highest New Entry Award. This latest accolade cements Virtù’s status as a leader in Tokyo's hospitality scene.

As the anticipation builds for the Asia’s 50 Best Bars 2024 awards ceremony in Hong Kong on July 16, Virtù's win sets a high standard for hospitality and service in the industry. Guests and enthusiasts alike can look forward to even more exceptional experiences at this standout Tokyo bar.


Ivaira Diamonds – Redefining Luxury with Lab-Grown Diamond Jewellery

By Hariharan U

Published on October 6, 2025


Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025


PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.