Virtù at Four Seasons Hotel Tokyo at Otemachi Wins Michter's Art of Hospitality Award

By Nithyakala Neelakandan

Published on June 24, 2024

Virtù, the chic bar located in the Four Seasons Hotel Tokyo at Otemachi, has clinched the prestigious Michter's Art of Hospitality Award ahead of the Asia’s 50 Best Bars 2024 ceremony. This accolade highlights Virtù’s exceptional hospitality, a key factor that has set it apart in Tokyo's vibrant bar scene since its opening in 2020.

Virtù is celebrated for its unique blend of art deco style and Paris-meets-Tokyo elegance. With stunning floor-to-ceiling windows offering breathtaking views from the 39th floor, the bar provides an unparalleled drinking experience. Its ambiance, combining French sophistication with Japanese finesse, has quickly made it a must-visit spot in the city.

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The Michter’s Art of Hospitality Award is a testament to Virtù's commitment to excellence. Voted on by the 265-member Academy of Asia’s 50 Best Bars, the award recognizes the bar that has delivered the best hospitality experience over the past 18 months. Virtù’s embodiment of omotenashi, the Japanese philosophy of heartfelt hospitality, played a significant role in securing this honor.

Emma Sleight, Head of Content for Asia’s 50 Best Bars, praised Virtù, saying, “In a city of quaint bars and understated interiors, Virtù stands out as a stylish drinkery with a world-class menu of stellar cocktails. An essential destination on Tokyo’s cocktail circuit, it sets the tone for an unparalleled drinking experience with floor-to-ceiling windows showcasing a 39th-floor view of the city.”

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Leading the charge at Virtù is Head Bartender Keith Motsi. Known for his innovative approach and dedication to creating memorable experiences, Motsi and his team deliver personalized service that consistently exceeds guest expectations. Their cocktail offerings, which include premium Japanese whisky paired with French vermouth and chartreuse, are crafted with both flair and precision.

Reflecting on the award, Keith Motsi expressed his gratitude, stating, “We’re ecstatic to win the Michter's Art of Hospitality Award 2024. Here at VIRTÙ, we live and breathe omotenashi – the profound commitment to serve our guests with heartfelt sincerity. This award? It’s for the whole crew, their hustle, and their heart. We’re all about crafting those epic moments, making every guest’s experience legendary.”

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Since its debut, Virtù has not only gained recognition for its exceptional cocktails but also for its welcoming and convivial atmosphere. It made its mark on the Asia’s 50 Best Bars 2023 list, securing the No.20 spot and earning the Disaronno Highest New Entry Award. This latest accolade cements Virtù’s status as a leader in Tokyo's hospitality scene.

As the anticipation builds for the Asia’s 50 Best Bars 2024 awards ceremony in Hong Kong on July 16, Virtù's win sets a high standard for hospitality and service in the industry. Guests and enthusiasts alike can look forward to even more exceptional experiences at this standout Tokyo bar.


Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

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Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.


PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

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PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.


Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

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A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

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TVC Credits

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