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By Nithyakala Neelakandan
Published on June 24, 2024
Virtù, the chic bar located in the Four Seasons Hotel Tokyo at Otemachi, has clinched the prestigious Michter's Art of Hospitality Award ahead of the Asia’s 50 Best Bars 2024 ceremony. This accolade highlights Virtù’s exceptional hospitality, a key factor that has set it apart in Tokyo's vibrant bar scene since its opening in 2020.
Virtù is celebrated for its unique blend of art deco style and Paris-meets-Tokyo elegance. With stunning floor-to-ceiling windows offering breathtaking views from the 39th floor, the bar provides an unparalleled drinking experience. Its ambiance, combining French sophistication with Japanese finesse, has quickly made it a must-visit spot in the city.
The Michter’s Art of Hospitality Award is a testament to Virtù's commitment to excellence. Voted on by the 265-member Academy of Asia’s 50 Best Bars, the award recognizes the bar that has delivered the best hospitality experience over the past 18 months. Virtù’s embodiment of omotenashi, the Japanese philosophy of heartfelt hospitality, played a significant role in securing this honor.
Emma Sleight, Head of Content for Asia’s 50 Best Bars, praised Virtù, saying, “In a city of quaint bars and understated interiors, Virtù stands out as a stylish drinkery with a world-class menu of stellar cocktails. An essential destination on Tokyo’s cocktail circuit, it sets the tone for an unparalleled drinking experience with floor-to-ceiling windows showcasing a 39th-floor view of the city.”
Leading the charge at Virtù is Head Bartender Keith Motsi. Known for his innovative approach and dedication to creating memorable experiences, Motsi and his team deliver personalized service that consistently exceeds guest expectations. Their cocktail offerings, which include premium Japanese whisky paired with French vermouth and chartreuse, are crafted with both flair and precision.
Reflecting on the award, Keith Motsi expressed his gratitude, stating, “We’re ecstatic to win the Michter's Art of Hospitality Award 2024. Here at VIRTÙ, we live and breathe omotenashi – the profound commitment to serve our guests with heartfelt sincerity. This award? It’s for the whole crew, their hustle, and their heart. We’re all about crafting those epic moments, making every guest’s experience legendary.”
Since its debut, Virtù has not only gained recognition for its exceptional cocktails but also for its welcoming and convivial atmosphere. It made its mark on the Asia’s 50 Best Bars 2023 list, securing the No.20 spot and earning the Disaronno Highest New Entry Award. This latest accolade cements Virtù’s status as a leader in Tokyo's hospitality scene.
As the anticipation builds for the Asia’s 50 Best Bars 2024 awards ceremony in Hong Kong on July 16, Virtù's win sets a high standard for hospitality and service in the industry. Guests and enthusiasts alike can look forward to even more exceptional experiences at this standout Tokyo bar.
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By Nishang Narayan
Published on August 19, 2024
On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore." The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."
The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.
Published on August 17, 2024
Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.
Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.
Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.
Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."
This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.
Published on August 5, 2024
Hilton India has reimagined its flagship initiative, Wedding Diaries, first introduced in 2021, with a renewed focus on simplifying the wedding planning process. The revamped initiative introduces the concept of a Wedding Ambassador, an expert who serves as a dedicated liaison between the family and the hotel. This role is designed to provide personalized service and manage every detail from the initial consultation to the final celebration, ensuring a seamless and stress-free experience for couples.
To promote the refreshed Wedding Diaries, Hilton has launched a comprehensive digital campaign featuring a new video film shot at Conrad Pune, one of Hilton’s flagship luxury properties in India. The campaign, created by MagicCircle Communications, showcases the playful competition between a bride and groom, emphasizing the role of the Wedding Ambassador in curating surprise elements for the celebrations. The videos, accompanied by an original wedding song, capture the festive spirit and vibrant essence of grand Indian weddings.
Culinary excellence, a key component of Indian weddings, is a major focus of the Wedding Diaries initiative. Hilton has partnered with celebrity chefs to create custom culinary experiences that reflect each couple’s preferences and cultural traditions. Additionally, the brand’s festive gifting concept, Khushiyan by Hilton, now includes a team of expert halwais who prepare premium sweets, offering customizable options that cater to both local and international tastes.
Hilton is also committed to sustainability through its Wedding Diaries offering. Guests can opt for a carbon-neutral event by purchasing carbon offsets in partnership with ClimeCo. The Meet with Purpose initiative allows couples to reduce the environmental impact of their wedding by incorporating sustainable practices, such as using locally sourced ingredients and collaborating with vendors who adhere to strict environmental standards.
Manish Tolani, Hilton’s Vice President and Commercial Director for South Asia, highlighted the importance of this relaunch, stating, “The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Our goal is to simplify the process and deliver a personalized experience that reflects each couple’s unique style and preferences. With Wedding Diaries, we are committed to overseeing every detail to ensure reliability and excellence in execution.”
Gaurangi Mathur, Senior Creative Director at MagicCircle Communications, added, “Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples.”
The campaign officially launched on July 31 across major digital platforms. Hilton is also pursuing strategic co-branding partnerships to extend the campaign’s reach and visibility in key markets. As part of its continued investment in India, Hilton plans to roll out additional collaborations with prominent figures from entertainment and sports, further enhancing its Wedding Diaries offering.
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