National Geographic and Lindblad Expeditions have unveiled a new co-branded identity under the name National Geographic-Lindblad Expeditions. This rebrand represents a key milestone in their 20-year collaboration, with the new logo and brand identity rolling out globally across multiple channels. The partnership's long-term agreement, announced in November 2023, extends for 17 years, granting Lindblad Expeditions the exclusive rights to the National Geographic brand for expedition cruising until at least 2040.

Strategic Partnership Expansion

Sven-Olof Lindblad, CEO of Lindblad Expeditions, highlighted the significance of this new co-brand. "We made the strategic decision to lead with the power and name recognition of National Geographic, supported by Lindblad Expeditions' legacy as pioneers of expedition cruising. This partnership will expand our reach into key growth markets globally, driving consumer engagement and conversion."

The launch is supported by The Walt Disney Company, a key partner in this strategic relationship, which adds further credibility and global marketing power to the co-brand’s reach. The partnership's goals remain focused on fostering a spirit of exploration, community, and scientific discovery.

New Branding and Marketing Push

A major omnichannel marketing campaign will begin in early 2025—the largest in Lindblad Expeditions' history. The rebranding process will also see the company's growing fleet of 20 vessels adopt the new National Geographic-Lindblad Expeditions branding. The refreshed logo will be visible across all digital platforms, with a redesigned website launching today at www.expeditions.com.

A Shared Mission of Exploration and Conservation

For over two decades, Lindblad Expeditions and National Geographic have collaborated with a shared mission of blending travel, science, and conservation. Their expeditions, ranging across more than 70 countries on all seven continents, have offered guests a unique opportunity to explore the world while contributing to important conservation efforts.

Stephanie Young, President of Disney Vacation Club, remarked, "Discovering the world with National Geographic and Lindblad Expeditions offers travelers unparalleled education and insight, with our ships and expert guides providing experiences like no other."

Jill Tiefenthaler, CEO of the National Geographic Society, added, "This new co-brand marks the next chapter of our partnership. Together, we will continue our conservation work, inspiring future generations to make meaningful change."

Significant Contributions to Education and Conservation

Lindblad Expeditions and National Geographic have made significant contributions to environmental conservation, scientific research, and education through their voyages. Over $22 million has been invested through the Lindblad Expeditions-National Geographic Fund, supporting various conservation initiatives worldwide. Programs like the Visiting Scientist Program and the Grosvenor Teacher Fellowship have educated hundreds of scientists and teachers, who bring their learning experiences back to classrooms and communities, inspiring future generations.

For further details on this partnership or to explore their expedition offerings, visit www.expeditions.com or follow them on social media platforms like Facebook, Instagram, and YouTube.

Conclusion

With the launch of the National Geographic-Lindblad Expeditions co-brand, these two iconic names in exploration and expedition cruising take a bold step into the future. By combining the global recognition of National Geographic with Lindblad Expeditions' expertise in immersive travel experiences, the new co-brand is set to captivate curious travelers and drive conservation efforts worldwide.

For more information or to plan your next expedition, visit www.expeditions.com or speak to an Expedition Specialist.

Switzerland has long been a summer favourite for Indian travellers, with many flocking to the Alpine nation during May and June. However, in recent years, there has been a noticeable shift. More Indian tourists—particularly couples, friends, and solo adventurers—are now embracing Switzerland’s autumn and winter offerings, drawn by the stunning landscapes, festive experiences, and cooler, crowd-free environments.

This emerging trend was highlighted at a press event hosted by Switzerland Tourism at the residence of Martin Maier, Consul General of Switzerland, in Mumbai. Key speakers included Martin Nydegger, CEO of Switzerland Tourism, Christian Schoch, Director India, and Ritu Sharma, Deputy Director and Marketing Head for India. They shared insights into the growing appeal of off-peak seasons and the nation’s strategy to promote year-round tourism.

With over 602,000 overnight stays recorded in 2023, India is now Switzerland’s seventh-largest foreign market, and this figure is expected to grow significantly, with projections of over 900,000 Indian visitors in the next five years. Martin Nydegger emphasized, "Our strategy for India is clear: ‘Travel Better,’ focusing on quality, longer stays, and promoting the Swiss Travel System. India is a key market, and we are steering travellers towards exploring Switzerland in all seasons, not just summer."

Indian travellers are now opting for unique experiences during autumn, such as enjoying the picturesque fall foliage or winter festivities like Christmas markets, snow-shoeing, sledging, and scenic winter excursions. Historically viewed as a skiing destination during winter, Switzerland is now drawing attention for its diverse non-skiing activities, broadening its appeal for Indian tourists.

Christian Schoch, Director India at Switzerland Tourism, noted, "Switzerland is not just a summer destination for Indian travellers. Autumn and winter provide unique experiences, from fall foliage to Christmas markets. We want Indian tourists to enjoy the beauty of these seasons as much as they love our summers."

Popular Swiss cities such as Zurich, Lucerne, and Interlaken are now actively promoting their autumn and winter attractions. Zurich, typically known for its financial hub status, transforms into an autumn paradise with its vibrant colours and cool temperatures. Lucerne lights up with Christmas festivities and the LiLu Light Festival, while Interlaken continues to draw adventure enthusiasts with year-round activities like paragliding and kayaking.

Collaborations with global icons like Roger Federer and Indian ambassador Neeraj Chopra are further boosting awareness of these seasonal wonders. Chopra, who fronts the winter campaign, brings a familiar face to Indian audiences, encouraging them to explore Switzerland’s less crowded seasons.

Moreover, Switzerland’s focus on sustainable travel aligns with the ‘Travel Better’ campaign, which encourages longer stays and the use of the eco-friendly Swiss Travel System. With these initiatives, Switzerland aims to deepen the connection between Indian travellers and its local culture, ensuring the country remains a top destination across seasons.

Switzerland’s commitment to promoting its year-round appeal is clear, and with India emerging as one of its fastest-growing markets, autumn and winter are set to become as popular as summer among Indian tourists.