YOYO! Fresh Tea Bar Brings Global Bubble Tea Culture to India

YOYO! Fresh Tea Bar Brings Global Bubble Tea Culture to India

By Manu Vardhan Kannan

Published on December 19, 2024

YOYO! Fresh Tea Bar, the globally acclaimed tea brand from the Netherlands, has officially entered the Indian market with the launch of its first outlet in Bangalore. Nestled near Trinity Circle, opposite 1 MG Mall, the outlet marks the beginning of the brand’s ambitious journey to redefine tea culture in India.

With over a decade of experience in transforming the European tea scene, YOYO! Fresh Tea Bar brings its signature pink branding and customizable beverages to Indian tea enthusiasts. Founded by Wing Li and introduced to India by Jose Mohan, the brand aims to blend global innovation with India's rich tea heritage.

image

The Netherlands-based YOYO! Fresh Tea Bar was established to offer a creative twist on traditional tea, standing out in a region often dominated by coffee culture. Their menu boasts a wide range of bubble teas, including the unique warm bubble tea, a comforting innovation that’s perfect for colder days. After captivating audiences in Europe, the brand is now ready to win the hearts of Indian consumers.

Bangalore, renowned for its openness to culinary experiments, was a natural choice for YOYO!’s Indian debut. The brand has plans for rapid expansion, targeting metro cities and tier-2 towns through a strong franchise model.

image

Globally, the bubble tea industry is on a steep growth trajectory, currently valued between $2.75 and $3 billion and expected to nearly double by 2030. South Asia and the Pacific region remain a powerhouse for the market, driven largely by the younger generation’s preference for customizable and innovative flavors.

As the largest bubble tea outlet in Bangalore, YOYO!’s store spans a generous 1,800 sq. ft., offering a vibrant space for customers to enjoy their drinks. Their menu is crafted to suit a variety of palates, featuring refreshing fruit teas, artisanal iced teas, and customizable bubble teas topped with delights like popping bobas, tapioca pearls, and jellies.

Speaking about the launch, Wing Li, Founder of YOYO! Fresh Tea Bar, said, “India’s tea heritage aligns beautifully with our vision to elevate the beverage into a global experience. We’re excited to create a perfect fusion of tradition and modernity for tea lovers here.”

Adding to this, Jose Mohan, Master Franchise Owner for India, remarked, “Our India Specials showcase a commitment to local flavors and sourcing. It’s more than a drink; it’s a celebration of the Indian tea story with a global twist.”

image

YOYO! Fresh Tea Bar is dedicated to sustainability, prioritizing the use of locally sourced ingredients and working closely with regional farmers. This commitment extends to their franchise model, where they aim to foster partnerships with local entrepreneurs.

With its arrival in India, YOYO! Fresh Tea Bar promises to offer a fresh and exciting perspective on tea. Available on Swiggy and Zomato, the brand is making its innovative beverages easily accessible, ensuring tea lovers can enjoy their creations anytime.

About YOYO! Fresh Tea Bar

Founded in 2012 by Wing Li, YOYO! Fresh Tea Bar is a trailblazer in the global bubble tea market. With vibrant branding and a passion for innovation, the brand has become a favorite for tea lovers in Europe. Expanding to India with its first store in Bangalore, YOYO! is bringing its unique tea culture to a new audience.

Address: YOYO! Fresh Tea Bar, No. 4/154, Trinity Church Compound, Old Madras Rd, behind Trinity Church Road, Bengaluru, Karnataka 560008

For more information, visit YOYO! Fresh Tea Bar.


Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

By Hariharan U

Published on April 4, 2026

Bringing a bold and indulgent take on Southeast Asian flavours, Nasi and Mee has launched its limited-time “Simply Sedap” menu across all its outlets in Bengaluru.

Designed as a celebration of comfort and decadence, the menu brings together some of the region’s most beloved dishes, elevated with richer textures and layered flavours. With a focus on indulgence and familiarity, Simply Sedap invites diners to experience Southeast Asian cuisine through a more expressive and satisfying lens.

Among the highlights is the Truffle Xiao Long Bao, where delicate dumplings release a fragrant broth infused with earthy truffle notes. The Singapore Carrot Cake (Chai Tow Kway) delivers a crisp, smoky bite, elevated with XO chilli for a deep umami profile. The Wonton Mee offers a comforting combination of springy noodles, juicy dumplings, and tender char siu chicken, balancing nostalgia with indulgence.

For those seeking bolder flavours, the Ayam Penyet presents perfectly crisp smashed chicken paired with sambal and jasmine rice, while the Massaman Curry unfolds with slow-cooked richness, combining coconut, peanuts, and warm spices into a velvety dish. Ending on a lighter note, the Kaya Bao introduces a soft, cloud-like texture with a gentle sweetness from house-made kaya and coconut.

Conceptualised for lingering meals and shared moments, the menu leans into both comfort and boldness, encouraging diners to savour each dish a little longer.

Available from 12 PM to 11 PM, with prices starting at, the Simply Sedap menu is being offered across all Nasi and Mee outlets in Bengaluru, positioning itself as a must-try for those looking to explore indulgent Southeast Asian flavours in the city.


Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

By Hariharan U

Published on April 4, 2026

Tapping into one of India’s biggest cultural moments, Wow! Momo Foods Pvt. Ltd. has launched the Indian Momo League (IML), a nationwide campaign designed to turn match-time viewership into a high-frequency consumption occasion.

Built around the thought “Har city ka apna momo,” the campaign blends city fandom with product innovation and real-time engagement. With a presence of over 800 stores across 80+ cities, the brand is strategically leveraging the match season as a high-intent consumption window, driving demand across dine-in, takeaway, and delivery channels.

At the core of the campaign are six city-inspired momo variants, each colour-coded and crafted using natural ingredients without synthetic additives. Rolled out across Kolkata, Chennai, Mumbai, Delhi, Bengaluru, and Hyderabad, these variants reflect regional identities while allowing consumers to express team loyalty through food during live matches.

image

To further strengthen monetisation, Wow! Momo has introduced IML Combos, bundling momos, fries, and beverages into a convenient, match-ready format. These combos are designed to drive higher average order value, especially during peak match hours, where the brand has already recorded up to a threefold increase in demand.

Adding a strong engagement layer, consumers purchasing IML Combos also get a chance to win match tickets, directly linking consumption with access to live cricket experiences and encouraging repeat orders.

Sharing insights on the campaign, Muralikrishnan said, “Indian Momo League is designed to translate fandom into consumption. With ‘Har city ka apna momo’, we are building a format where product becomes a real-time expression of team loyalty. This allows us to drive both engagement and business impact during this match season.”

A standout innovation within the campaign is the live Momo Scoreboard, a real-time tracker of city-wise orders. As matches unfold, the scoreboard reflects participation across markets, creating a competitive layer beyond the game itself while encouraging continued engagement and repeat consumption.

The campaign is being amplified through city-led creatives, creator collaborations, and real-time moment marketing aligned with match schedules, ensuring consistent visibility throughout the season.

With the Indian Momo League, Wow! Momo is not only tapping into cricket fandom but also redefining how food integrates into live experiences, positioning momos as more than just a snack, but as an essential part of the match-day ritual.


MasalDani Opens in Noida, Celebrating India Through Its Spices

MasalDani Opens in Noida, Celebrating India Through Its Spices

By Hariharan U

Published on April 4, 2026

In Indian homes, the masaldani, a traditional spice box, has long been the quiet foundation of everyday cooking. Drawing inspiration from this enduring symbol, MasalDani introduces its flagship outpost in Noida, bringing with it a refined, ingredient-led approach to Indian dining.

Built on a philosophy that places spices at the centre of every dish, MasalDani presents a menu that travels across India’s diverse culinary landscapes. From the curry leaf and kokum-laced flavours of coastal regions to the slow-simmered spice blends of the northern plains, the mustard-forward traditions of the east, and the bold aromatics of desert cuisines, each plate is guided by carefully sourced heirloom spices that define its character.

At its core, MasalDani is not about fusion but about reverence. The kitchen follows a product-led approach where spices are not simply supporting elements but the defining soul of the dish. Familiar Indian flavours are reintroduced with contemporary finesse, while remaining deeply rooted in their origins.

Complementing the cuisine is a thoughtfully curated beverage programme inspired by the Indian pantry. Aromatic botanicals and subtle spice infusions, from cardamom and saffron to smoked cumin, shape a drinks menu that mirrors the layered complexity of the food.

The menu comes alive through a selection of signature dishes that pay homage to regional spice traditions. The Dal Pakwaan brings together crisp pakwaans and slow-cooked chana dal, elevated with asafoetida, Mathania chilli, and pipli. The Jackfruit Kakori Kebab draws from the refinement of Lucknow, where raw jackfruit is transformed into delicate, aromatic kebabs using rare ingredients like stone flower and sandalwood.

Further highlighting the diversity of Indian flavours, the Tandoori Hari Machi offers a contemporary take with Indo-Chinese influences, while the Tandoori Gobi Musallam reflects the richness of Awadhi cuisine through saffron, kabab chini, and meetha attar. The Badami Bhatti Dum Murgh, inspired by Hyderabad, delivers a slow-cooked, aromatic experience layered with almonds, pomegranate seed, and warming spices.

The space itself mirrors the brand’s philosophy, premium yet approachable, designed to create an environment that feels both rooted in tradition and aligned with contemporary dining sensibilities.

Sharing his vision, Founder Priykant Gautam said, “In most Indian homes, the masaldani is the first thing opened when cooking begins. It may appear simple, but within it lives the essence of our culinary heritage, recipes passed down, flavours shaped by geography, and memories created around shared meals. MasalDani was born from the desire to honour that humble spice box and present its stories with contemporary elegance. Every dish here begins with a spice, and every spice carries a story of India.”

With its ingredient-driven philosophy and immersive dining approach, MasalDani invites diners to rediscover India through the flavours that have shaped its kitchens for generations, one spice-led story at a time.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.