A New Chapter Unfolds: Biergarten Launches 'Always Familiar' Experience at Manyata Outlet

A New Chapter Unfolds: Biergarten Launches 'Always Familiar' Experience at Manyata Outlet

By Author

Published on December 28, 2023

Biergarten, the renowned microbrewery that has become synonymous with Bangalore's social life, is celebrating a significant milestone with the grand opening of its latest outlet at Manyata Business Park. In seven remarkable years, Biergarten has evolved from a beer haven to a thriving community hub—a space where bonds are forged, and lasting memories are created. As they embark on the next phase of their journey, the launch at Manyata is not merely an expansion; it's a testament to the enduring connection they share with their patrons.

Nikhil Wahi, Co-founder of Biergarten, shares his excitement, stating, "Manyata is a turning point for us. We're not just extending our legacy; we're crafting a new narrative. The 'Always Familiar' brand is an homage to our community, setting the stage for ambitious endeavors. Expect experimental craft beers, exclusive food festivals, immersive community initiatives, curated micro-experiences, and more."

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The 'Always Familiar' brand promise encapsulates the essence of consistent excellence in food, beer, and service. The redesigned identity, featuring a Biergarten leaf morphing into a butterfly, mirrors the social vibrancy of their community—a visual testament to the genuine Biergarten spirit.

Spanning 10,000 sqft at Manyata Tech Park, Biergarten seamlessly blends expansive and intimate spaces. The centrally placed bar, adorned with beer taps, stands as the heart of the venue, creating a focal point visible from every angle. The warm ambiance, crafted through natural tones, terracotta tiles, and eco-friendly lime plaster, invites guests to witness the brewing process firsthand with an exposed brewery and kitchen.

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Biergarten at Manyata Tech Park offers an inviting space that balances expansiveness with intimacy, creating a setting that is both cozy and compelling. It is not just a space; it's a tribute to the community and a celebration of seven years of excellence. This launch marks an exciting new chapter, where familiar experiences and exceptional moments await.

About Biergarten

Biergarten, a 7-year-old microbrewery, stands as the epitome of Bangalore's finest beers. Renowned for the refreshing "Hefeweizen," the rich "Red Ale," and the crisp "Pilsner," Biergarten boasts two outlets in Koramangala and Whitefield, with the new venture at Manyata Tech Park. Its exceptional ambiance, vast spaces, and diverse global cuisines make Biergarten the ultimate destination for creating unforgettable moments. Cheers to new beginnings at Biergarten!


FashionTV Launches Ultra-Stylish F Café in Bengaluru

FashionTV Launches Ultra-Stylish F Café in Bengaluru

By Manu Vardhan Kannan

Published on December 13, 2024

FashionTV, the global leader in fashion and lifestyle media, has launched its first F Café in Bengaluru, marking a significant milestone in its F Hospitality journey. Located in Koramangala, this ultra-stylish café is poised to redefine the city’s café culture with its luxurious interiors, high-quality brews, and a community-focused experience.

Spanning 2,100 sq. ft., F Café by FashionTV combines the glamour of New York-inspired lofts with nostalgic design elements like printed furniture and checkered floors. The walls are adorned with stunning artwork of renowned supermodels, creating a chic yet inviting atmosphere. The café is not just a place for coffee but a destination where fashion, food, and self-expression converge.

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Speaking at the launch, Mr. Michel Adam, Founder & Chairman of FashionTV, expressed his excitement:
"It personally gives me immense joy to behold yet another opening in India, thus continually enhancing the very special relationship we have with its people. India is a country of great hope and prosperity for the FashionTV brand."

Mr. Kashiff Khan, Managing Director, highlighted the significance of the Bengaluru outlet:
"We are extremely pleased to announce our very first F Café in Bengaluru. This partnership with Chef Inn Deluxe aims to bring an unparalleled, ultra-stylish café experience to the vibrant people of Koramangala. Bengaluru’s enormous market potential makes it the perfect city for our debut."

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Franchisee Owner, Mr. Akshay Kumar, shared the vision behind the café:
"Our goal is to create a space where coffee connoisseurs and food enthusiasts can connect over great brews, fashion, and a welcoming ambiance. We aspire to build a community-first café that celebrates self-expression and becomes Bengaluru’s favorite gathering spot."

F Café by FashionTV is part of the rapidly expanding F Hospitality division, which plans to open over 100 outlets across India by the end of 2025. Offering specialty coffee, refined continental cuisine, and a stylish vibe, the café is set to become a hub for Bengaluru’s fashion-forward and coffee-loving community.

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About Café by FashionTV:
F Café by FashionTV blends the art of specialty coffee with continental culinary excellence. With its iconic branding and unique design, the café provides a luxurious experience for coffee enthusiasts, food lovers, and those passionate about fashion.


Chinese Wok Unveils #WokInSpiceItUp Campaign to Spice Up Urban Dining

By Nishang Narayan

Published on December 12, 2024

Chinese Wok, India’s leading QSR chain specializing in bold desi-Chinese flavors, has launched its newest digital campaign, #WokInSpiceItUp. Designed to appeal to urban millennials and families, the campaign highlights the brand as more than just a restaurant—it’s a destination for vibrant dining experiences and social connections.

Conceptualised by Gozoop and executed by Hungry Studioz Production, The digital film, live across platforms like YouTube, Instagram, and Facebook, uses visually engaging storytelling to showcase Chinese Wok as the go-to spot for creating memorable moments over great food. The film’s relatable themes resonate with modern diners who seek both delicious cuisine and immersive dining experiences, reinforcing Chinese Wok’s position as a leader in the casual dining space.

Aayush Agrawal, Founder of Chinese Wok, remarked:
"The #WokInSpiceItUp campaign brings the spotlight back to the joy of dining together while solidifying our position as the ultimate destination for bold desi-Chinese flavors. This initiative not only enhances the dining experience but also strengthens our connection with millennials and families in a competitive market."

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Multi-Platform Outreach

To extend the reach of the campaign, Chinese Wok plans to collaborate with OTT platforms and participate in live events, leveraging these touchpoints to strengthen brand visibility and audience engagement. The campaign is expected to significantly contribute to the positive growth of the brand’s dine-in segment.

About Chinese Wok and Lenexis Foodworks

Established in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, a quick-service food company dedicated to delivering high-quality, hygienic desi-Chinese dishes at affordable prices. With nearly 200 outlets in 29+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad, Chinese Wok has transformed the way Indian consumers experience Chinese cuisine.

As part of its growth strategy, Lenexis Foodworks is exploring new concepts and categories across its diverse portfolio, which includes brands like The Momo Co. and Big Bowl, promising delightful culinary experiences to customers nationwide.


Nolte Küchen Expands Across India with a $2 Million Investment

Nolte Küchen Expands Across India with a $2 Million Investment

By Nishang Narayan

Published on December 12, 2024

Nolte Küchen, Germany’s most popular kitchen brand with over a century of design excellence, is all set to revolutionize the Indian market with its Pan-India expansion plans. The company has allocated $2 million (approx. INR 17 crore) to establish flagship stores, strategic channel partnerships, and revitalized retail projects across the country.

Renowned for its 'Made in Germany' quality, Nolte Küchen is a global leader with a presence in more than 60 countries, including the US, Middle East, Africa, South Asia, and the Far East. Speaking about the expansion, Selvakumar Rajulu, Managing Director of Nolte FZE, shared:
"Our mission is to transform the kitchen interior landscape in India by launching 30 Nolte stores by 2025. Our unmatched quality and innovation prioritize diverse preferences, offering contemporary solutions for Indian households."

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Expanding Presence Across India

Nolte Küchen is strengthening its current presence in cities such as New Delhi, Bangalore, Kolkata, Jaipur, Cochin, Pune, Indore, Surat, Guwahati, Raipur, and Baroda, while also entering new markets including Chennai, Ludhiana, Goa, Hyderabad, Ahmedabad, Chandigarh, Lucknow, and Andhra Pradesh over the next six months.

Mumbai, India’s commercial capital, will soon host a flagship store and competence center, reflecting Nolte's commitment to customer satisfaction and quality design. The expansion comes in response to the growing demand for modular kitchens and customized utility spaces in urban Indian homes.

Leadership and Sustainability

Nolte’s India operations are led by Nolte FZE, headquartered in Dubai, which oversees exports to over 25 countries and manages 75 showrooms across the Middle East, Africa, and South Asia. Known for its sustainable and eco-friendly craftsmanship, Nolte’s complete interior solutions cater to diverse design needs, making every product a lifetime asset.

The company’s offerings include kitchen, bathroom furnishings, and home interior/storage solutions, combining German innovation with Indian aspirations.

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About Nolte Küchen

Founded over a century ago, Nolte Küchen is a German leader in modular kitchen and interior design. Its Indian subsidiary, Nolte India, brings this legacy to life by crafting bespoke solutions for homes and commercial spaces. Known for its design innovation and sustainable approach, Nolte continues to set industry benchmarks with high-quality products that meet evolving customer needs.

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