JW Marriott, a brand under Marriott Bonvoy's portfolio of more than 30 brands, launched the “Stay in the Moment” Asia-Pacific campaign in November 2023. The campaign features a K-drama-inspired video starring South Korean actor Lee Minho. “Stay in the Moment” captures the essence of JW Marriott, which invites and empowers guests to embrace fleeting yet profoundly meaningful moments in life with inspiring surroundings, mindful experiences, culinary artistry, and inspired service.

The video showcases Lee Minho's captivating performance as he navigates through the hustle and bustle of modern life, seeking moments of serenity and tranquility. He finds solace in the serene ambiance of JW Marriott's luxurious hotels, where he enjoys moments of reflection, connection with nature, and culinary indulgence. The video beautifully highlights the brand's philosophy of embracing the present and finding joy in the simple pleasures of life.

The “Stay in the Moment” campaign aims to resonate with discerning travelers who seek well-being, mindfulness, and profound connections. Lee Minho's embodiment of these values perfectly aligns with the brand's commitment to providing guests with holistic experiences that enhance their journeys and enrich their lives. JW Marriott has a global presence with over 100 properties in major destinations around the world. Each hotel offers a unique blend of local culture and JW Marriott's signature brand promise, providing guests with inspiring experiences that encourage them to “Stay in the Moment.”

The “Stay in the Moment” campaign has been well received by audiences across Asia-Pacific. Lee Minho's star power and the video's captivating storytelling have resonated with viewers, effectively conveying the brand's message of mindfulness and well-being. The campaign has also generated significant engagement on social media, further amplifying its reach and impact. JW Marriott is committed to providing guests with holistic experiences that promote their well-being. The brand offers a wide range of wellness programs and amenities, including spa treatments, fitness centers, and healthy dining options. JW Marriott also encourages guests to embrace mindfulness practices, such as meditation and yoga, to enhance their overall well-being.

The “Stay in the Moment” campaign encourages guests to embark on a journey of self-discovery and to appreciate the fleeting yet precious moments in life. JW Marriott's inspiring surroundings, mindful experiences, and dedicated service provide the perfect setting for guests to connect with themselves, others, and the surrounding world. JW Marriott's “Stay in the Moment” campaign is a powerful and inspiring reminder to embrace the present and cherish the simple joys of life. With its captivating video, global presence, and commitment to guest well-being, JW Marriott is inviting travelers to create meaningful experiences and discover the beauty of staying in the moment.