Transforming Hospitality through Contactless Technology

Transforming Hospitality through Contactless Technology

By Shreenidhi Jagannathan

Published on October 14, 2023

As the relentless march of technological progress continues to shape our world, the hospitality industry stands at a pivotal crossroads. It has long been celebrated for its warm hospitality and personalized services, qualities that have defined the sector for generations. However, in this era of rapid change, the industry finds itself during a profound digital transformation, driven by the imperative to meet the evolving expectations of guests and address pressing health concerns. Amidst this transformation, one aspect shines brightly as a harbinger of change: contactless technology. Let’s delve into the imperative of technological intervention in the hospitality industry, with a particular focus on the compelling need for contactless solutions.

The seismic shift currently reshaping the hospitality landscape can be largely attributed to the global COVID-19 pandemic. Safety and hygiene have surged to the forefront, particularly in shared spaces like hotels, restaurants, and resorts. This urgency has spurred an accelerated adoption of contactless technologies. Yet, it is of paramount importance to recognize that this transition is not merely a reaction to the pandemic. It signifies a fundamental evolution in how the industry operates, aimed at ensuring that it not only survives but thrives, continuing to deliver those exceptional guest experiences that have always been its hallmark.

One of the primary drivers compelling the hospitality sector to embrace contactless technology is its remarkable capacity to streamline operations and enhance efficiency. Processes such as automated check-ins, check-outs, and mobile room keys have been instrumental in significantly reducing human touchpoints without compromising the quality of service. Beyond the immediate benefits in terms of hygiene, this streamlining optimizes staffing and resource allocation, leading to greater operational efficiency and cost-effectiveness.

Moreover, contactless technology plays a pivotal role in data collection and analysis, empowering hotels to provide highly personalized experiences. By harnessing guest data, establishments can now customize amenities, services, and recommendations to align seamlessly with individual preferences. From suggesting room upgrades to providing tailored dining options, technology has become a conduit for forging a deeper connection between guests and their surroundings. It is this very connection that leads to a more intimate and memorable stay, which has always been the goal of hospitality.

In our fast-paced world, modern travellers seek convenience and seamlessness in their journeys. Here is where contactless technology truly shines, as it empowers guests to control various aspects of their stay through their smartphones. The ability to adjust room temperature, order room service, and access essential information at one's fingertips enhances a sense of empowerment and comfort, allowing guests to personalize their experiences to an unprecedented degree.

Beyond operational efficiency and personalization, the adoption of contactless technology in hospitality aligns harmoniously with broader environmental sustainability goals. The digitalization of processes reduces the need for physical paperwork, thus minimizing waste and conserving energy. This environmentally conscious approach not only resonates with an increasingly eco-aware guest demographic but also places the industry in alignment with global sustainability imperatives.

However, it is essential to underscore that, even as technology continues to weave itself into the fabric of the industry, the human touch remains indispensable. The genuine warmth of a smile, the expertise of a concierge, and the personal bonds formed between guests and staff members are irreplaceable aspects of the hospitality experience. Technology should serve as an enabler, enhancing these elements rather than replacing them. It should complement, not overshadow, the authentic human connection that lies at the heart of hospitality.

In conclusion, the infusion of contactless technology into the hospitality industry represents a transformative journey driven by critical imperatives. It ensures guest safety, enhances operational efficiency, personalizes guest experiences, and contributes to environmental sustainability. As we navigate this ever-evolving landscape, embracing technology while preserving the essence of human hospitality, we find ourselves at the forefront of a harmonious fusion between tradition and technology. This fusion is the future of hospitality, one that caters seamlessly to the diverse needs and preferences of modern travellers.

Max Value Hotels and Resorts Boosts Efficiency with HostBooks Software

Max Value Hotels and Resorts Boosts Efficiency with HostBooks Software

By Nithyakala Neelakandan

Published on May 23, 2024

Max Value Hotels and Resorts, a prominent player in Mumbai's hospitality scene, recently teamed up with HostBooks, a leading business automation software provider, to revamp their financial and operational management processes.

For over 15 years, Max Value Hotels grappled with the complexities of managing their 150-room facility amidst fierce industry competition and decentralized accounting systems. Recognizing the need for a game-changing solution, they turned to HostBooks for help.

The implementation of HostBooks marked a turning point for Max Value Hotels, streamlining operations and addressing crucial challenges like financial consolidation and inventory management. Within days, the benefits of this collaboration became apparent.

Rathnaraj Livingston, Director of Global Business Head and Chief Business Officer-HORECA, lauded the collaboration, citing increased efficiency and operational standardization as immediate outcomes.

Abbas Hussain, Director of Max Value Hotels and Resorts, commended the support provided by the HostBooks team, singling out the seamless settlement of 80% of accounts within the first few months. He highlighted HostBooks' cloud-based features and recommended it as a valuable tool for the hospitality industry.

This successful integration has not only optimized Max Value Hotels' operations but has also led to substantial cost savings, positioning them for sustained success in the competitive market. Centralized control over operations and streamlined procurement procedures have further contributed to their operational effectiveness.

The partnership between Max Value Hotels and HostBooks underscores the importance of innovative solutions in driving efficiency and success in the hospitality sector. With HostBooks' support, Max Value Hotels is poised for continued growth and excellence.

BeCause Partners with WTTC to Enhance Hotel Sustainability Efforts Globally

BeCause Partners with WTTC to Enhance Hotel Sustainability Efforts Globally

By Nishang Narayan

Published on April 27, 2024

BeCause, the innovative Danish startup focused on sustainability data management, has announced a strategic partnership with the World Travel & Tourism Council (WTTC) to advance sustainable practices in the hospitality industry globally. This collaboration centers on incorporating WTTC’s Hotel Sustainability Basics (HSB) framework into the BeCause platform, significantly streamlining sustainability initiatives for hotel operators worldwide.

The integration of HSB into BeCause’s platform will allow WTTC to expand the framework’s reach and impact, providing hotel chains with a centralized view of their properties' sustainability progress and enhancing accountability across the industry. Julia Simpson, WTTC President and CEO, emphasized the importance of the partnership, stating, "By joining forces with BeCause, we are increasing the transparency of the sustainability process and empowering hotel groups to effectively manage their environmental performance."

Hotels engaging with the HSB framework will benefit from a clear pathway to meeting essential sustainability criteria over three years. Upon successful annual verification through WTTC partners such as Green Key and SGS, hotels receive a badge signaling their commitment to environmental stewardship, a valuable asset in attracting eco-conscious consumers.


Frederik Steensgaard, CEO and Co-founder of BeCause, highlighted the operational efficiencies brought by this partnership, explaining, "Hotels often struggle with sustainability data management. Our platform not only simplifies this process but also enables hotels to integrate their sustainability efforts with global verification standards seamlessly."

Looking ahead, BeCause plans to automate the transmission of data to verification partners, further easing the certification process for hotels and encouraging them to adopt more rigorous environmental practices. Additionally, the platform’s AI capabilities allow for the aggregation and application of sustainability data across various reporting frameworks, ensuring that hotels can achieve regulatory compliance and qualify for additional green certifications efficiently.

This partnership marks a significant step forward in promoting sustainable tourism, demonstrating a shared commitment between BeCause and WTTC to fostering environmentally responsible hospitality practices that pave the way for a more sustainable future in the travel and tourism sector.

Analysis: 91% of Diners Prioritise Reviews and Ratings in Dining Decisions

Analysis: 91% of Diners Prioritise Reviews and Ratings in Dining Decisions

By Nishang Narayan

Published on April 11, 2024

A recent study by RightResponse AI unveils the significant impact of reviews and ratings on diners' dining decisions, with 91% of respondents acknowledging their reliance on these factors. The research underscores the importance of recent reviews, with nearly two-thirds of diners focusing on reviews less than one month old, signalling a preference for up-to-date information.

RightResponse AI, a leading provider of AI-powered review management solutions, has released a comprehensive report titled "We Digested Over 100,000 Restaurant Reviews, And This Is What We Learned." This analysis delves into customer sentiment and behaviour, leveraging advanced sentiment analysis capabilities to extract valuable insights for the restaurant industry.

Through an examination of over 257,000 phrases from restaurant reviews, RightResponse AI identified notable trends affecting the industry. Key findings include the increasing length of reviews across all star ratings and a significant rise in response rates, particularly in chain restaurants, where response rates approach 60%.


Interestingly, the research reveals a disparity in customer satisfaction between chain restaurants and single-location establishments. Despite similar star ratings, chain restaurants exhibit a lower percentage of positive mentions, highlighting potential areas for improvement in customer experience.

In parallel with this analysis, RightResponse AI conducted the 2024 Restaurant Diner Survey Insights, exploring diners' online search behaviours, review habits, and expectations regarding review responses. Notable insights from the survey include the influence of personalised and informative review responses on dining decisions, with 78% of potential patrons considering such responses influential.

George Swetlitz, co-founder of RightResponse AI, emphasises the significance of these findings in shaping restaurant success. He states, "Understanding and engaging with customer feedback in a personalised and informative manner is crucial for restaurant establishments of all sizes. RightResponse AI is committed to democratising access to advanced AI tools that enable businesses to enhance customer satisfaction, improve Google Map rankings, and attract new customers."

In addition to its research efforts, RightResponse AI has introduced a Free AI Review Response Generator, empowering users to add informative content to AI-generated review responses. This innovative tool, coupled with the option to upgrade to RightResponse AI's Intelligent Review Responder, provides businesses with scalable solutions to manage and respond to reviews effectively.

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