WIKA India to Unveil Cutting-Edge Measuring Instruments at Anuga FoodTec 2024

WIKA India to Unveil Cutting-Edge Measuring Instruments at Anuga FoodTec 2024

By Nishang Narayan

Published on August 22, 2024

WIKA India, a global leader in measurement instrumentation technology, is set to make a significant impact at Anuga FoodTec 2024, one of the world's largest international trade fairs for the food and beverage industry. From August 28 to 30, WIKA India will showcase its latest innovations designed to enhance precision and reliability in food and beverage (F&B) production processes.

In the highly regulated F&B industry, maintaining stringent quality control is crucial to ensuring that food products are safe, consistent, and of high quality. WIKA’s advanced measuring instruments play a pivotal role in achieving these standards by providing accurate and reliable measurements across various parameters, including pressure, temperature, level, and force. This precision allows machinery to operate without interruptions, ensuring the final product meets the industry's exacting standards.

At Anuga FoodTec 2024, WIKA will present a diverse range of measuring instruments tailored to the specific needs of the F&B industry:

  • Pressure Measuring Instruments: Pressure is a critical parameter in numerous F&B processes, from cooking to sterilization. WIKA’s pressure instruments deliver precise readings essential for processes like pasteurization and carbonation, ensuring that these operations occur under optimal conditions to maintain product quality and safety.

  • Temperature Measuring Instruments: Accurate temperature control is vital in F&B manufacturing and storage. WIKA’s temperature measurement solutions ensure that processes such as cooking, cooling, and storage occur at the right temperatures, preserving flavor integrity, extending shelf life, and preventing spoilage.

  • Level Measuring Instruments: For inventory control of liquids and ingredients, accurate level measurement is indispensable. WIKA’s level instruments provide real-time monitoring, enabling manufacturers to maintain optimal levels in storage tanks and production lines, ensuring consistency and resource efficiency throughout production.

  • Force Measuring Instruments: In-process food production procedures, such as packaging and sealing, require precise force application. WIKA’s force measurement solutions ensure that machinery applies the correct force at the required time, contributing to the final product's integrity and safety.

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Gaurav Bawa, Senior Vice President of WIKA India, expressed his enthusiasm for participating in Anuga FoodTec 2024: "We consider it a great opportunity and honor to participate in this globally acclaimed exhibition related to the F&B segment. Our team at WIKA India continuously pushes the boundaries to understand client requirements and develop products that meet those needs. Anuga provides an excellent platform to connect with industry leaders and gain insights into the latest F&B market trends."

WIKA's presence at Anuga FoodTec 2024 promises to be more than just an exhibition—it’s an invitation to explore the future of F&B measurement technology. The WIKA stall will serve as a hub of innovation, where industry professionals can learn about cutting-edge products and discover how WIKA’s instruments can be integrated into their systems to enhance efficiency and quality.

  • Live Demonstrations: Visitors will have the opportunity to see WIKA’s instruments in action through live product demonstrations focused on precision, reliability, and seamless integration into existing systems.

  • Consultation with Experts: WIKA’s team of professionals will be available to discuss specific needs and offer personalized solutions aligned with operational goals.

  • Tailored Solutions: Attendees can learn how WIKA customizes instruments to meet the unique requirements of their production processes, ensuring optimal performance and the highest standards of quality.

About WIKA:

WIKA Group is a global leader in measurement technology, offering a comprehensive range of solutions for various industries, including food and beverages, oil & gas, and HVAC. With a focus on precision, reliability, and customer satisfaction, WIKA’s instruments are trusted by professionals worldwide. The company’s innovative approach and commitment to excellence make WIKA the preferred partner for businesses seeking to optimize their operations and achieve sustained success.


Top Spots to Catch the IPL Action in Bangalore This Season

Top Spots to Catch the IPL Action in Bangalore This Season

By Manu Vardhan Kannan

Published on April 27, 2025

Cricket season is here—and so is the hunt for the perfect spot to catch all the IPL action in Bangalore. Whether you’re a die-hard fan chasing every boundary or just soaking in the vibes with brews and friends, the city has lined up some fantastic venues to turn match nights into full-blown experiences. From rooftop views to stadium-like energy and irresistible bar offers, here’s where you can catch every thrilling moment this April-May.

Ouzo by Fire — Drinks Specials & Big Screen Action

Located on 100 Ft Road, Ouzo by Fire brings cricket spirit alive with a tempting Buy 2, Get 1 Free on alcoholic beverages during all IPL matches. Pair it with bold Goan-Mangalorean flavours, a lively bar setting, and big screens, and you’ve got a perfect match-night hangout.

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Highlights:

  • Buy 2, Get 1 Free on alcoholic drinks
  • Live match screenings
  • Goan Bar & Grill vibes
  • Ouzo by Fire, 100 Ft Road, Indiranagar | April-May | 7:00 PM onwards

2Moons — Cricket with a View

Perched atop 1MG Mall, 2Moons offers an elegant escape from the typical cricket crowd. Expect skyline views, a globally-inspired menu, handcrafted cocktails, and a warm, luxe atmosphere. It’s the perfect spot for couples or small groups looking to turn match night into a mood.

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Highlights:

  • Rooftop city views
  • Curated global cuisine
  • Signature cocktails & premium pours
  • Warm, luxe ambiance
  • 2Moons, 1MG Mall, Bangalore | April-May | 7:00 PM onwards

Maize and Malt — Big Screens, Bold Brews

For those who love high-energy cricket nights, Maize and Malt in Whitefield delivers with house-crafted beers, hearty pub food, and multiple big screens. Known for its stadium-like energy, it’s a great spot whether you're arriving solo or with your full squad.

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Highlights:

  • Large-format IPL screenings
  • House-brewed beers on tap
  • Hearty pub fare & game-day offers
  • Stadium-like energy 
  • Maize and Malt, Whitefield | April-May | 7:00 PM onwards

Whether you’re chasing rooftop sunsets, craft brews, or electrifying cricket vibes, these Bangalore hotspots promise to deliver the perfect IPL fix. Bookmark your favourites, rally your crew, and let the good times and sixes roll!


Proost Rises as a Challenger Brand Redefining India’s Beer Scene

Proost Rises as a Challenger Brand Redefining India’s Beer Scene

By Manu Vardhan Kannan

Published on April 16, 2025

Proost is the premium beer brand of Grano69 Beverages, a company dedicated to transforming the Indian Alcobev industry. Founded in October 2017 and headquartered in Gurugram, the company went live with its commercial operations in September 2018. The company's vision is to disrupt the Indian beer market as it combines premium quality with affordability and offers beers known for low bitterness, high drinkability, and excellent taste.

The story of Proost is one of great ambition and determination. It entered the highly-regulated Indian Alcobev sector and encountered significant challenges, as the absence of a unified liquor policy meant adhering to state-specific excise regulations. However, Grano69 overcame the challenges with a step-by-step approach, and established itself as a resilient, innovative player in the industry. From selling just 4,000 cases in its first year of operations, Proost has grown to sell over 3,000 cases daily. Its acceptance and demand are shown in its high sales figures.

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The idea behind this brand was born out of a need in the market-to provide a premium quality beer that would taste fresh but not at the cost of affordability. "We Brew Passion" is the tagline Proost believes in to materialize that vision. Proost has translated this promise into beers that align with the changing consumption patterns in India, and therefore, it has evolved a different beer experience for the masses.

The major difference between Proost and its contemporaries is its dedication to freshness and quality consistency. The brand offers a unique taste with each draught and unmatched drinkability. Striving for quality and innovation has enabled it to carve out a place in a market where the big fish have played for a long time.

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Proost’s success story is also a testament to its founders’ grit. CEO and Co-Founder Tarun Bhargava, alongside Vijay P. Sharma, entered the highly regulated alcobev sector and navigated complex state-wise excise norms with strategic persistence. A finance graduate from the University of Delhi, Tarun previously worked with companies like Aon and IBM before venturing into entrepreneurship. His earlier stint with a hyperlocal startup gave him valuable exposure, which he now channels into running Proost with a pragmatic, practice-first approach. 

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Proost started from scratch but has risen exponentially. Its annual revenue has been increased from ₹77 lakhs in FY 2017-18 to a current monthly recurring revenue of ₹10+ crore. It’s also on track to close the year with a top-line revenue exceeding ₹100 crore. It is an indication of the strength of the brand penetration and consumer loyalty. This growth has been supported by cumulative funding of ₹50 crore so far - raised across three rounds, including ₹30 crore as part of the ongoing Series A round.

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Proost currently operates in six key markets, which include Delhi, Punjab, Uttar Pradesh, Karnataka, Jharkhand, and Kerala. The company looks at expansion into three more markets over the coming year. Its operations are managed by 90+ professionals who propel the brand's success. With per capita beer consumption in India being lower than the global average, Proost has enormous opportunities for growth in the country. Growing disposable incomes, a younger population, and changing consumer preferences – all factors, together, create a rich ground for the brand's expansion plans.

As beer consumption continues to rise in India due to shifting social norms and increasing disposable incomes, Proost is positioning itself to take advantage of this growth wave. The brand’s ambition is clear — to be among the top five beer brands in India by the end of this decade.

The journey of Proost epitomizes the resilience and innovation necessary to make a mark in a challenging industry. As the brand continually intensifies its presence and explores new markets, it has remained true to its promise of fresh, high-quality beer that celebrates life. Proost is not just bringing quality and freshness to beer; it is transforming the way India experiences beer.


Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

Bhagat Halwai Launches Mithai Refill Discount to Promote Sustainability

By Manu Vardhan Kannan

Published on April 11, 2025

In a thoughtful move towards sustainability, Bhagat Halwai, one of Agra’s oldest and most cherished sweet shops, has introduced an innovative refill discount offer for customers who bring their own clean containers. This initiative aims to reduce packaging waste while rewarding eco-conscious behavior.

The new offer allows customers to refill their favorite sweets directly into their containers and enjoy exclusive discounts, blending the age-old tradition of mithai with a fresh, environment-friendly twist.

“This is more than just a discount—it’s a small yet meaningful step toward protecting our environment,” said Shri Shivam Bhagat, Director, Bhagat Halwai. “With this refill initiative, we’re offering not just mithai, but a way for our customers to make a responsible choice for the planet.”

Echoing the sentiment, Ms. Riddhi Bhagat, Strategic Director, added, “As a brand built on legacy and trust, we want to lead by example in sustainable practices. This is just the beginning of many green efforts we plan to introduce, and we’re excited to have our customers join us on this journey.”

With this initiative, Bhagat Halwai is setting a strong example of how traditional businesses can contribute to a greener future. So the next time you crave something sweet, just carry your container, fill up on deliciousness, and do your part for the environment—one mithai refill at a time.

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