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Published on November 4, 2024
Phurr has quickly emerged as a favorite among Bangalore’s food enthusiasts, offering a modern vegetarian dining experience in a stylish setting. Known for pushing culinary boundaries, Phurr has attracted attention across the city, and we were excited to experience it firsthand. During our visit, we sat down with Rahul Lunawat, one of Phurr’s founders, who shared his insights into what makes Phurr a standout.
From the moment we walked in, the welcoming ambiance set the tone. Designed by a renowned Mumbai-based architectural firm, Phurr’s interiors impress immediately—a perfect complement to the dining experience they aim to offer. “The ambiance is just as important as the food,” Rahul explained. “It needed to be memorable, something people would talk about long after they leave.”
Phurr has established a reputation for reimagining vegetarian cuisine, with over 120 dishes on the menu, including vegan and Jain options. When asked about what sets Phurr apart, Rahul emphasized their commitment to delivering an experience that keeps guests coming back. “In a city with new restaurants popping up every day, we knew we had to offer something unique. It’s all about giving people a dining experience they’ll love and remember,” he shared.
The extensive menu showcases Phurr’s creative approach, with signature dishes like the Phurr Biryani Nuggets and Ratatouille Gujiya quickly becoming customer favorites. Rahul shared the process behind creating these dishes, balancing creativity with familiarity. “There’s a fine line between being unique and going too far. We spent a lot of time testing each dish—for taste, texture, and presentation,” he said.
Phurr’s success also lies in its ability to blend innovation with tradition. While the starters are often experimental, the main courses offer a comforting selection of classic dishes. “We wanted to strike a balance—new and exciting starters, but familiar main courses. This way, guests can try something different without feeling overwhelmed,” Rahul explained.
In just eight months, Phurr has become one of Bangalore’s most talked-about spots. Rahul attributes their success to a focus on details and constant innovation. “It’s about giving guests more than they expect. From an amuse-bouche to greet them to new menu items every month, we’re always looking for ways to surprise our customers,” he shared.
Phurr also stands out for its creative collaborations. By working with culinary experts like Chef Sombir on the menu and mixologist Avinash Kapoli for unique mocktails, Phurr has elevated its dining experience. “These partnerships bring fresh perspectives to what we do. We’ll keep collaborating with experts to ensure Phurr remains exciting,” Rahul noted.
Reflecting on his journey from brainstorming ideas at Airlines Hotel to running one of Bangalore’s top restaurants, Rahul’s advice to aspiring restaurateurs was simple yet powerful. “The restaurant industry is tough. You need passion and hard work to succeed. Even after seven years, we’re hands-on every day, constantly creating new experiences and pushing the brand forward,” he said.
As we left Phurr, it was clear why this restaurant has captivated Bangalore’s food lovers. With its thoughtfully crafted menu, inviting ambiance, and focus on innovation, Phurr promises an unforgettable dining experience that keeps guests coming back for more. You can check out the complete article in the November issue of Hospitality News, available on our website.
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Published on September 1, 2025
In today’s world of hospitality, where loyalty programs are often defined by free nights, discounts, and upgrades, The LaLiT Suri Hospitality Group has chosen a different path, one that blends guest rewards with social good. In an exclusive conversation with Hospitalitynews, Vivek Shukla, CEO of the Group, offered rare insights into how luxury and purpose can converge to create a new standard for the industry.
With more than 35 years in luxury hospitality and two decades shaping The LaLiT’s vision, Shukla is widely known for his people-first approach and strategic foresight. His leadership during the pandemic, marked by initiatives that supported frontline workers and vulnerable communities, underscored his conviction that hospitality is about much more than service, it is about responsibility.
This ethos is at the heart of the Group’s new loyalty program. Unlike traditional models, this initiative empowers guests to transform everyday indulgences into acts of giving. Partnering with Points for Good, The LaLiT allows loyalty members to channel their points towards diverse causes ranging from child education and sustainability to LGBTQIA+ empowerment. Shukla describes it as a shift “from transactional exchanges to purposeful, meaningful connections”.
The innovation lies in embedding impact seamlessly into daily guest interactions. Shukla believes that over time, members will begin to associate loyalty not only with luxury but also with generosity and social change. “When routine stays or meals become part of something greater, it fosters a culture of care and giving back”, he says.
Perhaps most compelling is the vision behind it: small contributions from thousands of guests, collectively sparking a wave of impact across India. By aligning hospitality with social responsibility, The LaLiT is rewriting the future of loyalty, one that is not just about repeat business but about emotional connection and shared purpose.
Our conversation with Vivek Shukla was both inspiring and thought-provoking, challenging the industry to see loyalty in a whole new light. For the complete interview and exclusive insights, dive into the Hospitalitynews Magazine September Edition- available now on our website and in print. Don’t miss your chance to be part of this transformative dialogue shaping the future of hospitality.
In an era where unpredictability has become the only constant in travel and hospitality, few voices carry the weight of experience, foresight, and innovation like Dr. Anshu Jalora, Founder and Managing Director of Sciative Solutions. In an exclusive conversation with Hospitalitynews, Dr. Jalora shared sharp insights on how technology, behavioral economics, and AI-driven pricing are rewriting the rules of hotel revenue management.
With over 23 years of global expertise, stints at Starbucks, Overstock.com, and PROS Revenue Management, and a patent in pricing software, Dr. Jalora is not only a leader but a pioneer. His ability to bridge the precision of academia with the dynamism of the hospitality market makes his perspectives especially compelling.
When asked about this year’s unexpected monsoon surge in travel demand, Dr. Jalora explained how AI-powered systems like ZettaRMS can detect weather shifts, booking pace, and competitor rates in real time allowing hotels not just to react, but to stay ahead of market waves. The difference, he notes, lies in “explainability,” enabling revenue managers to understand why pricing shifts occur while preserving guest trust.
What followed was a fascinating look into the speed of pricing decisions. With ZettaRMS updating rates every 15 minutes, Dr. Jalora emphasized how short-lived surges can now be monetized with precision, often lifting ADRs by 4–5% in ways static pricing could never achieve. His revelations about post-pandemic booking patterns in India last-minute clusters, OTA user behaviors, and the surprising profitability of “shoulder nights” offered a rare, data-driven lens into the evolving market.
From tackling OTA leakage with parity checks to preparing hotels for the unpredictable, Dr. Jalora stressed one recurring theme: context-specific pricing is the future. The hotels that adapt in real time will not only safeguard revenues but thrive in an increasingly volatile market.
It was a truly insightful conversation with Dr. Jalora, one that promises to reshape how we think about pricing in hospitality.
Want More? You can explore the full in-depth interview and exclusive coverage in the September edition of Hospitalitynews magazine, available both on our website and as a beautifully curated print magazine. Don’t miss your chance to engage with the future of hospitality, one conversation at a time.
At the heart of ITC Grand Chola, one of Chennai’s most iconic star hotels, a frozen dream has been delighting the city. Yura, the artisanal gelato and sorbet destination, has quickly become a favourite among dessert lovers for its blend of nostalgia, innovation, and culinary artistry. In an exclusive conversation with Hospitalitynews, Shaariq Akhtar, General Manager of ITC Grand Chola, shared insights into Yura’s journey, its inspirations, and the philosophy behind its one-of-a-kind creations.
Shaariq describes Yura as more than just gelato. For him, it is the realisation of “a beautiful dream”, a place where childhood memories and sensory indulgence meet. This philosophy is at the heart of Yura’s handcrafted flavours, whether it’s the ethereal balance of Miso Caramel, the gold-touched elegance of Idukki Vanilla, or the playful indulgence of Filter Kaapi and Rose & Paan. Each flavour tells a story, designed to surprise and comfort at the same time.
What makes Yura stand apart is its ability to balance bold creativity with the warmth of familiarity. In a country where traditional sweets are deeply loved, Yura offers reinterpretations that spark nostalgia in a new form. Whether it’s Aam Papad Gelato or French Raspberry Sorbet, the intent remains the same, to bring people closer to cherished memories, now served in scoops of artisanal perfection.
Shaariq also spoke about the painstaking process of creating new flavours, from the very first spark of inspiration to the final tasting session. Each step is guided by the idea that every scoop should stir emotions and leave behind an unforgettable experience. Sustainability too lies at the core, with Yura relying on mindful sourcing and renewable energy, ensuring that indulgence remains both luxurious and responsible.
Our conversation with Shaariq revealed that Yura is more than a frozen treat, it’s an experience of comfort, wonder, and artistry. Every scoop tells a story, waiting to be discovered.
It was truly a delightful conversation with him, and to read the complete interview, you can check out the September edition of Hospitalitynews Magazine on our website or grab your physical copy today.
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