From Wow Factor to Flavor: How Phurr Delivers an Unforgettable Experience

From Wow Factor to Flavor: How Phurr Delivers an Unforgettable Experience

Nishang Narayan

Published on November 4, 2024

Phurr has quickly emerged as a favorite among Bangalore’s food enthusiasts, offering a modern vegetarian dining experience in a stylish setting. Known for pushing culinary boundaries, Phurr has attracted attention across the city, and we were excited to experience it firsthand. During our visit, we sat down with Rahul Lunawat, one of Phurr’s founders, who shared his insights into what makes Phurr a standout.

From the moment we walked in, the welcoming ambiance set the tone. Designed by a renowned Mumbai-based architectural firm, Phurr’s interiors impress immediately—a perfect complement to the dining experience they aim to offer. “The ambiance is just as important as the food,” Rahul explained. “It needed to be memorable, something people would talk about long after they leave.”

Phurr has established a reputation for reimagining vegetarian cuisine, with over 120 dishes on the menu, including vegan and Jain options. When asked about what sets Phurr apart, Rahul emphasized their commitment to delivering an experience that keeps guests coming back. “In a city with new restaurants popping up every day, we knew we had to offer something unique. It’s all about giving people a dining experience they’ll love and remember,” he shared.

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The extensive menu showcases Phurr’s creative approach, with signature dishes like the Phurr Biryani Nuggets and Ratatouille Gujiya quickly becoming customer favorites. Rahul shared the process behind creating these dishes, balancing creativity with familiarity. “There’s a fine line between being unique and going too far. We spent a lot of time testing each dish—for taste, texture, and presentation,” he said.

Phurr’s success also lies in its ability to blend innovation with tradition. While the starters are often experimental, the main courses offer a comforting selection of classic dishes. “We wanted to strike a balance—new and exciting starters, but familiar main courses. This way, guests can try something different without feeling overwhelmed,” Rahul explained.

In just eight months, Phurr has become one of Bangalore’s most talked-about spots. Rahul attributes their success to a focus on details and constant innovation. “It’s about giving guests more than they expect. From an amuse-bouche to greet them to new menu items every month, we’re always looking for ways to surprise our customers,” he shared.

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Phurr also stands out for its creative collaborations. By working with culinary experts like Chef Sombir on the menu and mixologist Avinash Kapoli for unique mocktails, Phurr has elevated its dining experience. “These partnerships bring fresh perspectives to what we do. We’ll keep collaborating with experts to ensure Phurr remains exciting,” Rahul noted.

Reflecting on his journey from brainstorming ideas at Airlines Hotel to running one of Bangalore’s top restaurants, Rahul’s advice to aspiring restaurateurs was simple yet powerful. “The restaurant industry is tough. You need passion and hard work to succeed. Even after seven years, we’re hands-on every day, constantly creating new experiences and pushing the brand forward,” he said.

As we left Phurr, it was clear why this restaurant has captivated Bangalore’s food lovers. With its thoughtfully crafted menu, inviting ambiance, and focus on innovation, Phurr promises an unforgettable dining experience that keeps guests coming back for more. You can check out the complete article in the November issue of Hospitality News, available on our website.


Vinod K. Tripathi on Building a Sustainable Hospitality Future

Vinod K. Tripathi on Building a Sustainable Hospitality Future

Vinod K. Tripathi

Published on October 1, 2026

What does it take to build a hospitality brand that grows with purpose while remaining responsible towards people and the planet? For Vinod K. Tripathi, Chairman of Eco Hotels & Resorts, the answer comes from a journey shaped by diverse professional experiences, sustainable thinking and a clear vision for the future of Indian hospitality.

In an exclusive interview with Hospitality News, Vinod K. Tripathi opened up about the experiences that have influenced his leadership approach and shared his perspective on some of the key changes shaping the hospitality sector today.

His professional journey across taxation, finance, administration, textiles, real estate and renewable energy has offered him perspectives from different sides of business. Reflecting on this experience, Vinod K. Tripathi said, “My professional journey across taxation, finance, administration, textiles, real estate and renewable energy has given me a broad understanding of businesses and institutions.” He also highlighted how public service and private-sector experience continue to influence his approach at Eco Hotels & Resorts.

The conversation then moved towards the changing hospitality landscape beyond India’s major metros. With Tier II and Tier III cities witnessing growing travel demand, Vinod explained how the mid-segment is evolving beyond affordability, focusing instead on dependable service, comfort and relevant experiences.

At the heart of the brand’s philosophy are People, Planet and Profit. Discussing how these principles influence operations, he shared, “Ultimately, sustainability is about balancing responsible growth, guest experience and long-term value.”

The conversation also explored the growing importance of spiritual tourism, particularly through the launch of Eco Satva in Shirdi and Ayodhya, along with the brand’s pure vegetarian dining format, Sahar.

Looking ahead, Vinod outlined an ambitious growth vision, including reaching 5,000 rooms by FY30 and 15,000 rooms across India over the next decade, while maintaining service consistency, operational efficiency and sustainability.

From professional lessons and sustainable hospitality to spiritual destinations and future expansion, our conversation with Vinod K. Tripathi offered a closer look at the philosophy behind Eco Hotels & Resorts and its evolving journey. Check out the complete interview in the Hospitality News October Magazine on our website and explore the full conversation in the physical copy of the magazine.


Sandeep Ahuja on Shaping the Future of Living & Hospitality

Sandeep Ahuja on Shaping the Future of Living & Hospitality

Sandeep Ahuja

Published on October 1, 2026

What does it take to build a hospitality and living brand that earns trust while continuing to evolve across markets? For Sandeep Ahuja, Managing Director of Atmosphere Living & One Atmosphere, the answer lies in consistency, meaningful experiences and a clear understanding of what customers truly value.

In an exclusive conversation with Hospitality News, Sandeep shared insights into the leadership principles that have shaped his journey and the thinking behind the continued growth of Atmosphere Living and One Atmosphere.

Reflecting on the importance of long-term brand building, he said, “The principle that has stayed with me is that a brand is built through consistency, not just visibility.” He further highlighted the importance of trust, transparency and attention to detail in an industry where relationships extend far beyond transactions.

The conversation then moved towards one of the emerging areas in real estate and hospitality, leaseback investments. Sharing his perspective on the model, Sandeep explained, “Leaseback is becoming an interesting proposition by bringing together ownership and professionally managed hospitality.” He also outlined how the approach can create sustained value by bringing real estate and hospitality operations together.

The discussion takes an international turn with Arka Enclave Residences in Dubai, Atmosphere Living’s first project in the UAE. Sandeep described it as an important step in taking the brand’s understanding of branded and serviced living to one of the world’s dynamic markets.

But the vision does not stop there. Speaking about the changing expectations around accommodation, Sandeep noted, “The distinction between residential and hospitality is becoming increasingly fluid.” He sees growing relevance in formats that combine the privacy of a home with the convenience and flexibility of hospitality.

Looking ahead, the brands remain focused on expanding across serviced apartments, branded residences, leaseback-led hospitality and integrated real estate-hospitality formats, while keeping quality at the centre of growth. Our conversation with Sandeep Ahuja offered valuable perspectives on how living, hospitality and real estate are coming together to shape new experiences. Check out the complete interview in the Hospitality News October  Magazine on our website and explore the full conversation in the physical copy of the magazine.


The Art of Thoughtful Hospitality Experiences

The Art of Thoughtful Hospitality Experiences

Dushyant Singh

Published on September 1, 2026

What does it take to create a hospitality experience that guests remember long after they leave? Is luxury defined by the setting, the service, or by the ability to make every guest feel genuinely understood? For Dushyant Singh, Hotel Manager, Mulberry Shades Bengaluru Nandi Hills, A Tribute Portfolio Resort, the answer lies somewhere deeper, in the art of thoughtful hospitality.

With more than two decades of experience with Marriott International, Dushyant brings a leadership perspective shaped by diverse cultures, markets, hotel operations and multiple successful openings. In an exclusive conversation with Hospitalitynews, he takes us behind the philosophy guiding Mulberry Shades and shares how the resort is evolving as a wellness and lifestyle destination.

From leadership and financial performance to personalised service, Dushyant explores the delicate balance between commercial discipline and creating experiences that build loyalty. His insights reveal why engaged teams, empowered associates and genuine human connections remain central to delivering meaningful hospitality.

The conversation then moves into one of the most significant shifts in luxury travel - the growing demand for wellness and experiential stays. Dushyant discusses how Mulberry Shades, located at the foothills of Nandi Hills, is responding through wellness retreats, culinary experiences, outdoor activities and personalised itineraries designed to help guests reconnect with themselves, nature and loved ones.

But the future of hospitality is not only about wellness. Technology is rapidly transforming the guest journey, raising an important question: Can hotels embrace automation and digital convenience without losing the human warmth that defines hospitality? Dushyant offers his perspective on how technology can support teams while keeping genuine interaction at the centre.

He also shares his vision for Mulberry Shades and the opportunities ahead - from corporate well-being programmes and bespoke celebrations to fitness, mindful activities and nature-based experiences.

Our conversation with Dushyant Singh offers a thoughtful look at how luxury hospitality is evolving and what it takes to remain relevant in a changing travel landscape. It was a great conversation exploring leadership, innovation, wellness and the future of guest experiences.

Discover the complete interview with Dushyant Singh in the September issue of Hospitalitynews, available on our website, and explore the physical edition for the full story and more insights from the world of hospitality.