Perfection? That’s Just Our Starting Point at Pristine India: IFFCO’s Ingredients Revolution

Perfection? That’s Just Our Starting Point at Pristine India: IFFCO’s Ingredients Revolution

Nishang Narayan

Published on October 2, 2024

In the ever-evolving food industry, few names have made as significant an impact as IFFCO Group. With the launch of Pristine India, IFFCO is taking its commitment to quality and innovation to unprecedented heights. This new brand isn't just about creating flawless ingredients—it's about redefining what consumers can expect from their food products.

Pristine India represents a bold move in the FMCG sector, with a mission to set new benchmarks in purity, taste, and sustainability. Unlike traditional approaches, IFFCO focuses on mastering market demands by developing ingredients that cater to health-conscious consumers seeking premium quality. The brand has successfully launched products like trans-fat-free, RSPO-certified oil and a revolutionary chilled UHT whip topping, which is a first for India, utilizing advanced Tetra Pak technology.

At the core of Pristine India is a relentless dedication to excellence. Every product undergoes stringent quality control measures, employing cutting-edge technology to ensure it exceeds industry standards. However, IFFCO's commitment goes beyond mere product quality; it’s about social responsibility and empowering local communities throughout the production process.

Sumit Nair, General Manager of Pristine India, articulates the brand’s philosophy: “Perfection is merely the beginning.” This ethos drives the team to innovate continuously, pushing beyond existing standards to deliver exceptional products that resonate with discerning consumers. The brand’s innovative spirit has garnered a loyal following and industry recognition, underscoring its commitment to a sustainable future.

As the food landscape continues to shift, Pristine India remains committed to leading the charge, adapting to trends while setting new ones. With its focus on creating experiences that align with contemporary consumer needs, IFFCO's Pristine India is well-positioned to influence the future of food ingredients.

For those intrigued by this journey of innovation and sustainability, head over to our Hospitality News E-magazine to catch the full article. You can also enjoy the tactile experience of our physical magazine—feel the quality in your hands. Grab a single issue for just ₹200 or subscribe for a year at an amazing ₹2000, saving you 16.67%! Fresh insights delivered right to your doorstep—perfect to enjoy with your morning coffee, whether you’re in for one issue or twelve! Visit our website, click "Buy Print Magazine," fill in your details, and get it delivered straight to your door. It's that simple!


Elevating Hospitality: Abhilash Kumar on Rosetta’s Journey to Excellence

Elevating Hospitality: Abhilash Kumar on Rosetta’s Journey to Excellence

Abhilash Kumar

Published on March 1, 2025

The hospitality industry is evolving, and at the forefront of this transformation is Abhilash Kumar, Corporate Head of Sales & Marketing at Rosetta Hospitality. In an exclusive interview with Hospitality News, he takes us through the brand’s expansion strategy, commitment to guest satisfaction, and future developments, setting new benchmarks in affordable luxury.

Rosetta Hospitality has steadily expanded its footprint, with Elements by Rosetta – Varca, Goa serving as a key milestone in its journey. “This move has driven significant growth by boosting our visibility across multiple markets, including Mumbai, Bengaluru, Delhi, and even international audiences,” says Abhilash. He emphasizes how Goa’s global appeal has helped strengthen Rosetta’s presence in the luxury hospitality space.

What sets Elements by Rosetta Goa apart? According to Abhilash, it’s a seamless fusion of comfort, exclusivity, and an immersive guest experience. From spacious rooms with pool access to Ouzo Delmar, their iconic beachfront restaurant, the property redefines affordable luxury with a focus on authentic Goan flavors and premium service.

The conversation also delves into Rosetta’s approach to pricing and guest satisfaction. “Optimizing room rates during high-demand periods while maintaining our high standards ensures that our guests feel they are receiving exceptional value,” he explains.

As corporate travel grows, MICE tourism plays a pivotal role in Rosetta’s strategy. With versatile event spaces, including a Grand Ballroom, boardrooms, and picturesque outdoor venues, the property caters to both corporate and celebratory events.

Looking ahead to 2025, Rosetta is set to unveil Phase 2 of Elements by Rosetta Goa, featuring 68 luxurious suites, a grand banquet hall, a swimming pool, and expanded dining options. Additionally, the brand is exploring South Indian leisure destinations to expand its reach and deliver unique travel experiences.

It was truly an insightful conversation with Abhilash Kumar, offering a glimpse into Rosetta Hospitality’s vision for the future. To read the full exclusive interview, check out the Hospitality News March Magazine on our website. Don't miss the chance to grab a physical copy and immerse yourself in more such industry-defining conversations!


BOYA: Redefining Luxury Dining with Bhawya Sahu

BOYA: Redefining Luxury Dining with Bhawya Sahu

Bhawya Sahu

Published on February 28, 2025

Luxury dining is more than just exquisite food—it’s an experience, a blend of ambiance, service, and culinary artistry. We spoke to Bhawya Sahu, the young entrepreneur redefining the fine dining scene with BOYA, his standout restaurant in Delhi’s Malcha Marg. Partnering with the celebrated Chef Augusto Cabrera, Bhawya has brought a Japanese-Peruvian fusion to the capital, crafting a menu that is as bold as it is refined.

In our conversation, Bhawya shared how his global experiences in Europe and the U.S. shaped his approach to hospitality. From the use of seasonal ingredients to curating a guest experience that mirrors international luxury standards, BOYA stands apart as a world-class dining destination. Bhawya also emphasized how service is at the heart of luxury, detailing how BOYA’s team is trained to provide a seamless, personalized experience that rivals the world’s finest restaurants.

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Beyond food, Bhawya’s deep-rooted understanding of fashion and craftsmanship—influenced by his family’s background in the fashion industry—plays a role in BOYA’s aesthetic appeal. Every detail, from the interior design to the plating, is meticulously curated to exude elegance.

We also dived into his vision for BOYA’s international expansion, the evolving landscape of fine dining in India, and why sourcing high-quality imported ingredients is a non-negotiable for him. For aspiring restaurateurs, Bhawya offers a simple yet powerful mantra: Stay true to your vision, focus on guest experience, and never compromise on quality.

Want the full story? DM us to grab the March issue of Hospitality News Magazine or visit our E-Magazine for the complete interview!


What’s on the Menu for Pricol Gourmet’s Future? Siddharth Malhotra Breaks It Down

What’s on the Menu for Pricol Gourmet’s Future? Siddharth Malhotra Breaks It Down

Siddharth Malhotra

Published on February 28, 2025

When it comes to premium and casual dining, Pricol Gourmet Pvt Ltd is making waves across India, with a presence in Chennai, Delhi, Pune, Kochi, and Coimbatore. Siddharth Malhotra, the company’s Director of Operations, has played a crucial role in its remarkable growth—an 81.52% increase in revenue and a 115.51% jump in profitability within just a year. But what’s fueling this success?

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In a candid conversation, Siddharth reveals that Pricol Gourmet’s philosophy is about curating experiences, not just restaurants. The company’s diverse portfolio—from Savyarasa and Rasanai for South Indian flavors to Soy Soi, The New Punjab Club, Delish, Austin, and Origin—ensures that each brand offers something distinct. Their commitment to quality, innovation, and exceptional service is what sets them apart in India’s evolving dining scene.

Technology is another game-changer. AI-driven supply chains, contactless dining, and personalized digital experiences are helping Pricol Gourmet stay ahead. But they’re not just about innovation—sustainability is a core value, with efforts focused on zero-waste kitchens, energy efficiency, and eco-friendly packaging.

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Looking ahead, Siddharth hints at bold new concepts, including experiential dining and interactive culinary spaces, positioning Pricol Gourmet as a leader in India’s future dining trends.

Want to know more about Pricol Gourmet’s upcoming ventures and expert insights from Siddharth Malhotra? Grab the March edition of Hospitality News Magazine! DM us or visit our e-magazine for the full interview.