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Published on June 3, 2024
In this exclusive interview, we sat down with Vikas Sharma, the Area General Manager who steers the helm of hospitality excellence at Courtyard by Marriott, Surat.
Vikas Sharma is an accomplished hospitality professional currently serving as the Area General Manager at Courtyard by Marriott in Surat. With over two decades of experience, Vikas excels in driving sales and enhancing profitability in competitive markets.
Vikas's career highlights include significant contributions to Gujarat JHM Hotels, part of Auro Hotels, and AURO University Facility Management. He has played a key role in major projects such as the Convention Centre, JW Marriott Surat, Golf Club, and Golf Course, collaborating with renowned entities like Smallwood Stewart, HBA-Hirsch Bedner Associates, and Troon.
Known for his strategic acumen and integrity, Vikas consistently surpasses budgetary targets while maintaining precise financial records. His self-motivation, resilience, and innovation have led to significant organizational success, including the opening of numerous full-service hotels across various cities over the past 25 years.
Currently based in Surat, Gujarat, Vikas continues to lead with excellence, driving his organization’s vision and setting new benchmarks in the hospitality industry.
What strategies would you implement to enhance guest satisfaction and loyalty within the competitive hospitality market of Surat?
At Courtyard By Marriott Surat, our strategy for enhancing guest satisfaction and fostering loyalty in Surat's competitive hospitality market is focused on personalized experiences, exceptional service, and community engagement.
We prioritize personalized guest experiences by understanding individual preferences through robust profiling systems, ensuring every interaction is tailored to their needs.
Exceptional service is fundamental to our identity. We invest in training programs to empower our staff to exceed guest expectations, creating memorable moments at every touchpoint.
Seamless booking and check-in processes, along with diverse culinary options, further elevate the guest experience, while loyalty programs offer exclusive benefits and rewards.
Feedback mechanisms are in place to continuously improve, and we actively engage with the Surat community through partnerships and sustainable practices, reflecting our commitment to being more than just a hotel.
In essence, at Courtyard By Marriott Surat, we aim to create exceptional experiences that inspire loyalty, making us the preferred choice for travelers seeking unforgettable moments in Surat's hospitality landscape.
How do you prioritize and allocate resources effectively to ensure the smooth operation of various departments within the hotel?
At Courtyard By Marriott Surat, our approach to resource allocation revolves around understanding departmental needs, fostering collaboration, and maintaining flexibility. We start by listening to our team members and managers to gain insights into their requirements. From there, we work together to develop comprehensive plans that consider budget constraints, staffing levels, and upcoming projects. Communication is key, as we encourage open dialogue between departments to ensure resources are utilized effectively. Regular monitoring of performance allows us to adjust as needed, while investing in training and development ensures our team is equipped to maximize resources. Ultimately, our goal is to create a seamless operation that delivers exceptional experiences for both guests and staff, positioning Courtyard By Marriott Surat as a preferred choice in the competitive hospitality market.
In what ways do you foster a culture of teamwork and collaboration among staff members to achieve operational excellence?
At Courtyard By Marriott Surat, nurturing a culture of teamwork and collaboration is foundational to our operational excellence. We prioritize open communication, encouraging dialogue and idea-sharing across all levels of the organization through regular meetings and feedback sessions. Our shared goals and vision unite staff towards a common purpose, fostering a sense of belonging and commitment. We actively promote cross-departmental collaboration, breaking down silos to leverage diverse expertise and perspectives. Recognizing and appreciating team efforts are integral; we celebrate achievements and individual contributions, fostering motivation and morale. Investing in training and development programs further strengthens teamwork, with initiatives focused on communication, conflict resolution, and leadership skills. Leadership sets the tone by exemplifying collaborative behaviours, inspiring staff to work together effectively. Through these efforts, we cultivate an environment where every team member feels valued and empowered, driving operational excellence and delivering exceptional experiences at Courtyard By Marriott Surat.
How do you stay updated with industry trends and incorporate innovative practices to drive revenue growth and profitability?
We prioritize staying ahead of industry trends and embracing innovative practices to drive revenue growth and profitability. To achieve this, we're deeply engaged with the pulse of the hospitality sector. We regularly connect with industry peers, attend conferences, and participate in forums to exchange insights and gather inspiration. Additionally, we keep a keen eye on technological advancements relevant to our field, leveraging tools and platforms that enhance guest experiences and streamline operations. Our team members are encouraged to contribute ideas and experiment with new approaches, fostering a culture of innovation and continuous improvement. By staying informed, collaborative, and adaptable, we ensure that Courtyard By Marriott Surat remains at the forefront of the hospitality industry, delivering exceptional experiences and driving sustainable growth.
Describe your approach to developing and executing a comprehensive sale and marketing strategy to attract both corporate and leisure guests to the hotel.
Our sales and marketing strategy aims to attract both corporate and leisure guests through a comprehensive approach. For corporate guests, we emphasize our modern facilities and business-friendly amenities, leveraging partnerships and customized packages. Leisure guests are enticed by our luxurious accommodations, culinary offerings, and recreational facilities, promoted through targeted campaigns and partnerships. Collaboration between sales and marketing teams ensures alignment and effectiveness in messaging and execution. We prioritize guest satisfaction and loyalty, delivering personalized experiences to encourage repeat visits and positive referrals. Continuous monitoring of market trends and guest feedback informs our strategy adjustments, ensuring agility and responsiveness to evolving needs. Our goal is to create a compelling value proposition that resonates with both segments, driving occupancy rates, revenue growth, and maintaining Courtyard By Marriott Surat's reputation as a premier hospitality destination.
How do you effectively manage and mitigate operational risks, such as security concerns, health and safety regulations, and environmental sustainability, within the property?
At Courtyard By Marriott Surat, ensuring the safety, security, and sustainability of our operations is a top priority. We take a proactive and comprehensive approach to manage and mitigate operational risks effectively.
First and foremost, we prioritize the safety and security of our guests and staff. Our property is equipped with state-of-the-art security systems, including surveillance cameras and access control measures. Trained security personnel are on duty 24/7 to monitor and respond to any potential threats or incidents.
In terms of health and safety, we strictly adhere to all regulations and guidelines set forth by local authorities and Marriott International standards. This includes rigorous cleaning and sanitation protocols, staff training on safety procedures, and regular inspections to ensure compliance.
Environmental sustainability is also a key focus area for us. We have implemented various initiatives to minimize our environmental impact, such as energy-saving measures, waste reduction programs, and the use of eco-friendly products and materials. Our goal is to promote sustainability awareness among both guests and staff, encouraging everyone to contribute to our environmental efforts.
What's your favorite aspect of working in the hospitality industry, and how does it motivate you in your role as the Area General Manager?
One of the most fulfilling aspects of working in the hospitality industry is the opportunity to interact with guests from diverse backgrounds and cultures. Every interaction presents a chance to learn something new and gain insights into different perspectives.
Engaging with guests allows me to hear their stories, learn about their travels, and understand their unique experiences. Whether it's a family on vacation, a business traveler attending a conference, or a couple celebrating a special occasion, each guest has their own story to share.
Meeting people from around the world is incredibly enriching. It's fascinating to hear about their home countries, traditions, and customs. These interactions not only broaden my understanding of different cultures but also foster a sense of connection and camaraderie.
This Interview is Published Exclusively on hospitalitynews.in.
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Published on September 4, 2024
Vita Student, a renowned name in the realm of student accommodation, offers a luxurious and comfortable living experience for students across the UK and beyond. With a commitment to providing exceptional facilities and services, Vita Student has become the preferred choice for discerning students seeking a premium living environment.
"International students often share similar needs when studying abroad: they seek safety, a welcoming environment, and opportunities to thrive—whether that’s meeting new people, maximizing their university experience, or getting a head start in their careers. That’s precisely what Vita Student provides," Maitry Upreti, Head of Business Growth, Vita Student, shares.
"Vita Student, traditionally marketed through agents in India, recognizes both the opportunities and challenges in this space. The key lies in effectively demonstrating the unique value Vita Student offers to those choosing to study in the UK or Spain, setting it apart from other accommodation options," she says while elaborating on the vision they have implemented for Vita Student’s expansion into India.
Vita Student is quickly becoming a top choice for Indian students studying abroad, offering an ideal balance of work and leisure through its impressive range of amenities. Social hub spaces, private dining rooms, and dedicated study areas ensure students can maximize their academic experience while enjoying a vibrant community life. With 24-hour access, manned security, and key card entry, Vita Student prioritizes safety, providing peace of mind for students and their families.
"My focus and passion lie in introducing the Vita Student brand to those searching for accommodation, helping them understand that choosing Vita can lead to a better overall experience and outcome compared to other options in the same city," the Head of Business Growth declares.
There is more to this conversation with Maitry Upreti, and to get more exclusive scoop, visit the link: September Issue [Catch her interview on Page 32.]
"Airports can be overwhelming, and my goal was to create an oasis of calm where travelers could relax and truly enjoy their transit," Vikas Sharma, CEO, Encalm Hospitality, opens with his pleasant statement. Encalm Hospitality, a renowned name in the hospitality industry, is committed to providing exceptional experiences to its guests. With a strong focus on comfort, luxury, and personalized service, Encalm has established itself as a leading choice for discerning travelers.
"We introduced our Meet & Assist service, ‘Atithya,’ at Delhi, Hyderabad, and Manohar International Airports in Goa. This service offers personalized assistance, ensuring that each guest’s transit is both memorable and hassle-free. Additionally, we launched the ‘Encalm Lounge,’ providing travelers with an exclusive space to unwind before their flights," he says. Encalm masterfully blends luxury with practicality, offering a sophisticated travel experience that addresses both indulgent desires and functional needs.
"In the ‘Encalm Lounge,’ the focus shifts to creating an environment that radiates comfort and exclusivity. From the carefully selected amenities to the thoughtfully crafted ambiance, every element is designed to offer our guests a tranquil and relaxing retreat," says the CEO while talking about meeting the high standards that Encalm is known for.
Since its inception, Encalm has been committed to redefining the travel experience, with some of the most rewarding moments stemming from the heartfelt feedback of travelers. The pinnacle of Encalm's journey so far has been the launch of Encalm Privé, a grand 30,000 sq. ft. lounge with a capacity for over 550 guests. This lounge, which features everything from a gaming zone to a fitness center, premium beverages, and sleeping pods, sets a new standard for luxury in airport hospitality.
"As we continue to expand our services to airports in more cities, our commitment remains unwavering," Vikas Sharma says. And we can be rest assured the new expansions will hold the sentiment true to their hearts.
Catch the complete interview exclusively on our September Issue, out now. Link: September Magazine [Find his interview on Page 42.]
"I've always believed that the work you do and the environment where you spend a significant portion of your time should be inspiring, a place where you bring energy and passion every day," says Anjali Tolani, Assistant Vice President - Weddings at Tamarind Global. Tamarind Global stands as a premier destination and event management company with a distinguished history of crafting extraordinary experiences. Deeply rooted in India while maintaining a global perspective, the company specializes in delivering bespoke solutions tailored to the unique needs of both individual and corporate clients.
Now, decorating the AVP Chair, Anjali Tolani, interestingly, comes with a background of pharmaceutical studies. "...a choice made before I had fully clarified my future ambitions," she says about her education. Starting as a Medical Representative, and exploring areas such as advertising, banking, and eventually becoming a General Manager at a wellness resort, she found her way into the travel industry.
She also had her fair share of challenges navigating the industry which now feels like her second home. "The first major challenge arose with the advent of online travel companies, which dramatically transformed how people book travel and accommodations. The second significant challenge occurred during the pandemic, when business slumped and competition intensified—not just from industry peers but also from hotels seeking to establish direct connections with clients," she says. Fast forward, Tamarind has emerged as a stronger brand weathering all these challenges.
Find more exclusive scoops about the AVP and Tamarind Global at the exclusive interview here: September Issue [Find the interview at page 28.]
Image Credits: Tamarind Global Official Website
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