Surat's Hospitality Leader: Interview with the Area General Manager of Courtyard By Marriott Surat

Surat's Hospitality Leader: Interview with the Area General Manager of Courtyard By Marriott Surat

Admin

Published on June 3, 2024

In this exclusive interview, we sat down with Vikas Sharma, the Area General Manager who steers the helm of hospitality excellence at Courtyard by Marriott, Surat.

Vikas Sharma is an accomplished hospitality professional currently serving as the Area General Manager at Courtyard by Marriott in Surat. With over two decades of experience, Vikas excels in driving sales and enhancing profitability in competitive markets.

Vikas's career highlights include significant contributions to Gujarat JHM Hotels, part of Auro Hotels, and AURO University Facility Management. He has played a key role in major projects such as the Convention Centre, JW Marriott Surat, Golf Club, and Golf Course, collaborating with renowned entities like Smallwood Stewart, HBA-Hirsch Bedner Associates, and Troon.

Known for his strategic acumen and integrity, Vikas consistently surpasses budgetary targets while maintaining precise financial records. His self-motivation, resilience, and innovation have led to significant organizational success, including the opening of numerous full-service hotels across various cities over the past 25 years.

Currently based in Surat, Gujarat, Vikas continues to lead with excellence, driving his organization’s vision and setting new benchmarks in the hospitality industry.

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What strategies would you implement to enhance guest satisfaction and loyalty within the competitive hospitality market of Surat?

At Courtyard By Marriott Surat, our strategy for enhancing guest satisfaction and fostering loyalty in Surat's competitive hospitality market is focused on personalized experiences, exceptional service, and community engagement.

We prioritize personalized guest experiences by understanding individual preferences through robust profiling systems, ensuring every interaction is tailored to their needs.

Exceptional service is fundamental to our identity. We invest in training programs to empower our staff to exceed guest expectations, creating memorable moments at every touchpoint.

Seamless booking and check-in processes, along with diverse culinary options, further elevate the guest experience, while loyalty programs offer exclusive benefits and rewards.

Feedback mechanisms are in place to continuously improve, and we actively engage with the Surat community through partnerships and sustainable practices, reflecting our commitment to being more than just a hotel.

In essence, at Courtyard By Marriott Surat, we aim to create exceptional experiences that inspire loyalty, making us the preferred choice for travelers seeking unforgettable moments in Surat's hospitality landscape.

How do you prioritize and allocate resources effectively to ensure the smooth operation of various departments within the hotel?

At Courtyard By Marriott Surat, our approach to resource allocation revolves around understanding departmental needs, fostering collaboration, and maintaining flexibility. We start by listening to our team members and managers to gain insights into their requirements. From there, we work together to develop comprehensive plans that consider budget constraints, staffing levels, and upcoming projects. Communication is key, as we encourage open dialogue between departments to ensure resources are utilized effectively. Regular monitoring of performance allows us to adjust as needed, while investing in training and development ensures our team is equipped to maximize resources. Ultimately, our goal is to create a seamless operation that delivers exceptional experiences for both guests and staff, positioning Courtyard By Marriott Surat as a preferred choice in the competitive hospitality market.

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In what ways do you foster a culture of teamwork and collaboration among staff members to achieve operational excellence?

At Courtyard By Marriott Surat, nurturing a culture of teamwork and collaboration is foundational to our operational excellence. We prioritize open communication, encouraging dialogue and idea-sharing across all levels of the organization through regular meetings and feedback sessions. Our shared goals and vision unite staff towards a common purpose, fostering a sense of belonging and commitment. We actively promote cross-departmental collaboration, breaking down silos to leverage diverse expertise and perspectives. Recognizing and appreciating team efforts are integral; we celebrate achievements and individual contributions, fostering motivation and morale. Investing in training and development programs further strengthens teamwork, with initiatives focused on communication, conflict resolution, and leadership skills. Leadership sets the tone by exemplifying collaborative behaviours, inspiring staff to work together effectively. Through these efforts, we cultivate an environment where every team member feels valued and empowered, driving operational excellence and delivering exceptional experiences at Courtyard By Marriott Surat.

How do you stay updated with industry trends and incorporate innovative practices to drive revenue growth and profitability?

We prioritize staying ahead of industry trends and embracing innovative practices to drive revenue growth and profitability. To achieve this, we're deeply engaged with the pulse of the hospitality sector. We regularly connect with industry peers, attend conferences, and participate in forums to exchange insights and gather inspiration. Additionally, we keep a keen eye on technological advancements relevant to our field, leveraging tools and platforms that enhance guest experiences and streamline operations. Our team members are encouraged to contribute ideas and experiment with new approaches, fostering a culture of innovation and continuous improvement. By staying informed, collaborative, and adaptable, we ensure that Courtyard By Marriott Surat remains at the forefront of the hospitality industry, delivering exceptional experiences and driving sustainable growth.

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Describe your approach to developing and executing a comprehensive sale and marketing strategy to attract both corporate and leisure guests to the hotel.

Our sales and marketing strategy aims to attract both corporate and leisure guests through a comprehensive approach. For corporate guests, we emphasize our modern facilities and business-friendly amenities, leveraging partnerships and customized packages. Leisure guests are enticed by our luxurious accommodations, culinary offerings, and recreational facilities, promoted through targeted campaigns and partnerships. Collaboration between sales and marketing teams ensures alignment and effectiveness in messaging and execution. We prioritize guest satisfaction and loyalty, delivering personalized experiences to encourage repeat visits and positive referrals. Continuous monitoring of market trends and guest feedback informs our strategy adjustments, ensuring agility and responsiveness to evolving needs. Our goal is to create a compelling value proposition that resonates with both segments, driving occupancy rates, revenue growth, and maintaining Courtyard By Marriott Surat's reputation as a premier hospitality destination.

How do you effectively manage and mitigate operational risks, such as security concerns, health and safety regulations, and environmental sustainability, within the property?

At Courtyard By Marriott Surat, ensuring the safety, security, and sustainability of our operations is a top priority. We take a proactive and comprehensive approach to manage and mitigate operational risks effectively.

First and foremost, we prioritize the safety and security of our guests and staff. Our property is equipped with state-of-the-art security systems, including surveillance cameras and access control measures. Trained security personnel are on duty 24/7 to monitor and respond to any potential threats or incidents.

In terms of health and safety, we strictly adhere to all regulations and guidelines set forth by local authorities and Marriott International standards. This includes rigorous cleaning and sanitation protocols, staff training on safety procedures, and regular inspections to ensure compliance.

Environmental sustainability is also a key focus area for us. We have implemented various initiatives to minimize our environmental impact, such as energy-saving measures, waste reduction programs, and the use of eco-friendly products and materials. Our goal is to promote sustainability awareness among both guests and staff, encouraging everyone to contribute to our environmental efforts.

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What's your favorite aspect of working in the hospitality industry, and how does it motivate you in your role as the Area General Manager?

One of the most fulfilling aspects of working in the hospitality industry is the opportunity to interact with guests from diverse backgrounds and cultures. Every interaction presents a chance to learn something new and gain insights into different perspectives.

Engaging with guests allows me to hear their stories, learn about their travels, and understand their unique experiences. Whether it's a family on vacation, a business traveler attending a conference, or a couple celebrating a special occasion, each guest has their own story to share.

Meeting people from around the world is incredibly enriching. It's fascinating to hear about their home countries, traditions, and customs. These interactions not only broaden my understanding of different cultures but also foster a sense of connection and camaraderie.

This Interview is Published Exclusively on hospitalitynews.in.


Plates that Speak Stories: Chef Altamsh’s Culinary Vision

Plates that Speak Stories: Chef Altamsh’s Culinary Vision

Chef Altamsh Patel

Published on October 1, 2025

In an exclusive feature with October edition of Hospitalitynews magazine, Chef Altamsh Patel, Director of Culinary at Hilton Mumbai International Airport, shared insights that reveal not only his passion for gastronomy but also the philosophy that drives his success. His journey is a testament to how unexpected paths often lead to extraordinary destinations.

When asked about his defining moment, Chef Altamsh reflected on his early life where his parents wished for him to become a doctor. Yet, destiny had other plans. Drawn into hotel management and eventually the kitchen of the Taj, he discovered a true sense of belonging. “What began as honoring my parents soon grew into a lifelong love, reminding me that sometimes the unplanned path becomes the one we cherish most,” he shared.

Speaking about innovation and tradition, he noted, “At Hilton Mumbai International Airport, balancing innovation with tradition means sharing a part of our heart with every guest.” To him, food is storytelling, an art that surprises guests while honoring culture.

Chef Altamsh also underlined how food creates cherished memories. Whether in restaurants, banquets, or in-room dining, he and his team strive to ensure every plate carries love, passion, and culture, making each meal unforgettable.

On sustainability, his commitment is firm. From locally sourced ingredients to Hilton’s Travel with Purpose mission, practices like waste-to-fertilizer initiatives, cage-free eggs, and glass bottles redefine responsible luxury dining.

As a mentor, Chef Altamsh believes in nurturing creativity, humility, and resilience among young chefs, ensuring excellence remains a collective effort. Looking ahead, he expressed excitement about India’s micro-cuisines and Peruvian influences, combining authenticity with multi-sensory experiences to shape the future of luxury dining.

It was truly an inspiring and enriching conversation with Chef Altamsh Patel. For the complete feature, explore the Hospitalitynews October Magazine, available on our website (E-Magazine) and as a physical copy.


Redefining Hospitality Education: An Exclusive Conversation with Dr. Suborno Bose

Redefining Hospitality Education: An Exclusive Conversation with Dr. Suborno Bose

Dr Suborno Bose

Published on October 1, 2025

In a world where hospitality is constantly reshaped by technology and global collaboration, few voices carry as much authority and vision as Dr. Suborno Bose, the Founder-Chairman and Chief Mentor of the International Institute of Hotel Management (IIHM) and Indismart Group Worldwide. Over the last 25 years, he has established Asia’s largest chain of premier hotel schools with campuses across the globe, while spearheading innovations that redefine the very essence of hospitality education.

In an exclusive feature for Hospitality News, Dr. Bose takes us through a riveting journey of ideas and insights. He reveals how AI-powered platforms like NamAIste – IIHM HospitalityGPT, the world’s first AI model for the service sector, are reshaping the way students learn, blending technology with empathy to create leaders who are both digitally fluent and emotionally intelligent.

Adding to this, he speaks passionately about the Global Knowledge Sharing Declaration on AI in Hospitality, which began with 50 countries and now includes over 60 nations. This initiative, driven by IIHM, has created a collaborative framework for integrating AI literacy, ethical practices, and equal access to education worldwide.

As the conversation deepens, Dr. Bose introduces us to his philosophy of “High Tech, Higher Touch,” a principle that balances cutting-edge digital tools with the timeless warmth of human connection. He emphasizes that while AI can anticipate preferences and streamline service, true hospitality lies in the smiles, gestures, and conversations that make every experience memorable.

From the International Young Chef Olympiad (YCO) to initiatives like the Food Soldier programme, Dr. Bose continues to nurture global talent while embedding sustainability, cultural respect, and innovation at the core of hospitality. His long-term vision is clear: to position India as a hub for compassionate, intelligent, and inclusive hospitality leadership.

This inspiring exchange with Dr. Bose is more than an interview, it is a window into the future of hospitality, where technology and empathy walk hand in hand.

For the complete interview and exclusive insights, dive into the Hospitalitynews Magazine October Edition- available now on our website and in print. Don’t miss your chance to be part of this transformative dialogue shaping the future of hospitality.


Vivek Shukla Redefines Loyalty Through Purpose-Driven Hospitality

Vivek Shukla Redefines Loyalty Through Purpose-Driven Hospitality

Vivek Shukla

Published on September 1, 2025

In today’s world of hospitality, where loyalty programs are often defined by free nights, discounts, and upgrades, The LaLiT Suri Hospitality Group has chosen a different path, one that blends guest rewards with social good. In an exclusive conversation with Hospitalitynews, Vivek Shukla, CEO of the Group, offered rare insights into how luxury and purpose can converge to create a new standard for the industry.

With more than 35 years in luxury hospitality and two decades shaping The LaLiT’s vision, Shukla is widely known for his people-first approach and strategic foresight. His leadership during the pandemic, marked by initiatives that supported frontline workers and vulnerable communities, underscored his conviction that hospitality is about much more than service, it is about responsibility.

This ethos is at the heart of the Group’s new loyalty program. Unlike traditional models, this initiative empowers guests to transform everyday indulgences into acts of giving. Partnering with Points for Good, The LaLiT allows loyalty members to channel their points towards diverse causes ranging from child education and sustainability to LGBTQIA+ empowerment. Shukla describes it as a shift “from transactional exchanges to purposeful, meaningful connections”.

The innovation lies in embedding impact seamlessly into daily guest interactions. Shukla believes that over time, members will begin to associate loyalty not only with luxury but also with generosity and social change. “When routine stays or meals become part of something greater, it fosters a culture of care and giving back”, he says.

Perhaps most compelling is the vision behind it: small contributions from thousands of guests, collectively sparking a wave of impact across India. By aligning hospitality with social responsibility, The LaLiT is rewriting the future of loyalty, one that is not just about repeat business but about emotional connection and shared purpose.

Our conversation with Vivek Shukla was both inspiring and thought-provoking, challenging the industry to see loyalty in a whole new light. For the complete interview and exclusive insights, dive into the Hospitalitynews Magazine September Edition- available now on our website and in print. Don’t miss your chance to be part of this transformative dialogue shaping the future of hospitality.