Bengaluru’s dining scene gets a midweek boost with the launch of Thursday Rituals at Yazu, a new weekly dining IP designed to turn Thursdays into a high-energy Pan Asian culinary and cocktail experience.

Positioned as more than just a dining offer, Thursday Rituals brings together Yazu’s signature flavour-led approach with a curated set menu and handcrafted cocktails, aimed at guests looking to unwind before the weekend rush.

The food experience spans across Yazu’s Pan Asian favourites including sushi, dim sums, small plates, large plates, rice, noodles, and desserts. The menu features dishes such as Truffle Edamame Dumpling, Cream Cheese and Truffle Dumpling, Yazu Signature Chicken, Fish in Dark Sichuan Sauce, Butter Garlic Sichuan Prawns, Burnt Garlic Fried Rice, Spicy Korean Ramyun Noodles, Prawn Tempura Roll, and Classic Prawn Hargao.

The experience concludes with desserts like Salted Caramel Tart and Blueberry Cheesecake, designed to balance indulgence with familiarity.

Complementing the food is Yazu’s cocktail programme inspired by Asian flavour profiles. With its blend of curated dining, cocktails, and social energy, Thursday Rituals is positioned as a midweek escape for after-work gatherings, casual celebrations, and spontaneous dining plans.

The concept reflects Yazu’s continued focus on evolving experiential dining formats that extend beyond weekends and position midweek as a lifestyle moment in itself.

PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.

 said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.