ALIVAA Hotels & Resorts has announced a major boost to its Gurugram portfolio with the addition of two hotels Elite Millennium (South City 1) and Elite 32 Mile Stone. Both properties will now operate under “The Hoften” brand, taking ALIVAA’s total footprint in the city to four operating hotels.

Known for its smart service and youthful vibe, The Hoften brand caters to modern travellers who prefer contemporary amenities and a seamless experience. With these new signings, ALIVAA continues its mission to strengthen its presence in India’s fast-growing hospitality market.

“We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider ALIVAA Hotels & Resorts collection”, said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences”.

Echoing this, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted Gurugram’s importance in the company’s expansion journey. “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s corporate sector, vibrant youth culture, and rising tourism make it an indispensable market for our growth, particularly for brands like The Hoften”.

For Harshal Sharma, owner of Elite Hotels, this partnership opens exciting possibilities. “Joining forces with ALIVAA Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram,” he said.

With these two additions, ALIVAA now operates one ALIVAA Hotel and two Hoften hotels in Gurugram, further cementing its position in the city’s hospitality landscape.

About ALIVAA Hotels & Resorts
ALIVAA Hotels & Resorts is a growing hospitality group known for curating exceptional guest experiences. Its collection includes properties under the ALIVAA and The Hoften brands, focusing on quality, innovation, and guest delight. The group aims to create memorable stays across both established and emerging destinations in India

 Monika Alcobev Limited, India’s only listed premium wine and spirits importer, has announced the arrival of Licor 43, Spain’s most celebrated liqueur, to Indian shores. Recognised as the world’s fastest-growing premium liqueur, Licor 43 is now officially available in India, a market that continues to embrace premium spirits and cocktail culture.

The launch reflects Monika Alcobev’s growing role in introducing globally acclaimed brands to Indian consumers. Known for its strong distribution network and premium alcobev portfolio, the company has partnered with Spain’s Zamora Company to bring this iconic liqueur into bars, restaurants, and retail shelves across India.

“Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers”, said Kunal Patel, Managing Director of Monika Alcobev. “The brand is iconic, versatile, and crafted for modern mixology, and we’re excited to lead its debut in the Indian market.”

Crafted from a blend of 43 natural ingredients including botanicals, spices, and citrus fruits  Licor 43 has been a Spanish household favourite for over 70 years. Today, it enjoys popularity in more than 80 countries worldwide. In India, drinkers will now be able to try its globally loved serves such as the refreshing Mini Beer and the indulgent Carajillo 43.

The Indian launch includes Licor 43 Original (700ml and 1000ml), along with indulgent variants such as Licor 43 Chocolate (700ml) and Licor 43 Crème Brûlée (700ml). The debut also brings in other favourites from Zamora Company’s portfolio: Martin Miller’s Gin, and Villa Massa’s Limoncello and Amaretto.

Expressing excitement about the partnership, Ankit Shah, Area Director, AMEA, Zamora Company, said, “The imported spirits market in India is steadily growing, driven by higher disposable incomes and a strong premiumization trend. We are confident that our partnership with Monika Alcobev will help us connect with discerning consumers seeking unique and high-quality products”.

Monika Alcobev already enjoys a strong foothold in North and West India and is expanding rapidly in the South, with reach across Karnataka, Telangana, and Tamil Nadu. The launch of Licor 43 will also extend to key cities in East India, strengthening its pan-India presence. Currently, Licor 43 is available in Goa and Mumbai, with more markets to follow soon. Its tagline, “Mix Something New” reflects the brand’s spirit of innovation and Monika Alcobev’s commitment to bringing the finest global flavours to Indian consumers.

With this debut, Monika Alcobev not only adds another celebrated name to its growing portfolio but also reinforces its mission to shape India’s premium spirits landscape.

 Whitefield has a new hotspot for beer lovers and food enthusiasts with the opening of Brix & Barrells Craft Brewery. Spread across 30,000 square feet and designed to seat 500 guests, the two-story venue combines craft brewing, global dining, and live performances, setting a fresh standard for Bengaluru’s ever-evolving beer scene.

At the heart of the brewery lies a 3,500 sq. ft. microbrewery serving six in-house brews  from Hefeweizen and Stout to IPA, Wheat, Lager, and American Pilsner. Each beer is crafted with precision to cater to both casual drinkers and true connoisseurs.

The design of Brix & Barrells draws heavily from nature and international inspirations. Light-filled interiors, water walls, and lush greenery indoors and outdoors create an inviting escape from the bustle of the city. A sprawling central bar anchors the space, encouraging conversations and social connections. Adding to its charm, the brewery is pet-friendly and even features a curated menu for furry companions.

The vision behind Brix & Barrells comes from its founders and managing directors, Mr. Arvind Murthy, Mr. Daksh Vedanth Gowda, and Ms. Renuka Limbavali, supported by business partners Mrs. Beena Arvind and Ms. Pragna Saahithya. Leaving behind their professional careers to follow their passion for brewing and hospitality, they’ve created a community-first destination.

Sharing his excitement, Arvind Murthy said, “Brix & Barrells is our vision of a space where people come together to share conversations, good food, and great beer. Whitefield has such a dynamic beer culture”.

Adding to this, Daksh Vedanth Gowda noted, “We’re excited to add our own signature brews to it, each crafted with passion and detail. At the same time, we wanted to go beyond the pint, offering a global culinary experience and a welcoming atmosphere that makes Brix & Barrells a true destination for the community”.

The culinary offerings match the ambition of the brewery. With over 200 dishes, the menu draws from Asian, South Indian, Italian, and continental influences. Highlights include smoky tandoori platters like Achari Mushroom Tikka and Malai Broccoli, fiery delights such as the Naga Ghost Seekh, and comfort classics like the Chicken Smash Burger.

The drinks list extends beyond beer, with a range of innovative cocktails. Guests can sip on the tropical richness of Mango Madness or enjoy the tangy kick of Tonic Twist, alongside craft beers like the smooth Heavenly Suspension (Hefeweizen), the refreshing Wit Wall (Wheat), and the crisp Punch Line (Pilsner).

With its blend of craft brewing, diverse food, and live music, Brix & Barrells positions itself as more than a brewery, it’s a destination where Bengaluru’s community can connect, celebrate, and unwind.