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By Manu Vardhan Kannan
Published on April 21, 2026
The Ascott Limited has recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region. This marks a 55% increase compared to the 4,700 units signed in 2024, highlighting a significant growth phase for the company.
This momentum has placed Ascott among the top three hospitality companies in Southeast Asia for new signings in 2025, according to Horwath HTL. The company currently has over 200 operational properties in the region, along with a pipeline of around 150 properties. With more than 25 new openings expected in the next 12 months, the pipeline reflects steady owner confidence and Ascott’s ability to convert signings into operational properties.
A key highlight of this expansion is Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s Tay Ho District. Positioned as Ascott’s largest full-service MICE hotel, the property will feature 1,165 rooms, 10 food and beverage concepts, and a spa when fully operational in 2027. It also includes an international convention centre with 13 event spaces, including one of the largest pillarless ballrooms in Hanoi.
Ascott’s growth is supported by strong tourism recovery across Southeast Asia, driven by rising regional travel demand and improved connectivity. At the same time, the hospitality market remains fragmented, creating opportunities for established brands like Ascott to expand through both new developments and conversions.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”
Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, added: “The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus, from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”
As part of its expansion, Ascott is entering around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi. This move takes the brand beyond established markets into emerging leisure and business destinations.
About 30% of the pipeline will be driven through conversions, allowing Ascott to reposition existing properties under its brands and speed up market entry. Projects like Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam are expected to open within a year of signing, showing the efficiency of this approach.
The pipeline also reflects Ascott’s multi-typology strategy, covering serviced residences, hotels, resorts, social living spaces, and branded residences. Brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection are all part of this expansion. Resort developments are expected to play a major role, helping balance the company’s presence across business and leisure segments.
Among the upcoming openings, Lasong Hotel & Villas Sam Son by The Unlimited Collection is set to complete its full opening on 24 April 2026, offering a wellness-focused experience on Vietnam’s northern coast. HARRIS Resort Cam Ranh, expected to open from 4Q 2026, will introduce the HARRIS brand to Vietnam with a large-scale beachfront property designed for leisure travellers.
Other notable projects include the 1926 Heritage Hotel Penang by The Unlimited Collection, opening in 2026 with a restored heritage setting, and lyf Chinatown Singapore, scheduled for July 2026, offering a social living concept in a culturally rich neighbourhood. Somerset Clarke Quay Singapore and Ascott Ortigas Manila are also part of the upcoming portfolio, adding to the brand’s presence in key urban markets.
With this strong pipeline and continued expansion across markets and formats, Ascott is steadily strengthening its position in Southeast Asia, supported by a mix of new developments, conversions, and experience-led properties.
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Published on May 30, 2026
Indian Hotels Company (IHCL) has announced the opening of Taj Bush Lodge, Greater Kruger South Africa, marking another milestone in the brand’s international expansion journey.
Commenting on the launch, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “As Taj steps into Greater Kruger with the first of three luxury wilderness lodges, it brings with it a legacy of over a century of offering exceptional experiences deep rooted in the destination. The opening of Taj Bush Lodge, Greater Kruger strengthens the brand’s presence in the country extending the South African itinerary combining the panoramic landscapes of Cape Town with the wildlife of Kruger National Park.”
Located within the Big Five Balule Nature Reserve, the six-key Taj Bush Lodge has been thoughtfully designed to blend with its natural surroundings. Inspired by the textures and heritage of the region, the lodge features thatched roofs, warm wooden accents, and earthy interiors that reflect the local landscape and culture.
Guests can enjoy home-style dining experiences combining global flavours with local South African influences, prepared using fresh seasonal ingredients. The property also features Taj’s signature J Wellness Circle, offering holistic wellness therapies in a peaceful natural setting.
The lodge offers a range of curated experiences including open-air breakfasts in the bush after morning game drives, traditional South African braais under the stars, and full-day safaris in Kruger National Park. Guests can also explore activities such as the Blyde Canyon boat cruise, quad biking through the Maseke Reserve, day trips along the Panorama Route, and visits to attractions including Jessica the hippo and the Moholoholo Wildlife Rehabilitation Centre. Boat cruises on the Olifants River are also part of the experience.
Speaking about the expansion, Mark Wernich, Cluster General Manager Operations South Africa & General Manager – Taj Cape Town, said, “Our entry into Kruger National Park invites travellers to experience Taj’s world-class hospitality, seamlessly integrated with a proven eco-tourism model. This will be complemented by two additional Taj lodges in the park, set to open in the coming months.”
Spread across nearly two million hectares, Kruger National Park is among Africa’s largest and most well-known wildlife reserves, recognised for its biodiversity and sightings of the famous Big Five.
Published on May 29, 2026
Spice Route Restaurant & Catering has announced the appointment of Amit Prakash as its new Business Operations Specialist, further strengthening the restaurant’s leadership team with extensive international hospitality and operational experience.
With close to 18 years of experience across India, Canada, and New Zealand, Amit Prakash has built strong expertise in restaurant operations, culinary management, guest relations, and team leadership. His appointment reflects Spice Route Restaurant & Catering’s continued focus on operational excellence while delivering authentic culinary experiences and premium hospitality services in New Jersey.
Before joining Spice Route Restaurant & Catering, Amit served as Restaurant Manager at Khazana Indian Restaurant. In this role, he contributed to improving operational systems, enhancing guest satisfaction, and maintaining high service standards, while supporting the restaurant’s smooth day-to-day operations.
Over the years, Amit has worked with several well-known hospitality brands including Punjab Grill Restaurant, WE Restaurant & Bar, Columbus Coffee, Cafe Espressoholic, Chandnee Contemporary Indian Cuisine Restaurant, and The Oberoi. His experience spans Modern Indian cuisine, restaurant administration, food quality management, staff training, and multi-cuisine operations.
During his time at Punjab Grill Restaurant as Senior Sous Chef, Amit worked closely with the Executive Chef to introduce innovative fusion dishes inspired by North Indian cuisine. He also managed a kitchen brigade of more than 40 team members while ensuring high standards of food safety, hygiene, and quality control.
As Executive Chef at WE Restaurant & Bar, he expanded the restaurant’s culinary offerings by introducing Indian, Chinese, Japanese, and Middle Eastern cuisine concepts. He also oversaw kitchen operations and operational compliance across departments.
Amit further gained international operational experience at Columbus Coffee in New Zealand, where he worked as Head Chef & Café Manager. His responsibilities included operations management, inventory control, SOP implementation, and employee training and development.
In his new role at Spice Route Restaurant & Catering, Amit Prakash will oversee business operations, process optimization, vendor coordination, customer service standards, staff supervision, and strategic growth initiatives to further strengthen the brand’s presence in New Jersey’s hospitality market.
By Hariharan U
Published on May 26, 2026
PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.
The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.
Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.
The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.
Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.
The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.
said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
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