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By Manu Vardhan Kannan
Published on April 21, 2026
The Ascott Limited has recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region. This marks a 55% increase compared to the 4,700 units signed in 2024, highlighting a significant growth phase for the company.
This momentum has placed Ascott among the top three hospitality companies in Southeast Asia for new signings in 2025, according to Horwath HTL. The company currently has over 200 operational properties in the region, along with a pipeline of around 150 properties. With more than 25 new openings expected in the next 12 months, the pipeline reflects steady owner confidence and Ascott’s ability to convert signings into operational properties.
A key highlight of this expansion is Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s Tay Ho District. Positioned as Ascott’s largest full-service MICE hotel, the property will feature 1,165 rooms, 10 food and beverage concepts, and a spa when fully operational in 2027. It also includes an international convention centre with 13 event spaces, including one of the largest pillarless ballrooms in Hanoi.
Ascott’s growth is supported by strong tourism recovery across Southeast Asia, driven by rising regional travel demand and improved connectivity. At the same time, the hospitality market remains fragmented, creating opportunities for established brands like Ascott to expand through both new developments and conversions.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”
Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, added: “The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus, from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”
As part of its expansion, Ascott is entering around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi. This move takes the brand beyond established markets into emerging leisure and business destinations.
About 30% of the pipeline will be driven through conversions, allowing Ascott to reposition existing properties under its brands and speed up market entry. Projects like Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam are expected to open within a year of signing, showing the efficiency of this approach.
The pipeline also reflects Ascott’s multi-typology strategy, covering serviced residences, hotels, resorts, social living spaces, and branded residences. Brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection are all part of this expansion. Resort developments are expected to play a major role, helping balance the company’s presence across business and leisure segments.
Among the upcoming openings, Lasong Hotel & Villas Sam Son by The Unlimited Collection is set to complete its full opening on 24 April 2026, offering a wellness-focused experience on Vietnam’s northern coast. HARRIS Resort Cam Ranh, expected to open from 4Q 2026, will introduce the HARRIS brand to Vietnam with a large-scale beachfront property designed for leisure travellers.
Other notable projects include the 1926 Heritage Hotel Penang by The Unlimited Collection, opening in 2026 with a restored heritage setting, and lyf Chinatown Singapore, scheduled for July 2026, offering a social living concept in a culturally rich neighbourhood. Somerset Clarke Quay Singapore and Ascott Ortigas Manila are also part of the upcoming portfolio, adding to the brand’s presence in key urban markets.
With this strong pipeline and continued expansion across markets and formats, Ascott is steadily strengthening its position in Southeast Asia, supported by a mix of new developments, conversions, and experience-led properties.
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Published on November 9, 2026
Saffron Indian Cuisine in Cary, North Carolina, has Chef Narendra Singh as its Specialty Chef, bringing over 15 years of culinary experience across premium hospitality establishments, international cruise operations, restaurant kitchens and catering services in the United States.
Specialising in Indian cuisine, Chef Narendra brings expertise in North Indian and Mughlai preparations, signature curries, biryanis and kebabs. His professional experience also covers menu development, recipe standardisation, production planning, kitchen coordination, food safety and large-scale food production.
He has been associated with Saffron Indian Cuisine since January 2025, contributing to daily kitchen operations and catering services for private events, weddings, corporate functions and community celebrations. His responsibilities include coordinating food preparation, managing kitchen stations and maintaining consistency in flavour, presentation and quality.
Chef Narendra has also contributed to the restaurant's food preparation and service for Cary Diwali, a major community celebration attended by thousands of people. The event involved large-scale Indian food production, detailed preparation planning and kitchen coordination to maintain quality during peak demand.
Speaking about his association, Chef Narendra Singh said, "Cooking is about preserving the authenticity of traditional Indian flavours while ensuring consistency and quality in every dish. At Saffron Indian Cuisine, I look forward to bringing my experience in North Indian and Mughlai cuisine, exploring new preparations and contributing to the restaurant's growth. Being part of community celebrations is equally rewarding because food brings people together and creates a connection with Indian culture and traditions."
Before joining Saffron Indian Cuisine, he worked with Thomas United Company Ltd. / Food Hub in Bermuda, where he prepared Indian speciality dishes and supported restaurant operations. He also gained international cruise hospitality experience with Carnival Cruise Lines, handling kitchen-station responsibilities, standardised food preparation and food-safety practices.
Earlier in his career, Chef Narendra worked at ITC Royal Gardenia in Bengaluru, India, where he developed his skills in North Indian and Mughlai cooking, kitchen organisation and professional food preparation.
His professional achievements include receiving the Master Chef India title from the Royal Bengal Master Chef Organization in May 2026. He was also selected as an International Judge at the Indian Culinary Premier League 2026, organised by the same organisation. With experience across India, Bermuda, international cruise operations and the United States, Chef Narendra brings traditional Indian culinary knowledge and international kitchen exposure to his role at Saffron Indian Cuisine.
Published on November 4, 2026
Hotels across Thailand are bringing the spirit of Yi Peng and Loy Krathong to life with special celebrations, traditional performances and festive dining experiences this November. Meliá Chiang Mai and Banyan Tree Samui are preparing distinct experiences for guests, combining local traditions with food, entertainment and opportunities to take part in the festivities.
In Chiang Mai, Meliá Chiang Mai will host a Thai night fair at MAI The Sky Bar on November 24 and 25. Located on the hotel's 22nd floor, the rooftop bar will feature colourful fairground decorations, live bands, DJ sets and traditional Thai performances, including bamboo dancing, folk dancing and long drum dancing. Guests can enjoy city views from its multi-level terraces, which are connected by a glass bridge.
Running from 6 pm to midnight, the experience includes a special drink and one play of Lucky Egg Scoop, a traditional Thai fairground game offering prizes.
The celebrations will also extend to MAI Restaurant & Bar, which will serve a special Loy Krathong menu from November 21 to 26, between 6 pm and 11 pm. The selection includes pappardelle with khao soi curry sauce and braised beef, slow-roasted duck breast with organic longan and red curry, and steamed butterfly pea flower rice cake.
Further south, Banyan Tree Samui will mark Loy Krathong with a week of celebrations from November 23 to 29. The resort will host activities at its Beachside restaurant and Spa Reflection Pool, where guests, including children, can make traditional krathongs, or decorated floating baskets, before setting them afloat under the full moon. A long drum procession will accompany the celebrations.
Dining will form another part of the experience, with two special offerings across the resort. At Saffron, its signature Thai restaurant, guests can enjoy a Loy Krathong Set Menu featuring aromatic curries, grilled specialities and seafood dishes, with an optional wine pairing. Beachside will offer an open-air Loy Krathong Buffet Dinner featuring flame-grilled specialities, signature dishes and a selection of desserts.
Yi Peng is a centuries-old festival of light celebrated in northern Thailand, while Loy Krathong is observed across the country. The latter involves floating decorated offerings on water as a symbol of gratitude, renewal and letting go of misfortune. Through these celebrations, both hotels are offering guests an opportunity to experience Thailand's festive traditions alongside their hospitality and culinary offerings.
Published on November 3, 2026
Altura Concepts has appointed Chef Mohammad Sameer as Executive Pastry Chef, bringing more than 15 years of international luxury hospitality experience to its growing multi-concept dining portfolio. He specialises in French patisserie, modern Indian desserts and restaurant pre-opening operations, with experience spanning culinary research and development, menu creation and team leadership.
In his new role, Chef Sameer will support dessert development across Altura Concepts' diverse restaurant portfolio. The concepts include AMBRA, a live-fire steakhouse; MIKHUNA, specialising in Nikkei cuisine; IL FORNO, an Italian trattoria; ZAYA, an Indian-Persian kitchen; PRIME, an Italian steakhouse; PLUMA, a fast-casual rotisserie chicken concept; and FARINA, a Roman-style pizzeria.
Chef Sameer's expertise covers classical French patisserie, modern Indian desserts, viennoiserie and gelato artistry. His professional skill set also includes menu engineering, product costing, proprietary recipe development, kitchen engineering and standard operating procedures. He has contributed to the launch of more than 10 high-end restaurant concepts globally, combining creative pastry development with operational planning.
Before joining Altura Concepts, Chef Sameer worked with several hospitality and food-service organisations across different markets. His experience includes Andaaz Caterers LLC in New Jersey; Vanguard Company in Al-Khobar, Saudi Arabia; Umbrella, Naya Daur, Be’ken and Laffah in Saudi Arabia; Andaz by Hyatt in Aerocity, New Delhi; and The Taj Mahal Hotel, New Delhi.
His professional journey across the United States, Saudi Arabia, India and Switzerland has exposed him to diverse culinary traditions and international hospitality standards. Alongside his experience in specialised pastry production, he brings knowledge of multi-unit operations, kitchen team building, recruitment strategies and pre-opening planning.
Commenting on his appointment, Chef Mohammad Sameer said, “Pastry is an essential part of the overall dining experience, bringing together creativity, technique and flavour. At Altura Concepts, my focus will be on developing distinctive dessert offerings that complement each restaurant’s identity while maintaining high standards of quality, consistency and presentation.”
Chef Sameer has also served as a professional judge at international culinary competitions, contributing to the wider culinary community. His experience in restaurant launches, culinary research and development, and pastry production adds both creative and operational expertise to Altura Concepts as it continues to develop its dining portfolio in Texas.
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