Ascott Unveils Oakwood Erode Resort: A Milestone in Indian Hospitality Expansion

Ascott Unveils Oakwood Erode Resort: A Milestone in Indian Hospitality Expansion

By Author

Published on December 28, 2023

CapitaLand Investment Limited's lodging unit, The Ascott Limited, is set to make a mark in India with the signing of a management agreement for Oakwood Erode Resort in Tamil Nadu. The collaboration with Sensation Hospitality Avenues LLP, the hospitality arm of Sensation Infracon, signifies a strategic move in Ascott's expansion across India.

Located in the vibrant city of Erode, Oakwood Erode Resort aims to redefine luxury and comfort. The signing ceremony, graced by Hoshang Garivala, Country General Manager, Ascott International Management India Pvt. Ltd, along with representatives from Sensation Infracon, marks a significant step in bringing unparalleled hospitality to esteemed guests.

Erode, strategically positioned on the banks of the Kaveri River and surrounded by the Western Ghats, has emerged as a key investment destination for the hospitality sector. Its connectivity through the Bangalore-Coimbatore-Kerala route and ongoing infrastructural development have enhanced its appeal as a travel and business hub.

Scheduled to be operational by December 2026, Oakwood Erode will be situated in Periyasemure, Sathy Road, offering a modern façade, 90 rooms, diverse dining options, and versatile meeting spaces. The hotel is poised to cater to the varied needs of both leisure and business travelers.

Hoshang Garivala expressed excitement about the collaboration, stating, "We are thrilled to unveil our latest addition in the vibrant city of Erode in collaboration with Sensation Infracon. The new property epitomizes elegance, offering guests an oasis of tranquility and sophistication. This property embodies our unwavering commitment to redefining luxury and delivering exceptional hospitality."

Khushbu Kumari, Partner at Sensation Hospitality Avenues LLP, shared the enthusiasm, saying, "We are excited to bring the Oakwood Resort brand to Erode, a city known for its cultural heritage and economic significance. Our aim is to elevate the hotel to high international standards and offer guests an exceptional stay experience while exploring the scenic beauty of the state."

As Ascott continues to strengthen its presence in India, Oakwood Erode Resort emerges as a testament to its commitment to delivering world-class hospitality experiences. The hotel's strategic location and focus on blending regional charm with contemporary amenities align with the rich cultural legacy of Erode, promising an extraordinary stay for every guest. Cheers to the new era of luxury in the heart of Tamil Nadu!


The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

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“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

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“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.


Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

By Manu Vardhan Kannan

Published on May 31, 2025

 With a legacy rooted in global sophistication, Playboy Clubs are bringing a new standard of nightlife to India—one that blends international luxury, immersive experiences, and high-end hospitality. Today’s discerning guests expect more than just a night out. They’re looking for exclusive, tech-driven, and unforgettable moments and that’s exactly what Playboy Clubs are made to deliver.

Whether it's our high-energy nightclubs, stylish beer gardens, or intimate Bunny Bars, each space under the Playboy banner is thoughtfully designed to elevate entertainment and create lasting impressions. Through every detail from world-class interiors to exceptional service we set the bar for what nightlife can be.

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“At Playboy Clubs, we’re not just building venues—we're curating premium lifestyle experiences that reflect the evolving aspirations of India’s modern generation,” shares Rohit Malhotra, CEO & Owner of Playboy Clubs.

 Recognising the shift in expectations, Play Clubs have integrated cutting-edge technology across all their venues. AI-powered bartenders, personalised VIP services, and augmented reality features—all tailored to create one-of-a-kind experiences. But innovation doesn’t stop at tech. Sustainability is equally central to our vision. We’ve implemented zero-waste cocktail programs, eco-conscious designs, and more, because we believe in building a future that’s as responsible as it is glamorous.

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 Our commitment is backed by a ₹250 crore investment over the next five years as we expand into major cities like Mumbai, Hyderabad, Kolkata, and Goa. This journey is not about scale alone—it’s about delivering quality, exclusivity, and global experiences rooted in Indian hospitality.

“We’re not here just to follow global nightlife trends. We’re here to shape them—right from India,” says Malhotra.

 and he also shared, "Our focus will always remain on crafting venues that embody immersive themes, luxury, and forward-thinking design, catering to a young, affluent, and experience-hungry audience."

At Playboy Clubs, Rohit Malhotra and his team is setting the tone for the future of nightlife in India—where every night is more than an event; it’s a memory in the making.


ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

By Manu Vardhan Kannan

Published on May 31, 2025

In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.

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