Ascott Unveils Oakwood Erode Resort: A Milestone in Indian Hospitality Expansion

Ascott Unveils Oakwood Erode Resort: A Milestone in Indian Hospitality Expansion

By Author

Published on December 28, 2023

CapitaLand Investment Limited's lodging unit, The Ascott Limited, is set to make a mark in India with the signing of a management agreement for Oakwood Erode Resort in Tamil Nadu. The collaboration with Sensation Hospitality Avenues LLP, the hospitality arm of Sensation Infracon, signifies a strategic move in Ascott's expansion across India.

Located in the vibrant city of Erode, Oakwood Erode Resort aims to redefine luxury and comfort. The signing ceremony, graced by Hoshang Garivala, Country General Manager, Ascott International Management India Pvt. Ltd, along with representatives from Sensation Infracon, marks a significant step in bringing unparalleled hospitality to esteemed guests.

Erode, strategically positioned on the banks of the Kaveri River and surrounded by the Western Ghats, has emerged as a key investment destination for the hospitality sector. Its connectivity through the Bangalore-Coimbatore-Kerala route and ongoing infrastructural development have enhanced its appeal as a travel and business hub.

Scheduled to be operational by December 2026, Oakwood Erode will be situated in Periyasemure, Sathy Road, offering a modern façade, 90 rooms, diverse dining options, and versatile meeting spaces. The hotel is poised to cater to the varied needs of both leisure and business travelers.

Hoshang Garivala expressed excitement about the collaboration, stating, "We are thrilled to unveil our latest addition in the vibrant city of Erode in collaboration with Sensation Infracon. The new property epitomizes elegance, offering guests an oasis of tranquility and sophistication. This property embodies our unwavering commitment to redefining luxury and delivering exceptional hospitality."

Khushbu Kumari, Partner at Sensation Hospitality Avenues LLP, shared the enthusiasm, saying, "We are excited to bring the Oakwood Resort brand to Erode, a city known for its cultural heritage and economic significance. Our aim is to elevate the hotel to high international standards and offer guests an exceptional stay experience while exploring the scenic beauty of the state."

As Ascott continues to strengthen its presence in India, Oakwood Erode Resort emerges as a testament to its commitment to delivering world-class hospitality experiences. The hotel's strategic location and focus on blending regional charm with contemporary amenities align with the rich cultural legacy of Erode, promising an extraordinary stay for every guest. Cheers to the new era of luxury in the heart of Tamil Nadu!


Jerai Fitness Limited and Plus Fitness India Announce 100-Gym Expansion Across India

Jerai Fitness Limited and Plus Fitness India Announce 100-Gym Expansion Across India

By Manu Vardhan Kannan

Published on March 7, 2026

India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to expand 100 gyms across the country.

The partnership brings together global franchise expertise and over three decades of Indian manufacturing excellence, creating a powerful ecosystem for aspiring gym entrepreneurs. Built on a shared vision of fostering a healthier and fitter India, the collaboration aims to simplify gym ownership while accelerating the growth of organized fitness infrastructure nationwide.

A key highlight of the collaboration is the introduction of a bundled franchise and equipment model. By integrating franchise support with equipment procurement into one streamlined system, the partnership removes vendor coordination complexities and reduces setup delays for new entrepreneurs.

This integrated approach ensures scalability, operational uniformity, and long-term sustainability, making it significantly easier for franchise partners to establish and manage gyms efficiently.

Rajesh Rai, Chairman & MD, Jerai Fitness Limited, emphasized the company’s commitment to in-house production. He noted that domestic manufacturing enables quality control, cost efficiency, reduced import dependency, and active support for the ‘Make in India’ initiative.

Jerai Fitness Limited is widely recognized as a pioneer in fitness equipment manufacturing, leveraging automated processes such as robotic welding, fully automated assembly lines, and advanced Turkish and Japanese machinery. Its operational strengths span manufacturing, inventory management, distribution efficiency, and customer service, foundations that now support this large-scale expansion.

Plus Fitness India, led by Master Franchisee Siraj Lalani, has positioned itself as one of the fastest-growing international gym franchise brands. The network operates over 350 clubs globally across markets including Australia, New Zealand, India, and several Asia-Pacific countries.

The brand’s 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled consistent performance across regions.

According to Faiz Sopariwala, Business Development Head at Plus Fitness India, the collaboration aims not just to open gyms, but to build profitable and sustainable businesses for franchise partners while contributing to a healthier nation.

India’s fitness market is projected to witness significant growth in the coming years, driven by rising health awareness, corporate wellness initiatives, and evolving lifestyle trends. As per industry estimates, the Indian fitness equipment market, valued at approximately ₹2,500 crore in 2024 is expected to reach ₹4,600 crore by 2029, growing at a CAGR of 13%.

The 100-gym expansion strategy aligns with this rising demand for organized fitness infrastructure across Tier 1, Tier 2, and Tier 3 cities.

With Jerai Fitness Limited’s automated manufacturing capabilities and Plus Fitness India’s global franchise credibility, the partnership offers a comprehensive and scalable model for entrepreneurs.

As India continues its shift toward a more health-conscious future, this collaboration marks a strong step toward making world-class fitness infrastructure accessible, affordable, and operationally seamless across the country.


Sushma Khichar Highlights Women’s Leadership in Hospitality

Sushma Khichar Highlights Women’s Leadership in Hospitality

By Manu Vardhan Kannan

Published on March 7, 2026

On the occasion of International Women’s Day, Sushma Khichar, General Manager of Sheraton Grand Bangalore Hotel at Brigade Gateway, shares her perspective on the evolving role of women in the hospitality industry and the significance of creating inclusive workplaces.

From the standpoint of a general manager, she believes Women’s Day offers an opportunity to reflect on the progress the hospitality sector has made while also acknowledging the work that still remains. The industry has long benefited from the qualities women bring to the workplace, including strength, sensitivity, adaptability, and the ability to build meaningful guest connections.

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She highlights that in recent years, the hospitality industry has witnessed a growing number of women stepping into operational and leadership roles, which signals a positive shift for the future of the sector. According to her, this transformation is encouraging as it not only strengthens organizational culture but also brings fresh perspectives to leadership and service excellence.

In her view, the true spirit of Women’s Day lies in creating inclusive workplaces where women have equal access to opportunities, exposure to leadership, and clear pathways for career advancement. When organisations empower women to lead, it fosters a culture of collaboration, improves guest experiences, and contributes to long-term business success.

She further emphasises that real progress will be achieved when diversity in leadership becomes a natural and consistent part of the industry rather than an occasional milestone. As the hospitality sector continues to evolve, leaders believe that empowering women and encouraging inclusive growth will remain essential to shaping a stronger and more dynamic future.


Clarks Exotica Is Offering Special Spa Deals This Women's Day — and They're Worth It

Clarks Exotica Is Offering Special Spa Deals This Women's Day — and They're Worth It

By Hariharan U

Published on March 7, 2026

Sometimes the best way to celebrate Women's Day is also the simplest, just stop, breathe, and give yourself a proper break. And Clarks Exotica Convention Resort & Spa is making that very easy to do this 8th March.

The resort is rolling out special Women's Day spa offers that are genuinely good value, the kind that make it hard to say no, whether you're treating yourself or gifting someone a little moment of calm.

Set in peaceful, serene surroundings, Clarks Exotica is already the kind of place that makes you exhale the moment you arrive. This Women's Day, they're leaning into that with curated spa experiences at prices that are hard to beat.

Here's what's on offer:

Foot Massage and  Massage Chair, Whether it's a quick midday reset or a thoughtful gift for a woman who deserves a little extra care  these offers tick both boxes without burning a hole in your pocket.

The resort's setting does the rest of the work. Stepping away from the usual rush, even for just an hour, can do a lot and having a calm, beautiful space to do it in makes the whole experience feel that much more special.

This Women's Day, Clarks Exotica is keeping it simple and meaningful — good care, honest prices, and a genuine invitation to slow down.

  • Date: 8th March 2026
  • Location: Clarks Exotica Convention Resort & Spa

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