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By Author
Published on December 28, 2023
CapitaLand Investment Limited's lodging unit, The Ascott Limited, is set to make a mark in India with the signing of a management agreement for Oakwood Erode Resort in Tamil Nadu. The collaboration with Sensation Hospitality Avenues LLP, the hospitality arm of Sensation Infracon, signifies a strategic move in Ascott's expansion across India.
Located in the vibrant city of Erode, Oakwood Erode Resort aims to redefine luxury and comfort. The signing ceremony, graced by Hoshang Garivala, Country General Manager, Ascott International Management India Pvt. Ltd, along with representatives from Sensation Infracon, marks a significant step in bringing unparalleled hospitality to esteemed guests.
Erode, strategically positioned on the banks of the Kaveri River and surrounded by the Western Ghats, has emerged as a key investment destination for the hospitality sector. Its connectivity through the Bangalore-Coimbatore-Kerala route and ongoing infrastructural development have enhanced its appeal as a travel and business hub.
Scheduled to be operational by December 2026, Oakwood Erode will be situated in Periyasemure, Sathy Road, offering a modern façade, 90 rooms, diverse dining options, and versatile meeting spaces. The hotel is poised to cater to the varied needs of both leisure and business travelers.
Hoshang Garivala expressed excitement about the collaboration, stating, "We are thrilled to unveil our latest addition in the vibrant city of Erode in collaboration with Sensation Infracon. The new property epitomizes elegance, offering guests an oasis of tranquility and sophistication. This property embodies our unwavering commitment to redefining luxury and delivering exceptional hospitality."
Khushbu Kumari, Partner at Sensation Hospitality Avenues LLP, shared the enthusiasm, saying, "We are excited to bring the Oakwood Resort brand to Erode, a city known for its cultural heritage and economic significance. Our aim is to elevate the hotel to high international standards and offer guests an exceptional stay experience while exploring the scenic beauty of the state."
As Ascott continues to strengthen its presence in India, Oakwood Erode Resort emerges as a testament to its commitment to delivering world-class hospitality experiences. The hotel's strategic location and focus on blending regional charm with contemporary amenities align with the rich cultural legacy of Erode, promising an extraordinary stay for every guest. Cheers to the new era of luxury in the heart of Tamil Nadu!
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By Hariharan U
Published on April 23, 2026
Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.
This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.
High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.
Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.
Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.
On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.
While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.
Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.
Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.
Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.
In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’
The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.
The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.
Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.
Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.
Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.
By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.
By Manu Vardhan Kannan
Rosetta Sakleshpur is welcoming the summer season with a specially curated mango-themed experience, inviting guests to enjoy the fruit in a refreshing and flavourful way. Set across a 100-acre coffee plantation, the property offers a calm and scenic setting where guests can slow down and make the most of the season.
At the centre of this experience is Teatro - The Estate Kitchen, where a thoughtfully designed buffet brings together regional and seasonal flavours. Raw mangoes add a tangy touch to dishes like paneer tikka and dal, while local favourites such as mango gojju and mavinakayi chitranna highlight traditional recipes. A range of summer drinks including aam panna, mango lassi, a mango mojito twist, and a mango basil slush complete the spread, keeping the focus on fresh and seasonal ingredients.
The experience also features a selection of desserts where mango takes on a more refined form. Guests can enjoy options like Alphonso mango white chocolate mousse, mango misu, and mango cream cheesecake, each offering a modern take on classic flavours. In addition, a variety of seasonal mango-based dishes are available à la carte.
With greenery all around and the peaceful pace of plantation life, Rosetta Sakleshpur creates an atmosphere where guests can relax and enjoy their meals at ease. The mango-themed offering brings together food, setting, and season, making it a simple yet memorable summer experience. The experience will be available from end-April onwards.
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