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By Author
Published on December 28, 2023
CapitaLand Investment Limited's lodging unit, The Ascott Limited, is set to make a mark in India with the signing of a management agreement for Oakwood Erode Resort in Tamil Nadu. The collaboration with Sensation Hospitality Avenues LLP, the hospitality arm of Sensation Infracon, signifies a strategic move in Ascott's expansion across India.
Located in the vibrant city of Erode, Oakwood Erode Resort aims to redefine luxury and comfort. The signing ceremony, graced by Hoshang Garivala, Country General Manager, Ascott International Management India Pvt. Ltd, along with representatives from Sensation Infracon, marks a significant step in bringing unparalleled hospitality to esteemed guests.
Erode, strategically positioned on the banks of the Kaveri River and surrounded by the Western Ghats, has emerged as a key investment destination for the hospitality sector. Its connectivity through the Bangalore-Coimbatore-Kerala route and ongoing infrastructural development have enhanced its appeal as a travel and business hub.
Scheduled to be operational by December 2026, Oakwood Erode will be situated in Periyasemure, Sathy Road, offering a modern façade, 90 rooms, diverse dining options, and versatile meeting spaces. The hotel is poised to cater to the varied needs of both leisure and business travelers.
Hoshang Garivala expressed excitement about the collaboration, stating, "We are thrilled to unveil our latest addition in the vibrant city of Erode in collaboration with Sensation Infracon. The new property epitomizes elegance, offering guests an oasis of tranquility and sophistication. This property embodies our unwavering commitment to redefining luxury and delivering exceptional hospitality."
Khushbu Kumari, Partner at Sensation Hospitality Avenues LLP, shared the enthusiasm, saying, "We are excited to bring the Oakwood Resort brand to Erode, a city known for its cultural heritage and economic significance. Our aim is to elevate the hotel to high international standards and offer guests an exceptional stay experience while exploring the scenic beauty of the state."
As Ascott continues to strengthen its presence in India, Oakwood Erode Resort emerges as a testament to its commitment to delivering world-class hospitality experiences. The hotel's strategic location and focus on blending regional charm with contemporary amenities align with the rich cultural legacy of Erode, promising an extraordinary stay for every guest. Cheers to the new era of luxury in the heart of Tamil Nadu!
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By Hariharan U
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
Hyderabad is about to get a new landmark in experiential hospitality with the launch of Asembli, a first-of-its-kind venue that promises to awaken the senses and redefine celebrations. Spanning 40,000 sq. ft., Asembli isn’t just a space, it’s a multi-sensory universe where architecture, music, design, and gastronomy come together to create unforgettable experiences.
Conceived to offer Hyderabad a world-class destination with deep cultural resonance, Asembli blends sacred geometry with contemporary architecture, designed by Anirudh Osuri of Design Epicenter. At the heart of the space is a striking dome inspired by sacred geometry, designed to cultivate harmony and presence. Guests will also enjoy a three-level air purification system, tiered platforms, kinetic lighting, and Danley Sound Labs audio, creating immersive environments for weddings, festivals, and cultural events.
Culinary experiences at Asembli are led by Chef Varun Inamdar, whose two decades of global expertise inform a food philosophy rooted in innovation and tradition. Guests can expect a curated menu that fuses regional Indian classics with global influences, including wok-fired plates, reimagined desserts, and inventive shared dishes. The dining journey is designed to spark conversation and connection, extending from the kitchen to the bar, where an international mixologist crafts signature beverages to match the culinary experience.
“Asembli isn’t just a venue; we assembled a feeling,” says Nagineni Srikanth Rao, Founder, Asembli. “It’s a stage for life’s most vibrant moments, a space where Hyderabadis from all walks of life can come together, celebrate boldly, and create memories for a lifetime.”
Built around five pillars, Music, Culture, Entertainment, Travel, and Food & Beverage. Asembli engages mind, body, and spirit, making every gathering immersive and intentional.
Scheduled to open on October 31, 2025, Asembli promises to reshape Hyderabad’s hospitality scene, offering high-energy, high-dining experiences where every celebration feels alive and every moment becomes shared.
By Manu Vardhan Kannan
Brij Hotels has announced the launch of Brij Sone Bagh, a luxury jungle retreat nestled amid the Sal forests and rugged landscapes near Bandhavgarh Tiger Reserve in Madhya Pradesh. Spanning 32 acres and just five minutes from the park’s main gate, the property is accessible via a scenic three-and-a-half-hour drive from Jabalpur Airport.
With only five villas set across the vast expanse, Brij Sone Bagh offers an intimate stay designed for authentic and immersive experiences. Guests can enjoy guided safaris in the tiger reserve, explore tribal hamlets, or embark on slow-paced nature walks that highlight the region’s rich biodiversity and cultural heritage.
“Brij Sone Bagh is a celebration of central India, its forests, wildlife, and rich tribal heritage. Our vision was to craft a space that blends luxury with authenticity, where every villa, every detail, and every experience tells a story of the land and its people,” said Udit Kumar, Co-Founder, Brij Hotels. “We hope guests leave with more than memories, they leave with a deeper connection to this extraordinary region.”
Architecturally, the retreat reflects the raw beauty of the Vindhya Hills. Designed by Atelier15 under architect Deepika Sethi, the villas feature natural materials such as stone, cane, bamboo, and timber, creating a minimal yet earthy aesthetic. Each villa is thematically curated around a native Bandhavgarh animal, with art and textiles inspired by Madhya Pradesh’s tribal culture. Signature spaces, including a forest-inspired diner and an elephant-motif poolside bar, celebrate local design sensibilities, while expansive verandas and private plunge pools ensure uninterrupted forest views.
Sustainability lies at the heart of Brij Sone Bagh. The resort was built with minimal environmental impact, preserving existing trees and following the land’s natural contours. Features such as passive cooling, thermal mass materials, and wildlife-friendly lighting enhance energy efficiency. The culinary philosophy also prioritizes locality, with ingredients sourced from nearby villages or the on-site garden.
Brij Sone Bagh’s workforce is primarily drawn from surrounding communities, reflecting the brand’s commitment to inclusive growth and cultural exchange. The retreat offers a rare combination of luxury, authenticity, and responsible tourism in the heart of tiger country.
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