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By Author
Published on December 28, 2023
CapitaLand Investment Limited's lodging unit, The Ascott Limited, is set to make a mark in India with the signing of a management agreement for Oakwood Erode Resort in Tamil Nadu. The collaboration with Sensation Hospitality Avenues LLP, the hospitality arm of Sensation Infracon, signifies a strategic move in Ascott's expansion across India.
Located in the vibrant city of Erode, Oakwood Erode Resort aims to redefine luxury and comfort. The signing ceremony, graced by Hoshang Garivala, Country General Manager, Ascott International Management India Pvt. Ltd, along with representatives from Sensation Infracon, marks a significant step in bringing unparalleled hospitality to esteemed guests.
Erode, strategically positioned on the banks of the Kaveri River and surrounded by the Western Ghats, has emerged as a key investment destination for the hospitality sector. Its connectivity through the Bangalore-Coimbatore-Kerala route and ongoing infrastructural development have enhanced its appeal as a travel and business hub.
Scheduled to be operational by December 2026, Oakwood Erode will be situated in Periyasemure, Sathy Road, offering a modern façade, 90 rooms, diverse dining options, and versatile meeting spaces. The hotel is poised to cater to the varied needs of both leisure and business travelers.
Hoshang Garivala expressed excitement about the collaboration, stating, "We are thrilled to unveil our latest addition in the vibrant city of Erode in collaboration with Sensation Infracon. The new property epitomizes elegance, offering guests an oasis of tranquility and sophistication. This property embodies our unwavering commitment to redefining luxury and delivering exceptional hospitality."
Khushbu Kumari, Partner at Sensation Hospitality Avenues LLP, shared the enthusiasm, saying, "We are excited to bring the Oakwood Resort brand to Erode, a city known for its cultural heritage and economic significance. Our aim is to elevate the hotel to high international standards and offer guests an exceptional stay experience while exploring the scenic beauty of the state."
As Ascott continues to strengthen its presence in India, Oakwood Erode Resort emerges as a testament to its commitment to delivering world-class hospitality experiences. The hotel's strategic location and focus on blending regional charm with contemporary amenities align with the rich cultural legacy of Erode, promising an extraordinary stay for every guest. Cheers to the new era of luxury in the heart of Tamil Nadu!
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By Manu Vardhan Kannan
Published on November 22, 2025
As 2026 approaches, the hospitality industry stands at the forefront of a pivotal technological transformation. Driven by evolving guest expectations, emerging technologies, and rapid advancements in AI, the technology landscape is expanding at unprecedented speed. Now more than ever, decisions about property management, point-of-sale systems, revenue and distribution optimization, and integrated ecosystems are vital. These choices will define how brands attract and retain guests, enhance front- and back-of-house operations, and secure lasting competitive advantages.
1. AI & Predictive Intelligence Will Redefine the Guest Experience
AI adoption is accelerating, driving three key transformations across hospitality:
· Hyper-Personalized Guest Journeys: AI algorithms tap into guest history and preferences to deliver real-time, customized services—from dining and room features to spa experiences—deeply aligned with each guest’s lifestyle.
· AI-Powered Assistants & Chatbots: Conversational AI tools are becoming ubiquitous, managing guest inquiries, bookings, and requests seamlessly across channels like hotel apps, social media, and messaging platforms. This surge allows staff to focus on more complex, high-value guest interactions.
· Predictive Analytics: AI is moving from reactive to proactive, using sophisticated predictive analytics for revenue management, dynamic pricing, demand forecasting, and operational efficiency. Hotels can now shift from generic rate strategies to precise, data-driven pricing, reducing lost business and boosting yields.
Together, these innovations empower hotels to anticipate guest needs, personalize experiences before arrival, resolve issues before they occur, and optimize operations in real time, which results in smoother, more intuitive journeys. For hoteliers, predictive intelligence unlocks efficiency, loyalty, and deeper guest engagement across every touchpoint.
2. A Pivotal Moment for Distribution: Seamless Omnichannel Experiences
AI is fundamentally reshaping hotel distribution by delivering deep insights into guest preferences and enabling truly personalized experiences. Marketing is becoming more precise, offers more relevant, and every guest interaction more meaningful. The era of generic, one-size-fits-all strategies is ending; adaptable, data-driven distribution is now essential.
Crucially, large language models (LLMs) are becoming the “top of the funnel” for search, changing how travelers discover and evaluate hotel options. Instead of traditional search engines, guests are increasingly relying on conversational AI to guide their choices—rewriting both the digital ecosystem and the distribution stack.
Providing a seamless omnichannel experience will define hospitality leadership. Today’s guests expect smooth, consistent engagement across every touchpoint, from booking sites and hotel apps to kiosks, voice assistants, and in-room devices. Hotels that unify these channels will reduce lost bookings, boost upselling opportunities, and foster deeper guest loyalty. The future belongs to those who anticipate needs and deliver effortlessly across channels.
3. Contactless, Mobile, and Agentic Innovation: Hospitality Goes Hands-Free
While the push for contactless solutions began during the pandemic, 2026 will mark a new era of adoption that elevates efficiency without losing the personal touch. Mobile-first, biometric, and agent-driven technologies are now converging to enable seamless, secure guest journeys.
· Contactless Everything: Digital check-in, keyless entry, facial recognition, and self-service passport scanning have become standard, eliminating friction throughout the guest experience. These advancements streamline room access, amenities, and payments, boosting both security and convenience.
· Expansive Mobile Integration: Mobile platforms now allow guests to control room settings, entertainment, and service requests directly from personal devices, supporting a more intuitive and customized stay.
· AI Agents Supporting Staff: AI-powered agents now assist across the hospitality tech stack, automating routine bookings, communications, and support tasks. This empowers staff to focus on higher-value, personalized guest interactions.
One key advancement is “Agentic AI”—interconnected agents that share information and take coordinated actions across systems. This creates intelligent workflows, enabling hotels to anticipate guest needs proactively and deliver seamless, end-to-end service. Collectively, these innovations reduce manual processes, empower teams, and raise the bar for trust and convenience in hospitality.
4. Simplified Technology and Breaking Down Silos
5. Real-Time Translation Breaks Down Language Barriers
Looking Ahead
In 2026, technologies such as omnichannel distribution, contactless check-ins, agentic assistants, predictive AI, and real-time translation will deliver the flexibility and personalization today’s guests expect. Hospitality will be transformed by proactive operations—personalizing experiences before arrival, optimizing pricing and occupancy in real time, enabling seamless multilingual service, and fostering environments where work and leisure seamlessly blend. Staff will be empowered to focus on high-value, personal interactions.
Crucially, the current era of “Art of the Possible,” often driven by hype and noise, will shift to a disciplined approach: quantifying the tangible value each AI feature brings to the P&L. Brands that invest in unified data models, trusted AI applications, and tightly integrated platforms will be poised to lead. By prioritizing measurable business outcomes—resilient revenue, deeper guest loyalty, and lasting operational excellence—the industry will elevate both the staff and guest experience, ensuring that innovation directly translates to real, sustained business impact.
SaffronStays has opened Junglebrooke, a unique pet-first escape in Kolad, Maharashtra, set within the lush AMTM Kolad campus. Owned by Ganesh Nayak, the founder of Animals Matter To Me, the retreat is built as a space where strays are cared for with love and pets come first, while humans are welcomed as companions in their world. The property follows a simple philosophy — “Pets Over People”, creating a setting where animals live freely and travellers can unwind with them.
The retreat features eight thoughtfully designed cottages, eco-friendly interiors and recycled furniture sourced from Film City sets. Spread across an acre of green landscapes, Junglebrooke allows guests to stay close to a caring rescue ecosystem. Through guided tours, animal interactions, yoga sessions and reading corners set amid nature, visitors can slow down, reflect, and be part of meaningful moments that support animal welfare.
Every stay includes space for two guests along with one pet at no extra charge. Complimentary pet meals, pool access, yoga, karaoke and other experiences make it a relaxed escape for both pets and people. The retreat is home to a wide range of animals, from dogs and cats to cows, pigs, ducks, rabbits and geese, each now living a safe and peaceful life. A 10,000 square feet cage-free cattery offers a comforting environment for rescued cats, while the gaushala shelters gentle cows away from harm.
Junglebrooke paints an inviting picture for conscious travellers: mornings spent feeding a rescued calf, afternoons splashing in the infinity pool with your dog, and quiet evenings watching the sunset while your pet rests beside you. Surrounded by nature, guests can enjoy a holiday that not only rejuvenates but also contributes to a kinder world.
AMTM has long supported more than 400 rescued animals across Kolad and Mumbai, with help from philanthropists and industrialists like Nawshir Mirza, Cyrus Mistry and the Tata Group. Their support has strengthened the organisation’s rescue mission and helped expand its facilities.
“Junglebrooke is our way of giving a voice to the voiceless, those with paws, claws, wings, and whiskers. It’s built as a space where pets can truly be themselves, and humans are happy companions in their world. A place where dogs can run free, cats can nap under trees, and their people can unwind right alongside them. Every stay becomes a small step toward a kinder world for animals and for us,” said Devendra Parulekar, founder of SaffronStays.
By Hariharan U
Marking a major moment for India’s experience economy, OneTAC (Tourism, Arts & Culture), the country’s first digital public infrastructure dedicated to tourism, arts, and culture, rolled out its very first Experience Circuit in Udupi at the Bangalore Tech Summit. The launch was attended by Prashant Prakash, Chair of the Karnataka Vision Group on Startups and Partner at Accel, along with Dr. Trilok Chandra, IAS, Secretary, Tourism, Government of Karnataka. OneTAC also holds formal endorsement from the Ministry of Tourism under the Incredible India campaign.
At the heart of the Udupi Circuit is a strong network of collaborators. CulKey Foundation leads cultural engagement and ecosystem development; Samhita focuses on livelihoods and community mobilisation; GoodPass brings last-mile discovery and distribution technology; RubiX connects experience entrepreneurs through supplier aggregation; and Paradise Group supports operations, hospitality, and on-ground logistics. Together, they are building a model for community-driven tourism designed to scale across India.
Speaking at the launch, Prashant Prakash said that tourism and culture have the power to drive truly inclusive growth. He noted that OneTAC brings a digital public infrastructure mindset to the sector, giving artisans, creators, and local communities a shared digital backbone where their skills become discoverable, their knowledge verifiable, and their work scalable. According to him, the combination of rich culture and open technology opens a new pathway of opportunity for the state and the country.
The first cohort under the Udupi Experience Circuit includes 20 experience entrepreneurs and service providers. These creators represent six categories of experiences and over 15 curated trails. More circuits and creators will join the platform over the next 180 days as the ecosystem expands across Coastal Karnataka.
Dr. Trilok Chandra, IAS, added that launching OneTAC in Udupi reflects the state’s commitment to community-led tourism and cultural revival. He shared that OneTAC will work alongside the upcoming Karnataka Centre for Cultural Diplomacy (KCCD), which aims to present Karnataka’s culture from art and heritage to cuisine and folk traditions, on global platforms and strengthen ties with international missions. Together, these initiatives intend to empower cultural entrepreneurs and make Karnataka a globally connected, future-ready tourism hub.
Udupi was chosen as the starting point because of its blend of heritage, natural beauty, and creative energy. The region is rich with temple culture, Daiva traditions, Yakshagana, and folk arts, while also being home to a thriving youth-led ocean community shaped by surfing, scuba diving, and kayaking. Its backwaters, mangroves, and proximity to the Western Ghats add ecological depth, and its coastal cuisine completes the cultural landscape. The strength of Udupi lies in its people, fisherfolk, artists, storytellers, home chefs, naturalists, folk performers, and young innovators who keep the region’s culture alive every day.
Prathima Manohar, Director of GoodPass and Paradise Group, and Co-Curator of the Udupi Circuit, said that the future of tourism will be shaped not only by large businesses but by local creators who keep community identity intact. She highlighted that India needs to create 8 million jobs annually to reach developed economy status, and that real progress will come when opportunities reach the grassroots. According to her, OneTAC is an investment in dignity, livelihoods, and community-led growth — ensuring that local entrepreneurs thrive while cultural richness is preserved.
Guests at the launch had the chance to meet storytellers and creators from across Coastal Karnataka who brought the flavours, rituals, crafts, and landscape of the region to life. Udupi’s culinary identity — from neer dosa and puli munchi to prawn sukka — appeared alongside stories from performers, adventure entrepreneurs, and cultural practitioners. The circuits span temple and heritage trails, wilderness and nature experiences, coastal culinary journeys, adventure and ocean culture, wellness traditions, and the soulful world of Tulu Nadu.
OneTAC also announced the OneTAC Impact Fund, a joint effort between the State Government and market partners. The fund aims to help micro experience entrepreneurs grow their operations and expand their livelihood opportunities, beginning with the Udupi cohort and eventually supporting circuits across Karnataka.
Travellers are invited to explore the Udupi Experience Circuit, which brings together culture, cuisine, nature, wellness, and the warmth of local communities. With OneTAC, Udupi becomes a gateway to authentic, immersive journeys rooted deeply in identity and place.
About OneTAC:
OneTAC is India’s national digital public infrastructure for tourism, arts, and culture. It connects creators, communities, institutions, and travellers with the goal of unlocking India’s cultural capital and building sustainable, future-ready livelihoods
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