AVA Resort Cancun Opens Near Airport

AVA Resort Cancun Launches New Era of Luxury All-Inclusive Travel

By Nishang Narayan

Published on June 26, 2024

AVA Resort Cancun, a premium all-inclusive resort led by AIC Hotel Group, has officially opened, setting a new standard for luxury vacations. Located just ten minutes from Cancun Airport, AVA offers 1,600 ocean-facing rooms, 27 restaurants and bars, a world-class 22,000-square-foot spa and wellness center, state-of-the-art fitness facilities, and a custom-designed waterpark.

Known for its exceptional amenities and curated cuisine, AVA Resort is poised to become Cancun's newest vacation landmark. Designed by Boris Pena Architects and Gensler Architects, the resort blends laid-back luxury with a chic coastal aesthetic, reflecting the natural beauty of the Mexican Caribbean. The collaboration with local artisans has resulted in unique finishes, from bespoke tiles to handcrafted woodwork, enhancing the resort's sophisticated atmosphere.

"We're thrilled to introduce AVA Resort Cancun, filling a notable gap in the market for a luxury all-inclusive resort designed for multigenerational guests," said Ash Tembe, Vice President of Sales and Marketing at AIC Hotel Group. "With exceptionally high-quality dining outlets, stunning architecture and design, and unparalleled amenities and accommodations, AVA raises the bar in Mexican hospitality."

Every room in AVA's three categories—guestrooms, suites, and villas—offers direct ocean views and luxury amenities. AVA Villas, the highest category, feature private pools, full bars, kitchens, dining for up to 12, and dedicated butler services.

Dining at AVA is a unique experience with 27 food and beverage outlets, including five-star restaurants, global food markets, and taquerias. Each venue is individually curated, featuring distinctive tiles and Chukum plaster to create warmth and texture. AVA's wine cellar offers an expansive list of international labels, while expert mixologists craft artistic cocktails and host hands-on classes.

Family-friendly activities abound, with a variety of on and off-resort adventures, arts and crafts, marine discovery, and movie nights. Teens can enjoy The Lounge, featuring an indoor pool, AR gaming, a snack bar, and bowling. Childcare and nanny services are available for younger guests.

The resort also offers 90,000 square feet of flexible event space, making it ideal for weddings, family reunions, corporate events, and more. The resort's planners assist guests with every detail to ensure successful events.

Sustainability is a key focus at AVA Resort Cancun. AVA Bay, powered by Crystal Lagoons Technology®, consumes significantly less energy and chemicals compared to traditional pools. Thousands of solar panels and sustainable plaster contribute to the resort's eco-friendly operations, aiming to preserve Cancun's natural ecosystems.

AVA Resort Cancun offers a luxury all-inclusive experience comparable to a five-star resort, providing exceptional value. With meticulously curated design, extensive activities, and unparalleled culinary offerings, AVA is set to become one of Cancun's most celebrated getaways.

For more information, visit avaresortcancun.com or follow @avaresorts on Instagram, TikTok, and Facebook.

About AIC Hotel Group: AIC Hotel Group, contracted by RCD Hotels, manages sales and marketing for luxury properties in the U.S., Mexico, and the Caribbean, including AVA Resort Cancun. For more information, visit aichotelgroup.com.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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AVA Resort Cancun Launches New Era of Luxury All-Inclusive Travel

Most Read In News

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

About Ghodawat Consumer Limited (GCL)

About Sanjay Ghodawat Group (SGG)

Most Read In News

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

Most Read In News

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

A Tribute to Maharashtra’s Love for Chai

TVC Credits

Most Read In News