Bespoke Hotels, the UK's largest independent hotel group, has announced a comprehensive rebranding effort to enhance guest experiences and solidify its leadership in the hospitality industry. This rebranding includes a new website, updated brochures, and a refreshed identity aimed at exceeding guest expectations and delivering exceptional service.

The group, which manages over 70 independent hotels across the British Isles, is focusing on strategic expansion while maintaining its core values of outstanding service and personalized guest care. The rebranding effort is designed to cater to a broader range of travelers and destinations.

Key components of the rebranding include significant investment in a new website to boost direct bookings and the distribution of a leisure breaks brochure across all hotels to promote cross-selling within the portfolio. Each hotel will also feature a plaque identifying it as part of the Bespoke Hotel family, further reinforcing the brand’s presence.

Thomas Greenall, CEO of Bespoke Hotels, emphasized that this initiative is more than just a visual update. “This isn’t just a visual refresh; it’s a comprehensive strategy designed to create lasting value for our stakeholders. As we look to the future, we are committed to staying ahead of the curve and innovating to provide value to our owners and meet the ever-changing needs of our guests. We thank everyone for their continued support as we embark on this exciting new chapter,” said Greenall.

The year 2024 has been significant for Bespoke Hotels, marked by various development projects that enhance its existing portfolio. This includes the launch of two new Gotham locations and several other hotel openings and refurbishments throughout the collection.

The rebranding aligns with Bespoke Hotels’ goal to offer unique and memorable experiences, ensuring guests feel valued and catered to. With the refreshed identity and strategic investments, Bespoke Hotels aims to remain a leader in the hospitality industry, providing exceptional service and unforgettable experiences for travelers.

Accor, a leading global hospitality group and a Premium Partner of Paris 2024, has unveiled its new advertising campaign for the upcoming Paris 2024 Olympic and Paralympic Games. This campaign, which aims to highlight Accor's commitment to exceptional hospitality, includes a main film directed by Vincent Lobelle (Iconoclast), two short formats, and visuals shot by Aurélien Chauvaud.

Under the tagline “Crafting treasured memories,” the campaign reflects the ethos of Accor’s brands and its 1,700 hotels in France. The campaign emphasizes the dedication of Accor’s 40,000 Heartists®—staff members who are committed to creating memorable experiences for guests. Stories featured in the campaign include a concierge named Jean who embarks on an adventure to bring an ice cream to cheer up a young guest, a waitress who prevents a mishap with her quick thinking, and a receptionist who goes above and beyond to return a lost camera to its owner.

The campaign is set to air on TV and digital platforms from June 23 to September 15, and will also appear on billboards in train stations and airports, targeting both French and international travelers. Additionally, Accor has planned a comprehensive media strategy with France Télévisions to support the 2024 Paris Paralympic Games, reflecting its commitment to inclusion and support for disabled athletes.

Stéphanie Dartevelle, VP Sponsorship Europe & North Africa at Accor, said, “The campaign aims to celebrate the spirit of the 2024 Paris Olympics and Paralympics and to showcase the values of excellence, surpassing oneself and respect that Accor holds dear. It highlights Accor’s vision of hospitality and its ability to offer outstanding experiences to its guests during all the major events that inspire and bring people together throughout the world.”

Fabrice Plazolles, Creative Director at Havas Play, said “We wanted to create a blockbuster film for this campaign while simultaneously retaining a certain playfulness to entertain French audiences and make them smile. By featuring Heartists® as top athletes who will go to any lengths to satisfy their guests, we are highlighting Accor’s dedication and its expectations when it comes to hospitality. Vincent Lobelle’s talent took care of the rest, enabling us to create ­a vibrant and joyful film that reflects Accor’s values.”

As part of its role as a Premium Partner, Accor is also focusing on accessibility and inclusivity for the Paris 2024 Games. The group is working towards obtaining the “Tourism and Disability” certification for its French hotels, with over 330 hotels involved in the certification process. Furthermore, Accor will manage key services in the Athletes and Media Villages, including laundry, cleaning, and information services. These efforts are aligned with Accor’s broader commitment to sustainable development and responsible tourism.

Accor’s preparation for the 2024 Paris Games includes recruiting over 700 individuals to ensure efficient operations in the Athletes and Media Villages. The group has also introduced a specialized training program, “Sportist Training,” to equip its teams with the necessary skills for the event.

To enhance the guest experience during the Games, Accor will introduce “Mood Service” in select hotels, offering activities and themed events inspired by the spirit of Paris 2024. These initiatives aim to create a vibrant and engaging atmosphere for guests, further cementing Accor’s reputation for exceptional hospitality.

Europa Village Wineries & Resort, an award-winning destination in Southern California's Temecula Valley Wine Country, is gearing up to host its third annual Great Taste of Europa Wine & Food Festival. Scheduled for Sunday, September 15, 2024, from 11 am to 4 pm, this festival promises an afternoon of diverse flavors, new wine discoveries, and lively entertainment.

The event will showcase over 50 exquisite, award-winning European wines and unique European-inspired culinary delights. A dedicated beer and spirits garden will be featured in the newly opened Vienza Italian Garden. Attendees will have the chance to indulge in culinary treats from countries like France, Italy, Spain, Germany, and Greece, prepared by Executive Chef Hany Ali, who brings a global culinary flair to the festival.

In addition to the food and wine, the festival supports local culinary talent through a philanthropic partnership. A portion of ticket sales will go toward empowering local culinary students, allowing them to showcase their talents alongside seasoned professionals.

This year, the festival is elevated by a media partnership with Sunset Magazine, a premier resource focused on travel destinations, food & wine, home & design, and outdoor living. "We are excited to welcome guests back to experience the rich flavors and vibrant culture of Europe, right here in the heart of Temecula," said Jason Maciel, Director of Marketing & PR at Europa Village. "Now in our third year, The Great Taste continues to get bigger and bigger, promising guests an unforgettable journey through Europe's most iconic wine regions and gastronomic traditions alongside the stunning backdrop of Temecula."

Tickets for the event include all food and beverage tastings and can be purchased online. Attendees must be 21+ to attend.

About Europa Village Wineries & Resort

Nestled on more than 45 acres of rolling hills in the heart of Temecula Valley Wine Country, Europa Village brings the old-world charm of Europe to Southern California. This multi-winery destination wine resort offers the character of Europe, transporting guests to the traditional villages of Spain, France, and Italy across three winery destinations - Bolero, a Spanish adventure; C'est la Vie, a French affair; and Vienza, inspired by the Italian countryside. Guests can enjoy restaurants, boutiques, tasting rooms, and walking paths that connect these European-style venues. Upscale accommodations are available at The Inn at Europa Village or in one of the Bolero Casitas.

For more information and to purchase tickets, please visit the Europa Village website.